Philippines Tablet Market

Philippines Tablet Market Overview:

The Philippines tablet market size reached 750 Thousand Units in 2023. Looking forward, IMARC Group expects the market to reach 1,143.7 Thousand Units by 2032, exhibiting a growth rate (CAGR) of 4.50% during 2024-2032. The market is propelled by the integration of technology into education system, the shift toward remote work and telecommuting due to the pandemic, and the increasing availability of streaming services, digital content, and online gaming platforms.

Philippines Tablet Market Trends:

Increasing Internet Penetration

The Philippines tablet market is being pushed mostly by the country's rapid increase in internet access and mobile connectivity. In recent years, the Philippines has seen a significant increase in its internet user base, mainly to government measures targeted at expanding broadband infrastructure and encouraging digital literacy. This expansion has made tablets a popular choice for internet access, particularly in locations where desktop computers are less accessible. Tablets, with their portability and ease of use, are popular with younger demographics and students who rely on them for education. The low cost of mobile data plans, as well as the rising availability of Wi-Fi in public places, encourage the use of tablets for online activities, driving market expansion. As per Microsoft, there were 86.98 million internet users in the Philippines at the start of 2024, when internet penetration stood at 73.6 percent. Moreover, a total of 117.4 million cellular mobile connections were active in the Philippines in early 2024, with this figure equivalent to 99.3 percent of the total population.

Rising Disposable Incomes and E-commerce Industry

Economic expansion and increased consumer buying power in the Philippines are significant drivers of the tablet market. As the economy grows, so does its residents' disposable income, making technology products like tablets more affordable. Demand is being driven mostly by the younger generation, who seek cutting-edge technologies for entertainment, social networking, and personal productivity. Furthermore, the growth of e-commerce platforms provides a diverse range of options at low rates, making tablets more appealing to a wider audience. This economic momentum is expected to continue, boosting the tablet market as more consumers are able to invest in new and better devices. As per Philippines Statistics Authority, the country’s Gross national disposable income in 2022 was valued at PhP 24.93 Trillion at current prices, which grew by 15.9% during the period. Moreover, the country’s total saving reached PhP 4.90 Trillion, with an annual growth of 26.6% in 2022. This was higher than the total saving registered at PhP 3.87 Trillion in 2021 and at PhP 4.43 Trillion in 2020. 

Philippines Tablet Market News:

• In October 2023, Realme Pad 2 was launched in the Philippines. This new Android tablet promised to be an entertainment and productivity partner, all at a price tag that’s equivalent to many affordable mid-range phones. Specifically, the Pad 2 is powered by a MediaTek Helio G99 processor which should mean it’ll be able to run today’s popular games. 
• In January 2024, HUAWEI Philippines launched HUAWEI MatePad Pro 13.2, their biggest, slimmest and best tablet. It is made for both productivity and also for entertainment due to its large display and support for the new Smart Magnetic Keyboard with touchpad.
   

Philippines Tablet Market Segmentation:

IMARC Group provides an analysis of the key trends in each segment of the market, along with forecasts at the country level for ​2024-2032​. Our report has categorized the market based on product, operating system, screen size, end user, and distribution channel.

Product Insights:

• Detachable
• Slate
   

The report has provided a detailed breakup and analysis of the market based on the product. This includes detachable and slate.

Operating System Insights:

• Android
• iOS
• Windows
   

A detailed breakup and analysis of the market based on the operating system have also been provided in the report. This includes android, iOS, and windows.

Screen Size Insights:

• 8’’
• 8’’ and Above
   

The report has provided a detailed breakup and analysis of the market based on the screen size. This includes 8” and 8” and above.

End User Insights:

• Consumer
• Commercial
   

A detailed breakup and analysis of the market based on the end user have also been provided in the report. This includes consumer and commercial.

Distribution Channel Insights:

• Online
• Offline
   

The report has provided a detailed breakup and analysis of the market based on the distribution channel. This includes online and offline.

Regional Insights:

• Luzon
• Visayas
• Mindanao
   

The report has also provided a comprehensive analysis of all the major regional markets, which include Luzon, Visayas, and Mindanao.

Competitive Landscape:

The market research report has also provided a comprehensive analysis of the competitive landscape. Competitive analysis such as market structure, key player positioning, top winning strategies, competitive dashboard, and company evaluation quadrant has been covered in the report. Also, detailed profiles of all major companies have been provided.

Philippines Tablet Market Report Coverage:

Key Questions Answered in This Report:

• How has the Philippines tablet market performed so far and how will it perform in the coming years?
• What has been the impact of COVID-19 on the Philippines tablet market?
• What is the breakup of the Philippines tablet market on the basis of product?
• What is the breakup of the Philippines tablet market on the basis of operating system?
• What is the breakup of the Philippines tablet market on the basis of screen size?
• What is the breakup of the Philippines tablet market on the basis of end user?
• What is the breakup of the Philippines tablet market on the basis of distribution channel?
• What are the various stages in the value chain of the Philippines tablet market? 
• What are the key driving factors and challenges in the Philippines tablet?
• What is the structure of the Philippines tablet market and who are the key players?
• What is the degree of competition in the Philippines tablet market? 

Key Benefits for Stakeholders:

• IMARC’s industry report offers a comprehensive quantitative analysis of various market segments, historical and current market trends, market forecasts, and dynamics of the Philippines tablet market from 2018-2032.
• The research report provides the latest information on the market drivers, challenges, and opportunities in the Philippines tablet market.
• Porter's five forces analysis assist stakeholders in assessing the impact of new entrants, competitive rivalry, supplier power, buyer power, and the threat of substitution. It helps stakeholders to analyze the level of competition within the Philippines tablet industry and its attractiveness.
• Competitive landscape allows stakeholders to understand their competitive environment and provides an insight into the current positions of key players in the market.