Polyphenol Market

Polyphenol Market Size and Share:

The global polyphenol market size was valued at USD 2.12 Billion in 2024. Looking forward, IMARC Group estimates the market to reach USD 3.65 Billion by 2033, exhibiting a CAGR of 6.17% from 2025-2033. Asia Pacific currently dominates the market, holding a market share of over 45.8% in 2024. Increasing consumer awareness of the multiple product health benefits, a rising trend towards natural and organic products, the food and beverage industry's inclination towards polyphenol-rich ingredients, ongoing research and development efforts, and technological advancements in extraction processes are fostering the market growth.

The global market is expanding due to the growing product use in nutraceuticals, functional foods, and pharmaceuticals, driven by rising consumer interest in natural antioxidants for health benefits. In line with this, continual advances in extraction technologies, such as enzymatic hydrolysis and supercritical fluid extraction, are improving yield and purity, making commercialization more viable. Similarly, increasing research on polyphenols’ effects on metabolic disorders, cognitive health, and anti-aging is driving innovation and polyphenol market growth. For instance, on July 9, 2024, One A Day launched Age Factor Cell Defense, a supplement featuring olive polyphenols, Omega-3s, Resveratrol, and vitamins to support cellular aging. Bayer also introduced a wellness app, reinforcing its Precision Health strategy. Besides this, regulatory support for natural food additives and clean-label ingredients fueling demand in the food and beverage sector, is impelling the market. Moreover, strategic industry collaborations are advancing polyphenol-enriched product development and fostering market expansion.

The United States is a key regional market which is witnessing growth attributed to increasing demand for plant-based ingredients in dietary supplements and functional beverages. This trend is driven by consumer preferences for natural and organic products. Furthermore, ongoing advances in microencapsulation and nanodelivery systems are improving polyphenol stability and bioavailability, optimizing efficacy in food and pharmaceuticals. A July 2024 study on Microencapsulated Asiatic Pennywort Fortified Chocolate Oat Milk Beverage reported 5399 mg GAE/L polyphenol content and 7.1/9 consumer acceptability, highlighting the effectiveness of microencapsulation in preserving polyphenol stability. Researchers formulated the beverage to enhance functional properties, supporting its market potential. Moreover, increasing clinical research on polyphenols’ role in inflammation management, cardiovascular health, and gut microbiota modulation is shaping product innovation and market dynamics. Apart from this, rising investments in domestic production and sustainable polyphenol sourcing are reinforcing supply chain stability, reducing import dependence, and strengthening polyphenol market demand.

Polyphenol Market Trends:

Increasing Consumer Awareness of Polyphenol Health Benefits

Increased awareness among consumers about the health benefits affiliated with polyphenols is a factor that has contributed to the growth of the global market. Polyphenols are natural compounds found in a broad range of plant-based foods and beverages and have received immense popularity due to their strong antioxidant nature. Free radicals play a vital role in the human body, which, consequently, gets rid of detrimental factors that could otherwise reduce the chances of chronic diseases, which include heart disease, cancer, and diabetes. Industry reports indicate that the absolute number of individuals living with diabetes will increase up to 643 million by the year 2030. People are getting more mindful about their health and are always searching for items full of polyphenols in the food they take. This sensitivity has caused demand for polyphenol-rich products to increase, from fruit juices to dietary supplements. With the trend of preventive healthcare gaining more and more momentum, consumer-driven demand can be expected to continue driving the polyphenol market share.

Rising Trend towards Natural and Organic Products

Natural and organic products are another key driver in the market. People are attracted to organic food and beverage products mainly for their perceived health benefits as well as sustainability to the environment. According to reports, two out of five consumers consider healthy food and beverage options as part of their plan for staying healthy, while an equal number of consumers strive for a balanced diet. Polyphenols are found in abundance in many natural and organic sources, such as fruits, vegetables, and herbal teas. This is in line with the demand for minimally processed, chemical-free products. Consequently, food and beverage companies are adding polyphenol-rich ingredients to their products to meet this increasing consumer demand. Polyphenol market trends suggest strong emphasis on the sourcing of polyphenols from organic and natural sources, thus also reflecting the wider trend toward healthier, greener consumption habits.

Food and Beverage Industry’s Inclination towards Polyphenols

The changing preferences and strategies of the food and beverage sector are important drivers in the global polyphenol market. Industry reports state that the global F&B market maintained its rank and has good growth figures from USD 6,729.5 Billion in 2022 to USD 7,221.7 Billion in 2023. As consumers' awareness of the demand for healthy choices increases, manufacturers are in pursuit of opportunities to add polyphenols to their products. From formulating polyphenol-fortified beverages to developing functional foods with increased health benefits, the industry understands the appeal of polyphenol-rich ingredients. This inclination is not only restricted to health-focused products but spreads across a vast range of offerings, including snacks, sauces, and even confectionery items. This strategic response towards consumer preferences fosters innovation in product development and actually strengthens the polyphenol market outlook, making it a very noteworthy element in the food and beverage sector's pursuit of offering healthier alternatives to consumers globally.

Polyphenol Industry Segmentation:

IMARC Group provides an analysis of the key trends in each segment of the global polyphenol market, along with forecast at the global, regional, and country levels from 2025-2033. The market has been categorized based on source, product type, type, form, and application.

Analysis by Source:

• Fruits 
• Vegetables 
• Cocoa
• Others 

Fruits represent the largest segment in the market, which is especially driven by growing awareness of health benefits associated with fruits containing polyphenols. Consumers become attracted toward the intake of fruits such as berries, grapes, and citrus fruits since these fruits contain a rich number of polyphenols, providing antioxidant properties and possible health benefits, which include reducing the risk of chronic diseases. In addition to this, growing demand from consumers for healthier and natural diet options fuel the demand for polyphenol-rich fruits. A wholesome, minimally processed food that creates a perfect fit for the consumer's needs, as a fruit is a natural source of polyphenolic compounds. The food and beverage industry also facilitates the fruits segment growth.

Analysis by Product Type:

• Apple 
• Green Tea 
• Grape Seed 
• Others 

Grape seed leads the market with around 46.7% of market share in 2024, propelled by the increasing awareness of the health benefits associated with grape seed polyphenols. These compounds have been studied extensively for their antioxidant properties, potential cardiovascular benefits, and even their role in skin health. As consumers become more health-conscious and seek natural alternatives, grape seed polyphenols have gained prominence. Moreover, the grape seed segment benefits from the expanding wine industry. Grapes are a major source of grape seed polyphenols, and as wine consumption grows globally, there is a natural byproduct in the form of grape seeds. This has led to increased availability and utilization of grape seed polyphenols. Furthermore, the beauty and cosmetic industry has also embraced grape seed polyphenols for their potential anti-aging and skin rejuvenation properties, further fueling demand.

Analysis by Type:

• Flavonoid 
• Resveratrol 
• Phenolic Acid 
• Others 

Flavonoid dominates the market share in 2024 with growing awareness of the health benefits associated with flavonoids. These are said to have antioxidant properties and also help reduce the risk of chronic diseases, thus more appealing to the health-conscious individual. Additionally, the increase in consumption of plant-based diets and natural products is enhancing demand for sources that are rich in flavonoids, including fruits, vegetables, and teas. This would be why there is an upsurge of healthy and nutritional product demanders as consumers shift toward flavonoid-rich food and beverages. Recognition of flavonoids as means of product offering enhancement in the food and beverage industry also forms a vital market growth catalyst for manufacturers who place flavonoid-rich ingredients to offer healthier and more functional options in their products.

Analysis by Form:

• Liquid 
• Powder 
• Others 

The liquid segment’s growth is propelled by its versatility and easy integration into various consumer products. Liquid polyphenols’ solubility makes them ideal for beverages, supplements, and functional foods, ensuring effective bioavailability of their health benefits. The increasing popularity of polyphenol-rich beverages, such as teas and juices, further drives demand, while the convenient dosing makes them attractive to consumers embracing the health and wellness trend. In contrast, the powder segment flourishes on its adaptability and extended shelf life. Powdered polyphenols are easily incorporated into a wide array of products, from dietary supplements to protein shakes, and they offer the advantage of longer storage without compromising quality. The others segment encompasses various forms like capsules, gels, and gummies, catering to specific consumer preferences. 

Analysis by Application:

• Functional Foods 
• Dietary Supplements 
• Functional Beverages 
• Others 

Functional beverages leads the market with around 34.7% of market share in 2024 due to the rising awareness of health and wellness among consumers. People are actively seeking beverages that offer functional benefits beyond hydration, such as enhanced energy, improved digestion, or immune support. In accordance with this, the growing demand for natural and clean-label products is shaping the functional beverage segment. Consumers are increasingly scrutinizing ingredient lists and preferring beverages that contain natural ingredients and fewer artificial additives. Moreover, the rise of specific health trends, such as plant-based diets and the desire for functional beverages that cater to dietary restrictions, is bolstering innovation. For example, plant-based protein beverages and dairy alternatives like almond and soy milk are gaining popularity. Furthermore, convenience is another significant driver. Busy lifestyles have led to a demand for on-the-go, ready-to-drink functional beverages that offer both nutrition and convenience. 

Regional Analysis:

• North America
  • United States
  • Canada
• Asia Pacific
  • China
  • Japan
  • India
  • South Korea
  • Australia
  • Indonesia
  • Others
• Europe
  • Germany
  • France
  • United Kingdom
  • Italy
  • Spain
  • Russia
  • Others
• Latin America
  • Brazil
  • Mexico
  • Others
• Middle East and Africa

Asia-Pacific held the maximum market share in 2024 with a share of over 45.8% due to the rising awareness related to health benefits through consumption of polyphenols. The concerns for health is arising among more consumers, who are targeting products rich in natural compounds with antioxidant properties and potential to prevent diseases that are chronic. In addition, rapid urbanization and lifestyles have altered diet patterns in many countries across the Asia-Pacific region. Traditionally, people are opting for healthier food and beverage options that contain a higher number of polyphenols, which can be sourced from fruits, vegetables, and teas. The other main reason is the traditional use of polyphenol-rich ingredients in many Asian cuisines. Many regional dishes prominently feature green tea, spices, and herbs, all of which contribute to higher polyphenol consumption. The other reason is the Asia-Pacific region, which consists of several different ecosystems and therefore has plenty of natural sources of polyphenols to contribute to growth in the market.

Key Regional Takeaways:
 

United States Polyphenol Market Analysis

Increasing health benefits from polyphenol-rich product consumption in the United States fuels the polyphenol market. Numerous people are being diagnosed with chronic diseases like cardiovascular diseases, diabetes, and cancer. So, functional food and nutraceutical demand is also on the rise with high polyphenol content. The National Center for Health Statistics revealed that, as of August 2021-August 2023, the total incidence of diabetes among adults was 15.8 percent. Natural and plant-based ingredients have always been a new favorite among the customers, which has provided full health and wellness. Other than this, dietary supplements are important in the U.S. mainly for the aging population, ensuring the greatest growth promoter. Moreover, the technology advancement of extraction technologies, like supercritical fluid extraction, supports increasing efficiency to extract polyphenols from their natural sources and render them available in the market. Increasing clean-label products, coupled with the FDA's stringent rules to increase safe and natural additive use in food and beverages, are adding fuel to the market. Another significant investment in R&D by food manufacturers and academic institutions in the exploration of new applications of polyphenols is also contributing to the growth of the market. It develops new formulations to unlock the true potential of polyphenols, enhance their bioavailability, and search for new sources of these compounds.

Europe Polyphenol Market Analysis

Europe has seen a trend in preventive healthcare and sustainable consumption. Consumers have been increasingly health-conscious and prefer products that are natural, organic, and plant-based. Stringent regulations in the region on food safety and clean-label products have increased the use of polyphenols as natural antioxidants in food preservation. Polyphenols are also added to cereals, snacks, and energy bars to confer health benefits like heart health and better digestion. In addition to this, the increasing functional food and nutraceutical markets are driving growth since polyphenols are widely added to dietary supplements and fortified foods. This means Europe has a well-developed wine sector, and wine is a commodity from which polyphenols are derived due to the availability of polyphenols in grape skins and seeds. According to 2023 reports, EU member states accounted for 48% of world wine consumption. Besides this, the cosmetics sector is another contributor, as they are using polyphenols for anti-inflammatory and anti-aging effects. Polyphenol-infused skincare products fight wrinkles, give elasticity, and reduce inflammation. Moreover, the increasing consumer interest in bio-based and eco-friendly products is offering a favorable market outlook. This is also encouraging research into sustainable extraction methods for polyphenols, further supporting market expansion in the region.

Asia Pacific Polyphenol Market Analysis

In Asia Pacific, the market for polyphenol is impacted by the deep-rooted culture of herbal remedies and traditional medicine in the region. Countries such as China, Japan, and India have used polyphenol-rich ingredients like green tea, turmeric, and berries in their diet and healthcare systems for a long time. With growing disposable incomes and urbanization, consumer expenditure on premium functional foods, beverages, and cosmetics is on the rise. According to the Press Information Bureau, it is estimated that by 2030, over 40% of India's population will be residing in urban cities. Moreover, the beauty and personal care industry in the region is growing significantly with polyphenols being used for their anti-aging and antioxidant properties. Polyphenols are known to neutralize free radicals, which are responsible for skin aging, wrinkles, and loss of elasticity. Due to this fact, they play an important role in anti-aging formulations including serums, creams, and face masks in reducing fine lines and improving firmness of skin. Furthermore, the anti-inflammatory effects render soothing of sensitive or irritated skin the highly sought component for products combating conditions like redness, acne, and rosacea. Other important growth drivers include government initiatives for developing herbal products and investment in agriculture sector for cultivating polyphenol-rich crops. Furthermore, the e-commerce platforms also contribute to an increased accessibility of polyphenol products to consumers and fuel further market growth.

Latin America Polyphenol Market Analysis

The high availability of biodiversity within the region coupled with growing natural ingredients usage in food and beverages sectors is positively fueling the growth of the market. Countries, such as Brazil, Argentina, and Chile have access to rich sources of various fruits and plants, which carry polyphenol content and are majorly consumed for traditional diets and beverages. Increasing knowledge of the health benefits of polyphenols, including their antioxidant and anti-inflammatory effects, is pushing the creation of functional food items and dietary supplements. Furthermore, the regional interest in organic and sustainable agriculture is contributing to high-quality sources of polyphenols. The rapidly growing pharmaceutical industry is also propelling the demand for polyphenols based on their therapeutic potential. The CMED is the Brazilian Drug Market Regulation System, which published a report stating that the pharmaceutical market of the country shows a growth rate of 8.53% in 2023. Polyphenol-based dietary supplements are promoted for the prevention of chronic diseases.

Middle East and Africa Polyphenol Market Analysis

The demand for natural ingredients in food and beverages, cosmetics, and pharmaceutical industries drives the Middle East and Africa polyphenol market. Expanding market size is driven by the rich heritage of herbal remedies in this region and a growing awareness of the health benefits of polyphenols among consumers. There is also a rising trend in the adoption of polyphenols in dietary supplements due to the growing lifestyle-related diseases of diabetes and obesity. According to reports, the highest regional prevalence stands at 16.2% in the MENA Region, and an increase of 86% of the population with diabetes is expected with a population count reaching 136 million by 2045. Besides, the cosmetics industry is exploiting polyphenols for their skin-protective and anti-aging effects. Moreover, growth in the agricultural sector in Africa and efforts from the government side to promote polyphenol-rich crop production are adding fuel to the growth in the market's trend.

Competitive Landscape:

The competitive landscape of the global polyphenol market is varied with a strong presence of both established firms and new entrants. It consists of those who are in all aspects of the polyphenol industry ranging from production, extraction, to formulation and distribution. Amongst this, there exist firms that major in the extraction of polyphenols from natural sources. These companies invest a lot in research and development to develop innovative extraction methods that yield high-quality polyphenol extracts efficiently. Their ability to source raw materials sustainably and optimize production processes is a key competitive advantage. The second group consists of producers of phenol-rich products, which cover dietary supplements as well as functional foods and beverages. These manufacturers try to capitalize on the health benefits attributed to polyphenols to develop commercial products that are responsive to the growing demand of healthier choices from consumers. Additionally, research centers and institutes within academia also contribute to the industry's competitive dynamics. They contribute to the industry by conducting studies on the health benefits and applications of polyphenols, driving innovation and knowledge-sharing within the sector.

The report provides a comprehensive analysis of the competitive landscape in the polyphenol market with detailed profiles of all major companies, including:

• Ajinomoto Co. Inc. 
• Aquanova AG 
• Archer-Daniels-Midland Company 
• Cargill Incorporated 
• DÖHLER GmbH 
• FutureCeuticals Inc. 
• Givaudan SA 
• Groupe Berkem 
• Indena S.p.A. 
• Kemin Industries Inc. 
• Koninklijke DSM N.V. 
• Martin Bauer GmbH & Co. KG 
• Sabinsa Corporation 

Latest News and Developments:

• December 2024: A biotechnology startup incubated at KAIST has launched an Indiegogo campaign to introduce its innovative product, the "Gravity Hair Lifting Shampoo," to the U.S. market. Blending cutting-edge science with beauty innovation, the startup aims to revolutionize hair care with its patented polyphenol-based technology.
• November 2024: Groupe Berkem launched RECELLCL'IN®, a polyphenol-rich passiflora extract targeting oily and acne-prone skin. It regulates sebum, prevents oxidation, and soothes skin by reactivating autophagy. Sourced from organic French Passiflora incarnata, it will debut at In-Cosmetics Asia (Nov 5-7, 2024, Bangkok). Groupe Berkem reported €51.9M revenue (2023).
• June 2023: Active Concepts introduced AC PomeaShield an innovative skin care ingredient that merges sustainability with the natural power of pomegranate. AC PomeaShield exemplifies sustainability by using the whole pomegranate, reducing waste and maximizing the extraction of potent polyphenols. This innovative ingredient harnesses the power of polyphenols to slow cellular aging, helping to keep your skin looking youthful and revitalized.
• March 2023: DIC Corporation (DIC) unveiled a joint business development venture with Debut, a California-based biotech startup specializing in advanced biomanufacturing technology. This collaboration will focus on producing polyphenols through innovative biotechnology, aimed at applications in the cosmetics and nutrition sectors.

Polyphenol Market Report Scope:

Key Benefits for Stakeholders:

• IMARC’s report offers a comprehensive quantitative analysis of various market segments, historical and current market trends, market forecasts, and dynamics of the polyphenol market from 2019-2033.
• The research study provides the latest information on the market drivers, challenges, and opportunities in the global polyphenol market.
• The study maps the leading, as well as the fastest-growing, regional markets. It further enables stakeholders to identify the key country-level markets within each region.
• Porter's Five Forces analysis assists stakeholders in assessing the impact of new entrants, competitive rivalry, supplier power, buyer power, and the threat of substitution. It helps stakeholders to analyze the level of competition within the polyphenol industry and its attractiveness.
• Competitive landscape allows stakeholders to understand their competitive environment and provides an insight into the current positions of key players in the market.