North America Precision Agriculture Market

North America Precision Agriculture Market Size and Share:

The North America precision agriculture market size was valued at USD 4.71 Billion in 2024. Looking forward, IMARC Group estimates the market to reach USD 11.48 Billion by 2033, exhibiting a CAGR of 9.97% from 2025-2033. The North America precision agriculture market share is expanding, driven by the growing demand for food production, with farmers preferring modern ways to cultivate more crops with fewer resources, along with rising investments in technological innovations that enable effective fertilization and pest control, which saves resources, improves crop management, and enhances yields.

The increasing focus on crop health is impelling the market growth in North America. Farmers look for ways to improve yields and reduce losses. With the help of advanced tools like drones and sensors, farmers can monitor crop conditions in real time and detect early signs of diseases, nutrient deficiencies, or pest infestations. This allows targeted interventions, minimizing the need for widespread pesticide or fertilizer use. By focusing on crop health, farmers can optimize resources and minimize costs while improving overall productivity. Precision tools also help to track soil health, moisture levels, and environmental factors that affect crops, ensuring that right conditions are maintained for growth.

The rising adoption of sustainability is offering a favorable North America precision agriculture market outlook. Farmers focus on reducing their environmental impact. Precision agriculture helps in achieving this by employing technology to apply resources like water, fertilizers, and pesticides more efficiently, minimizing waste and pollution. Through tools like soil sensors and drones, farmers can monitor crop health and soil conditions in real time, making adjustments as needed to decrease chemical use and conserve water. These sustainable practices not only aid in preserving the environment but also lower operational costs. With the growing concerns about climate change and resource scarcity, precision agriculture provides an effective way to reduce the ecological footprint.

North America Precision Agriculture Market Trends:

Growing demand for food production

The increasing demand for food production in the region, with farmers seeking ways to cultivate more crops with fewer resources, is fueling the market growth. With a rising population and changing dietary habits, the need to improve food product supply is higher. As per the data published on the official website of the United States Census Bureau, as of February 3, 2025, the population of the United States was 341,281,817. Precision agriculture helps to optimize resources like water, fertilizers, and pesticides, ensuring they are employed efficiently to enhance yields. Besides this, advanced technologies like global positioning system (GPS) and sensors allow farmers to monitor their crops in real-time, making it easier to identify problems and take quick action. By minimizing waste, precision agriculture assists in maximizing productivity, making it a key solution for feeding a larger and more urbanized population while lowering environmental impact.

Technological advancements

Innovations in technology are helping farmers to provide efficiency and reduce costs. Instruments, such as GPS, drones, and IoT sensors enable farmers to observe crops, soil quality, and weather conditions, assisting them in making improved choices. These technologies facilitate accurate irrigation, fertilization, and pest management, conserving resources and boosting production. With the rise of automation, farmers can manage tasks using less manpower and increased precision. Furthermore, the utilization of artificial intelligence (AI) and data analytics enhances decision-making, optimizing crop management and sustainability. Additionally, government organizations invest in AI technologies, facilitating the employment of these advancements. In April 2024, the Prime Minister of Canada, Justin Trudeau revealed a USD2.4 Billion set of initiatives from the forthcoming Budget 2024 to bolster the country's AI edge. These investments aim to speed up job creation in Canada’s AI industry and other areas and increase productivity by assisting firms in developing and incorporating AI.

Rising investments in research activities

Increasing investments in research activities are fueling the North America precision agriculture market growth. As companies and government agencies invest more in research, new tools like AI, machine learning (ML), and modern sensors are being developed to improve farming efficiency. These tools help farmers to employ data more effectively to make better decisions on crop management, irrigation, and fertilization. Besides this, the rising funding is making cutting-edge technologies more accessible to farmers, allowing them to adopt precision agriculture solutions. Research also focuses on creating more sustainable farming practices, reducing waste, and improving crop yields while minimizing environmental impact. In August 2024, a group of scientists from various parts of Canada, headed by Dr. Aitazaz Farooque, the acting associate dean at the UPEI School of Climate Change and Adaptation, secured USD 6.93 Million in federal funding to create precision agriculture methods aimed at ensuring food security and addressing climate change.

North America Precision Agriculture Industry Segmentation:

IMARC Group provides an analysis of the key trends in each segment of the North America precision agriculture market, along with forecasts at the country and regional levels from 2025-2033. The market has been categorized based on technology, type, component, and application.

Analysis by Technology:

• GNSS/GPS Systems
• GIS
• Remote Sensing
• Variable Rate Technology (VRT)
• Others

GNSS/GPS systems lead the market. They provide accurate positioning and navigation, which are essential for reliable farming operations. By employing these systems, farmers can track their equipment’s exact location in the field, enabling precise planting, fertilization, and spraying. This level of accuracy reduces overlap and waste, ensuring that resources like seeds, water, and pesticides are used optimally. GPS technology also allows farmers to produce intricate field maps, track crop vitality, and analyze yield data in real time. With GNSS/GPS systems, equipment can operate autonomously, making tasks, such as tilling, seeding, and harvesting more efficiently, saving time and labor. These solutions also help with variable-rate technology where farmers can apply inputs based on specific field conditions. As the demand for more sustainable and cost-effective farming practices grows, these systems are becoming indispensable. The ability to increase productivity and minimize resource usage encourages the utilization of this technology.

Analysis by Type:

• Automation and Control Systems
• Sensing and Monitoring Devices
• Farm Management Systems

Automation and control systems represent the largest segment. They help farmers to streamline operations and improve efficiency across large farms. These systems integrate with machinery like tractors, harvesters, and planters to automate tasks, such as fertilizing, planting, and harvesting, reducing the need for manual labor. By employing GPS, sensors, and AI, these systems ensure that tasks are done with precision, optimizing resource usage like water, fertilizer, and pesticides. This leads to cost savings and improved yields. Automation also allows immediate observation of soil conditions, weather trends, and crop wellbeing, helping farmers to make prompt decisions. Control systems can adjust settings automatically, such as changing irrigation patterns based on moisture levels or regulating planting depth based on soil type. As farms grow in size and complexity, automation and control systems assist in keeping operations manageable.

Analysis by Component:

• Hardware
• Software

Hardware accounts for the largest market share. Farms depend on advanced equipment to improve reliability and productivity. GPS-guided tractors, drones, automated irrigation systems, and IoT-enabled sensors help farmers to monitor crops, optimize resources, and reduce waste. With high labor costs, machinery like robotic harvesters and smart planters make farming more cost-effective. Weather stations and soil sensors offer immediate data, enabling farmers to make accurate choices regarding planting and fertilization. Additionally, the demand for high-tech farming tools keeps growing, as farms get larger and more automated. Hardware also plays an important role in lowering environmental impact by enabling precise water and pesticide usage. With strong investments in agritech and government support for smart farming, North America develops continuous innovations in agricultural hardware. As farmers adopt more automation and AI-driven equipment, hardware remains at the forefront of the market.

Analysis by Application:

• Mapping
• Crop Scouting
• Yield Monitoring
• Soil Monitoring
• Precision Irrigation
• Others

Yield monitoring exhibits a clear dominance in the market. It allows farmers to collect real-time data on crop performance, which is important for improving productivity. By employing sensors and GPS-equipped machinery, farmers can track yields across different areas of their fields. This helps them to identify which zones are underperforming and need more attention, whether it is due to soil conditions, water distribution, or pests. With accurate yield data, farmers can make better-informed choices about irrigation, fertilization, and crop management, maximizing resources and minimizing waste. The technology also assists farmers in predicting harvest outcomes and enhances planning for future seasons. Yield monitoring systems often integrate with other precision farming tools like variable rate application and crop health analysis, making them even more valuable. As the requirement for higher crop yields and sustainable farming practices grows, yield monitoring becomes a crucial tool for farmers in the region to stay competitive, reduce costs, and provide efficiency.

Country Analysis:

• United States
• Canada

United States enjoys the leading position in the market. The country is noted for its modern farming technology, well-established agricultural base, and strong investments in innovations. Farmers in the country employ GPS-guided tractors, AI-powered analytics, IoT-based sensors, and drones to optimize crop production and reduce waste. With rising labor costs and increasing demand for sustainable farming, precision agriculture helps farmers to cut costs while improving efficiency. This area also has a well-developed infrastructure for research and development (R&D) activities, with top agritech companies and universities spending resources on innovations. Additionally, government support through subsidies and grants encourages farmers to adopt precision farming techniques. In February 2024, The US National Science Foundation invested USD 35 Million in federal funding for upcoming agricultural technologies and solutions. The NSF seeks to change food systems nationwide for guaranteeing access to nutritious, safe, and affordable food items while also fostering sustainable agricultural forestry and food practices that prioritize climate, regeneration, and waste reduction. Moreover, large-scale farms benefit from automation, smart irrigation, and real-time data monitoring to increase yields.

Competitive Landscape:

Key players in the market are providing advanced technology, smart farming solutions, and data-driven insights for catering to the high North America precision agriculture market demand. Big companies are developing GPS-guided tractors, drones, and IoT-enabled sensors for helping farmers to optimize crop yields and minimize waste. They employ AI-powered software that analyzes weather patterns, soil conditions, and pest threats, allowing farmers to improve their decision-making. Major agritech firms also offer automated irrigation and fertilizer management systems to conserve resources and boost productivity. With the high requirement for sustainable farming, they focus on eco-friendly solutions that reduce chemical use and enhance soil health. These companies also provide cloud-based platforms for real-time monitoring and remote farm management. By integrating new technology into agriculture, key players assist farmers in ensuring profitability and lower costs, making farming more precise and effective. For instance, in March 2024, FMC Corporation, a prominent company in agricultural sciences, teamed up with Novonesis, a pioneer in plant biosolutions, in Canada to broaden its biologicals crop protection platform in key markets. This joint venture utilized Novonesis' Plant Biosolutions Manufacturing and Research facility in Saskatoon, Canada, alongside FMC's large scale market insights and proficiency in assimilating biological solutions with precision agriculture technologies and synthetic crop protection.

The report provides a comprehensive analysis of the competitive landscape in the North America precision agriculture market with detailed profiles of all major companies.

Latest News and Developments:

• August 2024: AGCO Corporation, a well-known company working for the creation, distribution and production of agricultural equipment and precision agriculture technology, unveiled new items and showcased its various farmer-centric products at the 2024 Farm Progress Show in Boone, Iowa, US. In addition to highlighting new tractors from its Fendt® and Massey Ferguson® brands, AGCO's exhibit included demonstrations from Precision Planting®, PTx Trimble™, FarmerCore™, and a variety of engaging events.
• July 2024: Claas launched its latest Lexion 8900 Terra Trac combine at the Ag in Motion farm show in Saskatchewan, Canada. It offers 779 maximum horsepower from an efficient 16.2L MAN engine, representing an increase of 89 hp compared to the Lexion 8800 model. It is ideal for extensive small grain farming and employs the APS Synflow Hybrid system that enhances harvesting performance and efficiency by independently managing threshing and separation systems.
• February 2024: John Deere, the owner of Deere & Company that develops agricultural machinery, presented innovative equipment solutions for Model Year 2025 at the Commodity Classic tradeshow held in Houston, Texas, US. It includes ‘Autonomy-ready high-horsepower 9RX’ series tractors and ‘C-Series air carts’ that offer enhanced options for yield and precision during seeding. Other items are ‘factory installation of the AI-oriented ‘See & Spray™’ top weed sensing technology on Hagie STS sprayers, and ‘S7 Series combines’, equipped with innovative energy-saving engines and enhanced automation features.
• March 2024: Hylio, a US based company that manufacturers drones for precision crop care, achieved the distinction of being the inaugural firm in the United States to get Federal Aviation Administration (FAA) authorization for swarming unmanned aircraft system (UAS) that surpasses 55 pounds. Erickson emphasized the possible effects on agriculture, pointing out the ability to boost productivity and the remedy it provides for the labor shortages affecting the sector. The company's cutting-edge drone technology signifies a major leap in precision farming, allowing precise crop treatments that can enhance productivity and reliability.
• May 2024: Federal, state, and university officials initiated the building of the USDA's National Center for Resilient and Regenerative Precision Agriculture with a groundbreaking ceremony at Nebraska Innovation Campus, US. The advanced research facility is a collaboration involving the US Department of Agriculture’s Agricultural Research Service, the University of Nebraska-Lincoln, and the Nebraska Innovation Campus. The center aims to emphasize the obstacles and prospects in farming innovations for the 21st century.

North America Precision Agriculture Market Report Scope:

Key Benefits for Stakeholders:

• IMARC’s report offers a comprehensive quantitative analysis of various market segments, historical and current market trends, the North America precision agriculture market forecast, and dynamics from 2019-2033.
• The research study provides the latest information on the market drivers, challenges, and opportunities in the North America precision agriculture market.
• Porter's Five Forces analysis assists stakeholders in assessing the impact of new entrants, competitive rivalry, supplier power, buyer power, and the threat of substitution. It helps stakeholders to analyze the level of competition within the North America precision agriculture industry and its attractiveness.
• Competitive landscape allows stakeholders to understand their competitive environment and provides an insight into the current positions of key players in the market.