The North America jojoba oil market size reached 5,182 Tons in 2023. Looking forward, IMARC Group expects the market to reach 11,776 Tons by 2032, exhibiting a growth rate (CAGR) of 9.55% during 2024-2032. The market is experiencing steady growth driven by the increasing demand for natural and organic skincare products, rapid expansion of jojoba cultivation and production, rising awareness about sustainable and eco-friendly alternatives, and rising research and development activities aimed at uncovering new therapeutic properties.
Report Attribute
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Key Statistics
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Base Year
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2023 |
Forecast Years
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2024-2032 |
Historical Years
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2018-2023
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Market Size in 2023 | 5,182 Tons |
Market Forecast in 2032 | 11,776 Tons |
Market Growth Rate (2024-2032) | 9.55% |
Increasing Demand for Natural and Organic Skincare Products
One of the primary factors driving the North America jojoba oil market is the increasing demand for natural and organic skincare products. Consumers are becoming more conscious of the ingredients in their skincare routines, opting for products that are free from harsh chemicals and synthetic additives. Jojoba oil, derived from the seeds of the jojoba plant, is renowned for its natural moisturizing properties, making it a popular choice in cosmetics and personal care formulations. Its similarity to the natural sebum of the skin makes it suitable for all skin types, including sensitive and acne-prone skin. Additionally, jojoba oil is rich in antioxidants and vitamins E and B-complex, offering anti-inflammatory and anti-aging benefits. As consumer awareness about the benefits of natural skincare grows, the demand for jojoba oil as a key ingredient in skincare products continues to rise, driving market growth.
Expansion of Jojoba Cultivation and Production
The expansion of jojoba cultivation and production in North America is another significant driver of the jojoba oil market. Jojoba plants thrive in arid and semi-arid regions, making North America, particularly the southwestern United States and parts of Mexico, ideal for cultivation. Technological advancements in irrigation techniques and agronomic practices have enabled farmers to cultivate jojoba more efficiently, resulting in increased yields and a more stable supply of jojoba oil. Moreover, the versatility of jojoba oil in various industries, including cosmetics, pharmaceuticals, and industrial applications, has spurred investment in jojoba cultivation and processing infrastructure. The growing availability of locally sourced jojoba oil reduces dependence on imports and supports domestic industries, driving further market growth.
Rising Awareness about Sustainable and Eco-Friendly Alternatives
Rising awareness about sustainable and eco-friendly alternatives in consumer products is driving the demand for jojoba oil in North America. Unlike many traditional skincare ingredients derived from petrochemicals or animal sources, jojoba oil is plant-based, renewable, and environmentally friendly. Its cultivation requires minimal water and pesticides, making it a sustainable crop with a lower environmental footprint. This aligns with the growing preference among consumers for products that are ethically sourced and environmentally responsible. Additionally, the versatility of jojoba oil extends beyond cosmetics, with applications in biodegradable lubricants, biofuels, and other industrial products, further reinforcing its appeal as a sustainable alternative. As sustainability becomes a key consideration for consumers and businesses alike, the demand for jojoba oil as a renewable and eco-friendly ingredient continues to drive market growth in North America.
IMARC Group provides an analysis of the key trends in each segment of the market, along with forecasts at the regional and country levels for 2024-2032. Our report has categorized the market based on application and distribution channel.
Breakup by Application:
Cosmetics accounts for the majority of the market share
The report has provided a detailed breakup and analysis of the market based on the application. This includes cosmetics, pharmaceutical, industrial, and others. According to the report, cosmetics represented the largest segment.
Jojoba oil holds a significant share in the cosmetics industry due to its versatile applications and beneficial properties for skincare and haircare products. In cosmetics, jojoba oil is widely utilized as a natural moisturizer, emollient, and conditioner, owing to its ability to mimic the natural oils of the skin and its non-comedogenic nature. It is commonly found in facial cleansers, moisturizers, serums, and hair care products such as shampoos and conditioners. Its hydrating and soothing properties make it suitable for all skin types, including sensitive and acne-prone skin, while its lightweight texture ensures quick absorption without leaving a greasy residue. Additionally, the antioxidant-rich composition of jojoba oil helps combat signs of aging and environmental damage, making it a sought-after ingredient in anti-aging formulations.
In the pharmaceutical industry, jojoba oil is valued for its medicinal properties and therapeutic benefits. Due to its natural emollient properties and compatibility with the skin, jojoba oil is used in various pharmaceutical formulations, including topical ointments, creams, and lotions. It is particularly beneficial for treating skin conditions such as eczema, psoriasis, and dermatitis, due to its anti-inflammatory and soothing effects. Additionally, the ability of jojoba oil to promote wound healing and reduce inflammation makes it a valuable ingredient in dermatological treatments and skincare products designed to alleviate skin irritations and promote skin health. Its gentle yet effective nature makes it suitable for use in pediatric and sensitive skin formulations, contributing to its widespread use in the pharmaceutical sector.
Jojoba oil finds diverse applications in the industrial sector, primarily owing to its lubricating properties and biodegradability. As a natural alternative to petroleum-based lubricants, jojoba oil is used in various industrial applications such as machinery lubrication, metalworking fluids, and hydraulic fluids. Its high thermal stability and resistance to oxidation make it ideal for use in high-temperature environments, where conventional lubricants may degrade or break down. Furthermore, biodegradable nature of jojoba oil makes it an environmentally friendly choice for industries seeking sustainable solutions. Its compatibility with elastomers and seals also ensures minimal wear and tear on equipment, extending the lifespan of machinery and reducing maintenance costs. Overall, the versatility and eco-friendly attributes of jojoba oil make it a valuable ingredient in a wide range of industrial applications.
Breakup by Distribution Channel:
Supermarkets and hypermarkets hold the largest share in the industry
A detailed breakup and analysis of the market based on the distribution channel have also been provided in the report. This includes supermarkets and hypermarkets, convenience stores, online stores, and others. According to the report, supermarkets and hypermarkets accounted for the largest market share.
Supermarkets and hypermarkets serve as significant distribution channels for jojoba oil, offering consumers a wide range of options from various brands. These retail giants provide ample shelf space, allowing for prominent placement and visibility of jojoba oil products. With their extensive reach and consumer foot traffic, supermarkets and hypermarkets attract a broad demographic of shoppers, including those seeking natural skincare solutions. Additionally, the ability to compare products and receive assistance from knowledgeable staff enhances the shopping experience, further driving sales in this distribution channel.
Convenience stores represent another important distribution channel for jojoba oil, catering to consumers seeking convenience and accessibility. These smaller retail outlets offer a selection of essential personal care items, including skincare products, such as jojoba oil, in convenient locations for on-the-go shopping. While convenience stores may have a more limited range of options compared to supermarkets, they serve as convenient destinations for consumers looking to replenish their skincare essentials quickly and efficiently.
Online stores have emerged as a rapidly growing distribution channel for jojoba oil, offering unparalleled convenience and accessibility to a wide range of consumers. E-commerce platforms provide a vast selection of jojoba oil products from various brands, allowing shoppers to browse and compare products at their convenience. The online retail space also facilitates direct-to-consumer sales, enabling brands to reach a global audience without the need for physical storefronts. Moreover, online stores often feature consumer reviews and ratings, providing valuable insights to prospective buyers and fostering trust in the products.
Breakup by Country:
United States leads the market, accounting for the largest north America jojoba oil market share
The report has also provided a comprehensive analysis of all the major regional markets, which include the United States, Canada, and Mexico. According to the report, United States was the largest market for United States jojoba oil in the country.
The United States dominates the North American jojoba oil market, accounting for the largest share of consumption and production. With favorable climatic conditions for jojoba cultivation in states, such as Arizona, California, and Nevada, the U.S. boasts a robust domestic industry. The country also hosts a thriving cosmetics and personal care market, driving the demand for jojoba oil as a key ingredient in skincare, haircare, and other beauty products. Additionally, increasing consumer awareness about the benefits of natural and organic ingredients further stimulates the adoption of jojoba oil in various applications across the country, contributing to the growth of the market.
Canada represents a smaller though growing segment of the North American jojoba oil market. While the climate in Canada is not as conducive to jojoba cultivation as in the United States, there is a growing interest in alternative crops with potential for sustainable agriculture. Canadian consumers are increasingly seeking natural and eco-friendly skincare products, driving demand for jojoba oil as a key ingredient in cosmetics and personal care formulations. Moreover, the proximity of Canada to the United States facilitates trade and distribution, allowing Canadian businesses to access a wider market for jojoba oil products.
Mexico is emerging as an important player in the North American jojoba oil market, with significant potential for cultivation and production. The diverse climate and vast agricultural lands of the region provide opportunities for jojoba cultivation in regions such as Baja California, Sonora, and Chihuahua. Mexican farmers are increasingly recognizing the value of jojoba as a drought-resistant crop with multiple industrial applications, including cosmetics, pharmaceuticals, and biofuels. As demand for natural and sustainable products continues to rise in Mexico and globally, the jojoba oil market of the region is expected to experience steady growth, supported by increasing investments in cultivation, processing, and marketing initiatives.
The key players in the market are actively engaged in strategic initiatives aimed at enhancing their market presence, expanding product offerings, and fostering sustainable practices. Companies such as Desert Whale Jojoba Company, Purcell Jojoba International, and Eco Oil Argentina are focusing on research and development to innovate new formulations and applications for jojoba oil, catering to evolving consumer preferences and industry trends. Additionally, these players are investing in sustainable sourcing practices, including organic cultivation methods and fair-trade initiatives, to meet the growing demand for eco-friendly and ethically sourced ingredients. Furthermore, strategic partnerships and collaborations with downstream stakeholders, such as cosmetic manufacturers and retailers, are being pursued to strengthen distribution networks and market reach. Overall, these key players are demonstrating a commitment to innovation, sustainability, and market growth in the North American jojoba oil industry.
The market research report has provided a comprehensive analysis of the competitive landscape. Detailed profiles of all major companies have also been provided.
Report Features | Details |
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Base Year of the Analysis | 2023 |
Historical Period | 2018-2023 |
Forecast Period | 2024-2032 |
Units | Tons |
Scope of the Report | Exploration of Historical Trends and Market Outlook, Industry Catalysts and Challenges, Segment-Wise Historical and Future Market Assessment:
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Applications Covered | Cosmetics, Pharmaceutical, Industrial, Others |
Distribution Channels Covered | Supermarkets and Hypermarkets, Convenience Stores, Online Stores, Others |
Countries Covered | United States, Canada, Mexico |
Customization Scope | 10% Free Customization |
Report Price and Purchase Option | Single User License: US$ 3699 Five User License: US$ 4699 Corporate License: US$ 5699 |
Post-Sale Analyst Support | 10-12 Weeks |
Delivery Format | PDF and Excel through Email (We can also provide the editable version of the report in PPT/Word format on special request) |