North America Perfume Market Report by Perfume Type (Premium Perfume Products, Mass Perfume Products), Category (Female Fragrances, Male Fragrances, Unisex Fragrances), Distribution Channel (Supermarkets and Hypermarkets, Specialty Retailers, Online Stores, and Others), and Country 2024-2032
The North America perfume market size reached US$ 6.6 Billion in 2023. Looking forward, IMARC Group expects the market to reach US$ 8.5 Billion by 2032, exhibiting a growth rate (CAGR) of 2.8% during 2024-2032.
Report Attribute
Key Statistics
Base Year
2023
Forecast Years
2024-2032
Historical Years
2018-2023
Market Size in 2023
US$ 6.6 Billion
Market Forecast in 2032
US$ 8.5 Billion
Market Growth Rate 2024-2032
2.8%
A perfume is a combination of essential oils and aroma compounds which gives a pleasant smell to an individual’s body. Plants such as sandalwood, rosemary, jasmine, cinnamon and rose are the primary sources of essential oils that provide a distinctive aroma to the perfume. Apart from this, various natural ingredients like flowers, grasses, spices, fruits, woods, roots, resins, balsams, leaves, gums and animal secretions are also used in the perfume production.
The North America perfume market is currently being driven by several factors. The market growth can primarily be attributed to an increase in consumer spending on beauty and personal care items in the region. Moreover, one of the major trends in the region is the growing preference for a variety of fragrances as opposed to a single signature scent. Being witnessed particularly among the younger generation, this trend has encouraged consumer spending on both mass as well as premium products. Moreover, the rising demand for on-the-go, natural and value-added products is also contributing to the market growth.
Key Market Segmentation:
IMARC Group provides an analysis of the key trends in each sub-segment of the North America perfume market report, along with forecasts at the regional and country level from 2024-2032. Our report has categorized the market based on perfume type, category and distribution channel.
Key Regions Analysed
United States
Canada
Analysis for Each Country
Market by Perfume Type
Premium Perfume Products
Mass Perfume Products
Market by Category
Female Fragrances
Male Fragrances
Unisex Fragrances
Market by Distribution Channel
Supermarkets and Hypermarkets
Specialty Retailers
Online Stores
Others
Value Chain Analysis
Key Drivers and Challenges
Porters Five Forces Analysis
Competitive Landscape
Competitive Structure
Key Player Profiles
Report Coverage:
Report Features
Details
Base Year of the Analysis
2023
Historical Period
2018-2023
Forecast Period
2024-2032
Units
US$ Billion
Segment Coverage
Perfume Type, Category, Distribution Channel, Country
Countries Covered
United States, Canada
Customization Scope
10% Free Customization
Report Price and Purchase Option
Single User License: US$ 3699
Five User License: US$ 4699
Corporate License: US$ 5699
Post-Sale Analyst Support
10-12 Weeks
Delivery Format
PDF and Excel through Email (We can also provide the editable version of the report in PPT/Word format on special request)
Key Questions Answered in This Report
The North America perfume market was valued at US$ 6.6 Billion in 2023.
We expect the North America perfume market to exhibit a CAGR of 2.8% during 2024-2032.
The introduction of on-the-go, natural, and value-added perfumes that are manufactured by using numerous ingredients, such as flowers, grasses, spices, fruits, woods, roots, resins, etc., is primarily driving the North America perfume market.
The sudden outbreak of the COVID-19 pandemic has led to the changing consumer inclination from conventional brick-and-mortar distribution channels towards online retail platforms for the purchase of perfumes across several North American nations.
Based on the perfume type, the North America perfume market can be categorized into premium perfume products and mass perfume products. Currently, premium perfume products account for the majority of the total market share.
Based on the category, the North America perfume market has been segregated into female fragrances, male fragrances, and unisex fragrances. Among these, female fragrances currently exhibit a clear dominance in the market.
Based on the distribution channel, the North America perfume market can be bifurcated into supermarkets and hypermarkets, specialty retailers, online stores, and others. Currently, specialty retailers hold the largest market share.
On a regional level, the market has been classified into United States and Canada, where United States currently dominates the North America perfume market.
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