Philippines Meat Market

Philippines Meat Market Overview:

The Philippines meat market size reached USD 4.30 Billion in 2024. Looking forward, IMARC Group expects the market to reach USD 5.90 Billion by 2033, exhibiting a growth rate (CAGR) of 3.50% during 2025-2033. The rising disposable incomes, rapid urbanization, evolving dietary preferences, expanding retail networks, robust food service demand, and increasing consumer interest in processed and value-added meat products are some of the key factors impelling the market growth.

Philippines Meat Market Trends:

Increased Demand for Convenience and Processed Meat Products

Increasing preference towards the consumption of convenient and available ready-to-eat (RTE) meat products due to rapid urbanization which causes more dual-income households is said to become a significant factor contributing to market growth in the country. The busy lifestyles leaving little time for the preparation of meals are making consumers spend more on finished products like sausages, bacon, and frozen cuts. Local and global brands are joining in as they develop products that meet the Filipino palate, such as tocino and longganisa, which are significant to the culture. For instance, in 2024, the Philippines witnessed a 20.4% rise in meat imports, totaling 1.45 billion kg. Pork led with a 23.96% increase, followed by chicken at 10.69% and beef, which surged 40.62%, indicating growing reliance on foreign meat supplies. Furthermore, the rapid growth of supermarkets and convenience stores in urban and semi-urban areas is making these products more accessible, solidifying their place as a household staple. This surging demand for convenience and time-saving food options is propelling the meat market forward.

Rising Popularity of Sustainable and Ethical Meat Production

The environmental and ethical concerns of the consumers, in addition to the rising incidences of awareness towards climate change and animal welfare, have fueled the market growth in the Philippines. Following this, producers are adopting improved farming practices aimed at reducing carbon footprints and providing organic and grass-fed options. In the growing minds of middle and higher-income people, a health and sustainability issue mobilizes antibiotic-free and hormone-free meat products demand. For instance, in October 2024, San Miguel Corp will expand its poultry operations, opening more mega farms in Quezon and Bataan, as part of a US$1.2 billion investment to ensure affordable, healthy chicken supply and support food security. Furthermore, collaborations between local farmers and food chains are enhancing traceability and quality assurance, boosting consumer confidence in these premium offerings. This trend is reflecting the broader global movement toward eco-conscious consumption in the Philippines, which is contributing to the market expansion.

Expansion of Online Meat Retailing and Delivery Services

E-commerce platforms have changed the way consumers in the Philippines buy meat products by offering fresh and processed options through convenient digital channels. Online meat retailers and grocery platforms provide complete solutions for the tech-savvy user who seeks fast and easy solutions to shopping. Furthermore, enhanced cold-chain logistics and improved packaging solutions ensure that meat is carried fresh and safe in transit, addressing concerns about the quality of meat by consumers. For instance, in December 2024, Growtheum Capital Partners invested P7 billion ($121 million) in Mets Logistics to expand its cold storage network in the Philippines, supporting food supply security. The cold chain sector's capacity is set to grow by 10-15% annually. Also, the offers, markdowns, and a different assortment of products on the cyberspace platforms are attracting more users-the customers-into going for online meat shopping. Most of the sensation is currently in urban and semi-urban areas, where digital infiltration and smartphone usage are at a higher percentage making this market grow.

Philippines Meat Market Segmentation:

IMARC Group provides an analysis of the key trends in each segment of the market, along with forecasts at the region/country level for 2025-2033. Our report has categorized the market based on type, product, and distribution channel.

Type Insights:

• Raw
• Processed

The report has provided a detailed breakup and analysis of the market based on the type. This includes raw and processed.

Product Insights:

• Chicken
• Beef
• Pork
• Mutton
• Others

A detailed breakup and analysis of the market based on the product have also been provided in the report. This includes chicken, beef, pork, mutton, and others.

Distribution Channel Insights:

• Supermarkets and Hypermarkets
• Departmental Stores
• Specialty Stores
• Online Stores
• Others

A detailed breakup and analysis of the market based on the distribution channel have also been provided in the report. This includes supermarkets and hypermarkets, department stores, specialty stores, online stores, and others.

Regional Insights:

• Luzon
• Visayas
• Mindanao

The report has also provided a comprehensive analysis of all the major regional markets, which include Luzon, Visayas, and Mindanao.

Competitive Landscape:

The market research report has also provided a comprehensive analysis of the competitive landscape. Competitive analysis such as market structure, key player positioning, top winning strategies, competitive dashboard, and company evaluation quadrant has been covered in the report. Also, detailed profiles of all major companies have been provided.

Philippines Meat Market News:

In September 2024, Monde Nissin announced an investment of P17.5 million in Amico Innovations Inc., a homegrown startup. The company's intent is to venture into new market segments while cushioning losses to alternative meat brand Quorn Foods. The acquisition seeks to explore startup opportunities in new categories and businesses while minimizing costs for Quorn and focusing on efficiencies to attract more customers back to the fake meat category. This is a significant step for the Philippines in strengthening its food sector, fostering innovation, and enhancing local production capabilities in that industry.

Philippines Meat Market Report Coverage:

Key Questions Answered in This Report:

• How has the Philippines meat market performed so far and how will it perform in the coming years?
• What is the breakup of the Philippines meat market on the basis of type?
• What is the breakup of the Philippines meat market on the basis of product?
• What is the breakup of the Philippines meat market on the basis of distribution channel?
• What is the breakup of the Philippines meat market on the basis of region?
• What are the various stages in the value chain of the Philippines meat market? 
• What are the key driving factors and challenges in the Philippines meat?
• What is the structure of the Philippines meat market and who are the key players?
• What is the degree of competition in the Philippines meat market? 

Key Benefits for Stakeholders:

• IMARC’s industry report offers a comprehensive quantitative analysis of various market segments, historical and current market trends, market forecasts, and dynamics of the Philippines meat market from 2019-2033.
• The research report provides the latest information on the market drivers, challenges, and opportunities in the Philippines meat market.
• Porter's five forces analysis assist stakeholders in assessing the impact of new entrants, competitive rivalry, supplier power, buyer power, and the threat of substitution. It helps stakeholders to analyze the level of competition within the Philippines meat industry and its attractiveness.
• Competitive landscape allows stakeholders to understand their competitive environment and provides an insight into the current positions of key players in the market.