The Philippines digital wallet market is projected to exhibit a growth rate (CAGR) of 4.20% during 2024-2032. There are several factors that are driving the market, which include increasing adoption of smartphones and the ease of internet facilities, the thriving e-commerce sector, and collaboration between banks, telecommunications companies, and other stakeholders.
Report Attribute
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Key Statistics
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Base Year
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2023 |
Forecast Years
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2024-2032
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Historical Years
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2018-2023
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Market Growth Rate (2024-2032) | 4.20% |
Rising Adoption of Smartphones and Ease of Internet Facilities
There is a rise in the utilization of smartphones, along with the ease of internet facilities. With smartphones, people can easily use digital wallets for daily purchases. Users save time and money when they can handle their finances, transfer money, and make payments all from their smartphones. Furthermore, digital wallet services are available to a wider range of users, including individuals who may not have had easy access to traditional banking services in remote locations, all because of smartphones and improved internet connectivity. This increased accessibility enables more people to participate in the digital economy and access financial services conveniently. In addition, digital wallets offer cost-effective alternatives to traditional banking services, particularly for small-value transactions. They also have lower transaction fees and various incentives such as cashback rewards. The number of mobile subscribers in the Philippines is anticipated to hit 159 Million, and broadband subscribers will be around 10.8 Million by 2025, as reported by the International Trade Administration (ITA).
Thriving E-Commerce Industry
The escalating demand for digital wallets on account of the burgeoning e-commerce sector in the Philippines is contributing to the market growth. People are preferring the convenience of digital wallets for making online payments. Digital wallets offer a seamless checkout experience, allowing users to complete transactions quickly and securely without the need to enter their payment details for each purchase. They provide an extra layer of security by encrypting users' financial data and offering features like two-factor authentication, thereby reducing the risk of fraud and unauthorized transactions. This enhanced security makes digital wallets a trusted payment method for e-commerce transactions. Furthermore, many e-commerce platforms and online retailers in the Philippines integrate digital wallet payment options into their checkout processes. This integration makes it easier for users to pay using their preferred digital wallet, further driving adoption among online shoppers. According to the International Trade Administration (ITA), Philippines’ e-commerce market sales are estimated to reach US$ 24 Billion by 2025.
IMARC Group provides an analysis of the key trends in each segment of the market, along with forecasts at the country level for 2024-2032. Our report has categorized the market based on type, deployment type, and industry vertical.
Type Insights:
The report has provided a detailed breakup and analysis of the market based on the type. This includes proximity and remote.
Deployment Type Insights:
A detailed breakup and analysis of the market based on the deployment type have also been provided in the report. This includes on-premises and cloud.
Industry Vertical Insights:
The report has provided a detailed breakup and analysis of the market based on the Industry Vertical. This includes education, gaming, information technology and telecommunications, aerospace and defense, legal, media and entertainment, automotive, banking financial services and insurance, consumer goods, and others.
Regional Insights:
The report has also provided a comprehensive analysis of all the major regional markets, which include Luzon, Visayas, and Mindanao.
The market research report has also provided a comprehensive analysis of the competitive landscape in the market. Competitive analysis such as market structure, key player positioning, top winning strategies, competitive dashboard, and company evaluation quadrant has been covered in the report. Also, detailed profiles of all major companies have been provided.
Report Features | Details |
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Base Year of the Analysis | 2023 |
Historical Period | 2018-2023 |
Forecast Period | 2024-2032 |
Units | US$ Million |
Scope of the Report | Exploration of Historical and Forecast Trends, Industry Catalysts and Challenges, Segment-Wise Historical and Predictive Market Assessment:
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Types Covered | Proximity, Remote |
Deployment Types Covered | On-premises, Cloud |
Industries Vertical Covered | Education, Gaming, Information Technology and Telecommunications, Aerospace and Defense, Legal, Media and Entertainment, Automotive, Banking Financial Services and Insurance, Consumer Goods, Others |
Regions Covered | Luzon, Visayas, Mindanao |
Customization Scope | 10% Free Customization |
Post-Sale Analyst Support | 10-12 Weeks |
Delivery Format | PDF and Excel through Email (We can also provide the editable version of the report in PPT/Word format on special request) |