On-the-go Healthy Snacks Market Report by Product Type (Cereal and Granola Bar, Nuts/Seed Snacks, Biscuits and Cookies, Dried Fruits, Meat Snacks, Healthy Beverages, and Others), Nutritional Content (Gluten-Free, Low-Fat, Sugar-Free, and Others), Packaging Type (Boxes, Pouches, Wraps, and Others), Distribution Channel (Supermarkets and Hypermarkets, Speciality Stores, Convenience Stores, Online, and Others), and Region 2025-2033

On-the-go Healthy Snacks Market Report by Product Type (Cereal and Granola Bar, Nuts/Seed Snacks, Biscuits and Cookies, Dried Fruits, Meat Snacks, Healthy Beverages, and Others), Nutritional Content (Gluten-Free, Low-Fat, Sugar-Free, and Others), Packaging Type (Boxes, Pouches, Wraps, and Others), Distribution Channel (Supermarkets and Hypermarkets, Speciality Stores, Convenience Stores, Online, and Others), and Region 2025-2033

Report Format: PDF+Excel | Report ID: SR112025A2764

Market Overview:

The global on-the-go healthy snacks market size reached USD 111.1 Billion in 2024. Looking forward, IMARC Group expects the market to reach USD 194.6 Billion by 2033, exhibiting a growth rate (CAGR) of 6.43% during 2025-2033.

Report Attribute 
Key Statistics
Base Year
2024
Forecast Years
2025-2033
Historical Years
2019-2024
Market Size in 2024
USD 111.1 Billion
Market Forecast in 2033
USD 194.6 Billion
Market Growth Rate 2025-2033 6.43%


On-the-go healthy snacks are rich in protein, carbohydrates, minerals, vitamins, and other essential nutrients. They decrease hunger pangs to prevent overeating, aid weight management, enhance digestive health, and minimize the risk of developing cardiovascular ailments, diabetes, obesity and gastrointestinal disorders. Some of the commonly available on-the-go healthy snacks include peanut butter, dark, chocolate, fruits, oats, granola bars, muesli, dry fruits, pita bread, and yoghurt. At present, product manufacturers are offering product customization to meet different customer requirements.

On-the-go Healthy Snacks Market Trends:

A rapid shift in the consumer preferences towards on-the-go healthy snacks due to increasing health consciousness represents one of the major factors bolstering the market growth. In addition, there is a considerable reliance on online shopping apps as they provide convenience, vast catalog, and fast shipping facilities. This, in confluence with the thriving e-commerce industry, is contributing to the market growth. Moreover, the growing awareness among individuals about the health benefits of consuming health snacks is impelling the market growth. Apart from this, due to the emerging adoption of veganism, key players are introducing gluten-free, plant-based, and organic product variants to expand their product portfolio and increase existing sales. They are also investing in promotional activities, such as celebrity and social media influencer endorsements, for improving profitability. In line with this, they are focusing on improving packaging and labels on account of the emerging trend of gifting unique premium items.

Key Market Segmentation:

IMARC Group provides an analysis of the key trends in each sub-segment of the global on-the-go healthy snacks market report, along with forecasts at the global, regional and country level from 2025-2033. Our report has categorized the market based on product type, nutritional content, packaging type and distribution channel.

Breakup by Product Type:

  • Cereal and Granola Bar
  • Nuts/Seed Snacks
  • Biscuits and Cookies
  • Dried Fruits
  • Meat Snacks
  • Healthy Beverages
  • Others


Nuts/seed snacks currently dominate the market due to their associated health benefits.

Breakup by Nutritional Content:

  • Gluten-Free
  • Low-Fat
  • Sugar-Free
  • Others


Gluten-free healthy snacks dominate the market as they reduce chronic inflammation among patients of celiac disease.

Breakup by Packaging Type:

  • Boxes
  • Pouches
  • Wraps
  • Others


Wraps hold the majority of the total market share as they offer an unprecedented degree of protection and are abrasion resistant.

Breakup by Distribution Channel:

  • Supermarkets and Hypermarkets
  • Speciality Stores
  • Convenience Stores
  • Online
  • Others


Supermarkets and hypermarkets exhibit a clear dominance in the market as they have a wider collection of products.

Breakup by Region:

  • Europe
    • United Kingdom
    • Germany
    • France
    • Italy
    • Spain
    • Russia
    • Others
  • North America
    • United States
    • Canada
  • Asia Pacific
    • China
    • Japan
    • India
    • South Korea
    • Australia
    • Indonesia
    • Others
  • Latin America
    • Brazil
    • Mexico
    • Others
  • Middle East and Africa
    • Turkey
    • Saudi Arabia
    • Others


North America enjoy the leading position in the market due to the rising sales of healthy snacks in the region.

Competitive Landscape:

The competitive landscape of the industry has also been examined with some of the key players being B&G Foods Inc., Calbee Inc., DANONE SA (DANONE), General Mills Inc., Hormel Foods Corporation, Kellogg Company, Mondelez International Inc., Nestlé S.A., PepsiCo Inc., Select Harvests Limited, The Hain Celestial Group Inc and Tyson Foods, Inc.

Report Coverage:

Report Features Details
Base Year of the Analysis 2024
Historical Period 2019-2024
Forecast Period 2025-2033
Units Billion USD
Segment Coverage Product Type, Nutritional Content, Packaging Type, Distribution Channel, Region
Region Covered  Asia Pacific, Europe, North America, Latin America, Middle East and Africa
Countries Covered United Kingdom, Germany, France, Italy, Spain, Russia, United States, Canada, China, Japan, India, South Korea, Australia, Indonesia, Brazil, Mexico, Turkey, Saudi Arabia
Companies Covered B&G Foods Inc., Calbee Inc., DANONE SA (DANONE), General Mills Inc., Hormel Foods Corporation, Kellogg Company, Mondelez International Inc., Nestlé S.A., PepsiCo Inc., Select Harvests Limited, The Hain Celestial Group Inc and Tyson Foods, Inc.
Customization Scope 10% Free Customization
Post-Sale Analyst Support 10-12 Weeks
Delivery Format PDF and Excel through Email (We can also provide the editable version of the report in PPT/Word format on special request)

Key Questions Answered in This Report

We expect the global on-the-go healthy snacks market to exhibit a CAGR of 6.43% during 2025-2033.

The growing trend of veganism, coupled with the wide availability of gluten-free, plant-based, and organic snacks, is primarily driving the global on-the-go healthy snacks market.

The sudden outbreak of the COVID-19 pandemic has led to the rising consumer inclination towards online purchase of healthy snacks and customized snacks for individual food requirements as well as to maintain clean-eating patterns.

Based on the product type, the global on-the-go healthy snacks market has been divided into Cereal and granola bar, nuts/seed snacks, biscuits and cookies, dried fruits, meat snacks, healthy beverages, and others. Among these, nuts/seed snacks exhibit a clear dominance in the market.

Based on the nutritional content, the global on-the-go healthy snacks market can be categorized into gluten-free, low-fat, sugar-free, and others. Currently, gluten-free content holds the majority of the total market share.

Based on the packaging type, the global on-the-go healthy snacks market has been segmented into boxes, pouches, wraps, and others. Among these, wraps represent the largest market share.

Based on the distribution channel, the global on-the-go healthy snacks market can be bifurcated into supermarkets and hypermarkets, speciality stores, convenience stores, online, and others. Currently, supermarkets and hypermarkets account for the majority of the total market share.

On a regional level, the market has been classified into North America, Europe, Asia Pacific, Middle East and Africa, and Latin America, where North America currently dominates the global market.

Some of the major players in the global on-the-go healthy snacks market include B&G Foods Inc., Calbee Inc., DANONE SA (DANONE), General Mills Inc., Hormel Foods Corporation, Kellogg Company, Mondelez International Inc., Nestlé S.A., PepsiCo Inc., Select Harvests Limited, The Hain Celestial Group Inc, and Tyson Foods, Inc.

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On-the-go Healthy Snacks Market Report by Product Type (Cereal and Granola Bar, Nuts/Seed Snacks, Biscuits and Cookies, Dried Fruits, Meat Snacks, Healthy Beverages, and Others), Nutritional Content (Gluten-Free, Low-Fat, Sugar-Free, and Others), Packaging Type (Boxes, Pouches, Wraps, and Others), Distribution Channel (Supermarkets and Hypermarkets, Speciality Stores, Convenience Stores, Online, and Others), and Region 2025-2033
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