Online Music Streaming Market Report by Service (On-demand Streaming, Live Streaming), Revenue Model (Subscription, Non-Subscription), Platform (App, Browser), Content Type (Audio, Video), End User (Individual, Commercial), and Region 2025-2033
The global online music streaming market size reached USD 21.3 Billion in 2024. Looking forward, IMARC Group expects the market to reach USD 42.1 Billion by 2033, exhibiting a growth rate (CAGR) of 7.86% during 2025-2033. The rising adoption of smartphones, changing consumer preferences, increasing need for affordable subscription models, integration of social media platforms, expansion into emerging markets, and various partnerships and collaborations among key players are propelling the market growth.
Report Attribute
Key Statistics
Base Year
2024
Forecast Years
2025-2033
Historical Years
2019-2024
Market Size in 2024
USD 21.3 Billion
Market Forecast in 2033
USD 42.1 Billion
Market Growth Rate (2025-2033)
7.86%
Online music streaming applications enable users to listen to songs in real-time using an internet connection. These applications offer an on-demand service wherein audio media files are prearranged in sequential packets of data and transmitted to smartphones, tablets, TVs and computers without saving them to the hard drive. Presently, several companies are introducing smart devices, such as Amazon’s Alexa and Google Cast, to stream music online with hands-free control and instant playback features. With the escalating demand for these smart devices, on account of rapid urbanization, inflating disposable incomes and the emergence of smart homes, the demand for online music streaming applications is escalating worldwide.
Online Music Streaming Market Trends:
Increasing Adoption of Smartphones
The rising adoption of smartphones among people across the globe is contributing to the growth of the online music streaming market share. Users can easily download apps and access a vast library of music anytime, anywhere. This convenience eliminates the need for physical media, allowing listeners to curate their playlists on the go. Additionally, improving mobile networks are enabling high-quality streaming without interruptions. The integration of music streaming applications with social features also fosters sharing and discovery among users, further enhancing engagement. As smartphone technology continues to advance, the potential for growth in the online music streaming market remains substantial.
Shift in Consumer Preferences
Changing consumer preferences is increasing the online music streaming market share. People are shifting dramatically from physical music sales and downloads to streaming services, redefining how people consume music. This change is driven by a desire for convenience as users can access extensive libraries of songs without the need for storage or physical media. Streaming services offer the ability to discover new music through curated playlists and recommendations tailored to individual tastes. The transition to subscription-based models allows listeners to enjoy ad-free experiences and exclusive content, enhancing user satisfaction.
Affordable Subscription Models
The rising adoption of affordable subscription models is bolstering the online music streaming market growth. Many platforms offer tiered pricing including free ad-supported options and premium subscriptions making it accessible to a wide range of consumers. This flexibility allows users to choose plans that fit their budgets and listening habits, significantly expanding the potential user base. Promotional offers such as student discounts and family plans are also incentivizing subscriptions. As a result, the low barrier to entry encourages trial and fosters loyalty as users find value in the subscription experience.
Key Market Segmentation:
IMARC Group provides an analysis of the key trends in each sub-segment of the global online music streamingmarket report, along with forecasts at the global, regional and country levels from 2025-2033. Our report has categorized the market based on service, revenue model, platform, content type and end user.
Breakup by Service:
On-demand Streaming
Live Streaming
Breakup by Revenue Model:
Subscription
Non-Subscription
Breakup by Platform:
App
Browser
Breakup by Content Type:
Audio
Video
Breakup by End User:
Individual
Commercial
Breakup by Region:
North America
United States
Canada
Asia-Pacific
China
Japan
India
South Korea
Australia
Indonesia
Others
Europe
Germany
France
United Kingdom
Italy
Spain
Russia
Others
Latin America
Brazil
Mexico
Others
Middle East and Africa
Competitive Landscape:
The report has also provided a comprehensive analysis of the competitive landscape in the global online music streamingmarket. Detailed profiles of all major companies have also been provided. Some of the companies covered include:
Amazon.com Inc
ANGHAMI
Apple Inc.
Gamma Gaana Ltd. (The Times Group)
iHeartMedia Inc.
Musixmatch
Saavn Media Pvt Ltd.
SoundCloud Ltd.
Spotify AB
Tencent Music Entertainment Group
Kindly note that this only represents a partial list of companies, and the complete list has been provided in the report.
Online Music Streaming Market Recent Developments:
March 2024: Spotify announced that it is adding full music videos to its platform but not everyone will be able to access the new feature just yet. It's available in beta for Premium subscribers in about a dozen countries across mobile, desktop and TV devices as of now.
April 2024: Amazon launched Maestro, an AI-powered playlist generator, currently in beta for a limited number of U.S. customers on iOS and Android. This feature is available across all Amazon Music tiers, allowing users to create playlists by simply talking or typing their ideas.
Report Coverage:
Report Features
Details
Base Year of the Analysis
2024
Historical Period
2019-2024
Forecast Period
2025-2033
Units
Billion USD
Segment Coverage
Service, Revenue Model, Platform, Content Type, End User, Region
Region Covered
Asia Pacific, Europe, North America, Latin America, Middle East and Africa
Countries Covered
United States, Canada, Germany, France, United Kingdom, Italy, Spain, Russia, China, Japan, India, South Korea, Australia, Indonesia, Brazil, Mexico
Companies Covered
Amazon.com Inc, ANGHAMI, Apple Inc., Gamma Gaana Ltd. (The Times Group), iHeartMedia Inc., Musixmatch, Saavn Media Pvt Ltd., SoundCloud Ltd., Spotify AB and Tencent Music Entertainment Group
Customization Scope
10% Free Customization
Post-Sale Analyst Support
10-12 Weeks
Delivery Format
PDF and Excel through Email (We can also provide the editable version of the report in PPT/Word format on special request)
Key Questions Answered in This Report
The global online music streaming market was valued at USD 21.3 Billion in 2024.
We expect the global online music streaming market to exhibit a CAGR of 7.86% during 2025-2033.
The emerging trend of on-demand music, along with the introduction of smart devices, such as Amazon’s Alexa and Google cast, to stream music online with hands-free control and instant playback features, is primarily driving the global online music streaming market.
The sudden outbreak of the COVID-19 pandemic has led to the growing adoption of online music streaming platforms for entertainment purposes, during the lockdown scenario.
Based on the revenue model, the global online music streaming market has been segmented into subscription and non-subscription, where subscription currently holds the majority of the total market share.
Based on the platform, the global online music streaming market can be divided into app and browser. Currently, app exhibits a clear dominance in the market.
Based on the content type, the global online music streaming market has been categorized into audio and video, where audio currently accounts for the majority of the global market share.
Based on the end user, the global online music streaming market can be segregated into individual and commercial. Currently, individual holds the largest market share.
On a regional level, the market has been classified into North America, Asia-Pacific, Europe, Latin America, and Middle East and Africa, where North America currently dominates the global market.
Some of the major players in the global online music streaming market include Amazon.com Inc, ANGHAMI, Apple Inc., Gamma Gaana Ltd. (The Times Group), iHeartMedia Inc., Musixmatch, Saavn Media Pvt Ltd., SoundCloud Ltd., Spotify AB, and Tencent Music Entertainment Group.
Need more help?
Speak to our experienced analysts for insights on the current market scenarios.
Include additional segments and countries to customize the report as per your requirement.
Gain an unparalleled competitive advantage in your domain by understanding how to utilize the report and positively impacting your operations and revenue.
For further assistance, please connect with our analysts.
Gain a deeper dive into a specific application, geography, customer, or competitor
Any level of personalization
Get in Touch With Us
UNITED STATES
Phone: +1-631-791-1145
INDIA
Phone: +91-120-433-0800
UNITED KINGDOM
Phone: +44-753-714-6104
Email: sales@imarcgroup.com
Client Testimonials
IMARC made the whole process easy. Everyone I spoke with via email was polite, easy to deal with, kept their promises regarding delivery timelines and were solutions focused. From my first contact, I was grateful for the professionalism shown by the whole IMARC team. I recommend IMARC to all that need timely, affordable information and advice. My experience with IMARC was excellent and I can not fault it.
The IMARC team was very reactive and flexible with regard to our requests. A very good overall experience. We are happy with the work that IMARC has provided, very complete and detailed. It has contributed to our business needs and provided the market visibility that we required
We were very happy with the collaboration between IMARC and Colruyt. Not only were your prices competitive, IMARC was also pretty fast in understanding the scope and our needs for this project. Even though it was not an easy task, performing a market research during the COVID-19 pandemic, you were able to get us the necessary information we needed. The IMARC team was very easy to work with and they showed us that it would go the extra mile if we needed anything extra
We would be happy to reach out to IMARC again, if we need Market Research/Consulting/Consumer Research or any associated service. Overall experience was good, and the data points were quite helpful.
The figures of market study were very close to our assumed figures. The presentation of the study was neat and easy to analyse. The requested details of the study were fulfilled. My overall experience with the IMARC Team was satisfactory.
The overall cost of the services were within our expectations. I was happy to have good communications in a timely manner. It was a great and quick way to have the information I needed.
My questions and concerns were answered in a satisfied way. The costs of the services were within our expectations. My overall experience with the IMARC Team was very good.
I agree the report was timely delivered, meeting the key objectives of the engagement. We had some discussion on the contents, adjustments were made fast and accurate. The response time was minimum in each case. Very good. You have a satisfied customer.
We would be happy to reach out to IMARC for more market reports in the future. The response from the account sales manager was very good. I appreciate the timely follow ups and post purchase support from the team. My overall experience with IMARC was good.
IMARC was a good solution for the data points that we really needed and couldn't find elsewhere. The team was easy to work, quick to respond, and flexible to our customization requests.
IMARC did an outstanding job in preparing our study. They were punctual and precise, delivering all the data we required in a clear and well-organized format. Their attention to detail and ability to meet deadlines was impressive, making them a reliable partner for our project.
I wanted to express my sincere appreciation for your efforts in handling this matter. Your dedication and commitment have truly been commendable. It is evident that you have put in a tremendous amount of hard work and expertise into resolving the issues at hand.
I would also like to take this opportunity to inform you that we are greatly interested
Overall, the deliverable was well organized and my experience with the project team was good. In particular, I appreciated how they responded when I requested additional information and the Japanese version.
The IMARC team were extremely professional and very cooperative. The team were also extremely flexible in making changes and modifications wherever required. The entire experience right from project kick-off to after sales support was fruitful and smooth.
I’d like to express my gratitude for the work you accomplished with the industry report. The way you responded to the requirements and delivered under tight timelines shows your expertise, exceptional work ethic and commitment to your customer’s success. The entire team and company are incredibly thankful for your dedication. Once again, thank you
The market reports from IMARC have been instrumental in guiding our business strategies. We found the reports comprehensive and data-driven, which helped us make informed decisions. The detailed insights and actionable data have consistently provided us with a competitive edge in a rapidly changing alcohol market.
One of the best things about IMARC is their flexibility and predisposition to tailor the reports and adapt to our needs. They are not just great in their researching and consulting solutions, but their service is unparallelled. We’ve worked with them a couple of times and we will keep working with them in future projects.
We recently commissioned multiple market research reports from IMARC, and the insights we received were invaluable. The depth of analysis, accuracy of data, and actionable recommendations have greatly enhanced our strategic decision-making.
The sale account manager and the service was excellent. The data and market trends gathered from the report was insightful and really assisted while planning future product and growth strategies.
Thank you very much for your cooperation and post purchase support. We were really happy with the final deliverable, and the takeaways from the report.