Patient Portal Market

Market Overview:

The global patient portal market size reached US$ 3,809.2 Million in 2023. Looking forward, IMARC Group expects the market to reach US$ 10,537.7 Million by 2032, exhibiting a growth rate (CAGR) of 11.61% during 2024-2032. The increasing improvements and enhancements to patient portal features and functionalities, the rising collaborations between healthcare organizations and technology companies to develop innovative solutions, and the growing integration with electronic prescription systems are some of the factors propelling the market.

A patient portal is a secure online platform that allows patients to access and manage their health-related information conveniently and confidentially. It serves as a communication bridge between patients and healthcare providers, offering a range of features and services. This portal lets individuals view their medical records, including lab results, appointment history, and medications. They can also communicate with their healthcare providers through secure messaging, eliminating the need for phone calls or in-person visits for non-urgent matters. Additionally, patients can request prescription refills, schedule appointments, and receive reminders for upcoming visits or preventive screenings. These portals empower individuals to take an active role in their healthcare, enabling them to make informed decisions and monitor their progress. The secure nature of these platforms ensures data privacy and confidentiality, building trust between patients and their healthcare providers. They enhance patient engagement, streamline healthcare processes, and improve patient experience by providing a user-friendly and accessible interface for managing health-related information.

The global market is majorly driven by the increasing adoption of electronic health records (EHRs) in healthcare facilities. In line with this, the rising focus on patient-centered care and patient engagement is significantly contributing to the market. Furthermore, the government's worldwide initiatives promoting these portals for Meaningful Use requirements are positively influencing the market. Apart from this, rapid technological advancements are offering numerous opportunities for the market. Moreover, the enhanced data security measures, assuring patients of their information's confidentiality, are catalyzing the market. Besides, the escalating demand for convenient and remote access to healthcare information is propelling the market. Additionally, the shift towards value-based care, encouraging healthcare providers to improve patient communication and coordination, is providing a boost to the market.

Patient Portal Market Trends/Drivers:

Increasing integration with mobile applications

The increasing integration of these portals with mobile applications is favorably impacting the market. This integration offers patients greater convenience and accessibility to their healthcare information, enabling them to manage their health on the go. With these portals accessible through mobile apps, individuals can view their medical records, test results, and upcoming appointments directly from their smartphones or tablets. They can also receive notifications and reminders, enhancing engagement and adherence to treatment plans. Furthermore, the integration with mobile applications enables patients to securely communicate with their healthcare providers, facilitating real-time interactions and reducing response times for non-urgent queries. Healthcare providers also benefit from this integration, reaching a broader patient base and enhancing patient engagement. Patients' ability to access their health information anytime, anywhere fosters a sense of empowerment and involvement in their care, ultimately leading to improved health outcomes and patient satisfaction. As the use of mobile devices continues to rise, the seamless integration of these portals with mobile applications is expected to propel the market further, providing patients with greater control and convenience in managing their health.

Rising healthcare spending and investments in digital health solutions

The rising healthcare spending and investments in digital health solutions have significantly contributed to the market. As healthcare systems worldwide face increasing challenges, there is a growing recognition of the importance of implementing efficient and patient-centric solutions. Healthcare providers and institutions invest in digital health technologies to improve patient engagement, streamline administrative processes, and enhance healthcare delivery. These portals have emerged as a key component of these digital health solutions, providing a secure and accessible platform for patients to access their health information, communicate with their healthcare providers, and actively participate in their care. Investments in these portals are driven by the potential to achieve cost savings through better care coordination, reduced paperwork, and improved patient outcomes. By empowering patients to take a more active role in managing their health, these portals can lead to greater patient satisfaction and loyalty. As healthcare spending continues to increase, adopting these portals and other digital health solutions is expected to grow, transforming the healthcare landscape and driving further market expansion.

Growing focus on population health management and patient engagement in chronic disease management

The growing focus on population health management and patient engagement in chronic disease management is catalyzing the market. As healthcare systems aim to improve overall health outcomes and control costs, there is a shift towards preventive care and managing chronic conditions. These portals offer valuable tools for population health management by providing patients with easy access to their health information, allowing them to track their progress, and empowering them to take proactive measures in managing their health. Patients can receive personalized health education materials, reminders for preventive screenings, and alerts for medication adherence through the portal. For individuals with chronic diseases, these portals enable remote monitoring, remote consultations, and secure messaging with healthcare providers, facilitating continuous care and disease management. By actively engaging patients in their health, these portals can improve disease control, reduce hospital admissions, and improve patient outcomes. As healthcare organizations prioritize population health management and chronic disease management, adopting these portals is expected to continue to grow, contributing to the market's overall growth.

Patient Portal Industry Segmentation:

IMARC Group provides an analysis of the key trends in each segment of the global patient portal market report, along with forecasts at the global, regional and country levels from 2024-2032. Our report has categorized the market based on portal, deployment mode and end user.

Breakup by Portal:

• Integrated Patient Portal
• Standalone Patient Portal

Integrated patient portal dominates the market

The report has provided a detailed breakup and analysis of the market based on the portal. This includes an integrated and a standalone patient portal. According to the report, integrated patient portal represented the largest segment.

An integrated patient portal is a comprehensive solution seamlessly connected to the healthcare provider's electronic health records (EHR) system. It offers patients a unified platform to access their medical information, including test results, medical history, and treatment plans. These portals enable patients to communicate with their healthcare providers, schedule appointments, and request prescription refills through the EHR system. This seamless integration streamlines administrative processes and enhances care coordination between patients and healthcare providers.

On the other hand, a standalone patient portal is an independent platform that may or may not be directly linked to a healthcare provider's EHR system. While it may offer similar functionalities to an integrated patient portal, it operates independently, requiring patients to enter their information separately from the EHR system. Healthcare organizations often utilize standalone portals without full EHR integration or by patients seeking to access health information from multiple providers in one centralized portal.

Breakup by Deployment Mode:

• Cloud-based
• On-premises

Cloud-based dominates the market

The report has provided a detailed breakup and analysis of the market based on the deployment mode. This includes cloud-based and on-premises. According to the report, cloud-based represented the largest segment.

Cloud-based patient portals are hosted on external servers and accessed through the Internet. These portals offer the advantage of easy scalability, flexibility, and accessibility from any device with an internet connection. Healthcare organizations can avoid extensive IT infrastructure and maintenance as the service providers manage and update cloud-based solutions. These portals are especially beneficial for smaller healthcare practices and organizations seeking cost-effective, hassle-free solutions.

On the contrary, on-premises patient portals are installed and managed directly on the healthcare organization's local servers and infrastructure. This deployment mode offers greater control and customization capabilities, as the organization can tailor the portal to specific requirements and integrate it with existing systems. On-premises solutions may be preferred by larger healthcare facilities or those with strict data security and regulatory compliance needs, as they allow for direct patient data management within the organization's premises.

Breakup by End User:

• Hospitals and Clinics
• Pharmacies
• Others

Hospitals and clinics dominates the market

The report has provided a detailed breakup and analysis of the market based on the end user. This includes hospitals and clinics, pharmacies, and others. According to the report, hospitals and clinics represented the largest segment.

Hospitals and clinics widely adopt these portals as essential tools for enhancing patient engagement and communication. These institutions use portals to provide secure and convenient access to medical records, test results, appointment scheduling, and communication with healthcare providers. These portals in hospitals and clinics enable patients to participate in their healthcare actively, improving care coordination and patient outcomes. They also streamline administrative processes, reducing the paperwork burden and enabling healthcare providers to focus more on patient care.

On the other hand, pharmacies are increasingly incorporating these portals to offer added value to their customers. These portals enable patients to access medication information, request prescription refills, and receive medication reminders. Pharmacies can use these portals to provide personalized medication counseling and health education resources. The integration of these portals with pharmacies fosters medication adherence and patient safety, as patients can review their medication histories and communicate with pharmacists about any concerns or side effects.

Breakup by Region:

• North America
  • United States
  • Canada
• Asia-Pacific
  • China
  • Japan
  • India
  • South Korea
  • Australia
  • Indonesia
  • Others
• Europe
  • Germany
  • France
  • United Kingdom
  • Italy
  • Spain
  • Russia
  • Others
• Latin America
  • Brazil
  • Mexico
  • Others
• Middle East and Africa

North America exhibits a clear dominance, accounting for the largest patient portal market share

The report has also provided a comprehensive analysis of all the major regional markets, which include North America (the United States and Canada); Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia, Russia, and others); Europe (Germany, France, the United Kingdom, Italy, Spain, and others); Latin America (Brazil, Mexico, and others); and the Middle East and Africa. According to the report, North America accounted for the largest market share.

North America is a prominent market due to its well-established healthcare infrastructure and advanced adoption of digital health technologies. The region's healthcare providers and institutions have been early adopters of these portals to enhance patient engagement, improve healthcare communication, and facilitate better care coordination. The rising focus on value-based care and patient-centered approaches has further accelerated the adoption of these portals across the region. Additionally, government initiatives and incentives promoting the use of electronic health records (EHRs) have contributed to the market growth in this region.

On the contrary, the Asia Pacific region is experiencing significant growth, driven by the increasing emphasis on healthcare digitization and the rising demand for improved patient outcomes. As healthcare systems in the region undergo digital transformation, these portals are becoming essential tools for enhancing patient access to healthcare information, remote consultations, and medication management. The region's large population and diverse healthcare landscape present opportunities for these portal providers to cater to the varied needs of healthcare providers and patients alike. Government initiatives aimed at improving healthcare access and quality are also contributing to the adoption of these portals across the region.

Competitive Landscape:

Top companies fuel market growth through innovative solutions and commitment to improving patient engagement and healthcare communication. These companies continuously invest in research and development to enhance their patient portal platforms, making them more user-friendly, secure, and feature-rich. Through strategic marketing and partnerships with healthcare providers, they assist in increasing awareness and adoption of their solutions. They actively collaborate with healthcare institutions to implement their portals and offer comprehensive training and support to ensure successful integration and utilization. The key companies also prioritize data security and regulatory compliance, instilling confidence in patients and healthcare providers regarding the privacy and confidentiality of patient information. These companies foster greater patient satisfaction and loyalty by offering personalized patient experiences, such as tailored health information, appointment scheduling, and medication management. Furthermore, top companies stay abreast of industry trends and evolving patient needs, allowing them to continually adapt and improve their offerings. Their dedication to advancing patient portal technology and expanding their reach globally drives market growth and reinforces their position as industry leaders.

The report has provided a comprehensive analysis of the competitive landscape in the patient portal market. Detailed profiles of all major companies have also been provided. Some of the key players in the market include:

• Allscripts Healthcare Solutions Inc.
• Athenahealth Inc.
• Bridge Patient Portal Inc.
• Cerner Corporation
• Chetu Inc.
• CureMD Healthcare
• Eclinicalworks LLC
• General Electric Company
• Greenway Health LLC
• Intelichart LLC
• McKesson Corporation
• Nextgen Healthcare Inc.

Recent Developments:

• In July 2023, Allscripts Healthcare Solutions Inc. announced signing two multi-year healthcare provider agreements. State of Franklin Healthcare Associates (SOFHA), a prominent physician-owned and led primary care and multi-specialty healthcare system in upper East Tennessee and Southwest Virginia, has recently extended its partnership with Veradigm. As one of Veradigm's major EHR clients, SOFHA expanded its agreement to encompass Veradigm Revenue Cycle Services.
• In May 2023, LCH Health and Community Services formed a collaboration with athenahealth to enhance both patient and provider experiences while bolstering its growth strategy.
• In April 2021, Bridge Patient Portal Inc. announced the launch of its innovative patient intake solution. This solution will streamline the patient check-in process.

Patient Portal Market Report Scope:

Key Benefits for Stakeholders:

• IMARC’s report offers a comprehensive quantitative analysis of various market segments, historical and current market trends, market forecasts, and dynamics of the patient portal market from 2018-2032.
• The research study provides the latest information on the market drivers, challenges, and opportunities in the global patient portal market.
• The study maps the leading, as well as the fastest-growing, regional markets. It further enables stakeholders to identify the key country-level markets within each region.
• Porter's five forces analysis assists stakeholders in assessing the impact of new entrants, competitive rivalry, supplier power, buyer power, and the threat of substitution. It helps stakeholders to analyze the level of competition within the patient portal industry and its attractiveness.
• Competitive landscape allows stakeholders to understand their competitive environment and provides an insight into the current positions of key players in the market.