OSS & BSS Market

OSS & BSS Market Size:

The global OSS & BSS market size reached USD 65.8 Billion in 2024. Looking forward, IMARC Group expects the market to reach USD 148.3 Billion by 2033, exhibiting a growth rate (CAGR) of 9.4% during 2025-2033. The market is driven by the significant expansion of the telecommunication sector, rising consumer expectations, and the emergence of fifth generation technology to improve network speed, capacity, and connectivity.

OSS & BSS Market Analysis:

• Major Market Drivers: the necessity for effective administration and automation and the growing complexity of telecommunication networks are driving the demand for OSS/BSS solutions.The use of OSS/BSS systems to improve operational efficiency and customer experience is being driven by technological developments like artificial intelligence (AI), machine learning, and cloud computing.
• Key Market Trends: The integration of BSS and OSS functionalities into unified platforms to increase agility and optimize processes and trend toward network function virtualization (NFV) and software-defined networking (SDN) is making OSS/BSS architectures more adaptable and scalable.
• Geographical Trends: North America's large telecom infrastructure and early adoption of cutting-edge technology have made it a leading market for OSS/BSS solutions. The market in Asia Pacific is driven by the region's rapidly expanding telecom networks and growing industry-wide digitalization, and the Europe market is steadily expanding as a result of telecom operators' investments in implementing next-generation networks and updating outdated systems.
• Competitive Landscape: Some of the major market players in the OSS and BSS industry trends include Amdocs, Cisco Systems Inc., Comarch SA, Hewlett Packard Enterprise Development LP, Huawei Technologies Co. Ltd., Infosys Limited, Netcracker Technology Corporation (NEC Corporation), Nokia Corporation, Oracle Corporation, Suntech S.A. and Telefonaktiebolaget LM Ericsson, among many others.
• Challenges and Opportunities: Data security concerns, integration complexity, and interoperability issues between legacy and new systems are some of the challenges. Offering cutting-edge OSS/BSS solutions designed for certain industry verticals like manufacturing, finance, and healthcare presents opportunities. Vendors of open source software and BSS have an increasing chance to offer solutions that facilitate effective management of dispersed networks and support high-bandwidth, low-latency applications with the advent of edge computing and 5G.

OSS & BSS Market Trends:

Telecom Industry Growth

The continuous expansion of telecom networks is driving the telecommunications industry's growth. Business support systems (BSS) and operational support systems (OSS) are essential for handling these complex network activities and improving client relations. Consequently, the leading the OSS & BSS market companies are investing in the telecommunication sector to stay ahead of the competition which is also impacting the OSS and BSS growth. For example, In February 2024, Indosat Ooredoo Hutchison (IOH) and Ericsson (NASDAQ: ERIC) signed a Memorandum of Understanding at the Mobile World Congress (MWC) 2024 in Barcelona and are keeping up their tactical alliance to probe inherent technology partnerships in the future that might strengthen customer satisfaction and support Indonesia's digitalization initiatives. It is a component of Indosat's overarching goal of enabling Indonesians to support the digitalization-related aspects of Golden Indonesia 2045. Also. Indosat and Ericsson will work together to extend the efforts on the Ericsson business support system (BSS) platform, enabling the company to provide faster-to-market, innovative services to Prepaid customers. 

Emergence of 5G Networks

The dispersing of 5G networks marks a transformative phase in the telecommunications sector, introducing unprecedented levels of network speed, capacity, and connectivity. 5G technology is set to recast numerous industries by enabling faster data transmission, lower latency, and the connection of a vast number of devices simultaneously. In June 2023, During Ooredoo Qatar’s visit to Ericsson’s headquarters in Kista, Sweden, to strengthen the association on radio access network (RAN) technologies and services, the two (2) companies motioned a five-year (5) extension of their 5G arrangement to work together to outstretch the attempt on the Ericsson business support system (BSS) platform, permitting the company to provide faster-to-market, innovative services to Prepaid customers. These solutions are essential for telecom operators to navigate the complexities of 5G infrastructure, from network slicing to real-time data analytics. They enable the delivery of enhanced customer experiences through improved reliability, service flexibility, and personalized offerings.

Rising Customer Expectations

Customer expectations are at an all-time high, as they seek personalized, seamless experiences across various touchpoints, demanding quick and efficient service delivery. This shift in customer expectations necessitates the adoption of advanced operational support systems (OSS) and business support systems (BSS). These solutions are integral to enabling better customer engagement and service delivery by providing a unified view of the customer across different channels. As a result, numerous key players investing in the market to expand their OSS & BSS market growth. For example, in September 2021, MDS Global, a prominent supplier of BSS-as-a-Service solutions disclosed that iD Mobile, a major mobile virtual network operator in the UK entered into a direct agreement with the company. It allows iD Mobile to maintain access to MDS Global's adaptable and immediate BSS platform and enhance network performance and customer experience. OSS solutions enhance service quality and reliability, ensuring that customer demands for uninterrupted connectivity are met, while BSS solutions manages customer relationships, supporting personalized billing, and offering tailored services.

OSS & BSS Market Segmentation:

IMARC Group provides an analysis of the key trends in each segment of the market, along with forecasts at the global, regional, and country levels for 2025-2033. Our report has categorized the market based on component, OSS & BSS solution type, deployment mode, organization size and industry vertical.

Breakup by Component:

• Solution
• Services
   

Solution accounts for the majority of the market share

The report has provided a detailed breakup and analysis of the market based on the component. This includes solution and services. According to the report, solution represented the largest segment.

Solutions such as billing and revenue management systems dominate the market growth. These solutions play a critical role in enabling communication service providers to efficiently manage their billing processes, handle customer accounts, and optimize revenue streams. Additionally, components like service fulfillment, network management, and customer management systems hold significant sway within the OSS and BSS domain. At present, the OSS & BSS market involves key players investing in solution to stay ahead of the competition. Based on a recent analysis of the market for business support systems (BSS) and operations support systems (OSS), Frost & Sullivan awarded Netcracker Technology the 2021 Global OSS/BSS Technology Innovation Award for bridging the gap between consumer demands and the solutions currently on the market. Netcracker's creative solution enables CSPs to prosper as the sector enters the 5G era. It also allows CSPs to maximize client income and return on investment (ROI). The technology, which comes in modular or suite versions, enables ecosystem participants to change goods and services at any time, possibly growing their B2B2X market. Furthermore, the improvements enable customer loyalty programs of CSPs with diverse product and service offerings to be expanded to any listing. As telecommunication technologies continue to evolve, the demand for robust OSS and BSS solutions is expected to persist, driving innovation and competition within the market.

Breakup by OSS & BSS Solution Type:

• Network Planning and Design
• Service Delivery
• Service Fulfillment
• Service Assurance
• Billing and Revenue Management
• Network Performance Management
• Customer and Product Management
• Others
   

Network planning and design holds the largest share of the industry

A detailed breakup and analysis of the market based on the OSS & BSS solution type have also been provided in the report. This includes network planning and design, service delivery, service fulfillment, service assurance, billing and revenue management, network performance management, customer and product management, and others. According to the report, network planning and design accounted for the largest market share.

Network design and planning are the most prevalent categories in this group. It allows providers to effectively plan and design their network infrastructure, which guarantees peak performance and scalability. Additionally, network design concentrates on the actual blueprinting and implementation of these networks, network planning entails thorough analysis and forecasting to create networks that satisfy present and future demands. Recently, in March 2024, Netcracker Technology disclosed its achievement of the top position among 13 vendors in Telco Republic's Disrupter Quintant for Next-Generation Telecom Operations and business support systems (BSS) for the innovative nature of its products and solutions, and proven track record in delivering services and executing digital transformation projects for operators globally. The evaluation conducted by the report encompassed various criteria such as strategy, execution, and the vendor's capability to assist communications service providers (CSPs) in implementing advanced use cases and enhancing IT architecture to the next level.

Breakup by Deployment Mode:

• On-premises
• Cloud-based
   

On-premises represents the leading market segment 

The report has provided a detailed breakup and analysis of the market based on the deployment mode. This includes on-premises, and cloud-based represented the largest segment. According to the report, on-premises accounted for the largest market share.

On-premises refers to the traditional model where software is installed and operated from the premises of the organization using it, rather than being hosted on cloud servers. It is primarily driven by factors such as data security concerns, regulatory compliance requirements, and the need for greater control over systems and processes. Conseuently, the leading players are investing in the market to stay ahead of the competition. For example, in May 2021, Amdocs, Ltd., a prominent provider of software and services for communications and media companies, disclosed an extension of its global collaboration with Microsoft Corporation. This collaboration expands the availability of Amdocs' portfolio on Microsoft Azure and the Azure for Operators (AFO) initiative. The partnership aims to expedite the communications and media industry's transition to the cloud, empowering service providers to use Amdocs' cloud-native BSS/OSS solutions and services, combined with Azure's cloud capabilities, to develop, manage, and deploy service provider applications efficiently.

Breakup by Organization Size:

• Small and Medium-sized Enterprises
• Large Enterprises
   

Large Enterprises exhibits a clear dominance in the market 

A detailed breakup and analysis of the market based on the organization size have also been provided in the report. This includes small and medium-sized enterprises and large enterprises. According to the report, large enterprises accounted for the largest market share.

Large enterprises typically wield substantial resources and have expansive operational infrastructures, making them significant players in the market. They are dominating the market due to their ability to invest in comprehensive operations support systems (OSS) and business support systems (BSS) solutions that cater to their complex needs. Moreover, large enterprises often prioritize scalability, customization, and integration capabilities in their OSS & BSS solutions to effectively manage their extensive networks and diverse service offerings. As the market continues to evolve, large enterprises are expected to maintain their leading position, driving innovation and setting industry standards in OSS & BSS solutions.

Breakup by Industry Vertical:

• IT and Telecom
• BFSI
• Media and Entertainment
• Retail and E-Commerce
• Others
   

IT and telecom dominate the market

The report has provided a detailed breakup and analysis of the market based on the industry vertical. This includes IT and telecom, BFSI, media and entertainment, retail and e-commerce, and others. According to the report, IT and telecom represented the largest segment.

The IT and telecom sector is driven by extensive reliance on OSS & BSS solutions to manage and streamline operations effectively. Within the IT sector, businesses use OSS & BSS tools to enhance network performance, automate processes, and ensure seamless customer experiences. Moreover, OSS & BSS solutions managie billing, customer service, network provisioning, and service assurance. As a result, the market is witnessing significant contribution from the IT sector. For example, in July 2021, Netcracker Technology disclosed that Vivo, a subsidiary of the Telefónica Group based in Brazil, has progressed in automating its B2B digital transformation initiative to enhance customer experience and streamline the order processing system. Moreover, Vivo effectively implemented NetCracker's OSS BSS System and Platform/OSS solution to enable the management of product pricing, promotion, and delivery strategies within its enterprise business operations.

Breakup by Region:

• North America
  • United States
  • Canada
• Asia-Pacific
  • China
  • Japan
  • India
  • South Korea
  • Australia
  • Indonesia
  • Others
• Europe
  • Germany
  • France
  • United Kingdom
  • Italy
  • Spain
  • Russia
  • Others
• Latin America
  • Brazil
  • Mexico
  • Others
• Middle East and Africa
   

North America leads the market, accounting for the largest OSS & BSS market share

The report has also provided a comprehensive analysis of all the major regional markets, which include North America (the United States and Canada); Europe (Germany, France, the United Kingdom, Italy, Spain, Russia, and others); Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia, and others); Latin America (Brazil, Mexico, and others); and the Middle East and Africa. According to the report, North America represents the largest regional market for OSS and BSS.

North America operations support systems (OSS) & business support systems (BSS) market is dominating dominant the market due to advanced technological infrastructure, and the growing telecommunications and IT services sector. Additionally, with a strong emphasis on innovation and digital transformation, North American companies are adopting OSS & BSS solutions to streamline operations, enhance customer experiences, and drive business growth. Presently, the OSS and BSS industry forecast involves key players investing in the market to strengthen their position in the market. For example, in March 2024, Etiya revealed its significant contribution to the expansion of the Fizz brand throughout Canada. Etiya's advanced BSS stack serves as the cornerstone of Fizz's upcoming nationwide service launch, solidifying their continued success together and building upon their fruitful partnership.

Competitive Landscape:

• The market research report has also provided a comprehensive analysis of the competitive landscape in the market. Detailed profiles of all major companies have also been provided. Some of the major market players in the OSS and BSS industry include Amdocs, Cisco Systems Inc., Comarch SA, Hewlett Packard Enterprise Development LP, Huawei Technologies Co. Ltd., Infosys Limited, Netcracker Technology Corporation (NEC Corporation), Nokia Corporation, Oracle Corporation, Suntech S.A. and Telefonaktiebolaget LM Ericsson.
  
  (Please note that this is only a partial list of the key players, and the complete list is provided in the report.)
   
• At present, key players in the market are actively engaged in various strategies to maintain and expand their market presence. These strategies often include product innovation, strategic partnerships, mergers and acquisitions, and geographic expansion. Moreover, strategic collaborations with telecommunications operators, software vendors, and system integrators help key players broaden their product offerings and reach new customer segments. The OSS & BSS market scope also includes leading players entering into collaborations. For example, MTN and Microsoft initiated a collaborative effort aimed at implementing cutting-edge technologies to enhance the experience of MTN's customers in South Africa and Nigeria. The central focus of this initiative is to transition operational support systems (OSS) and business support systems (BSS) and applications to the Microsoft Azure cloud platform, to achieve operational efficiencies and cost savings. The project entails the strategic migration of selected business applications to Azure, and Accenture has been engaged to provide technology implementation, integration, and support services, working closely with MTN and Microsoft to facilitate the seamless migration and ongoing operations of the targeted environments.

OSS & BSS Market News:

• May 2023: MDS Global, a prominent supplier of integrated B2B/B2C billing and BSS solutions, has introduced MDS DecisionAI, an innovative marketing decision intelligence platform that uses artificial intelligence (AI) to deliver essential insights tailored for ambitious MNOs, MVNOs, sub-brand operators, and fixed-line operators, enabling them to achieve growth and surpass competitors effectively.
• February 2024: Cerillion, a prominent supplier of BSS/OSS-as-a-Service solutions for the telecommunications industry, will present its innovative GenAI-driven product catalog at MWC Barcelona 2024.

OSS & BSS Market Report Scope:

Key Benefits for Stakeholders:

• IMARC’s industry report offers a comprehensive quantitative analysis of various market segments, historical and current market trends, market forecasts, and dynamics of the OSS & BSS market from 2019-2033.
• The research report provides the latest information on the market drivers, challenges, and opportunities in the global OSS & BSS market.
• The study maps the leading, as well as the fastest-growing, regional markets. It further enables stakeholders to identify the key country-level markets within each region.
• Porter's five forces analysis assists stakeholders in assessing the impact of new entrants, competitive rivalry, supplier power, buyer power, and the threat of substitution. It helps stakeholders to analyze the level of competition within the OSS & BSS industry and its attractiveness.
• The competitive landscape allows stakeholders to understand their competitive environment and provides insight into the current positions of key players in the market.