Jojoba Oil Market Report

Jojoba Oil Market Size and Share:

The global jojoba oil market size was valued at 19,907.4 Tons in 2024. Looking forward, IMARC Group estimates the market to reach 32,443.4 Tons by 2033, exhibiting a CAGR of 5.53% from 2025-2033. North America currently dominates the market, holding a market share of over 39.6% in 2024. The increasing research and development activities, rising awareness regarding female hygiene, and escalating demand for organic personal care products represent some of the key factors driving the market in the region.

The demand is driven by the growing requirement for the use of natural and natural-based products in industries such as cosmetics, pharmaceutical, and food. The unique chemical property of jojoba oil gives it the value to serve as an excellent substitute in skincare and haircare since it resembles human sebum, thereby being moisturizing, anti-inflammatory, and non-comedogenic. Its adoption is supported by growing consumer preference for organic, plant-based cosmetics. The pharmaceutical sector uses jojoba oil due to its hypoallergenic and healing properties in topical formulations for treating skin problems. Due to the nutritional benefits, it is applied in dietary supplements, further supporting market growth. Rising environmental sustainability awareness is also another critical factor since the oil is biodegradable and from renewable sources. More agricultural initiatives to meet demand on jojoba oil due to increased production, together with improved techniques of extracting the oil, further propel this market forward.

The United States has emerged as a key regional market for jojoba oil. The demand for natural, sustainable, and multifunctional ingredients in personal care, cosmetics, and wellness products drives the United States jojoba oil market. Due to its unique chemical structure that closely resembles human sebum, jojoba oil is very versatile and potent for skincare, haircare, and therapeutic purposes. Its rising adoption, especially among environment-conscious consumers, is as a result of the growing preference for organic and clean-label products. The growing cosmetics market further supports the market, and the manufacturers add jojoba oil to their formulations in moisturizers, shampoos, and anti-aging products because of its hydrating, non-comedogenic, and anti-inflammatory properties. Also, the increasing popularity of aromatherapy and herbal medicines has increased its application in essential oil blends and massage therapies. Application of oil in pharma drugs as a bio-based carrier for drug delivery and emerging role in industrial lubricants contribute towards its growth in the market, expressing its diversity appeal.

Jojoba Oil Market Trends:

Rising demand for natural and organic products

Demand for natural and organic products is largely driving the growth of the jojoba oil market. As a moisturizing, soothing, and non-comedogenic ingredient in natural and organic skincare and haircare, jojoba oil has become a popular choice among consumers. Due to a 25 percent consumer preference for eco-friendly products featuring natural ingredients, recyclable packaging, and ethical sourcing the Natural and Organic Cosmetics NOC market is experiencing rapid growth sustainability driven innovation coupled with increased transparency, a trend recognized by the International Natural and Organic Cosmetics Association. For example, according to a Forbes article, jojoba oil can also be helpful for eczema symptoms, and it is a moisturizing plan for people who have glands that don't have the ability to produce sebum. The water-balancing properties increase the overall smoothness of the skin and also enhance movement of the skin to prevent rips or tears from breaking through on the surface. Its application ranges are very broad, one of the reasons why this jojoba oil is becoming increasingly popular. Its moisturizing, antioxidants, and its resemblance to the body's natural oils make it very useful in skincare and haircare, as well as in cosmetics. All of these aspects have led it to be applied in several different products, including moisturizers, serums, shampoos, and conditioners. For example, an article in Cleveland Clinic says that Jojoba oil contains vitamin E, vitamin B complex, copper, and zinc. It has a high number of antioxidants, which helps it fight against inflammation, free radicals, and oxidative stress. These factors are the driving forces behind the jojoba oil market growth.

Growing application in makeup products

The rising application of jojoba oil in makeup products is significantly driving the market growth. According to the IMARC Group, the global skincare products market is expected to reach USD 230.1 Billion by 2032, highlighting the expanding use of ingredients like Jojoba Oil in makeup, benefiting from the industry's shift toward premium and discounted offerings. In makeup products such as foundations, concealers, and lipsticks, jojoba oil helps to hydrate the skin and prevent the makeup from drying out or looking heavy. For instance, in April 2023, Nurraysa introduced its new premium edition perfect glow cushion foundation with jojoba oil. This company created this new solution to provide excellent coverage that lasts the entire day. The revolutionary product improves skin tone owing to its high-quality manufacturing ingredients. It is lightweight and non-greasy, allowing individuals to wear it for lengthy periods of time without feeling heavy on the skin. Moreover, in March 2024, Schwan Cosmetics, a German color cosmetics maker and supplier to many of the world's leading beauty brands, launched Blotted Mochi Bounce Color at Cosmoprof Worldwide Bologna. This lightweight mixture of shea butter, a natural emollient, and jojoba oil quickly absorbs into the skin, providing a nourishing, moisturizing, and cared-for feel. Apart from this, jojoba oil is rich in vitamins and antioxidants, which help to nourish and protect the skin. When incorporated into makeup products like blushes, bronzers, and eyeshadows, jojoba oil contributes to a smoother application. These factors are further escalating the demand for jojoba oil.

Increasing focus on sustainability

Rising focus on sustainability is one of the significant factors contributing to the jojoba oil market growth. Jojoba plants are known for their ability to thrive in arid conditions and require minimal water compared to many other crops. This makes jojoba oil production relatively environmentally friendly. As sustainability becomes a key concern for consumers and businesses alike, the eco-friendly nature of jojoba oil production is a major selling point. For instance, according to an article published by Good Boutique, jojoba oil is an excellent sustainable alternative to typical body oils because it is non-toxic and environmentally friendly. This oil is essentially a wax produced from the jojoba plant, which is drought resistant. As it is a naturally occurring substance, it contains no harsh chemicals that may harm the environment. Apart from this, jojoba oil is derived from the seeds of the jojoba plant, which is a renewable resource. Unlike some other oils derived from finite resources, such as petroleum, jojoba oil can be produced sustainably without depleting natural reserves. According to an article published by the Advanced Biofuel Center, jojoba oil is a renewable source of energy. In spite of differences in size or the location where it is grown, each jojoba contains an average of 50% pure oil. Scientist at the advanced biofuel center believes that jojoba oil is an alternative source of fuel as it releases a significant amount of energy when burnt, producing less pollution. These factors are positively influencing the jojoba oil market price trends.

Jojoba Oil Industry Segmentation:

IMARC Group provides an analysis of the key trends in each segment of the global jojoba oil market, along with forecast at the global, regional, and country levels from 2025-2033. The market has been categorized based on application and distribution channel.

Analysis by Application:

• Cosmetics
• Pharmaceutical
• Industrial
• Others
   

In 2024, cosmetics leads the market with around 74.7% of market share. According to the jojoba oil market analysis, the demand for cosmetics is driven by the rising use of jojoba oil in several cosmetic products such as exfoliators. Unlike some other oils, jojoba oil is non-comedogenic, which makes it ideal for use in skincare products designed for acne-prone or sensitive skin. Moreover, it helps regulate sebum production in the skin, making it beneficial for those with oily skin or scalp issues like dandruff. It can help control excess oiliness while still providing hydration. For instance, in May 2024, Boots launched Clinique black honey pop lip and cheek oil. This pop lip and cheek oil is infused with jojoba oil and has a lightweight texture that blends easily into the skin.

Analysis by Distribution Channel:

• Supermarkets and Hypermarkets
• Convenience Stores
• Online Stores
• Others
   

Supermarkets and hypermarkets lead the market with around 41% of market share in 2024. According to the jojoba oil market insights, supermarkets and hypermarkets offer a wide range of skincare and personal care products, including those containing jojoba oil. The availability of these products in one convenient location makes it easier for consumers to access and purchase them. Moreover, many consumers prefer shopping at hypermarkets and supermarkets due to competitive pricing and promotional offers. Jojoba oil-infused products are often competitively priced compared to products found in specialty stores, making them more accessible to consumers.

Regional Analysis:

• Asia Pacific
• North America
• Europe
• Middle East and Africa
• Latin America
   

In 2024, North America accounted for the largest market share of over 39.6%. According to the North America jojoba oil market statistics, some of the factors driving the jojoba oil industry in the region included the flourishing personal care and cosmetics industry, growing utilization of jojoba oil as a bio-fuel based on the increasing environmental pollution from conventional fossil fuels, etc. The cosmetics industry in North America is witnessing steady growth, with a particular emphasis on skincare products. Jojoba oil is commonly used in various cosmetics, including moisturizers, lip balms, and hair care products. Moreover, consumers are becoming more conscious of the ingredients in their skincare products and are actively seeking natural and organic alternatives. Jojoba oil, being a natural extract, fits into this trend perfectly. Besides this, ongoing research and development efforts are leading to the discovery of new applications for jojoba oil in skincare and hair care products. This innovation drives the market growth by expanding the range of products containing jojoba oil. For instance, in May 2024, WooWoo, a feminine care brand, collaborated with Bluemercury to expand its U.S. presence. It utilizes ingredients like aloe vera, chamomile, shea, and jojoba oils.

Key Regional Takeaways:

United States Jojoba Oil Market Analysis

In 2024, the United States accounts for 84.30% of the jojoba oil market in North America. The primary elements accelerating the jojoba oil market in the United States are varied with the increasing desire for natural, organic skincare products taking the lead. Jojoba oil is gaining acknowledgment for its moisturizing, anti-inflammatory, and healing benefits, establishing it as an essential component in personal care and cosmetic items. The movement towards clean beauty, fuelled by consumer awareness of ingredient clarity and sustainability, is propelling this demand. Additionally, the rising demand for plant-based and cruelty-free products among eco-aware consumers drives the rise in jojoba oil utilization in products like lotions, shampoos, and conditioners. Moreover, the advantageous qualities of jojoba oil for hair maintenance, such as promoting hair growth and reducing dandruff, increase its appeal. According to survey, shoppers have persisted in spending on high-quality hair care items, with 30% of beauty brands raising their prices in 2022. The increasing demand for top-quality products benefits natural components such as jojoba oil, in line with consumer desires for upscale hair care options. The booming wellness movement further emphasizes the role of jojoba oil in alternative medicine, strengthening its status in holistic beauty approaches. Moreover, the rising trend of self-care that highlights the use of natural oils for skincare and hair continues to fuel the growing demand. The growing e-commerce industry is essential, offering consumers improved access to jojoba oil products and encouraging its development. Additionally, the health-oriented attitude of the populace, which emphasizes the importance of non-toxic, safe, and chemical-free components in everyday practices, further propels the jojoba oil market.

Asia Pacific Jojoba Oil Market Analysis

In the Asia-Pacific area, the increasing demand for organic skincare and natural beauty items is a major element propelling the expansion of jojoba oil. Consumers in this area are progressively selecting plant-based, chemical-free items for their personal care routines, and jojoba oil fulfills this needs remarkably well because of its natural makeup and abundant nutrient content. It is well-known for enhancing skin health due to its moisturizing effects and gentle cleansing action, attracting people with different skin types. The region's beauty and skincare sector has expanded swiftly, driven by millennials and Gen Z shoppers leading the move towards eco-friendly and sustainable products. According to a survey, 63% of consumers prioritize clean beauty and 70% considering eco-credentials when purchasing, the growing demand for eco-friendly cosmetics boosts the appeal of sustainable ingredients like Jojoba Oil, aligning with consumer preferences for environmentally conscious products. Additionally, 81% of shoppers demand reduced plastic packaging, reinforcing Jojoba Oil's potential in eco-friendly formulations. As awareness grows regarding the negative impacts of chemicals and synthetic components, the hypoallergenic and non-comedogenic properties of jojoba oil renders it a popular option in skincare products. Besides its visual charm, the rising application of jojoba oil in the pharmaceutical sector is remarkable, as it is utilized for its calming properties in multiple therapies. Additionally, its demand in aromatherapy is increasing since it acts as a carrier oil, improving the potency of essential oils. The increasing disposable income, especially in nations like China and India, encourages the incorporation of premium, natural ingredients like jojoba oil in skincare and wellness items. Educating consumers about its advantages helps boost its growing popularity in the Asia-Pacific region.

 Europe Jojoba Oil Market Analysis

One of the main factors propelling the growth of the jojoba oil market in Europe is the rising demand for natural beauty and wellness products. As buyers aim to match their buying choices with eco-friendly and ethical principles, the demand for plant-based and cruelty-free components such as jojoba oil keeps growing. The robust regulatory framework in the region, which guarantees that personal care items are devoid of harmful ingredients, is prompting brands to incorporate jojoba oil into products that align with the increasing clean beauty movement. Additionally, the rise in popularity of wellness practices like aromatherapy and holistic skincare is driving the demand for jojoba oil due to its acknowledged skin-rejuvenating, anti-inflammatory, and healing benefits. The increasing demand for products that enhance skin health and offer prolonged hydration, especially those targeting the reduction of aging signs, is additionally driving the market's expansion. According to NLM, over 94 Million Europeans suffer from uncomfortable skin feelings like itching, burning, and dryness, with fungal infections (8.9%), acne (5.4%), and eczema (5.5%) being the most prevalent issues. Jojoba oil, celebrated for its calming and hydrating qualities, can assist in easing these skin problems, providing advantages for ailments such as acne, eczema, and dryness. Its application can also aid in skin healing, rendering it a useful natural treatment for both males and females. Moreover, Europe's varied population, possessing distinct skincare issues, generates a substantial market for jojoba oil products aimed at various skin types and conditions. The rising quantity of organic and natural product certifications in the area enhances consumer trust in the authenticity and quality of jojoba oil. With European consumers valuing transparency, the growing accessibility of premium jojoba oil is driving its adoption in the beauty and wellness industries.

Latin America Jojoba Oil Market Analysis

The increasing trend of wellness and personal care practices that are cantered on holistic approaches is also increasing the demand for jojoba oil in Latin America. With customers being increasingly proactive in their quest for natural alternatives to enrich their beauty routines, the advantages of jojoba oil for moisturizing, soothing, and restoring the skin make it more appealing to a wider audience. Growing consumer acceptance toward global beauty trends, supplemented by a rapidly growing middle class, has increased this demographic's disposable income and made them more in demand with premium skincare and cosmetic solutions. According to reports, the disposal money of Brazilian households stood around the equivalent value of USD 138.23 Billion in September 2024, lower than compared the previous month. However, the overall positive trend in disposable income, which has grown to around USD 63. 23 Billion over the past nine years since 2003, is a sizeable market for products like jojoba oil. With an increase in disposable income, the expenditure on health and wellness products will increase in consumers' pockets that will directly affect the market of jojoba oil. This natural beauty ingredient-based consumer preference creates a further opportunity for using jojoba oil in regional markets. Another aspect is that with greater awareness of the advantages of plant-based oils, jojoba oil's multidimensional uses in skincare and cosmetics are further increasing its appeal. The increase in lifestyle-related skin problems, like dryness and aging, further assisted in the growth of the market, as jojoba oil is perceived to be effective. Furthermore, the growing e-commerce and other direct-to-consumer channels in Latin America have resulted in increased access to quality natural beauty products, thus amplifying the demand for the jojoba oil in this region.

 Middle East and Africa Jojoba Oil Market Analysis

Due to Jojoba oil versatile and effective application in various industries, particularly in the pharmaceutical field, jojoba oil is increasingly popular in the Middle East and Africa. Chemically, it resembles human sebum; thus, it is a very appropriate ingredient for skincare products, improving hydration and safeguarding the skin barrier. Jojoba oil has thus gained increasing application in topical remedies due to its anti-inflammatory effects, which help in the treatment of dry skin, eczema, and acne. According to reports, the pharmaceutical industry in the Middle East, particularly in the UAE, has grown significantly, with manufacturing sites increasing from 4 in 2010 to 23 in 2021. This growth offers a significant opportunity for jojoba oil, based on the region's health care growth and the increasing demand for sustainable ingredients in the pharmaceutical industry. The oil is identified for its antioxidant properties that help protect the skin from oxidative damage. In addition, with a longer shelf life and quality stability, the oil is inexpensive for manufacturers. As a result of the increasing global demand for natural and non-toxic medicinal products and solutions, the pharmaceutical sector has great potential for growth by Jojoba oil, enhancing product innovations, and increasing its market opportunities in this segment.

Competitive Landscape:

Key players in the jojoba oil market are adopting strategic measures to strengthen their position and capitalize on growing demand. Many companies are expanding their product portfolios to include certified organic and sustainably sourced jojoba oil, catering to the increasing consumer preference for eco-friendly products. Investments in advanced extraction and refinement technologies are enhancing product quality, ensuring higher purity and longer shelf life. To differentiate their offerings, leading players are emphasizing innovation, introducing jojoba oil-based formulations tailored for specific applications such as anti-aging skincare or hair repair treatments. Partnerships with cosmetic, pharmaceutical, and wellness brands are also enabling companies to expand their distribution networks and target niche markets. Additionally, key players are focusing on marketing initiatives that highlight the oil's natural benefits, such as being hypoallergenic, non-comedogenic, and rich in antioxidants. These strategies collectively enhance their market presence and competitiveness in the growing jojoba oil industry.

The report provides a comprehensive analysis of the competitive landscape in the jojoba oil market with detailed profiles of all major companies, including:

• Eco Oil Argentina SA
• Purcell Jojoba International
• Egyptian Natural Oil Co.
• Inca Oil SA
• The Jojoba Company
• Vantage Specialty Chemicals Inc.

Latest News and Developments:

• May 2024: Boots introduced Clinique's black honey pop lip and cheek oil, a versatile product infused with jojoba oil for a lightweight, blendable texture. This product is designed to add a natural pop of color while moisturizing, suitable for both lips and cheeks. The inclusion of jojoba oil enhances hydration, making it a smooth addition to any beauty routine.
• May 2024: Feminine care brand WooWoo collaborated with Bluemercury to strengthen its U.S. market presence. The brand uses ingredients such as aloe vera, chamomile, shea, and jojoba oils in its products to promote gentle care. This partnership aims to provide consumers with high-quality, eco-conscious solutions for feminine hygiene and well-being.
• April 2024: PHYTO introduced a new line of jojoba-infused products aimed at hydrating dry to very dry hair. These products are designed to provide long-lasting hydration and protection without the heavy feel of traditional deep moisture treatments. The jojoba oil-infused solutions help replenish and protect hair strands, leaving them soft and nourished.

Jojoba Oil Market Report Scope:

Key Benefits for Stakeholders:

• IMARC’s report offers a comprehensive quantitative analysis of various market segments, historical and current market trends, market forecasts, and dynamics of the jojoba oil market from 2019-2033.
• The research study provides the latest information on the market drivers, challenges, and opportunities in the global jojoba oil market.
• The study maps the leading, as well as the fastest-growing, regional markets. It further enables stakeholders to identify the key country-level markets within each region.
• Porter's Five Forces analysis assists stakeholders in assessing the impact of new entrants, competitive rivalry, supplier power, buyer power, and the threat of substitution. It helps stakeholders to analyze the level of competition within the jojoba oil industry and its attractiveness.
• Competitive landscape allows stakeholders to understand their competitive environment and provides an insight into the current positions of key players in the market.