North America Potato Starch Market

North America Potato Starch Market Size and Share:

The North America potato starch market size was valued at USD 1.54 Billion in 2024. Looking forward, IMARC Group estimates the market to reach USD 2.36 Billion by 2033, exhibiting a CAGR of 4.50% from 2025-2033. The North America potato starch market share is experiencing significant growth, driven by the increasing demand for clean label products, rapid advancements in food applications, rising cost-effective alternatives to other starch sources, and heightened interest in plant-based, sustainable, and gluten-free options.

As per the North America potato starch market outlook, consumers increasingly look for products with fewer artificial ingredients and more natural and recognizable ingredients. Potato starch fits right along with this trend as it is an all-natural-simple ingredient. Such demand is strongest in processed foods, where potato starch helps in thickening, stabilizing, and gelling products. Similarly, the Packaged Facts' May 2024 Online Consumer Survey reveals that 51% of respondents in the U.S. prefer clean label packaged foods, with potato starch effectively meeting this demand. Apart from food, this trend is catching on in cosmetics and pharmaceuticals since firms are trying to service the increasing need for clean labels, thus boosting the demand for potato starch and further aiding in the expansion of the market.

With consumers in North America increasingly leading busier and more hectic lifestyles, reliance on processed and convenience foods is growing. As a consequence, the convenience food market of the United States accounted for about US$ 115.33 Billion in 2023 and is also expected to boom with an acceleration of 3.50% from 2024 to 2032. Potato starch acts as a chief ingredient in almost all such types of foods-from sauces and soups to bakery products and the ready-to-eat (RE) food, where it imparts smooth texture, enhances the shelf life of the food items, and preserves uniformity. The demand for potato starch in the region is further being driven by the growing reliance of the processed food sector on quick meal solutions.

North America Potato Starch Market Trends:

Advancements in Food Industry Applications

As per the North America potato starch market trends, the food industry is continuously innovating new products, many of which are made with potato starch. One such use is its application in gluten-free products, which has reached a very prominent status due to a newfound awareness of gluten intolerance and celiac disease. Also, they are popular among individuals who do not have any condition related to gluten intolerance. As such, according to U.S. population data from the National Health and Nutrition Examination Survey, about 0.55-0.63% of individuals are on a gluten-free diet when they do not have celiac disease. Potato starch is substituted for gluten in baked goods, giving them the requisite texture and consistency. Also, potato starch is crisp and light which is especially important for the snack food industry in chips and fries. It is the constant innovation in the food industry that continues to sustain market growth and demand.

Cost-Effectiveness Compared to Other Starch Sources

Potato starch is, in general, cheaper than most starch sources, such as corn or wheat; thus, manufacturers resort to its use to gain savings without affecting quality. Also, compared to certain other starches, it is more versatile and can be utilized in a wide array of applications in diverse industries, such as food, paper, and textiles. The cost-effectiveness of potato starch is further extending its usage, making it directly responsible for the growth of this market; at the same time, with potato starch being produced relatively cheaply, together with the easy availability of potato crops across North America, it is an option that is safe and sustainable for manufacturers. As other sources of starch are witnessing an upward trend in raw material costs, potato starch is in the favor of manufacturers who are trying to promote cost efficiency without compromising on standards of product quality, thus fueling the North America potato starch market growth.

Increase in Demand for Plant-Based Products

The growth of plant-based eating habits has spearheaded the increased acceptance of potato starch as it is derived from a plant. Consumers are gaining interest in plant-based alternatives whether for health-related, eco-friendly, or ethical reasons. Major ingredients in many plant-based formulations include potato starch. it includes items like vegan cheeses, dairy-free yogurts, and plant-based meats. Furthermore, companies are also investing more in plant-based products. In 2023, plant-based meat, seafood, egg, and dairy companies secured an impressive $907.7 million, accounting for 11% of all-time investments in the sector, bringing total private investments to $8.5 billion. Additionally, the number of unique investors in plant-based companies increased by 10%, reaching over 1,293 investors. Hence this high investment and consumption of plant-based foods result in the overall increase in the North America potato starch demand.

North America Potato Starch Industry Segmentation:

IMARC Group provides an analysis of the key trends in each segment of the North America potato starch market, along with forecasts at the country and regional levels from 2025-2033. The market has been categorized based on product type and distribution channel.

Analysis by Product Type:

• Plain
• Flavoured

As per the North America potato starch market forecast, the plain potato starch represents the largest segment in the regional market share with 81.5%. Its versatile applications as thickener, stabilizer, and emulsifier in various applications have made it a predominant starch in the food industry. It is used extensively in the production of soups, sauces, gravies, and various processed foods aimed at improving texture and consistency. It has also found its way into pharmaceutical and cosmetic applications, where it serves as a binder and disintegrant for tablets and thickener for personal care. The demand for plain potato starch has been attributed to its natural origin, low price, and dependable functionality across other industries.

Analysis by Distribution Channel:

• Supermarkets and Hypermarkets
• Convenience Stores
• Specialty Food Stores
• Online Stores
• Others

The largest segment of the North America potato starch market share based on distribution channel is supermarkets and hypermarkets with 36.7%. These large retail chains dominate the segment due to their widespread reach and convenience for consumers. Supermarkets and hypermarkets offer a broad range of potato starch products, catering to both individual consumers and food manufacturers. The availability of various brands and package sizes, coupled with in-store promotions and discounts, drives significant sales in this segment. The convenience of shopping for a wide range of household and food products, including potato starch, in a single location continues to make supermarkets and hypermarkets the preferred choice for many customers, helping them maintain a dominant market share.

Country Analysis:

• United States
• Canada

According to the North America potato starch market report, the United States is the biggest market for potato starch in the region with 84.3% share. This is because it is a leading producer with its significant agricultural industry, especially potatoes, which provide an assured raw material supply for the production of starch. A developed food processing industry and an increased demand from consumers for processed and convenience foods lead to high potato starch consumption in the country. Another factor is that the USA aims sustainable and clean-label products, which pushes potato starch to higher market share percentages in industries of food, pharmaceuticals, and cosmetics. America also enjoys its benefit from technology advancements and production and distribution engineering to make potato starch more efficient.

Competitive Landscape:

Some of the leading market players are scaling up their product portfolios, enhancing their production capabilities, and taking advantage of fast-emerging trends such as clean-label, gluten-free, and plant-based products. The companies are investing heavily in R&D to enhance the functional properties of potato starch and apply it in diverse sectors like food, pharmaceuticals, and biodegradable plastics. Many are also leveraging advanced manufacturing technologies to optimize efficiency and reduce production costs. They have been actively expanding their capacity to produce sustainable starch-based products, while some are developing specialized starches for clean-label formulations. Other players are working on innovations in plant-based ingredients as well as advertising and promoting the use of potato starch in plant-based food products. Besides this, these key players are entering strategic partnerships as well as acquisitions to get a strong grip in the market that further satisfies their sustainability goals. These companies position themselves to meet the evolutions of consumer demands and grow in the market.

The report provides a comprehensive analysis of the competitive landscape in the North America potato starch market with detailed profiles of all major companies.

Latest News and Developments:

• In November 2024, KMC launched CheeseMaker CF66, a breakthrough potato starch that improves the melt and stretch of plant-based cheese, making it ideal for pizza and other applications. This innovation enhances texture, reduces smear, and allows for up to 8% plant protein in cheese recipes.
• In October 2024, Folkland Foods in Waterford, Erie County, received a $3 million investment from the Redevelopment Assistance Capital Program (RACP). This funding I said to support a major expansion of Folkland’s parent company, Troyer, Inc., the East Coast’s only organic potato supplier. The expansion will help Troyer transition more land to organic farming, produce a variety of potato products, including potato starch, and create up to 50 new jobs in the area over three years. The $7 million project includes a new manufacturing facility, a freezer warehouse, a large potato storage warehouse, and a wastewater treatment plant.

North America Potato Starch Market Report Scope:

Key Benefits for Stakeholders:

• IMARC’s report offers a comprehensive quantitative analysis of various market segments, historical and current market trends, market forecasts, and dynamics of the North America potato starch market from 2019-2033.
• The research study provides the latest information on the market drivers, challenges, and opportunities in the North America potato starch market.
• Porter's Five Forces analysis assists stakeholders in assessing the impact of new entrants, competitive rivalry, supplier power, buyer power, and the threat of substitution. It helps stakeholders to analyze the level of competition within the North America potato starch industry and its attractiveness.
• Competitive landscape allows stakeholders to understand their competitive environment and provides an insight into the current positions of key players in the market.