Plush Blankets Market

Market Overview:

The global plush blankets market size reached USD 483.6 Million in 2024. Looking forward, IMARC Group expects the market to reach USD 874.2 Million by 2033, exhibiting a growth rate (CAGR) of 6.4% during 2025-2033. The increasing preference for premium-quality luxury blankets, the rising product adoption in hospitality, travel and tourism industry, and the introduction of blankets manufactured using sustainable material are some of the major factors propelling the market.

Plush blankets are known for their soft, luxurious, and cozy feel. They are made from high-quality materials, typically synthetic fibers such as polyester, microfiber, or fleece, which are woven or knitted to create a plush, velvety texture. The fibers are designed to be exceptionally soft and fluffy, providing a warm and comforting experience. Plush blankets are often thicker and heavier than traditional blankets and are known for their ability to retain heat, making them popular choices for colder climates or during the winter season. Moreover, lightweight, and breathable variations of plush blankets are also available, suitable for use in milder temperatures.

The rising disposable incomes, especially in emerging economies, have led to an increase in consumer spending on home goods and luxury items which is primarily driving the market growth. In addition, the rising product demand in home décor applications, such as decorative pieces and furniture coverings due to their texture and visual appeal, represents another major growth-inducing factor. Plush blankets are available in a variety of colors, patterns, and textures, allowing consumers to choose blankets that complement their home decor and add an aesthetic appeal to their living spaces. Besides this, parents are adopting plush blankets to keep infants warm during winter owing to their durability, soft feel, and skin-friendly nature. This, coupled with the easy product availability across e-commerce and retail platforms and the increasing demand for custom products, are contributing to market growth.

Plush Blankets Market Trends/Drivers:

The increasing preference for premium-quality luxury blankets

Premium-quality luxury blankets often provide superior comfort, durability, and aesthetic appeal compared to standard blankets. This enhances the overall customer experience, leading to increased customer satisfaction and loyalty. Moreover, Consumers who value luxury and are willing to pay more for superior quality are often less price-sensitive. This enables manufacturers to offer plush blankets with enhanced features, materials, and craftsmanship, thus propelling the market growth. Besides, plush blankets are known for their softness, warmth, and luxurious feel. They provide a cozy and comforting experience, making them highly sought after by consumers. As a result, the desire for comfort and relaxation drives the demand for plush blankets.

The rising product adoption in the hospitality, travel, and tourism industry

The hospitality industry, including hotels, resorts, and vacation rentals, requires a large quantity of blankets to accommodate their guests. As the industry expands and experiences growth in occupancy rates, the demand for plush blankets increases accordingly. Moreover, the hospitality industry often sets trends in interior design and comfort amenities. By featuring plush blankets as part of their offerings, the industry showcases these products to a wide audience of travelers. This exposure can create a ripple effect, with consumers seeking out similar plush blankets for their homes, leading to increased market demand. Plush blankets can also be sold through travel retail channels such as airport shops, hotel gift shops, or online travel marketplaces. These platforms provide additional avenues for plush blanket manufacturers to reach a broader consumer base, including travelers looking for comfort items or souvenirs during their trips.

The introduction of blankets manufactured using sustainable materials

There is an increasing consumer awareness and demand for sustainable products across various industries, including the home goods sector. As a result, the introduction of plush blankets manufactured using sustainable materials appeals to environmentally conscious consumers. Besides, as sustainability becomes a prominent factor in consumer purchasing decisions, retailers, e-commerce platforms, and hospitality industry players may seek out these environmentally friendly options to meet the growing demand. In addition, manufacturers are investing in research and development (R&D) activities to find new ways of incorporating sustainable fibers and improving the performance and quality of the blankets, which is also creating a favorable market outlook across the globe.

Plush Blankets Industry Segmentation:

IMARC Group provides an analysis of the key trends in each segment of the global plush blankets market report, along with forecasts at the global, regional, and country levels from 2025-2033. Our report has categorized the market based on application and distribution channel.

Breakup by Application:

• Residential
• Commercial
   

Residential sector dominates the plush blankets market

The report has provided a detailed breakup and analysis of the plush blankets market based on the application. This includes residential and commercial. According to the report, the residential sector represented the largest segment.

Plush blankets are widely used in residential settings to enhance comfort and provide warmth. They are used for decorating the couch, adding an extra layer of warmth to beds, and enhancing the aesthetic appeal of living spaces. The residential sector values these aspects of plush blankets, making them a staple in many homes. Plush blankets are available in a wide range of colors, patterns, and designs, allowing residential consumers to choose blankets that match their personal style and home décor. The desire for personalization and the ability to create a cozy and inviting atmosphere in living space is contributing to the dominance of the residential sector in the plush blankets market. Besides, plush blankets are commonly purchased as gifts for various occasions, such as birthdays, weddings, holidays, or housewarmings, thus increasing the market share of this segment.

Breakup by Distribution Channel:

• Supermarkets and Hypermarkets
• Convenience Stores
• Online Stores
• Others
   

The majority of the plush blankets are distributed through supermarkets and hypermarkets

A detailed breakup and analysis of the plush blankets market based on the distribution channel has also been provided in the report. This includes supermarkets and hypermarkets, convenience stores, online stores, and others. According to the report, supermarkets and hypermarkets accounted for the largest market share.

Supermarkets and hypermarkets offer a diverse range of products, including home goods and bedding items. As a result, the extensive selection of plush blankets available in these stores appeals to a broad customer base. Moreover, these stores are known for their extended operating hours, making it convenient for shoppers to browse and purchase plush blankets at their own convenience. In addition, supermarkets and hypermarkets often leverage their buying power to negotiate competitive pricing with suppliers. As a result, they can offer plush blankets at competitive prices compared to other retail channels. Besides, these stores frequently conduct promotional activities, such as discounts, sales events, or bundle deals which attract customers and encourage them to purchase plush blankets during their shopping trips.

Nowadays, online stores are also becoming a preferred choice for consumers due to ease of shopping, lucrative offers, doorstep delivery, and convenient payment options.

Breakup by Region:

• North America
  • United States
  • Canada
• Asia-Pacific
  • China
  • Japan
  • India
  • South Korea
  • Australia
  • Indonesia
  • Others
• Europe
  • Germany
  • France
  • United Kingdom
  • Italy
  • Spain
  • Russia
  • Others
• Latin America
  • Brazil
  • Mexico
  • Others
• Middle East and Africa
   

North America exhibits a clear dominance, accounting for the largest plush blanket market share

The report has also provided a comprehensive analysis of all the major regional markets, which include North America (the United States and Canada); Europe (Germany, France, the United Kingdom, Italy, Spain, Russia, and others); Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia, and others); Latin America (Brazil, Mexico, and others); and the Middle East and Africa. According to the report, North America was the largest market for plush blankets.

North America, particularly the United States and Canada, has a relatively high level of disposable income among its population. This allows consumers to have greater purchasing power and the ability to spend on luxury and comfort items like plush blankets. In addition, North America has a high rate of home ownership, with many individuals investing in their living spaces and paying attention to home decor. Plush blankets serve both functional and aesthetic purposes, making them popular choices for enhancing the comfort and visual appeal of homes in the region. Moreover, the increasing focus on self-care, wellness, and creating cozy living spaces is also increasing the sales of blankets across the region.

Over the years, rapid urbanization and housing development in countries across the Asia Pacific region have led to a larger population living in urban areas and acquiring new homes. This has created a demand for home furnishings and accessories, including plush blankets.

Competitive Landscape:

The competitive landscape of the plush blanket market is characterized by the presence of numerous manufacturers, retailers, and brands offering a variety of products to cater to consumer demands. At present, the leading market players are investing in research and development activities to develop high-quality products and focusing on marketing to build brand recognition and consumer trust. They are also conducting aggressive promotional activities through social media platforms to attract a wider consumer base and are offering products on proliferating online retail channels. Moreover, various key players are introducing innovative product variants such as blankets with different textures on each side, built-in heating elements or temperature control, and smart features like integrated speakers or USB ports for charging electronic devices. They are also using eco-friendly materials like recycled polyester or organic cotton and are adopting environmentally friendly manufacturing processes and packaging to strengthen their market foothold.

The report has provided a comprehensive analysis of the competitive landscape in the global plush blankets market. Detailed profiles of all major companies have also been provided. Some of the key players in the market include:

• American Blanket Company
• Berkshire Blanket & Home Co. (SUMEC Textile and Light Industry Co. Ltd.)
• FleecePro
• Plush Addict Ltd.
• Robert Kaufman Co. Inc.
• Shannon Fabrics Inc.
• Sunbeam Products Inc. (Newell Brands Inc.)
• The Company Store
• The Home Depot Inc.
• The Northwest Group LLC
• Venus Group Inc.

Recent Developments:

• Shannon Fabrics Inc. has introduced textured minky plush fabrics in various textures, colors, and double-sided variants. Textured minky fabrics can have different patterns or raised elements that add visual interest and tactile sensations to the fabric.
• Berkshire Blanket is a leading manufacturer and retailer of plush blankets, offering a wide range of designs, sizes, and materials. They are known for their luxurious and high-quality products.
• Sunbeam Products Inc. has been at the forefront of introducing innovative heating technologies in their plush blankets. They continuously explore advancements such as improved heating elements, even heat distribution, and responsive temperature controls.

Plush Blankets Market Report Scope:

Key Benefits for Stakeholders:

• IMARC’s report offers a comprehensive quantitative analysis of various market segments, historical and current market trends, market forecasts, and dynamics of the plush blankets market from 2019-2033.
• The research study provides the latest information on the market drivers, challenges, and opportunities in the global plush blankets market.
• The study maps the leading, as well as the fastest-growing, regional markets. It further enables stakeholders to identify the key country-level markets within each region.
• Porter's five forces analysis assist stakeholders in assessing the impact of new entrants, competitive rivalry, supplier power, buyer power, and the threat of substitution. It helps stakeholders to analyze the level of competition within the plush blankets industry and its attractiveness.
• Competitive landscape allows stakeholders to understand their competitive environment and provides an insight into the current positions of key players in the market.