Philippines Cosmetics Market

Philippines Cosmetics Market Overview:

The Philippines cosmetics market size reached USD 1.83 Billion in 2024. Looking forward, IMARC Group expects the market to reach USD 2.69 Billion by 2033, exhibiting a growth rate (CAGR) of 4.40% during 2025-2033. The market is driven by rising disposable incomes, increasing beauty consciousness, and social media influence. Growth in e-commerce, demand for organic products, and K-beauty trends further fuel expansion. Additionally, celebrity endorsements, urbanization, and a strong preference for skincare contribute to market momentum, supported by innovations in product formulations and packaging.

Philippines Cosmetics Market Trends:

Rise of Organic and Sustainable Beauty Products

Filipino consumers are gravitating more toward organic, cruelty-free, and eco-friendly cosmetics with increased awareness of environmental and wellness issues. The demand for natural ingredients like aloe vera, coconut oil, and plant extracts is on the increase as consumers opt for chemical-free makeup and skincare. The reaction from companies is through sustainable packaging, vegan products, and ethical sourcing initiatives. Moreover, authorities are encouraging cleaner cosmetics, additionally boosting the implementation of clean beauty. Dermatologists and social media influencers recommending organic products expand the trend such that sustainability emerges as a center point. Even local and international brands are not far behind as they innovate through plant-based applications and biodegradable materials, appealing to environmental-conscious Filipino shoppers. Apart from this, a whopping 75 % of Filipinos consciously look for brands that provide means to balance their carbon footprint.

Growth of E-commerce and Social Media Influence

Social media and online platforms are revolutionizing the beauty market in the Philippines, as companies use digital media to directly target consumers. The emergence of e-commerce websites like Lazada, Shopee, and Zalora has increased accessibility to cosmetics through promotions, reviews, and recommendations from influencers. Live streaming, makeup tutorials, and TikTok trends have a huge impact on purchasing behavior, particularly among youth consumers. Global brands are growing their online presence, while domestic brands leverage social media marketing to drive engagement and loyalty. The ease of online purchase, combined with cash-on-delivery and installment payment options, continues to propel market growth, making digital engagement a necessary tactic for beauty brands in the Philippines.

Dominance of K-Beauty and J-Beauty Trends

Korean and Japanese beauty trends dominate the Philippine cosmetics market, shaping consumer preferences with their innovative skincare and minimalist makeup products. The popularity of K-beauty is fueled by Korean dramas, pop culture, and social media influencers, leading to high demand for products such as BB creams, cushion foundations, sheet masks, and serums infused with ingredients like snail mucin and centella asiatica. J-beauty’s focus on simplicity and hydration has also gained traction, particularly in cleansing oils and lightweight sunscreens. However, in the Philippines, the beauty market is diverse, with American brands holding a 35% market share, closely followed by K-beauty at 34%. Moreover, both trends emphasize skincare-first routines, influencing local brands to incorporate Asian beauty principles into their formulations. As Filipinos seek effective yet gentle skincare solutions, K-beauty and J-beauty continue to shape product innovation and marketing strategies.

Philippines Cosmetics Market Segmentation:

IMARC Group provides an analysis of the key trends in each segment of the market, along with forecasts at the country level for 2025-2033. Our report has categorized the market based on product type, category, gender, and distribution channel.

Product Type Insights:

• Skin and Sun Care Products
• Hair Care Products
• Deodorants and Fragrances
• Makeup and Color Cosmetics
• Others

The report has provided a detailed breakup and analysis of the market based on the product type. This includes skin and sun care products, hair care products, deodorants and fragrances, makeup and color cosmetics, and others.

Category Insights:

• Conventional
• Organic

A detailed breakup and analysis of the market based on the category have also been provided in the report. This includes conventional and organic.

Gender Insights:

• Men
• Women
• Unisex

The report has provided a detailed breakup and analysis of the market based on the gender. This includes men, women and unisex.

Distribution Channel Insights:

• Supermarkets and Hypermarkets
• Specialty Stores
• Pharmacies
• Online Stores
• Others

A detailed breakup and analysis of the market based on the distribution channel have also been provided in the report. This includes supermarkets and hypermarkets, specialty stores, pharmacies, online stores and others.

Regional Insights:

• Luzon
• Visayas
• Mindanao

The report has also provided a comprehensive analysis of all the major regional markets, which include Luzon, Visayas, and Mindanao.

Competitive Landscape:

The market research report has also provided a comprehensive analysis of the competitive landscape. Competitive analysis such as market structure, key player positioning, top winning strategies, competitive dashboard, and company evaluation quadrant has been covered in the report. Also, detailed profiles of all major companies have been provided.

Philippines Cosmetics Market News:

• In November 2024, Actress Lovi Poe launched her debut makeup collection, Love, You By Lovi," under local cosmetics brand Ready Set Glow. As an ambassador since 2022, Lovi designed the line to promote self-love and individuality. Featuring five skincare-infused products, the collection empowers users to embrace their unique beauty. Lovi sees makeup as more than aesthetics—it's a tool for self-expression, making this launch a personal and entrepreneurial milestone.
• In October 2024, Chanel Beauty debuted its first boutique in the Philippines, located in Greenbelt 5. Spanning 167 square meters, the store features dedicated sections for makeup, skincare, and fragrance, including the exclusive Les Exclusifs de Chanel collection. A central discovery table offers expert-guided makeup exploration, while the Chanel Privé spa provides personalized skincare treatments. This launch reinforces Chanel’s commitment to global expansion and luxury beauty accessibility in new markets.
• In April 2024, DMark Beauty introduced French skincare brand Isispharma Dermatologie to the Philippines, offering three innovative product lines designed to restore and maintain skin balance. As a leading skincare distributor since 1998, DMark Beauty continues to bring top-tier dermatological solutions from globally renowned brands. This launch reinforces its commitment to delivering premium beauty innovations and advanced skincare methodologies to the local market.

Philippines Cosmetics Market Report Coverage:

Key Questions Answered in This Report:

• How has the Philippines cosmetics market performed so far and how will it perform in the coming years?
• What is the breakup of the Philippines cosmetics market on the basis of product type?
• What is the breakup of the Philippines cosmetics market on the basis of category?
• What is the breakup of the Philippines cosmetics market on the basis of gender?
• What is the breakup of the Philippines cosmetics market on the basis of distribution channel?
• What are the various stages in the value chain of the Philippines cosmetics market? 
• What are the key driving factors and challenges in the Philippines cosmetics?
• What is the structure of the Philippines cosmetics market and who are the key players?
• What is the degree of competition in the Philippines cosmetics market? 

Key Benefits for Stakeholders:

• IMARC’s industry report offers a comprehensive quantitative analysis of various market segments, historical and current market trends, market forecasts, and dynamics of the Philippines cosmetics market from 2019-2033.
• The research report provides the latest information on the market drivers, challenges, and opportunities in the Philippines cosmetics market.
• Porter's five forces analysis assist stakeholders in assessing the impact of new entrants, competitive rivalry, supplier power, buyer power, and the threat of substitution. It helps stakeholders to analyze the level of competition within the Philippines cosmetics industry and its attractiveness.
• Competitive landscape allows stakeholders to understand their competitive environment and provides an insight into the current positions of key players in the market.