Pet Shampoo Market

Pet Shampoo Market Size and Share:

The global pet shampoo market size was valued at USD 631.83 Million in 2024. Looking forward, IMARC Group estimates the market to reach USD 1,030.87 Million by 2033, exhibiting a CAGR of 5.56% from 2025-2033. North America currently dominates the market in 2024. The region’s pet shampoo market share is driven by the growing pet adoption rates, rising awareness about pet health and hygiene, and increasing popularity of premium and natural products.

The increasing pet adoption and rising awareness among people about pet hygiene and care are impelling the market growth. Pet parents prioritize the health and well-being of their animals, leading to higher demand for grooming products, including shampoos. Besides this, the humanization of pets encourages people to seek premium and specialized products tailored to their pets' specific needs, such as shampoos for sensitive skin, allergies, or specific coat types. The expansion of the e-commerce platforms is further increasing the accessibility of a wide range of pet shampoos for users. Additionally, the rising disposable income has allowed pet parents to spend more on high-quality grooming products. Apart from this, people focus on using natural and organic formulations, as they prefer chemical-free and eco-friendly options for their pets.

The United States has emerged as a major region in the pet shampoo market owing to many factors. The market is driven by the increasing pet adoption and the growing trend of pet humanization, where pets are treated as family members. As per the data provided on the official website of the American Veterinary Medical Association, the total number of US households that adopted cats in 2024 was 42.2 Million. This has led to higher spending on grooming products to ensure pets’ hygiene, health, and comfort. Additionally, the rising awareness among the masses about the benefits of regular pet grooming has encouraged people to invest in specialized shampoos crafted for specific needs, such as flea and tick prevention, sensitive skin, and coat-specific solutions. Apart from this, the expansion of retail channels is providing easy access to a wide variety of pet shampoos. The rising number of pet grooming services and innovative product offerings also attract pet parents.

Pet Shampoo Market Trends:

Increasing pet adoption

In recent years, there has been a remarkable rise in the number of households welcoming pets, particularly dogs and cats, into their homes. According to the American Veterinary Medical Association, the total number of US households that adopted dogs in 2024 was 59.8 Million. This trend is driven by various factors, including changing lifestyles, rapid urbanization, and the growing awareness among people about the positive impact of pets on mental health. As pets are increasingly viewed as integral family members, the demand for pet care products has risen significantly, including grooming essentials like pet shampoos. Pet parents are more inclined to invest in the well-being of their furry companions. This emotional connection translates into a willingness to provide the best care, ensuring that their pets look, feel, and smell good. This deep attachment leads to a substantial and increasing user base for pet shampoo manufacturers.

Growing awareness about pet health and hygiene

The rising awareness among the masses about the importance of pet health and hygiene is encouraging pet parents to invest more in grooming and cleaning products, particularly pet shampoos. For instance, a new eco-conscious wellness and lifestyle brand, DotDotPet has launched its new range of dog shampoos. Cleanliness is about aesthetics and plays a pivotal role in preventing various health issues in pets. Pet parents have become more conscious of the link between proper grooming and the overall well-being of their pets. Clean and well-maintained pets are less likely to suffer from skin irritations, allergies, and infestations. This consciousness is often fostered by veterinarians, pet professionals, and readily available information on pet care websites and forums. As pet parents seek to provide the best care possible for their furry companions, they turn to high-quality grooming products, including shampoos. They are willing to wager on products that promote their pets' health and comfort, making the pet shampoo market a vital segment of the pet care industry.

Premium and natural product trends

The global pet shampoo market is witnessing a significant shift toward premium and natural products. Pet parents are scrutinizing product labels, looking for ingredients that are gentle, safe, and free from harmful chemicals. Premium pet shampoos often feature formulations with organic, hypoallergenic, and environmentally friendly ingredients. These products are designed to meet the rising demand for natural and eco-conscious options. In addition, pet parents are concerned about the potential side effects of traditional pet shampoos and are seeking alternatives that are gentle on their pets' skin and coats. The desire to provide pets with the best care possible and reduce the risk of adverse reactions drives the demand for premium and natural pet shampoos. For example, Green People launched allPaws, the first certified organic line of pet grooming items such as shampoos. Manufacturers are responding to this trend by developing innovative products that align with these preferences.

Rise in pet humanization

The concept of pet humanization reflects the changing role of pets in our lives. Increasingly, pets are viewed as family members rather than mere animals. A survey revealed that around 50% pet owners consider their pets to be as important as human family members. This shift in perception has a profound impact on how pet parents approach pet care, including grooming routines. As pets are humanized, pet parents are more likely to seek out grooming products that mirror the quality and efficacy of products designed for humans. They want their pets to experience the same level of comfort and pampering that they enjoy themselves. This trend is not just limited to Western countries but has gained traction worldwide. High-end pet grooming products, such as premium shampoos, are formulated to meet the needs of pet parents who see their pets as cherished family members.

Convenience Offered by E-Commerce Platforms

The convenience of e-commerce platforms has transformed the way pet parents shop for grooming products, including pet shampoos. The global e-commerce market size reached USD 26.8 Trillion in 2024 and it is expected to reach USD 214.5 Trillion by 2033 according to the IMARC Group. Online shopping offers a hassle-free and accessible way for pet parents to research, compare, and purchase pet care essentials. Pet parents can easily browse a wide range of products and brands, read user reviews, and make informed choices from the comfort of their homes. E-commerce platforms provide a level of convenience that brick-and-mortar stores often cannot match. This digital convenience benefits pet parents and allows pet shampoo manufacturers to reach a broader and more diverse user base.

Pet Shampoo Industry Segmentation:

IMARC Group provides an analysis of the key trends in each segment of the global pet shampoo market, along with forecast at the global, regional, and country levels from 2025-2033. The market has been categorized based on animal, application, and distribution channel.

Analysis by Animal:

• Dog
• Cat
• Others

Dog leads the pet shampoo market because it is the most popular pet and requires regular grooming to stay clean, healthy, and odor-free. Unlike some pets, dogs are more likely to roll in dirt, splash through mud, or get into messy situations, making bath time a must. Their various coat types, such as long, short, curly, or double-coated, also need shampoos designed for particular requirements, like detangling, shedding management, or deep cleansing. Dogs tend to experience more problems like fleas, ticks, and skin allergies, leading pet parents to seek specialized shampoos to address these concerns. Moreover, the increasing humanization of pets indicates that dog parents desire the best for their canine companions, such as shampoos containing natural components or calming effects. From lively puppies to older dogs, there is a high demand for items that address their grooming and wellness.

Analysis by Application:

• Household
• Commercial

Commercial represents the largest segment because professional grooming services, pet salons, and veterinary clinics rely heavily on high-quality shampoos to cater to diverse pet grooming needs. These establishments handle a wide range of pets with varying coat types, skin conditions, and hygiene requirements, so they demand specialized shampoos, ranging from anti-flea formulas to hypoallergenic options. Professional groomers prioritize effective products that deliver great results, such as shiny coats, odor control, and gentle cleaning for sensitive skin. Their reliance on premium shampoos drives significant demand in the commercial sector. Additionally, pet parents prefer taking their furry friends to professionals for regular grooming, ensuring their pets receive expert care. The commercial section benefits from bulk purchasing, repeat usage, and collaborations with shampoo manufacturers. As more pet parents invest in professional grooming for convenience and better results, the commercial applications of pet shampoos continue to outpace household usage.

Analysis by Distribution Channel:

• Offline
• Online

Offline exhibits a clear dominance in the market since it offers pet parents the chance to physically see and feel products before buying. Many people prefer visiting pet stores, supermarkets, or veterinary clinics to get hands-on advice from staff or veterinarians about the best shampoo for their furry friends. These in-person interactions build trust, especially when it comes to choosing products for pets with specific needs like sensitive skin or flea issues. Physical stores often provide instant access to a wide range of products, eliminating the wait time associated with online shopping. In line with this, pet parents can pick up other essentials like toys, treats, and grooming tools in one trip, making offline shopping super convenient. Local pet stores also play a big role in smaller communities, offering personalized recommendations and fostering customer loyalty. The ability to see live demonstrations, promotions, or free samples further enhances the shopping experience.

Regional Analysis:

• North America
  • United States
  • Canada
• Europe
  • Germany
  • France
  • United Kingdom
  • Italy
  • Spain
  • Others
• Asia-Pacific
  • China
  • Japan
  • India
  • South Korea
  • Australia
  • Indonesia
  • Others
• Latin America
  • Brazil
  • Mexico
  • Others
• Middle East and Africa

North America is leading the market due to multiple factors. At present, the increasing number of pet parents leads to higher demand for pet grooming products like shampoos. As pets are considered family members, people prioritize their pets’ hygiene and well-being, investing in high-quality grooming products for dogs and cats. As per the data provided by the American Veterinary Medical Association in 2024, the average spending on veterinary care of cats in the US per household was $433. Additionally, there is a rise in awareness among people about the importance of regular grooming, with pet parents seeking specialized shampoos tailored to needs, such as sensitive skin, flea and tick prevention, and hypoallergenic options. Another factor is the rising demand for natural and organic pet shampoos, as individuals prefer eco-friendly and chemical-free products for their pets. Apart from this, the expansion of e-commerce platforms has made pet shampoos more accessible to a wider audience and allowed convenient online purchases.

Key Regional Takeaways:

United States Pet Shampoo Market Analysis

The pet shampoo market in the US is experiencing growth, as manufacturers are introducing chemical-free and hypoallergenic formulations tailored for sensitive pets. Moreover, pet parents are investing in premium products enriched with natural oils and botanical extracts to cater to their pets’ specific skin and coat needs. Additionally, retailers are expanding their online presence and offering subscription models for recurring purchases, making high-quality shampoos more accessible. Furthermore, grooming service providers are actively promoting specialized shampoos to enhance the grooming experience. This, in turn, is favoring the pet shampoo market outlook. Brands are collaborating with veterinary professionals to create medicated and breed-specific shampoos that address dermatological issues. Also, the rising adoption of pet wellness subscriptions, incorporating grooming products like shampoos, is further supporting market growth. According to reports, 4.1 Million animals in America get adopted each year, 2 Million dogs and 2.1 Million cats respectively. This high rate of pet adoption necessitates the use of grooming products like pet shampoos.

Asia-Pacific Pet Shampoo Market Analysis

The pet shampoo market in the Asia-Pacific region is expanding since companies are launching herbal and Ayurvedic formulations, particularly targeting markets like India and China. Moreover, pet parents in urban centers demand shampoos designed for tropical climates, addressing issues like heat rashes and parasite control. According to the National Institutes of Health (NIH), of the 700 households surveyed, the proportion of pet dog parents in Dilshad Garden was 5.4%. Additionally, regional manufacturers team up with e-commerce platforms to offer localized formulations tailored to specific breeds and coat types. In countries like Japan and South Korea, premium grooming brands are promoting waterless shampoo sprays, catering to apartment-dwelling pet parents. Furthermore, emerging markets like Southeast Asia are seeing growth as veterinary clinics are recommending dermatologically tested shampoos for pets with sensitive skin. This, in turn, is propelling the market growth.

Europe Pet Shampoo Market Analysis

The European pet shampoo market is growing, as brands focus on developing pH-balanced shampoos for pets and aligning with stringent EU regulations on pet care products. Moreover, companies emphasize cruelty-free and vegan certifications to appeal to ethically driven users. This is providing an impetus to the market growth. Additionally, manufacturers in nations like Germany and the UK are creating formulations to address specific needs, such as anti-shedding and anti-dandruff shampoos. Furthermore, grooming chains across Europe are actively promoting hypoallergenic shampoos, targeting pets with seasonal allergies. Moreover, brands are introducing travel-friendly and concentrated shampoo solutions, catering to pet parents frequently traveling with their pets. Also, subscription-based delivery services offering customizable shampoo kits are becoming more popular. People in Germany also wager on pet insurance plans because it helps pet parents to manage the high cost of veterinary care, including emergency treatments, surgeries, and long-term health management. Based on the details available on the official website of the International Trade Organization, pet insurance is an increasingly expanding area within Germany’s pet market, projected to rise by 16.4 percent annually by 2030. Moreover, in Scandinavian nations, shampoos designed for cold weather that are infused with moisturizing ingredients are becoming popular.

Latin America Pet Shampoo Market Analysis

In Latin America, the pet shampoo market growth is characterized by the introduction of affordable and all-in-one solutions by local brands that combine shampoos and conditioners to cater to budget-conscious users. According to the USDA, for every five people in Brazil, there are four pets. This high adoption rate of pets creates the need for pet grooming items like shampoos that assist in veterinary care. Moreover, companies are promoting anti-flea and anti-tick shampoos due to the region’s tropical and subtropical climates, particularly in Brazil and Mexico. This, in turn, is impelling the market growth.

Middle East and Africa Pet Shampoo Market Analysis

The pet shampoo market in the Middle East is expanding, as manufacturers are offering waterless shampoos, catering to the region’s water-scarce environment. As more people are adopting pets, they require products like shampoos for their furry companions. According to reports, about 45% of adults in South Africa are pet parents. Moreover, companies are developing shampoos with ultraviolet (UV) protection to address issues related to intense sun exposure, particularly in countries like the UAE and Saudi Arabia. Additionally, grooming services, especially in urban areas are introducing fragrance-free and chemical-free shampoos, targeting pets with sensitive skin due to the region’s arid climate. Furthermore, the growing pet care industry, supported by veterinary recommendations and grooming services, is catalyzing the pet shampoo market demand for innovative and effective products.

Competitive Landscape:

Key players are focusing on developing a diverse range of shampoos tailored to meet various pet needs, including sensitive skin, anti-flea and tick formulations, and hypoallergenic options. These players emphasize the use of natural, organic, and eco-friendly ingredients to cater to the growing demand for sustainable products. They adopt aggressive marketing strategies, including social media campaigns and collaborations with pet influencers so that product visibility and user engagement can be enhanced. Additionally, key players are selling products through e-commerce platforms to enhance accessibility, offering convenience to pet parents and expanding their reach across urban and rural areas. They are also teaming up with veterinary clinics, pet grooming salons, and retail stores. Through continuous innovations and customer-focused strategies, these companies are developing more pet-friendly items. For instance, in November 2024, LolaVie expanded its product portfolio with the launch of Puppy Love Dog Shampoo, marking the brand's entry into the pet care segment. Founded by Aniston, LolaVie initially debuted as a haircare brand in 2021 after years of development and meticulous planning.

The report provides a comprehensive analysis of the competitive landscape in the pet shampoo market with detailed profiles of all major companies, including:

• 4-Legger
• Compana Pet Brands
• Earthwhile Endeavors Inc.
• Groomer's Choice
• Himalaya Wellness Company
• Logic Product Group LLC
• Petco Health and Wellness Company Inc.
• SynergyLabs LLC
• Wahl Clipper Corporation

Latest News and Developments:

• February 2024: DotDotPet, an environmentally aware wellness and lifestyle brand, presented its groundbreaking collection of dog shampoos at Crufts. Created in partnership with specialists from the fragrance and cosmetics sectors, this product line is carefully crafted considering the welfare of pets. Every shampoo formula includes scents favored by pets to reduce anxiety and hyperactivity during baths, as well as a prebiotic to help maintain healthy skin and coat.
• October 2024: Petco today revealed its Merry Makings holiday collection, showcasing popular returning items in fresh and traditional color variations. Between November 3 and December 24, 2024, the brand promises to offer a USD 29 holiday grooming package that can be included with a full-service bath or grooming. This add-on includes gingerbread-scented shampoo and spritz and moisturizing conditioner.

Pet Shampoo Market Report Scope:

Key Benefits for Stakeholders:

• IMARC’s report offers a comprehensive quantitative analysis of various market segments, historical and current market trends, market forecasts, and dynamics of the pet shampoo market from 2019-2033.
• The research study provides the latest information on the market drivers, challenges, and opportunities in the global pet shampoo market.
• The study maps the leading, as well as the fastest-growing, regional markets. It further enables stakeholders to identify the key country-level markets within each region.
• Porter's Five Forces analysis assists stakeholders in assessing the impact of new entrants, competitive rivalry, supplier power, buyer power, and the threat of substitution. It helps stakeholders to analyze the level of competition within the pet shampoo industry and its attractiveness.
• Competitive landscape allows stakeholders to understand their competitive environment and provides an insight into the current positions of key players in the market.