North America Specialty Coffee Market

North America Specialty Coffee Market Overview:

The North America specialty coffee market size reached USD 27.12 Billion in 2024. Looking forward, IMARC Group expects the market to reach USD 66.61 Billion by 2033, exhibiting a growth rate (CAGR) of 10.50% during 2025-2033. The market is witnessing growth driven by premium coffee demand including whole bean, ground and capsule products. E-commerce expansion and a shift towards sustainable and ethically sourced coffee fuel market dynamics across the region.

North America Specialty Coffee Market Trends:

Rise in Premium Coffee Consumption

The North American specialty coffee industry is undergoing a transition towards premium coffee consumption as consumers increasingly demand high-quality, artisanal and single-origin coffee. As per data from Spring 2024 National Coffee Data Trends by the National Coffee Association (US), specialty coffee experienced a significant 7.5% year-on-year growth in consumption. This is due to an increasing awareness of the variations in flavor profiles, sourcing and brewing methods. As a result, the North America specialty coffee market share is expanding driven by evolving consumer preferences for unique craft-based coffee experiences and higher-value products over mass-produced options. For instance, in October 2024, Peace Coffee in the United States introduced an Organic and Fair Trade Premium Concentrate catering to the rising popularity of cold espresso beverages. Specialty coffee provides distinctive tasting experiences, frequently highlighting origin, processing and bean quality. Nowadays, consumers are willing to pay a premium for ethically sourced coffee in order to support fair trade and sustainable agriculture. Single-origin coffee which emphasizes the unique qualities of beans from a particular region is on the rise as is small-batch roasting to guarantee freshness. This demand for premium coffee is creating a positive outlook for the North America specialty coffee market outlook.

Rising Focus on Sustainability

The specialty coffee industry is witnessing a significant movement towards sustainability as ethically produced, fair-trade and organic coffee becomes the consumer's first choice. For instance, in January 2025, Natural Grocers launched four varieties of Certified Organic and Fair Trade coffee pods made with plant-based filters and compostable materials in the United States. These single-use pods compatible with most coffee makers promote sustainability and ethical consumption. The new products enhance Natural Grocers' growing house brand focused on quality and affordability. With awareness growing for environmental and social causes coffee consumers are increasingly looking for brands that support sustainable agriculture minimizing carbon footprints and ensuring fair labor practices for farmers. This trend is making coffee producers implement traceability systems and engage with certified bodies such as Fair Trade and Rainforest Alliance. Sustainability further extends to packaging with most brands shifting towards environmentally friendly, recyclable or compostable materials. As consumer preferences evolve sustainability is becoming a key factor in brand differentiation and North America specialty coffee market growth.

North America Specialty Coffee Market Segmentation:

IMARC Group provides an analysis of the key trends in each segment of the market, along with forecasts at the country level for 2025-2033. Our report has categorized the market based on product type and distribution channel.

Product Type Insights:

• Whole Bean
• Ground Coffee
• Instant Coffee
• Coffee Pods and Capsules

The report has provided a detailed breakup and analysis of the market based on the product type. This includes whole bean, ground coffee, instant coffee, and coffee pods and capsules.

Distribution Channel Insights:

• On-Trade
• Off-Trade
  • Supermarkets/Hypermarkets
  • Convenience Stores
  • Specialist Retailers
  • Online Retail Stores
  • Others

A detailed breakup and analysis of the market based on the distribution channel have also been provided in the report. This includes on-trade and off-trade (supermarkets/hypermarkets, convenience stores, specialist retailers, online retail stores and others).

Country Insights:

• United States
• Canada

The report has also provided a comprehensive analysis of all the major regional markets, which include United States and Canada.

Competitive Landscape:

The market research report has also provided a comprehensive analysis of the competitive landscape. Competitive analysis such as market structure, key player positioning, top winning strategies, competitive dashboard, and company evaluation quadrant has been covered in the report. Also detailed profiles of all major companies have been provided.

North America Specialty Coffee Market News:

• In January 2025, Reborn Coffee a specialty coffee chain with 11 California locations announced its plans to open over 100 franchise stores in the US by 2028. After prioritizing international expansion since 2022 the company has received franchise approval in California and 39 non-registration states seeking to enhance its domestic growth.
• In October 2024, Ninety Plus Coffee announced its partnership with Arizona-based Coffee Support to distribute its specialty coffees in the U.S. This collaboration marks Ninety Plus's first partnership with an American company. Coffee Support specializes in sourcing and roasting, ensuring exceptional quality for Ninety Plus's acclaimed coffee products set to launch in November.
• In June 2024, StoneX Group, headquartered in New York city, has acquired Seattle-based Mercon Specialty a green coffee trading subsidiary for $5.4 million following its Chapter 11 bankruptcy. The new brand StoneX Specialty Coffee aims to support independent roasters by leveraging its global logistics and market expertise.

North America Specialty Coffee Market Report Coverage:

Key Questions Answered in This Report:

• How has the North America specialty coffee market performed so far and how will it perform in the coming years?
• What is the breakup of the North America specialty coffee market on the basis of product type?
• What is the breakup of the North America specialty coffee market on the basis of distribution channel?
• What are the various stages in the value chain of the North America specialty coffee market? 
• What are the key driving factors and challenges in the North America specialty coffee market?
• What is the structure of the North America specialty coffee market and who are the key players?
• What is the degree of competition in the North America specialty coffee market? 

Key Benefits for Stakeholders:

• IMARC’s industry report offers a comprehensive quantitative analysis of various market segments, historical and current market trends, market forecasts, and dynamics of the North America specialty coffee market from 2019-2033.
• The research report provides the latest information on the market drivers, challenges, and opportunities in the North America specialty coffee market.
• Porter's five forces analysis assist stakeholders in assessing the impact of new entrants, competitive rivalry, supplier power, buyer power, and the threat of substitution. It helps stakeholders to analyze the level of competition within the North America specialty coffee industry and its attractiveness.
• Competitive landscape allows stakeholders to understand their competitive environment and provides an insight into the current positions of key players in the market.