North America Online Travel Market 2033

North America Online Travel Market Size, Share, Trends and Forecast by Service Type, Mode of Booking, Booking Platform, and Country, 2025-2033

Report Format: PDF+Excel | Report ID: SR112025A28629

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North America online travel Market Overview:

The North America online travel market size reached USD 151.26 Billion in 2024. Looking forward, IMARC Group expects the market to reach USD 351.17 Billion by 2033, exhibiting a growth rate (CAGR) of 9.80% during 2025-2033. The North America online travel market share is expanding due to increasing digital adoption, growing consumer demand for personalized travel experiences, rise in mobile bookings, and advancements in travel technology, with a focus on offering convenient, seamless, and cost-effective travel options.

Report Attribute	Key Statistics
Base Year	2024
Forecast Years	2025-2033
Historical Years	2019-2024
Market Size in 2024	USD 151.26 Billion
Market Forecast in 2033	USD 351.17 Billion
Market Growth Rate 2025-2033	9.80%

North America Online Travel Market Trends:

Rising Demand for Personalized Travel Experiences

The North American online travel market growth is driven by an increase in demand for personalized travel experiences as travelers seek unique and customized itineraries. For instance, according to a survey published on January 27, 2025, factors such as cost, adaptability, and customized local experiences have a significant impact on leisure travel choices. Domestic leisure travel is expected to grow by 3.9%, hitting USD 1 Trillion in 2025 and rising to USD 1.46 Trillion by 2028, according to the U.S. Travel Association. Key data show that 56% of passengers prefer customized travel alternatives, 72% favor flexible cancellation rules, and 28% are looking for more economical lodging. AI-driven platforms and big data analytics help travel agencies curate recommendations based on user preferences, past bookings, and real-time trends. From tailored accommodation options to activity suggestions, digital travel platforms leverage machine learning to enhance user engagement. Additionally, the rise of social media and influencer-driven content is further shaping travel decisions, making personalization a crucial trend in the evolving online travel landscape.

Growth of Mobile Travel Bookings

Mobile bookings continue to dominate the North American online travel market, driven by the increasing adoption of smartphones and mobile applications. For instance, According to a June 10, 2024, research, smartphone usage in the United States started to increase gradually in the early 1990s and was close to 90% by 2023, demonstrating how deeply ingrained these devices are in daily life. Beginning in the mid-1990s, the internet experienced rapid expansion, with adoption rates approaching 75% by 2010. According to the survey, when new technologies become available, adoption rates will probably increase due to a population that is more tech-savvy and connected. Travel service providers are optimizing their platforms for mobile-first experiences, offering seamless navigation, one-click bookings, and instant customer support. Features such as mobile check-ins, digital boarding passes, and AI-powered chatbots enhance the travel experience, making mobile devices the preferred booking tool. With younger generations favoring app-based travel planning, businesses are investing heavily in mobile technology to maintain a competitive edge in the industry, which in turn is creating a positive impact on the North America online travel market outlook.

Expansion of Sustainable and Eco-Friendly Travel

Sustainability is becoming a major factor in the North American online travel market, with travelers prioritizing eco-friendly options. Notably, on February 14, 2025, The Wealth & Wellbeing Index, a groundbreaking assessment tool that assesses tourism's overall benefits beyond conventional metrics like visitor expenditure and arrivals, was unveiled by Destination Canada. In order to balance financial advantages with elements like jobs, infrastructure, and life-changing experiences, this Index highlights the ways that tourism promotes economic growth, cultural preservation, community empowerment, and environmental conservation. Digital platforms now provide filters for sustainable accommodations, carbon-neutral flights, and eco-tourism activities. Travel companies are implementing green initiatives, such as offsetting carbon footprints and promoting responsible tourism. Consumers are increasingly choosing brands that align with environmental values, pushing online travel agencies to innovate and offer sustainable travel solutions. This trend is reshaping the industry as businesses integrate sustainability into their long-term strategies to meet evolving consumer expectations.

North America Online Travel Market Segmentation:

IMARC Group provides an analysis of the key trends in each segment of the market, along with forecasts at the regional level for 2025-2033. Our report has categorized the market based on service type, mode of booking and booking platform.

Service Type Insights:

Accommodation Booking
Travel Tickets Booking
Holiday Package Booking
Others

The report has provided a detailed breakup and analysis of the market based on the service type. This includes accommodation booking, travel tickets booking, holiday package booking and others.

Mode of Booking Insights:

Direct Booking
Travel Agent

A detailed breakup and analysis of the market based on the mode of booking have also been provided in the report. This includes direct booking and travel agent.

Booking Platform Insights:

Desktop
Mobile/ Tablet

The report has also provided a comprehensive analysis of all the major regional markets, which include desktop and mobile/ tablet.

Country Insights:

United States
Canada

The report has also provided a comprehensive analysis of all the major regional markets, which include United States and Canada.

Competitive Landscape:

The market research report has also provided a comprehensive analysis of the competitive landscape. Competitive analysis such as market structure, key player positioning, top winning strategies, competitive dashboard, and company evaluation quadrant has been covered in the report. Also, detailed profiles of all major companies have been provided.

North America Online Travel Market News:

On May 21, 2024, Airbnb stated that it would use machine learning technology to restrict specific reservations during the U.S. Memorial Day and Fourth of July weekends in an effort to lower the likelihood of disruptive parties. This technique prevented about 67,500 people from reserving whole property listings during these holidays in 2023. By taking into account variables including the type of listing, length of stay, distance to the listing, and if the booking is last-minute, the algorithm can identify reservations that may be high-risk.
On March 13, 2024, Expedia Group announced a number of new and extended collaborations, with the goal of improving individualized travel experiences worldwide. These partnerships, which seek to enhance visitor experiences and advance sustainable tourism, include strategic alliances with Tourism and Events Queensland, Tourism Tropical North Queensland, Tourism Northern Territory, and Brisbane Economic Development Agency respectively.

North America Online Travel Market Report Coverage:

Report Features	Details
Base Year of the Analysis	2024
Historical Period	2019-2024
Forecast Period	2025-2033
Units	USD Billion
Scope of the Report	Exploration of Historical Trends and Market Outlook, Industry Catalysts and Challenges, Segment-Wise Historical and Future Market Assessment: Service Type Mode of Booking Booking Platform Country
Service types Covered	Accommodation Booking, Travel Tickets Booking, Holiday Package Booking, Others
Mode of bookings Covered	Direct Booking, Travel Booking
Booking platforms Covered	Desktop, Mobile/ Tablet
Countries Covered	United States, Canada
Customization Scope	10% Free Customization
Post-Sale Analyst Support	10-12 Weeks
Delivery Format	PDF and Excel through Email (We can also provide the editable version of the report in PPT/Word format on special request)

Key Questions Answered in This Report:

How has the North America online travel market performed so far and how will it perform in the coming years?
What is the breakup of the North America online travel market on the basis of service type?
What is the breakup of the North America online travel market on the basis of mode of booking?
What is the breakup of the North America online travel market on the basis of booking platform?
What are the various stages in the value chain of the North America online travel market?
What are the key driving factors and challenges in the North America online travel?
What is the structure of the North America online travel market and who are the key players?
What is the degree of competition in the North America online travel market?

Key Benefits for Stakeholders:

IMARC’s industry report offers a comprehensive quantitative analysis of various market segments, historical and current market trends, market forecasts, and dynamics of the North America online travel market from 2019-2033.
The research report provides the latest information on the market drivers, challenges, and opportunities in the North America online travel market.
Porter's five forces analysis assist stakeholders in assessing the impact of new entrants, competitive rivalry, supplier power, buyer power, and the threat of substitution. It helps stakeholders to analyze the level of competition within the North America online travel industry and its attractiveness.
Competitive landscape allows stakeholders to understand their competitive environment and provides an insight into the current positions of key players in the market.

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