Ornamental Fish Market Research Report

Ornamental Fish Market 2024, Size and Trends:

The global ornamental fish market size was valued at USD 6.7 Billion in 2024. Looking forward, IMARC Group estimates the market to reach USD 12.0 Billion by 2033, exhibiting a CAGR of 6.78% during 2025-2033. Europe currently dominates the ornamental fish market share by holding over 39.8% in 2024. This dominance is driven by growing interest in home aquariums, rising disposable incomes, increased demand for exotic fish species, advancements in aquarium technology, and expanding awareness regarding fish health and sustainable breeding practices.

One major driver of the ornamental fish market is the increasing demand for home décor and lifestyle enhancement. As consumers increasingly focus on creating aesthetically pleasing living environments, ornamental fish offer an attractive and low-maintenance addition to homes, offices, and commercial spaces. The vibrant colors and diverse species of fish enhance interior design, promoting tranquillity and visual appeal. This demand is particularly strong in urban areas where space is limited, and individuals seek unique ways to personalize their surroundings. The growing interest in aquariums as a decorative feature continues to drive the ornamental fish market growth, especially in the residential and hospitality sectors. For instance, in 2024, the Seattle Aquarium's Ocean Pavilion, part of the waterfront renovation, opened with the Pacific Northwest's largest tropical reef ecosystem, featuring 3,500 sustainably tropical sourced fish.

The United States plays a pivotal role in serving the ornamental fish market through a well-established infrastructure that supports both the import and distribution of ornamental species. For instance, in 2024, the U.S. Fish and Wildlife Service announced a USD 2.96 Million investment to eradicate invasive species, including non-native fish, protecting aquatic ecosystems vital for the sustainability of the ornamental fish market. As one of the largest markets for ornamental fish, the U.S. benefits from a robust supply chain, including specialized breeders, wholesalers, and retailers. Additionally, the country’s strong demand for aquariums as a decorative feature in residential and commercial spaces has fostered innovation in aquarium design and accessories. Regulatory bodies ensure the safe importation and sustainable trade of species, further contributing to ornamental fish market demand.

Ornamental Fish Market Trends:

The Rising Demand for Ornamental Fish Among Households

Rising demand among households for ornamental fish, which offers aesthetic appeal and is cost-effective and low in maintenance, is one of the primary drivers for ornamental fish market trends. In line with this, the growing consumer awareness about various health benefits of keeping ornamental fish as pets, such as lowering blood pressure, improving sleep, uplifting mood, boosting mental health, and reducing loneliness, stress, anxiety, and depression, is acting as another growth-inducing factor. For example, as of 2024, around 66% of US households (or 86.9 Million) owned at least one pet. This trend finds more significant influence among the younger generations and millennial homeowners who have more interest in home décor and personalizing their living environments. Low-maintenance aquariums are convenient and ornamental fish have turned out to be one of the choices of interest to customers for enhancing their homes without so much effort. Not to mention, the notion of apartment living that requires less space, has made a demand for smaller yet stylish aquariums popular. E-commerce is making ornamental fish and accessories more accessible to households, offering a wider selection, convenience, and the ability to compare prices and reviews. As more and more households find keeping ornamental fish useful, the market will continue to grow with such demand.

Widespread Adoption of Ornamental Fish in Hospitality Spaces

Widespread use of ornamental fish in various hospitality spaces, including hotels, restaurants, cafes, and spas, is expected to create an impetus to market growth through the betterment of the guest experience and the development of a welcoming, peaceful, and relaxing environment. For example, in October 2021, 665 new hotels had been opened in the U.S. The ornamental fish are of bright colors and calm nature, so they add a warm and lavish atmosphere to a place, thereby improving the stay experience of a guest. Aquariums are becoming popular as they have aesthetic and emotional appeal; thus, companies are installing them in lobbies, dining halls, and even wellness centers to create a relaxing atmosphere. Online retail platforms help hospitality businesses access a diverse range of ornamental fish, enhancing guest experiences by offering exotic fish and improving ambiance through aquariums. This trend not only increases the demand for ornamental fish but also drives innovation in aquarium design and maintenance services. As the hospitality industry continues to invest in creating exceptional guest experiences, the market for ornamental fish in these spaces is expected to expand.

Technological Advancements in Aquarium Care

The introduction of genetic engineering technology to create ornamental fish with improved disease resistance, enhanced coloration, modified traits, and glow-in-the-dark capabilities is positively influencing the ornamental fish market outlook. Besides this, the recent development of advanced aquariums that are equipped with automated feeding systems and water quality monitors, which aid owners in maintaining a healthy and vibrant environment for ornamental fish, is creating a positive outlook for market growth. Ongoing Technological innovations in aquarium care help manage fish breeding and maintenance, offering cost-effective solutions and enhancing market scalability. For instance, it was reported in 2022 that Chinese company Xiaomi is launching a "smart aquarium". Moreover, the increasing utilization of ornamental fish in educational institutions to raise environmental awareness and teach students about the importance of aquatic ecosystems and the protection of natural habitats is propelling market growth. Other factors, including rising expenditure capacities of consumers, easy availability of ornamental fish across e-commerce platforms, and the growing demand for exotic fish species, are anticipated to drive market growth.

Ornamental Fish Industry Segmentation:

IMARC Group provides an analysis of the key trends in each segment of the global ornamental fish market, along with forecast at the global, regional, and country levels from 2025-2033. The market has been categorized based on product and application.

Analysis by Product:

• Tropical Freshwater
• Temperate
• Marine

Tropical freshwater stands as the largest product in 2024, holding around 52.7% of the market. This dominance is driven by the popularity of species like tetras, guppies, and cichlids, which are well-suited for home aquariums due to their vibrant colors, diverse species, and relatively easy care requirements. The growing interest in aquascaping also contributes to the popularity of tropical freshwater fish, as these species enhance the visual appeal of aquariums with their varied sizes, shapes, and hues. Additionally, their adaptability to a range of water conditions and their widespread availability in both local pet stores and online platforms further cement their position as the leading product in the ornamental fish market.

Analysis by Application:

• Household
• Commercial

Household leads with around 72.7% of the ornamental fish market share in 2024. This dominance is driven by the growing trend of home décor and lifestyle enhancement, where ornamental fish offer an attractive and low-maintenance way to personalize living spaces. Aquariums are becoming increasingly popular as decorative features in homes, with fish providing vibrant colors, tranquility, and a unique focal point for interior design. Additionally, the rising interest in smaller, space-efficient aquariums in urban settings, where limited space is available, further fuels this demand. With technological advancements making aquarium care easier, more individuals are entering the hobby, further contributing to the growing market share of households in the ornamental fish industry.

Regional Analysis:

• North America
  • United States
  • Canada
• Asia Pacific
  • China
  • Japan
  • India
  • South Korea
  • Australia
  • Indonesia
  • Others
• Europe
  • Germany
  • France
  • United Kingdom
  • Italy
  • Spain
  • Others
• Latin America
  • Brazil
  • Mexico
  • Others
• Middle East and Africa

In 2024, Europe accounted for the largest market share of over 39.8%. This dominance is largely driven by strong consumer demand for ornamental fish in both residential and commercial sectors. Countries like Germany, the UK, and the Netherlands play a key role in the region's market share due to their established aquarium cultures, high disposable incomes, and a growing interest in aqua scaping as a hobby. Additionally, the increasing popularity of ornamental fish in hospitality spaces such as hotels, restaurants, and offices further contributes to Europe's market leadership. The demand for ethically sourced and sustainably bred fish is also on the rise in Europe, aligning with consumer preferences for environmentally responsible practices, which further drives market growth in the region.

Key Regional Takeaways:

United States Ornamental Fish Market Analysis

US accounts for 82.2% of the market share in North America. The adoption of ornamental fish is seeing a substantial rise, propelled by the growing culture of pet-keeping across households. The 2023-2024 National Pet Owners Survey by the American Pet Products Association (APPA) estimates that 66% of U.S. households, approximately 86.9 million families, have a pet. Fish enthusiasts are drawn to ornamental species for their aesthetic value and calming presence, particularly as alternatives to traditional pets. This movement corresponds with the growing preference for easy-to-care-for pets that enhance home environments with charm and a sense of calm. Specialty stores and aquarist communities are expanding their range of exotic and vibrant fish varieties, enabling easy access to unique species. Aquatic accessories and décor are gaining traction as enthusiasts seek to replicate natural habitats, fostering a dynamic market for tanks, plants, and water conditioners. Meanwhile, educational resources and online forums are amplifying awareness about fish care, enticing both beginners and seasoned aquarists to explore the ornamental segment further. This evolving culture is cementing ornamental fish as a cherished addition to modern homes.

North America Ornamental Fish Market Analysis

The North American ornamental fish market is experiencing steady growth, driven by increasing consumer interest in aquarium-based décor and the growing popularity of aquascaping. The U.S. remains the largest market, benefiting from high disposable income, a strong demand for home decoration, and a well-established distribution network. Canada also shows consistent growth, particularly in urban areas where aquariums are seen as a way to enhance living spaces. Key trends in the region include the growing preference for sustainable, eco-friendly practices in fish breeding and aquarium management, as well as the rise of online retail platforms offering easy access to a variety of ornamental species. Additionally, advancements in aquaculture technologies are expected to further fuel market expansion and meet consumer demand for diverse and healthy fish species. For instance, in 2024, The U.S. Fish and Wildlife Service, NOAA Fisheries, and CNMI released the final management plan for the Mariana Trench Marine National Monument, advancing the America the Beautiful initiative to conserve 30% of U.S. lands and waters by 2030. This initiative supports the ornamental fish market by preserving ecosystems essential for healthy fish populations and sustainable sourcing practices.

Asia Pacific Ornamental Fish Market Analysis

The popularity of ornamental fish is flourishing, driven by the increasing interest in home aquariums. Currently, an estimated 1.25% of India's 78,865,937 urban households are maintaining an aquarium. Chennai has the highest percentage of hobbyists, with 7.95% of its 1,154,982 households keeping an aquarium. Households are turning to aquariums not only as decorative elements but also as therapeutic installations. This shift is creating demand for vibrant freshwater and saltwater species, as well as aquarium enhancements like lighting, substrates, and aquatic plants. Local markets are offering extensive species options to meet diverse aesthetic preferences, while retailers cater to varied budgets with comprehensive aquarium kits. Urban dwellers are particularly embracing compact, sleek aquarium setups, which blend seamlessly into modern interiors. Educational workshops and aqua scaping contests are further igniting enthusiasm for this hobby, encouraging individuals to explore and maintain aquariums. The burgeoning demand for ornamental fish has sparked a thriving ecosystem of hobbyists and suppliers, transforming aquariums into a creative and rewarding experience for households.

Europe Ornamental Fish Market Analysis

The ornamental fish market is experiencing growth, underpinned by the expansion of aquaculture farming activities. According to reports, aquaculture farming in the EU yielded almost 1.1 Million tonnes of aquatic organisms in 2022, worth approximately USD 4.94 Billion. With increasing focus on breeding high-value ornamental species, breeders and suppliers are innovating in terms of genetic diversity and vibrant coloration to meet collector demand. Sustainable farming practices are being adopted to ensure ethical breeding, appealing to eco-conscious consumers. Local markets are supporting this trend by hosting trade shows and exhibitions that spotlight rare and exclusive species. The aquaculture setup also facilitates easier distribution to enthusiasts through specialized retail outlets and online channels. Alongside this, workshops and community-driven initiatives are encouraging people to embrace ornamental fish keeping as a relaxing and environmentally mindful pursuit. The availability of diverse and healthy fish species nurtured through advanced farming techniques is elevating the ornamental fish segment, drawing new and experienced hobbyists alike.

Latin America Ornamental Fish Market Analysis

The appeal of ornamental fish is being bolstered by increasing disposable incomes, which allow households to invest in exotic pets. For instance, total disposable income in Latin America is set to rise by nearly 60% in real terms over 2021-2040. This trend is creating demand for specialized equipment, such as innovative filtration systems and eco-friendly aquariums. Retailers are capitalizing on this momentum by offering a wide array of colourful fish and accessories to enhance the overall experience. Social media platforms are also playing a role in popularizing ornamental fish as a desirable lifestyle addition, with influencers showcasing unique species and customized aquascapes. Accessibility to resources and equipment has become simpler, further encouraging this niche interest across various demographics.

Middle East and Africa Ornamental Fish Market Analysis

The ornamental fish market is seeing a surge in adoption within commercial spaces, such as luxury hotels and corporate offices, where aquariums are installed to enhance aesthetics and create calming environments. For instance, in 2023, foreign investors accounted for 45% of total commercial property transactions in Dubai. The demand for large, intricately designed tanks featuring exotic species has fostered innovation in aquarium design and maintenance services. This trend is driving collaborations between interior designers and aquatic specialists to create visually captivating and functional setups. Training programs for staff to maintain these installations are adding another layer of engagement, ensuring sustained interest in ornamental fish as a commercial attraction.

Competitive Landscape:

The ornamental fish market features a varied array of competitors, encompassing global enterprises, local providers, and niche breeding specialists, reflecting the sector's diverse participant structure. Key market participants include both online platforms and brick-and-mortar retailers that cater to a wide consumer base, offering various fish species, aquarium setups, and accessories. For instance, in February 2024, Qian Hu expanded its aquaculture presence by acquiring a 70%-owned subsidiary, Qian Hu Aquaculture (M) Sdn Bhd, to farm and distribute popular marble goby fish in Malaysia. Major players in the market focus on product differentiation, providing unique and high-quality fish, such as rare species or those bred for specific ornamental purposes. Competition is also driven by price sensitivity, consumer trends toward eco-friendly practices, and advancements in aquaculture technology. Additionally, regional players often benefit from strong local distribution networks, while global suppliers emphasize scalability and market reach. Competition continues to be fierce, with consistent advancements and active customer interaction serving as critical distinguishing factors.

The report provides a comprehensive analysis of the competitive landscape in the ornamental fish market with detailed profiles of all major companies, including:

• Aqua-Nautic Specialist Pte Ltd.
• bioAquatiX
• Imperial Tropicals
• Qian Hu Corporation Limited
• Sanyo Aquarium (Pte) Ltd.
• Sunbeam Aquarium Pte Ltd.

Latest News and Developments:

• December 2024: The ICAR-Central Marine Fisheries Research Institute (CMFRI) successfully achieved captive breeding of Ornate goby and Azure damsel, two high-value marine ornamental fish. Scientists at the Vizhinjam Regional Centre have developed seed production technologies for these species, boosting prospects for marine ornamental fish aquaculture. This advancement marks a significant leap for India’s aquarium industry.
• November 2024: Ornamental fish farms in Singapore are adopting new breeding technologies to tackle challenges like limited space and rising energy costs. Qian Hu Fish Farm, the largest among 60 local farms, is leading the way with innovative systems for breeding popular freshwater species like guppies and goldfish. These advancements aim to optimize land use and improve breeding efficiency in a space-constrained environment.
• September 2024: ICAR-CIFA has launched the 'Rangeen Machhli' mobile app, unveiled by Union Minister Rajiv Ranjan Singh in Bhubaneswar. Supported by the PMMSY, the app offers vital information on ornamental fisheries to fish farmers and aquarium businesses. It aims to enhance knowledge and support growth in the ornamental fishery sector.
• July 2024: Union Minister Rajiv Ranjan Singh will inaugurate over 125 fisheries projects at the Fisheries Summer Meet in Madurai, Tamil Nadu, under the Pradhan Mantri Matsya Sampada Yojana (PMMSY). These initiatives, with investments exceeding ₹100 crore, include ornamental fish units, shrimp hatcheries, biofloc systems, and fish feed mills.

Ornamental Fish Market Report Scope:

Key Benefits for Stakeholders:

• IMARC’s report offers a comprehensive quantitative analysis of various market segments, historical and current market trends, market forecasts, and dynamics of the ornamental fish market from 2019-2033.
• The research study provides the latest information on the market drivers, challenges, and opportunities in the global ornamental fish market.
• The study maps the leading, as well as the fastest-growing, regional markets. It further enables stakeholders to identify the key country-level markets within each region.
• Porter's Five Forces analysis assists stakeholders in assessing the impact of new entrants, competitive rivalry, supplier power, buyer power, and the threat of substitution. It helps stakeholders to analyze the level of competition within the ornamental fish industry and its attractiveness.
• Competitive landscape allows stakeholders to understand their competitive environment and provides an insight into the current positions of key players in the market.