Mayonnaise Market

Mayonnaise Market Size and Share:

The global mayonnaise market size reached USD 12.97 Billion in 2024. Looking forward, IMARC Group expects the market to reach USD 18.20 Billion by 2033, exhibiting a growth rate CAGR of 3.80% during 2025-2033. North America currently dominates the market with a total of 41.2% mayonnaise market share. The emerging innovations in packaging formats, the growing consumer exposure to international cuisines, and the increasing popularity of cooking shows and online culinary content are some of the major factors contributing to the market growth.

Mayonnaise is a popular condiment known for its creamy texture and tangy flavor. It is typically produced from a blend of oil, vinegar or lemon juice, egg yolks, and seasonings. The mixture is emulsified to create a smooth and stable sauce. It is widely employed as spread for sandwiches, burgers, and wraps, and it serves as a base for various dressings and sauces. Its versatility has made it a staple in culinary applications in home kitchens and in the commercial food industry. Additionally, it is known for its ability to enhance the taste and mouthfeel of dishes, contributing a rich and satisfying element. Nowadays, it is incorporated into dips and marinades due to its creamy nature across the globe. For example, in August 2024, Unilever expanded its Hellmann’s lineup with new flavored mayonnaise options, including Chipotle and Garlic Aioli, aiming to attract millennial and Gen Z consumers while boosting condiment usage.

The market is primarily driven by the growing food service industry. In addition, the increasing product for convenient and easy meal alternatives, including wraps, salads, and sandwiches, is influencing the market growth. Also, the increasing health awareness among consumers, the rising product demand in global culinary options, and the rising disposable incomes are augmenting the market growth. Moreover, the introduction of health-conscious product variations, including eggless, low-fat, gluten-free, vegan, and organic mayo offerings, represents another major growth-inducing factor. Besides this, the shift in consumer lifestyles and the widespread integration of product within the food and beverage (F&B) sector are propelling the market growth. Along with this, the convenience of procuring product from various retail outlets, such as supermarkets, grocery stores, online retail platforms, and hypermarkets, is contributing to the market growth. Furthermore, the growing recognition of mayo's nutritional value and versatility is creating a positive market outlook.

The U.S. mayonnaise market benefits from constant innovation in packaging and branding strategies that appeal to modern consumers in search of convenience and sustainability. Convenient, small-size packaging in single-serve packets and squeezable bottles improved ease of use and minimized waste, making on-the-go lifestyles ideal. This includes working with other food sectors like snack manufacturers in order to utilize mayonnaise for unique flavor development of chips, crackers, and dips. Seasonal and limited-edition varieties of mayonnaise also gained popularity by generating demand based on novelty and exclusivity. For instance, in July 2024, Kraft introduced its Pickle Mayonnaise Dressing, blending creamy mayonnaise with tangy pickle relish. Exclusively available at Walmart, the innovative condiment targets the growing pickle flavor trend in culinary products. Further, increased use of e-commerce platforms is allowing consumers easy access to an assortment of mayonnaise products, thereby enhancing growth through niche marketing campaigns and subscription models. This approach not only expands the market reach but also cultivates brand loyalty, ensuring consistent demand within the competitive U.S. food market.

Mayonnaise Market Trends:

The Emerging Innovations in Packaging Formats

The market is primarily driven by offering manufacturers and consumers new levels of convenience, sustainability, and product freshness with the packaging solution. In addition, the shift toward user-friendly packaging designs, such as squeeze bottles with precision dispensing nozzles that provide portion control and minimize mess and product wastage, enhances the consumer experience, thus contributing to the market growth. Moreover, single-serve packaging formats are gaining popularity, catering to on-the-go consumers and minimizing the need for bulky containers representing another major growth-inducing factor. For example, in an effort to lessen its impact on the environment and attract eco-aware customers, Hellmann's has pledged to sell its mayonnaise and mayonnaise dressing brands in containers composed of recycled plastic materials. In order to reach 100% recyclable and 100% recycled packaging by 2020, Hellmann's intends to increase the number of bottles and jars that use recycled plastic packaging to over 200 million. Also, portion-sized sachets and mini-cups of mayonnaise make it easier for consumers to add the right amount to their meals, reducing the risk of food wastage is augmenting the market growth. Besides this, the introduction of innovative packaging materials such as, biodegradable, compostable, and recyclable packaging options to reduce the environmental impact of product packaging due to the growing sustainability concerns are propelling the market growth. Along with this, pouch packaging with resealable zippers is gaining traction, preserving product freshness and allowing for easy storage after opening. Apart from this, the integration of augmented reality (AR) labels and quick response (QR) codes are being adopted to engage consumers with interactive content, recipes, and nutritional information, enhancing the product experience and brand engagement, thus propelling market growth.

The growing Consumer Exposure to International Cuisines

The growing consumer exposure to international cuisines is significantly transforming the global culinary market while shaping preferences, dietary habits, and consumption patterns. More than 270 million Americans were estimated to have used mayonnaise or mayonnaise-style salad dressing in 2020, demonstrating how common mayonnaise is in the US, as per reports. In addition, the growing product popularity in several foods and increasing consumption of international foods are influencing the market growth. Moreover, rapid globalization and increased travel opportunities are allowing individuals to experience numerous cultures and cuisines while encountering new flavors, ingredients, and cooking techniques during their travels augmenting the market growth. Besides this, the rise of social media platforms and culinary television shows is further exposing international cuisines, thus propelling market growth. Food enthusiasts can easily access visually appealing and informative content that showcases dishes from around the world, igniting their interest in trying new flavors and experimenting with different cooking styles. Besides this, the fusion of culinary traditions led to the creation of exciting cross-cultural dishes that incorporate elements from various cuisines, blended flavors, and several techniques that foster a sense of adventure and experimentation among consumers, thus accelerating the market growth.

The Introduction of New Flavor Variations by Manufacturers

Manufacturers in the market are embracing innovation by continuously introducing new flavor variations to meet the evolving preferences of consumers. For instance, in 2024, Hellmann's and Tajín launched a new Chilli Lime Mayonnaise Dressing to satisfy customers who like stronger flavours. It caters to several taste profiles and sustains consumer interest. In addition, the introduction of novel flavors, provides consumers with a broader range of options that can enhance the culinary experience, thus influencing the market growth. These flavor variations include a spectrum of tastes, including savory, spicy, tangy, and sweet, allowing consumers to customize their meals according to their preferences. Also, international flavors, inspired by global cuisines such as Asian, Mediterranean, and Latin American, are gaining popularity, offering consumers the opportunity to explore and experiment with different taste profiles, thus augmenting the market growth. Moreover, the introduction of unique and unconventional flavors, such as herb-infused, smoky, and gourmet-inspired variants attracts adventurous eaters and entices consumers seeking distinct and premium experiences, representing another major growth-inducing factor. Furthermore, the integration of low-fat, organic, and natural ingredient-based options, appeals to consumers prioritizing flavor and nutritional value, thus creating a positive market outlook.

Mayonnaise Industry Segmentation:

IMARC Group provides an analysis of the key trends in each segment of the global mayonnaise market report, along with forecasts at the global, regional and country levels from 2025-2033. Our report has categorized the market based on type, end use, and distribution channel.

Analysis by Type:

• Unflavored Mayonnaise
• Flavored Mayonnaise

Unflavored mayonnaise leads the market with around 52.9% of market share in 2024. Its appeals to a broader consumer base due to its versatile nature. It is widely employed in various culinary creations, accommodating a several range of flavor profiles and cuisines which resonates with consumers seeking customization and flexibility in their culinary experiences. Moreover, health-conscious consumers are shifting toward unflavored mayonnaise as it often boasts cleaner ingredient lists compared to its flavored counterparts and avoids additives and artificial flavors which is escalating the demand for natural and transparent food choices representing another major growth-inducing factor.

Besides this, the increasing product incorporation into dietary trends such as keto, paleo, and low-carb lifestyles due to its neutral taste and suitability for these diets are further rising its consumer base, thus contributing to the market growth. Furthermore, the rise of home cooking and culinary experimentation during recent times is propelling the market demand. Home cooks are appreciating mayonnaise role as a foundational ingredient, allowing them to craft homemade dressings, sauces, and spreads with ease.

Analysis by End Use:

• Institutional
• Retail

Institutional leads the market with around 71.0% of market share in 2024. Institutional buyers include several establishments, including restaurants, hotels, cafeterias, and catering services. The sheer scale of their operations requires substantial quantities of mayonnaise, thereby contributing to the market growth. In addition, the increasing convenience and cost-effectiveness of purchasing products in bulk quantities make it a practical choice for institutions, allowing them to benefit from economies of scale, which further influences market growth.

Along with this, product consistency and quality are essential considerations for institutions striving to maintain a reputable culinary offering. The product is sourced from established suppliers that ensure a standardized product meets the expectations of discerning consumers. Furthermore, the widespread product adoption in restaurants and other institutional settings is influencing individuals' preferences when purchasing for personal use, thus propelling the market growth.

Analysis by Distribution Channel:

• Supermarkets and Hypermarkets
• Convenience stores
• Online retailers
• Specialty store
• Others

Supermarkets and hypermarkets lead the market with around 73.8% of market share in 2024. Supermarkets and hypermarkets are driving the global market growth. These large-scale retail establishments offer several brands and variations, providing consumers with convenience and choice under one roof. The easy accessibility and extensive product range available in these stores contribute significantly to their position in the distribution network.

Regional Analysis:

• North America 
  • United States 
  • Canada 
• Asia Pacific 
  • China 
  • Japan 
  • India 
  • South Korea 
  • Australia 
  • Indonesia 
  • Others 
• Europe 
  • Germany 
  • France 
  • United Kingdom 
  • Italy 
  • Spain
  • Russia
  • Others 
• Latin America 
  • Brazil 
  • Mexico 
  • Others 
• Middle East and Africa

In 2024, North America accounted for the largest market share of over 41.2%. North America market is driven by the well-established food culture and consumption patterns. It is staple condiment in various North American dishes, from sandwiches to salads, and its popularity is deeply ingrained in the culinary preferences of the region's population.

Moreover, North America benefits from the expanding distribution network and an extensive retail presence which enables easy accessibility and availability of products across several ranges of outlets, contributing to higher consumption rates. Additionally, the presence of leading multinational food companies headquartered in North America further improves the market's growth.

Besides this, the inclination toward convenience and packaged foods due to the product’s versatile and ready-to-use condiment aligns well with the fast-paced lifestyles of consumers are influencing the market growth. Furthermore, the country’s proactive approach to innovation and product diversification is resulting in the introduction of new flavors, formulations, and packaging to cater to evolving consumer preferences, thereby stimulating product demand rate.

Key Regional Takeaways:
 

United States Mayonnaise Market Analysis

Growing the use of condiments in meals and the fast increase in consumption of ready to eat food stuff has pushed the business of mayonnaise in US. Statistics tell that an American consumes more than 4 pounds of mayo yearly. This figures the industry has crossed USD 2 Billion for mayonnaise in the US. So, mayonnaise has been one of the most popular condiments for US consumers. Due to the increasing desire of consumers to use flavored mayonnaise, including chipotle, garlic, and sriracha flavors, the market is expanding. Mayonnaise is used as a prime ingredient in burgers, sandwiches, and dips. The fast-food industry, which reportedly generates over USD 300 Billion in revenue each year, is a significant consumer of mayonnaise. There is an increased demand for low-fat and egg-free mayonnaise due to the growing population of vegans and health-conscious people. With a 500% growth in vegetarians since 2014 according to the data by National Institute of health, plant-based mayonnaise is increasingly in demand. Also, retail accounts for a considerable percentage of sales, which are primarily driven by the grocery majors such as Walmart and Kroger who sell private-label products at economical prices.

Europe Mayonnaise Market Analysis

The varied tastes for cooking in the European region and its tradition of using condiments since years have kept the market of mayonnaise growing. As per reports, the average consumption of more than 2 kilogrammes per person in Belgium and Russia place it among the biggest consumers. Mayonnaise has been enjoyed as a dressing to accompany the usual dishes like salads, sandwiches, and fries. Organic and clean-label mayonnaise is being sought by the health-conscious consumers in the region, thereby supporting the rising demand, mainly in countries like Germany and the UK. To respond to this increasing demand, the organic mayonnaise product line is being increased by retailers like Tesco and Carrefour. Moreover, the increased consumption is attributed to mayonnaise's frequent presence in food takeaway, triggered by the pandemic with the proliferation of food delivery services, whose growth rates surged throughout the period. Market expansion is further accelerated by the improvement of the restaurant industry and creativity in flavoured mayonnaise variants, such as truffle and herb flavors.

Asia Pacific Mayonnaise Market Analysis

Quick-service restaurants (QSRs) expansion and popularity of Western foods is driving the Asian-Pacific mayonnaise industry. South Korea and Japan are consumers of most condiments because they apply mayonnaise in regional food such as salads and sushi. The product has become popular in the region because of Japan's Kewpie Mayonnaise, a famous brand worldwide. Mayonnaise is widely used in burgers, wraps, and dips in the QSR sector, which is expanding at a rate of more than 10% per year in China and India, as per reports. According to sources, McD has about 500 locations in India, whereas Yum and Domino's have almost 1,700. Since a huge part of the population prefers a vegetarian diet, the demand for eggless mayonnaise, especially in India, is becoming more prominent. Furthermore, the upsurge of e-commerce benefits the sales of mayonnaise, especially its luxury brands as sites like Alibaba and Flipkart have double-digit growth.

Latin America Mayonnaise Market Analysis

The extensive use of condiments in traditional cuisines and the increasing popularity of fast food are the main drivers of the mayonnaise industry in Latin America. Because mayonnaise is a main ingredient in regional cuisines like completos (hot dogs), Chile consumes more mayonnaise than any other country in the region, with an annual per capita intake of over 2 kilogrammes, according to reports. With more than 80% of people living in cities as per reports, the pace of urbanisation is rising, which contributes to the rise in demand for convenience foods that contain mayonnaise as a main ingredient. Product availability is being improved by the emergence of regional mayonnaise brands and the growth of global competitors. In addition, the increasing demand for flavored mayonnaise, including avocado or lime, reflects regional tastes in cooking and drives the market forward.

Middle East and Africa Mayonnaise Market Analysis

The growing urban population and increased following of Western patterns of eating are driving the mayonnaise market in the MEA region. Because of the influence of fast-food chains and international culinary trends, mayonnaise is in high demand in the GCC countries, especially Saudi Arabia and the United Arab Emirates. A significant percentage fast food in the region is consumed in Saudi Arabia alone, where mayonnaise is a staple ingredient. The demand for mayonnaise is increased further through the various gastronomic tastes associated with the ever-increasing number of expatriates in the Middle East. According to an industry report, over 40% of Africa's population is living in urban areas, with a growing middle class, making the condiment a versatile one and increasing its use. Cheap options and local manufacturing are also boosting growth in the market.

Competitive Landscape:

At present, leading companies are actively implementing strategies to fortify their market position. These key players are focusing on several tactics to enhance their standing. They are investing in research and development (R&D) to create innovative mayonnaise variants that cater to changing consumer preferences including healthier, organic, and flavor-infused options. Moreover, companies are expanding their product portfolios to include a broader range of condiments and sauces which allows them to tap into a wider consumer base and strengthen their brand presence. Besides this, they are establishing a global footprint by entering new markets to increase their customer base and revenue streams across domestic and international markets. Furthermore, key players are engaging with consumers through social media, digital marketing, and interactive campaigns that help in understanding consumer preferences, building brand loyalty, and adapting to changing trends.

The report provides a comprehensive analysis of the competitive landscape in the mayonnaise market with detailed profiles of all major companies, including:

• Nestlé SA
• Ajinomoto Co., Inc.
• McCormick & Company, Inc.
• Kraft Heinz Company
• Unilever PLC

Latest News and Developments

• December 2024: "Nomu Mayo," or liquid mayonnaise, was introduced by Lawson, a network of convenience stores in Japan. It comes in a chic silver cup. Japan's distinctive culinary tradition and passion for mayonnaise are reflected in this inventive product.
• November 2024: Ayoh Foods, a new mayonnaise brand with a variety of flavoured mayonnaises, was introduced by cookbook author Molly Baz. To assist its launch and brand collaborations, the company has teamed up with Isetta, a marketing and public relations firm.
• July 2024: Hellmann's and Tajín collaborated to create a Chilli Lime Mayonnaise Dressing, which combines the traditional mayo flavour with Tajín's fiery seasoning. Customers looking for stronger flavours for their meals are served by this product.
• March 2022: Unilever's PLC Hellmann's brand introduced a new gravy mayonnaise, including gravy-flavored Mayo which is a new condiment and a part of a new trio of flavors that also includes Coronation and Chilli Charger.
• February 2022: Kraft Heinz collaborated with TheNotCompany, Inc. and introduced NotMayo, a plant-based mayonnaise that uses chickpea flour, among other ingredients, to deliver a smooth and creamy texture that is similar to traditional egg-based mayonnaise.

Mayonnaise Market Report Scope:

Key Benefits for Stakeholders:

• IMARC’s report offers a comprehensive quantitative analysis of various market segments, historical and current market trends, market forecasts, and dynamics of the mayonnaise market from 2019-2033.
• The research study provides the latest information on the market drivers, challenges, and opportunities in the global mayonnaise market.
• The study maps the leading, as well as the fastest-growing, regional markets. It further enables stakeholders to identify the key country-level markets within each region.
• Porter's Five Forces analysis assists stakeholders in assessing the impact of new entrants, competitive rivalry, supplier power, buyer power, and the threat of substitution. It helps stakeholders to analyze the level of competition within the mayonnaise industry and its attractiveness.
• Competitive landscape allows stakeholders to understand their competitive environment and provides an insight into the current positions of key players in the market.