Philippines Beauty & Personal Care Market Size

Philippines Beauty & Personal Care Market Size, Share, Trends and Forecast by Type, Product, Pricing, Distribution Channel, End User, and Region, 2025-2033

Report Format: PDF+Excel | Report ID: SR112025A28612

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Philippines Beauty & Personal Care Market Overview:

The Philippines beauty & personal care market size reached USD 6.37 Billion in 2024. Looking forward, IMARC Group expects the market to reach USD 11.05 Billion by 2033, exhibiting a growth rate (CAGR) of 5.80% during 2025-2033. The Philippines beauty & personal care market share is expanding, driven by the growing preference for skincare items made with plant-based, cruelty-free, and eco-friendly ingredients, which is encouraging brands to launch innovative products, along with the increasing adoption of social media portals where brands introduce online campaigns, giveaways, and live-stream shopping events to entice customers.

Report Attribute	Key Statistics
Base Year	2024
Forecast Years	2025-2033
Historical Years	2019-2024
Market Size in 2024	USD 6.37 Billion
Market Forecast in 2033	USD 11.05 Billion
Market Growth Rate (2025-2033)	5.80%

Philippines Beauty & Personal Care Market Trends:

Rising preference for natural and organic beauty products

More Filipinos are choosing natural and organic beauty items, which is fueling the Philippines beauty & personal care market growth. People are becoming more aware about the ingredients in their skincare and personal care products. They prefer items that are free from harsh chemicals. Many users, especially young adults, look for items made with plant-based, cruelty-free, and eco-friendly ingredients. Local and international brands respond by creating skincare, haircare, and cosmetics that use natural extracts, essential oils, and organic materials. Individuals trust brands that promote sustainability and transparency, so companies highlight their ethical sourcing and environment friendly packaging. With more people dealing with sensitive skin and allergies, gentle and chemical-free options have become more popular. Local businesses and small startups introduce natural beauty products to compete with bigger brands. Organic and herbal solutions, inspired by traditional Filipino remedies, gain attention as well. This shift pushes the beauty industry to innovate and offer safer, greener alternatives. As the demand for natural products continues to grow, it shapes the future of beauty in the Philippines, making it more health-conscious and eco-friendly. In July 2024, APHROZONE Philippines, the prominent skincare brand, teamed up with Aphrozone Co. Ltd. Korea, to unveil its natural method for timeless beauty in a major launch event in the Philippines. The company declared itself as the only and exclusive distributor in the country for ‘365 Ruby-Cell’, which is the range of plant-based stem cell dermatology products created by Aphrozone Co. Ltd. Korea.

Growing influence of social media and celebrity endorsements

The rising influence of social media and celebrity endorsements is offering a favorable Philippines beauty & personal care market outlook. With higher internet access in the country, more people spend time on social media platforms where beauty influencers and celebrities share their skincare routines, makeup tips, and favorite products. As per industry reports, at the beginning of 2024, the Philippines had 86.98 Million internet users, with internet penetration reaching 73.6%. As of January 2024, the Philippines had 86.75 Million social media users, representing 73.4% of its entire population. When a famous personality promotes a brand, their followers trust their recommendations and are more likely to buy the same items. Local and international brands utilize influencers to reach a wider audience, making their products more popular. Social media sites also create beauty trends that spread fast, encouraging people to try new skincare and makeup items. Many brands launch online campaigns, giveaways, and live-stream shopping events to attract users. With easy access to reviews and tutorials, individuals feel more confident about their purchases. This trend makes the market in the country more dynamic and competitive.

Philippines Beauty & Personal Care Market Segmentation:

IMARC Group provides an analysis of the key trends in each segment of the market, along with forecasts at the regional level for 2025-2033. Our report has categorized the market based on type, product, pricing, distribution channel, and end user.

Type Insights:

Conventional
Organic

The report has provided a detailed breakup and analysis of the market based on the types. This includes conventional and organic.

Product Insights:

Skin Care
Hair Care
Color Cosmetics
Fragrances
Others

A detailed breakup and analysis of the market based on the products have also been provided in the report. This includes skin care, hair care, color cosmetics, fragrances, and others.

Pricing Insights:

Mass Products
Premium Products

The report has provided a detailed breakup and analysis of the market based on the pricings. This includes mass products and premium products.

Distribution Channel Insights:

Supermarkets and Hypermarkets
Specialty Stores
E-commerce
Others

A detailed breakup and analysis of the market based on the distribution channels have also been provided in the report. This includes supermarkets and hypermarkets, specialty stores, e-commerce, and others.

End User Insights:

Male
Female

The report has provided a detailed breakup and analysis of the market based on the end users. This includes male and female.

Regional Insights:

Luzon
Visayas
Mindanao

The report has also provided a comprehensive analysis of all the major regional markets, which include Luzon, Visayas, and Mindanao.

Competitive Landscape:

The market research report has also provided a comprehensive analysis of the competitive landscape. Competitive analysis such as market structure, key player positioning, top winning strategies, competitive dashboard, and company evaluation quadrant has been covered in the report. Also, detailed profiles of all major companies have been provided.

Philippines Beauty & Personal Care Market News:

In October 2024, Chanel Beauty, a French luxury fashion house, opened its inaugural boutique in Greenbelt 5, Philippines. The 167-square-meter area showcased the complete collection of the brand's signature beauty items, featuring fragrance, makeup, and skincare.
In July 2024, Dr. Jart+, a well-known Korean skincare label, introduced its groundbreaking skincare product range in the Philippines. The selection was exclusively offered at ‘Watsons’ and ‘LOOK At Me’ outlets across the country, as well as online.

Philippines Beauty & Personal Care Market Report Coverage:

Report Features	Details
Base Year of the Analysis	2024
Historical Period	2019-2024
Forecast Period	2025-2033
Units	Billion USD
Scope of the Report	Exploration of Historical Trends and Market Outlook, Industry Catalysts and Challenges, Segment-Wise Historical and Future Market Assessment: Type Product Pricing Distribution Channel End User Region
Types Covered	Conventional, Organic
Products Covered	Skin Care, Hair Care, Color Cosmetics, Fragrances, Others
Pricings Covered	Mass Products, Premium Products.
Distribution Channels Covered	Supermarkets and Hypermarkets, Specialty Stores, E-commerce, Others
End Users Covered	Male, Female
Regions Covered	Luzon, Visayas, Mindanao
Customization Scope	10% Free Customization
Post-Sale Analyst Support	10-12 Weeks
Delivery Format	PDF and Excel through Email (We can also provide the editable version of the report in PPT/Word format on special request)

Key Questions Answered in This Report:

How has the Philippines beauty & personal care market performed so far and how will it perform in the coming years?
What is the breakup of the Philippines beauty & personal care market on the basis of type?
What is the breakup of the Philippines beauty & personal care market on the basis of product?
What is the breakup of the Philippines beauty & personal care market on the basis of pricing?
What is the breakup of the Philippines beauty & personal care market on the basis of distribution channel?
What is the breakup of the Philippines beauty & personal care market on the basis of end user?
What are the various stages in the value chain of the Philippines beauty & personal care market?
What are the key driving factors and challenges in the Philippines beauty & personal care market?
What is the structure of the Philippines beauty & personal care market and who are the key players?
What is the degree of competition in the Philippines beauty & personal care market?

Key Benefits for Stakeholders:

IMARC’s industry report offers a comprehensive quantitative analysis of various market segments, historical and current market trends, market forecasts, and dynamics of the Philippines beauty & personal care market from 2019-2033.
The research report provides the latest information on the market drivers, challenges, and opportunities in the Philippines beauty & personal care market.
Porter's five forces analysis assist stakeholders in assessing the impact of new entrants, competitive rivalry, supplier power, buyer power, and the threat of substitution. It helps stakeholders to analyze the level of competition within the Philippines beauty & personal care industry and its attractiveness.
Competitive landscape allows stakeholders to understand their competitive environment and provides an insight into the current positions of key players in the market.

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