Philippines E-Cigarette Market

Philippines E-Cigarette Market Overview:

The Philippines e-cigarette market is projected to exhibit a growth rate (CAGR) of 16.70% during 2024-2032. The market is driven by the thriving e-commerce industry that enable users to easily obtain a diverse choice of e-cigarette products, along with the rising awareness among the masses about the negative health impact of smoking tobacco.

Philippines E-Cigarette Market Trends:

Thriving E-Commerce Industry

An article published in 2024 on the website of the International Trade Administration (ITA) shows that the Philippines’ eCommerce market sales reached $17 billion, largely contributed by 73 million online active users in 2021. This is projected to reach $24 billion, with 17% growth, through 2025. E-commerce platforms enable users across the country to easily obtain a diverse choice of e-cigarette products, including devices, e-liquids, and accessories, even in remote places where physical outlets may be limited. Online purchasing is convenient for people who like to browse and buy e-cigarette products from the comfort of their own homes or on mobile devices. This convenience element may encourage more people to research and purchase e-cigarette goods online. E-commerce platforms frequently provide a greater assortment of e-cigarette brands, flavors, and accessories than physical storefronts. This variety enables buyers to readily evaluate items and identify solutions that best meet their preferences and needs.

The competitive nature of e-commerce pushes businesses to provide competitive pricing and promotional offers on e-cigarette items. This can attract price-sensitive customers and increase e-cigarette sales volume. E-commerce offers a discrete shopping experience for individuals who desire privacy while purchasing e-cigarette products, especially if vaping is socially stigmatized in their community. E-commerce platforms enable e-cigarette companies to carry out tailored marketing campaigns based on user data and preferences. This tailored approach is helpful for reaching specific demographics and promoting e-cigarette items to appropriate buyers.

Growing Awareness About Harmful Impact of Tobacco

According to an article published in 2024 on the website of the Global Action to End Smoking, around 16.4 million adults in the Philippines were tobacco products users in 2022. As people are getting aware about the negative health impact of tobacco in Philippines, they are looking for an alternative of traditional cigarettes. E-cigarettes are frequently seen as a possibly less dangerous alternative to traditional cigarettes, which is driving their popularity among smokers seeking to reduce or quit smoking. Many people struggle to quit smoking because of their nicotine addiction and smoking-related habits. E-cigarettes provide a smoking-like experience, including hand-to-mouth action and nicotine inhalation, which can aid smokers in transitioning away from traditional cigarettes. As a result, smokers who want to quit or reduce their tobacco consumption frequently turn to e-cigarettes as a smoking cessation tool. E-cigarettes are used as a kind of nicotine replacement therapy (NRT) for smokers who want to quit. Nicotine replacement therapy (NRT) products, such as patches, gums, and lozenges, are often used to help manage nicotine withdrawal symptoms while quitting. E-cigarettes have a similar nicotine delivery technique but also replicate the sensory features of smoking, making them a popular choice among many smokers attempting to quit.

Some public health groups and regulatory authorities see e-cigarettes as a risk-reduction option for smokers who are unable or unable to quit using traditional approaches. Policies and regulations that support harm reduction efforts, such as advocating the use of e-cigarettes as an alternative to smoking, can drive the expansion of the e-cigarette market by legitimizing its role.

Philippines E-Cigarette Market News:

• November 2023: VOOPOO launched its new DRAG X2 and DRAG S2 with PnP X Platform to push the boundaries of innovations.
• June 2023: RELX International (RLX) announced that it will be partnering with the Philippine Department of Trade and Industry (DTI) to strengthen regulations on the sales of e-cigarette products.
   

Philippines E-Cigarette Market Segmentation:

IMARC Group provides an analysis of the key trends in each segment of the market, along with forecasts at the country level for 2024-2032. Our report has categorized the market based on product, flavor, mode of operation, and distribution channel

Product Insights:

• Modular E-Cigarette 
• Rechargeable E-Cigarette
• Next-Generation E-Cigarette
• Disposable E-Cigarette
   

The report has provided a detailed breakup and analysis of the market based on the product. This includes modular e-cigarette, rechargeable e-cigarette, next-generation e-cigarette, and disposable e-cigarette.

Flavor Insights:

• Tobacco
• Botanical
• Fruit
• Sweet
• Beverage
• Others
   

The report has provided a detailed breakup and analysis of the market based on the flavor. This includes tobacco, botanical, fruit, sweet, beverage, and others.

Mode of Operation Insights:

• Automatic E-Cigarette
• Manual E-Cigarette
   

The report has provided a detailed breakup and analysis of the market based on the mode of operation. This includes automatic e-cigarette and manual e-cigarette.

Distribution Channel Insights:

• Specialty E-Cig Shops
• Online
• Supermarkets and Hypermarkets
• Tobacconist
• Others
   

The report has provided a detailed breakup and analysis of the market based on the distribution channel. This includes specialty e-cig shops, online, supermarkets and hypermarkets, tobacconist, and others.

Regional Insights: 

• Luzon
• Visayas
• Mindanao
   

The report has also provided a comprehensive analysis of all the major regional markets, which include Luzon, Visayas, and Mindanao.  

Competitive Landscape:

The market research report has also provided a comprehensive analysis of the competitive landscape. Competitive analysis such as market structure, key player positioning, top winning strategies, competitive dashboard, and company evaluation quadrant has been covered in the report. Also, detailed profiles of all major companies have been provided.

Philippines E-Cigarette Market Report Coverage:

Key Questions Answered in This Report:

• How has the Philippines e-cigarette market performed so far and how will it perform in the coming years?
• What has been the impact of COVID-19 on the Philippines e-cigarette market?
• What is the breakup of the Philippines e-cigarette market on the basis of product?
• What is the breakup of the Philippines e-cigarette market on the basis of flavor?
• What is the breakup of the Philippines e-cigarette market on the basis of mode of operation?
• What is the breakup of the Philippines e-cigarette market on the basis of distribution channel?
• What are the various stages in the value chain of the Philippines e-cigarette market? 
• What are the key driving factors and challenges in the Philippines e-cigarette?
• What is the structure of the Philippines e-cigarette market and who are the key players?
• What is the degree of competition in the Philippines e-cigarette market? 

Key Benefits for Stakeholders:

• IMARC’s industry report offers a comprehensive quantitative analysis of various market segments, historical and current market trends, market forecasts, and dynamics of the Philippines e-cigarette market from 2018-2032.
• The research report provides the latest information on the market drivers, challenges, and opportunities in the Philippines e-cigarette market.
• Porter's five forces analysis assist stakeholders in assessing the impact of new entrants, competitive rivalry, supplier power, buyer power, and the threat of substitution. It helps stakeholders to analyze the level of competition within the Philippines e-cigarette industry and its attractiveness.
• Competitive landscape allows stakeholders to understand their competitive environment and provides an insight into the current positions of key players in the market.