Premium Messaging Market Report by Type (A2P Messaging, P2A Messaging), Tools (Cloud API Messaging Platform, Traditional and Managed Messaging Services), End User (BFSI, Transport and Travelling, Healthcare, Media and Entertainment, Retail and E-Commerce, IT and Telecom, Government, and Others), and Region 2025-2033

Premium Messaging Market Report by Type (A2P Messaging, P2A Messaging), Tools (Cloud API Messaging Platform, Traditional and Managed Messaging Services), End User (BFSI, Transport and Travelling, Healthcare, Media and Entertainment, Retail and E-Commerce, IT and Telecom, Government, and Others), and Region 2025-2033

Report Format: PDF+Excel | Report ID: SR112025A4397

Market Overview:

The global premium messaging market size reached USD 80.6 Billion in 2024. Looking forward, IMARC Group expects the market to reach USD 120.2 Billion by 2033, exhibiting a growth rate (CAGR) of 4.31% during 2025-2033.

Report Attribute
Key Statistics
Base Year
2024
Forecast Years
2025-2033
Historical Years
2019-2024
Market Size in 2024 USD 80.6 Billion
Market Forecast in 2033 USD 120.2 Billion
Market Growth Rate 2025-2033 4.31%


Premium messaging refers to a service wherein Short Message Service (SMS) is sent using a unique short code. Its subscription requires an additional fee compared to the standard messaging rate, which is billed into the user’s mobile credits. It gives access to various information and services, including routes, quizzes, music, translations, ringtones, phone numbers, search results, contest games, chat sessions, background images, and stock exchange prices, using speed dial numbers. Nowadays, these services operate on-demand and at a predetermined frequency, such as flight delays and sports results.

Premium Messaging Market Trends:

A significant increase in the number of mobile subscribers, along with the surging adoption of two-factor authentication, represents one of the key factors positively influencing the market. Moreover, enterprises are utilizing cloud application programming interface (API) with embedded contextual communications for applications, such as field service software and customer relationship management (CRM). This is aiding in registering users, enhancing customer interaction, and sending status updates on pending services globally. In addition, premium messaging can be used for charity and voting activities. For instance, subscribers can easily send an SMS message to donate funds and help people in need during a natural disaster. It also provides the benefits of weather alerts, transport updates, and reverse charge phone calls. Apart from this, the rising prevalence of medical conditions is expanding the use of premium messaging in the healthcare industry for automatic reminders about upcoming appointments and hassle-free communication. Furthermore, it is employed in the banking, financial services, and insurance (BFSI) sector across the globe to enhance internal and external communications with staff, automate back-end IT processes, and improve customer relations and services.

Key Market Segmentation:

IMARC Group provides an analysis of the key trends in each sub-segment of the global premium messaging market report, along with forecasts at the global, regional and country level from 2025-2033. Our report has categorized the market based on type, tools and end user.

Breakup by Type:

  • A2P Messaging
  • P2A Messaging
     

Breakup by Tools:

  • Cloud API Messaging Platform
  • Traditional and Managed Messaging Services
     

Breakup by End User:

  • BFSI
  • Transport and Travelling
  • Healthcare
  • Media and Entertainment
  • Retail and E-Commerce
  • IT and Telecom
  • Government
  • Others
     

Breakup by Region:

  • North America
    • United States
    • Canada
  • Asia-Pacific
    • China
    • Japan
    • India
    • South Korea
    • Australia
    • Indonesia
    • Others
  • Europe
    • Germany
    • France
    • United Kingdom
    • Italy
    • Spain
    • Russia
    • Others
  • Latin America
    • Brazil
    • Mexico
    • Others
  • Middle East and Africa


Competitive Landscape:

The competitive landscape of the industry has also been examined along with the profiles of the key players being AMD Telecom S.A., AT&T Inc., Comviva Technologies Limited (Tech Mahindra Limted), Infobip Ltd., Mavenir, Sinch, Syniverse Technologies LLC, Tata Communications Limited, Twilio Inc., Tyntec and Verizon Communications Inc.

Report Coverage:

Report Features Details
Base Year of the Analysis 2024
Historical Period 2019-2024
Forecast Period 2025-2033
Units Billion USD
Segment Coverage Type, Tools, End User, Region
Region Covered Asia Pacific, Europe, North America, Latin America, Middle East and Africa
Countries Covered United States, Canada, Germany, France, United Kingdom, Italy, Spain, Russia, China, Japan, India, South Korea, Australia, Indonesia, Brazil, Mexico
Companies Covered AMD Telecom S.A., AT&T Inc., Comviva Technologies Limited (Tech Mahindra Limted), Infobip Ltd., Mavenir, Sinch, Syniverse Technologies LLC, Tata Communications Limited, Twilio Inc., Tyntec and Verizon Communications Inc.
Customization Scope 10% Free Customization
Post-Sale Analyst Support 10-12 Weeks
Delivery Format PDF and Excel through Email (We can also provide the editable version of the report in PPT/Word format on special request)

Key Questions Answered in This Report

The global premium messaging market was valued at USD 80.6 Billion in 2024.

We expect the global premium messaging market to exhibit a CAGR of 4.31% during 2025-2033.

The rising adoption for premium messaging across the Banking, Financial Services, and Insurance (BFSI) sector to enhance internal and external communications with staff, automate back-end IT processes, improve customer relations and services, etc., is primarily driving the global premium messaging market.

The sudden outbreak of the COVID-19 pandemic has led to the growing adoption of premium messaging as a business communication tool for enhancing customer interaction and sending status updates on pending services, during the remote working scenario.

Based on the type, the global premium messaging market can be bifurcated into A2P messaging and P2A messaging. Currently, P2A messaging holds the majority of the total market share.

Based on the tools, the global premium messaging market has been segmented into cloud API messaging platform and traditional and managed messaging services, where traditional and managed messaging services currently exhibit a clear dominance in the market.

Based on the end user, the global premium messaging market can be divided into BFSI, transport and travelling, healthcare, media and entertainment, retail and e-commerce, IT and telecom, government, and others. Currently, BFSI accounts for the largest market share.

On a regional level, the market has been classified into North America, Asia-Pacific, Europe, Latin America, and Middle East and Africa, where North America currently dominates the global market.

Some of the major players in the global premium messaging market include AMD Telecom S.A., AT&T Inc., Comviva Technologies Limited (Tech Mahindra Limted), Infobip Ltd., Mavenir, Sinch, Syniverse Technologies LLC, Tata Communications Limited, Twilio Inc., Tyntec, and Verizon Communications Inc.

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Premium Messaging Market Report by Type (A2P Messaging, P2A Messaging), Tools (Cloud API Messaging Platform, Traditional and Managed Messaging Services), End User (BFSI, Transport and Travelling, Healthcare, Media and Entertainment, Retail and E-Commerce, IT and Telecom, Government, and Others), and Region 2025-2033
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