Philippines Online Grocery Market 2033

Philippines Online Grocery Market Size, Share, Trends and Forecast by Type, Business Model, Platform, Purchase Type, and Region, 2025-2033

Report Format: PDF+Excel | Report ID: SR112025A28732

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Philippines Online Grocery Market Overview:

The Philippines online grocery market size reached USD 3.09 Billion in 2024. Looking forward, IMARC Group expects the market to reach USD 27.89 Billion by 2033, exhibiting a growth rate (CAGR) of 27.70% during 2025-2033. The Philippines online grocery market share is growing due to rising internet penetration, smartphone usage, and digital payments. Mobile-friendly platforms, fintech adoption, and cashless transactions enhance convenience. Government support, retailer investments, and secure payment systems drive e-commerce expansion.

Report Attribute	Key Statistics
Base Year	2024
Forecast Years	2025-2033
Historical Years	2019-2024
Market Size in 2024	USD 3.09 Billion
Market Forecast in 2033	USD 27.89 Billion
Market Growth Rate 2025-2033	27.70%

Philippines Online Grocery Market Trends:

Increased Internet Penetration and Smartphone Usage

Increased internet penetration and smartphone usage are propelling the Philippines online grocery market growth. The World Bank's Board of Executive Directors has sanctioned EUR 268.22 million (US$287.24 million) in funding for the Philippines Digital Infrastructure Project. This will lead over 20 million Filipinos to gain better internet access. As more individuals have access to high-speed internet, enabling seamless browsing and ordering from grocery platforms. Smartphone affordability has improved, allowing a larger population to engage in mobile-based grocery shopping easily. Digital payment systems integrated into smartphones enhance convenience, reducing reliance on cash transactions for groceries. E-commerce apps and grocery platforms optimize their mobile interfaces, ensuring smooth navigation and user-friendly experiences. Urbanization and busy lifestyles drive demand for quick, hassle-free grocery shopping through smartphones and mobile apps. Online grocery retailers leverage mobile notifications and targeted advertisements to attract and retain digital shoppers effectively. Faster internet speeds support real-time tracking, enhancing transparency and trust in online grocery deliveries. People living in remote areas can now access grocery services previously unavailable, expanding market reach extensively. Social media platforms influence grocery shopping trends, promoting digital adoption among tech-savvy Filipino customers widely.

Rapid Expansion of Online Payment Systems

The rapid expansion of online payment systems is accelerating the Philippines online grocery market growth significantly. Digital wallets and mobile banking provide seamless transactions, eliminating cash dependence and enhancing payment security significantly. To cater the growing demand for digital payments, in June 2024, GHL Systems Philippines Inc., a unit of GHL Systems Berhad, partnered with Alipay+ to improve cross-border digital payments for businesses in the Philippines. This collaboration enables merchants to accept payments from top Asian mobile wallets, including AlipayHK, Kakao Pay, Touch 'n Go eWallet, and Alipay from mainland China. Moreover, shoppers prefer cashless payments for convenience, enabling faster checkout processes on grocery shopping platforms efficiently. Increased fintech adoption encourages more grocery retailers to integrate various digital payment options for customer convenience. Government initiatives promoting financial inclusion support digital payment penetration, strengthening e-commerce and online grocery transactions rapidly. Mobile payment apps simplify grocery purchases, allowing users to pay instantly and securely. QR code payments enable quick transactions, making grocery shopping easier for customers with limited banking access. Online grocery platforms offer exclusive discounts and cashback incentives to encourage digital payment adoption among users. Subscription-based grocery services leverage auto-payment features, ensuring hassle-free recurring purchases for busy urban customers. Secure payment gateways enhance shoppers’ confidence, reducing concerns about fraud and unauthorized transactions significantly.

Philippines Online Grocery Market Segmentation:

IMARC Group provides an analysis of the key trends in each segment of the market, along with forecasts at the regional level for 2025-2033. Our report has categorized the market based on Type, Business Model, Platform, and Purchase Type.

Type Insights:

Vegetables and Fruits
Dairy Products
Staples and Cooking Essentials
Snacks
Meat and Seafood
Others

The report has provided a detailed breakup and analysis of the market based on the type. This includes vegetables and fruits, dairy products, staples and cooking essentials, snacks, meat and seafood, and others.

Business Model Insights:

Pure Marketplace
Hybrid Marketplace
Others

A detailed breakup and analysis of the market based on the business models have also been provided in the report. This includes pure marketplace, hybrid marketplace, and others.

Platform Insights:

Web-Based
App-Based

A detailed breakup and analysis of the market based on the platforms have also been provided in the report. This includes web-based and app-based.

Purchase Type Insights:

One-Time
Subscription

A detailed breakup and analysis of the market based on the purchase types have also been provided in the report. This includes one-time and subscription.

Regional Insights:

Luzon
Visayas
Mindanao

The report has also provided a comprehensive analysis of all the major regional markets, which include Luzon, Visayas, and Mindanao.

Competitive Landscape:

The market research report has also provided a comprehensive analysis of the competitive landscape. Competitive analysis such as market structure, key player positioning, top winning strategies, competitive dashboard, and company evaluation quadrant has been covered in the report. Also, detailed profiles of all major companies have been provided.

Philippines Online Grocery Market News:

In September 2024, Seafood City, a US-based Filipino-founded grocery chain, introduced its digital marketplace, SFC+, in the Philippines and North America. Available on the Google Play Store and App Store by October 15, the app allows users in the Philippines to purchase goods from Seafood City's 38 US and Canadian branches for delivery abroad.

Philippines Online Grocery Market Report Coverage:

Report Features	Details
Base Year of the Analysis	2024
Historical Period	2019-2024
Forecast Period	2025-2033
Units	USD Billion
Scope of the Report	Exploration of Historical Trends and Market Outlook, Industry Catalysts and Challenges, Segment-Wise Historical and Future Market Assessment: Type Business Model Platform Purchase Type Region
Packaging Materials Covered	Plastic Packaging: Material Type {PE (Polyethylene), PP (Polypropylene), PVC (Poly Vinyl Chloride), PET (Polyethylene Terephthalate, Others)}, Type {Rigid Plastic Packaging (Bottles and Jars, Trays and Containers, Others), Flexible Plastic Packaging (Pouches and Bags, Films and Wraps, Others)} Paper: Carton Board, Carton Board Containerboard and Linerboard, Others Glass Metals
Types Covered	Vegetables and Fruits, Dairy Products, Staples and Cooking Essentials, Snacks, Meat and Seafood, Others
Business Models Covered	Pure Marketplace, Hybrid Marketplace, Others
Platforms Covered	Web-Based, App-Based
Purchase Types Covered	One-Time, Subscription
Regions Covered	Luzon, Visayas, Mindanao
Customization Scope	10% Free Customization
Post-Sale Analyst Support	10-12 Weeks
Delivery Format	PDF and Excel through Email (We can also provide the editable version of the report in PPT/Word format on special request)

Key Questions Answered in This Report:

How has the Philippines online grocery market performed so far and how will it perform in the coming years?
What is the breakup of the Philippines online grocery market on the basis of type?
What is the breakup of the Philippines online grocery market on the basis of business model?
What is the breakup of the Philippines online grocery market on the basis of platform?
What is the breakup of the Philippines online grocery market on the basis of purchase type?
What are the various stages in the value chain of the Philippines online grocery market?
What are the key driving factors and challenges in the Philippines online grocery market?
What is the structure of the Philippines online grocery market and who are the key players?
What is the degree of competition in the Philippines online grocery market?

Key Benefits for Stakeholders:

IMARC’s industry report offers a comprehensive quantitative analysis of various market segments, historical and current market trends, market forecasts, and dynamics of the Philippines online grocery market from 2019-2033.
The research report provides the latest information on the market drivers, challenges, and opportunities in the Philippines online grocery market.
Porter's five forces analysis assist stakeholders in assessing the impact of new entrants, competitive rivalry, supplier power, buyer power, and the threat of substitution. It helps stakeholders to analyze the level of competition within the Philippines online grocery industry and its attractiveness.
Competitive landscape allows stakeholders to understand their competitive environment and provides an insight into the current positions of key players in the market.

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