Online Beauty and Personal Care Products Market

Market Overview:

The global online beauty and personal care products market size reached USD 64.7 Billion in 2024. Looking forward, IMARC Group expects the market to reach USD 141.4 Billion by 2033, exhibiting a growth rate (CAGR) of 8.63% during 2025-2033. The market is primarily driven by the increasing internet penetration, convenience of online shopping, rising consumer awareness about beauty products, and rising influence of social media on individuals’ purchasing decisions across the globe.

Beauty and personal care products assist in enhancing the physical appearance, maintaining health and hygiene, and boosting the overall self-esteem of individuals. Some of the commonly used beauty and personal care products are moisturizers, soaps, cleansers, toothpaste, hair dyes, perfumes, facial tissues, lipsticks and feminine hygiene products. At present, rapid urbanization and increasing internet penetration are boosting the sales of these products through online distribution channels, which offer a wide selection of brands, as well as quick and efficient shipping and return policies.

Online Beauty and Personal Care Products Market Trends:

Significant Expansion in the E-commerce Industry

The global e-commerce industry has been growing rapidly, and its expansion significantly impacts the online beauty and personal care products sector. Additionally, the convenience of online shopping, combined with the vast array of products available at the click of a button, has transformed consumer habits worldwide. Moreover, e-commerce platforms offer a streamlined, personalized shopping experience that caters to individual tastes and preferences, making it easier for consumers to find and purchase products that are limited locally. Besides, the integration of augmented reality features allows consumers to try products virtually before buying, enhancing customer satisfaction and reducing return rates. These technological advancements, along with the global nature of e-commerce, enable beauty brands to expand their reach beyond geographical boundaries, tapping into new markets and demographics.

Rising Disposable Income

The rising disposable income across global regions is another pivotal factor for online beauty and personal care products. Additionally, consumers with higher income are more likely to purchase luxury and niche goods, that provide superior quality or attributes in the form of organic, cruelty-free ingredients, which represents another major growth-inducing factor. As disposable income increases, consumers explore luxury and niche beauty products, increasing diversity in products sold online. In addition, e-commerce sites provide information on this need by providing abundant information, accounts of consumer reviews, and various options allowing consumers to make a choice. Furthermore, the reach of international brands corresponds with the growing tendency of consumers to spend on personal care products as part of a lifestyle choice focused mainly on wellness and self-care globally.

Growing Social Media Influence and Digital Marketing

The influence of social media on consumer behavior is an undeniable force in the marketing landscape of beauty and personal care products. Additionally, social media platforms serve as a dynamic venue for brands to engage directly with consumers through content that resonates with their lifestyles and values. Moreover, influencers and experts bring products to life, demonstrating their use and effectiveness in real-time, which helps demystify the products and provides authenticity. These interactive marketing strategies build trust and foster a community around brands, encouraging one-time purchases and fostering brand loyalty. Besides, the viral nature of social media content allows for rapid and broad dissemination of beauty trends, driving demand for specific products and innovations almost overnight. As brands innovate with digital marketing strategies to capture the attention of a tech-savvy audience, the integration of user-generated content and interactive elements continues to reshape consumer engagement in the beauty industry globally.

Key Market Segmentation:

IMARC Group provides an analysis of the key trends in each sub-segment of the global online beauty and personal care products market report, along with forecasts at the global, regional and country levels from 2025-2033. Our report has categorized the market based on product, ingredient, end-user and pricing.

Breakup by Product:

• Personal Care Products
  • Hair Care Products
  • Skin Care Products
  • Bath and Shower Products
  • Oral Care Products
  • Men's Grooming Products
  • Deodorants and Antiperspirants
  • Others
• Cosmetics/Makeup Products
  • Facial Cosmetics
  • Eye Cosmetics
  • Lip and Nail Makeup Products
  • Hair Styling and Coloring Products
  • Others
     

Breakup by Ingredient:

• Synthetic
• Natural and Organic
   

Breakup by End-User:

• Male
• Female
   

Breakup by Pricing:

• Mass Products
• Premium Products
   

Breakup by Region:

• North America
  • United States
  • Canada
• Asia Pacific
  • China
  • Japan
  • India
  • South Korea
  • Australia
  • Indonesia
  • Others
• Europe
  • Germany
  • France
  • United Kingdom
  • Italy
  • Spain
  • Russia
  • Others
• Latin America
  • Brazil
  • Mexico
  • Others
• Middle East and Africa
   

Competitive Landscape:

The competitive landscape of the industry has also been examined with some of the key player being Avon Products Inc., Beiersdorf, Kao Corporation, L’occitane International S.A., L'Oréal, Procter & Gamble, Shiseido Company Ltd., Unilever, Revlon Inc. (MacAndrews & Forbes Incorporated), Johnson & Johnson, Oriflame Cosmetics, Chanel (CHANEL International B.V.), The Estée Lauder Companies Inc., etc.

Online Beauty and Personal Care Products Market News:

• In January 2023, Shroom Skincare debuted its inaugural product, the Mycelium Glow Brightening Serum, crafted from the beneficial properties of mushrooms. This new serum is infused with vitamin C, making it eco-friendly and ideal for achieving radiant, healthy skin. The product aims to naturally enhance skin brightness, even out skin tone, and promote a healthy, glowing complexion.
• On 22 September 2023, L’Oréal confirmed a minority investment in SHINEHIGH INNOVATION, a leading biotech firm in China focused on pioneering sustainable beauty solutions. This marks L’Oréal’s initial open innovation venture in China through Shanghai Meicifang Investment Co., Ltd (Meicifang), supported by Business Opportunities for L’Oréal Development (BOLD), the strategic innovation investment arm of L'Oréal Groupe. This is also the first investment stemming from the BIG BANG Beauty Tech Innovation Challenge launched by L’Oréal four years ago in China, signifying a milestone in China’s open innovation landscape.
• In March 2024, Olay unveiled its most significant innovation in cleansing and skincare with its new Indulgent Moisture Body Wash collection. Featuring a unique multi-layer formula, Olay Indulgent Moisture offers a luxurious lathering experience, infuses the skin with rich moisturizers and Vitamin B3, and transforms skin from dry and lackluster to hydrated and radiant within 14 days. The Indulgent Moisture line indulges the senses with five rich fragrances, elevating a regular shower to a lavish spa experience and providing benefits that go beyond mere cleansing.

Report Scope:

Key Questions Answered in This Report:

• How has the global online beauty and personal care products market performed so far and how will it perform in the coming years?
• What are the key regional markets?
• What has been the impact of COVID-19 on the global online beauty and personal care products market?
• What is the breakup of the market based on the product?
• What is the breakup of the market based on the ingredient?
• What is the breakup of the market based on the end-user?
• What is the breakup of the market based on the pricing?
• What are the various stages in the value chain of the industry?
• What are the key driving factors and challenges in the industry?
• What is the structure of the global online beauty and personal care products market and who are the key players?
• What is the degree of competition in the industry?