North America Floral Gifting Market

North America floral gifting Market Size and Share:

The North America floral gifting market size was valued at USD 15.8 Billion in 2024. Looking forward, IMARC Group estimates the market to reach USD 25.2 Billion by 2033, exhibiting a CAGR of 5.06% from 2025-2033. The market is witnessing significant growth due to the cultural significance and tradition and increasing demand for personalized gifting. Moreover, the expansion of floral gifting brands into retail locations, technological integration and online platforms, and luxury and high-end floral arrangements are expanding the market.

Flowers have traditionally symbolized varying emotions across cultures in North America. This longstanding custom of gifting flowers for occasions such as birthdays, anniversaries, holidays, and funerals remain a key driver of market growth. Special events, notably Valentine’s Day, Mother’s Day, and Thanksgiving, have played a significant role in sustaining demand for floral arrangements. For instance, in January 2024, Venus et Fleur marketed its luxury flowers as a long-term investment, particularly for Valentine's Day. Known for preserved roses that last at least a year, their high-end products are positioned as sustainable and meaningful expressions of love. The company emphasizes quality and innovation, catering to inflation-conscious consumers through payment options like Buy Now, Pay Later. Flowers are often seen as a meaningful gesture, making them a preferred gift choice for expressing emotions. As cultural norms evolve, floral gifting continues to hold strong sentimental value, influencing consumer preferences and fueling demand.

The rising consumer preference for personalized and unique gifts has greatly affected the floral gifting market. Consumers are increasingly curious about custom flower arrangements that fall under individuals' tastes and preferences, providing a much more personal and thoughtful gift. Furthermore, with the advent of online portals and delivery services, there has been greater consumer accessibility among personalized floral products, hence maximizing market demand. For instance, in October 2024, The Sill closed its final brick-and-mortar store, refocusing on e-commerce. The company aims to better support its expanding product range and reach more customers, including outdoor plants. This shift towards more personalized gifting experiences aligns with the broader trend of customization in consumer markets.

North America floral gifting Market Trends:

Expansion of Floral Gifting Brands into Retail Locations

A significant trend in the North American floral gifting market is the expansion of online floral delivery companies into physical retail locations. For instance, in July 2024, the Bouqs Co. launched three shop-in-shops at Whole Foods in California, expanding its retail footprint. The company secured USD 23 Million for growth, including pop-up shops in major U.S. cities, thereby responding to consumer demand for both digital convenience and in-person experiences. This trend allows companies to reach a broader customer base, including those who prefer shopping offline or need immediate access to floral arrangements. The shift to physical stores also aligns with the growing desire for same-day delivery and personalized in-store shopping experiences, boosting brand visibility and market share.

Technological Integration and Online Platforms

The rise of e-commerce and digital platforms has had a profound impact on the floral gifting market. Online flower delivery services have made it easier for consumers to purchase and send flowers from the comfort of their homes. For instance, in January 2024, UrbanStems secured USD 5 M in Series C extension funding to expand same-day delivery to new U.S. cities, including Miami. To celebrate, they launched the exclusive "Flamingo Bouquet" until February 4. These platforms often offer advanced features such as subscription services, personalized flower arrangements, and real-time tracking, enhancing the overall customer experience. The convenience and accessibility of online floral shopping are particularly appealing to younger generations, further fueling market growth. Moreover, the integration of artificial intelligence (AI) for customer recommendations and virtual consultations is elevating the personalization of floral gifts.

Luxury and High-End Floral Arrangements

Another notable trend in the North American floral gifting market is the increasing demand for luxury and high-end floral arrangements. Consumers are increasingly willing to invest in premium flower arrangements that feature rare or exotic flowers, sophisticated designs, and high-quality materials. For instance, in 2024, 1-800-Flowers.com expanded its Disney collaboration with a Princess Collection featuring Tiana, Belle, Moana, and Ariel, offering arrangements that embody each princess’s essence. These luxury floral gifts are often associated with special events, corporate gifting, and high-net-worth individuals. As disposable incomes rise, there is a growing inclination towards exclusive and extravagant floral displays, creating new opportunities for florists and suppliers to cater to this upscale market segment.

North America floral gifting Industry Segmentation:

IMARC Group provides an analysis of the key trends in each segment of the North America floral gifting market, along with forecasts at the regional and country levels from 2025-2033. The market has been categorized based on product type, gifting type, occasion, and distribution channel.

Analysis by Product Type:

• Single Flowers
• Bouquets
  • Mono Flower Bouquets
  • Mixed Flower Bouquets

Bouquets, including mono-flower and mixed-flower arrangements, lead the floral gifting market due to their versatility and appeal. Mono-flower bouquets, featuring a single type of flower like roses or lilies, are favored for their elegance and symbolic meanings, often chosen for occasions like anniversaries or Valentine's Day. Mixed-flower bouquets, offering a blend of colors and flower types, cater to a broader range of celebrations, including birthdays, graduations, and festive events. Their varied designs and customization options make them popular among consumers. The demand for both types of bouquets is driven by the desire for personalized, visually striking gifts suitable for all occasions.

Analysis by Gifting Type:

• Personal
• Corporate

Corporate gifting leads the floral market, especially in North America, as businesses increasingly recognize the value of flowers in strengthening relationships and enhancing brand image. Flowers are commonly used by corporations for a range of occasions, such as employee recognition, client appreciation, and corporate events. Businesses often opt for high-quality, elegant floral arrangements that convey thoughtfulness and professionalism. The floral industry caters to corporate clients with specialized services, such as bulk orders, custom arrangements, and efficient delivery options. Additionally, companies use flowers for holiday gifts, office décor, and as a symbol of goodwill in negotiations or partnerships. Corporate gifting with flowers has become a powerful tool for companies looking to foster goodwill, loyalty, and a positive image among employees and clients alike.

Analysis by Occasion:

• Birthday
• Anniversary
• Festive
• Sympathy
• Others

Birthdays are a major occasion driving the North American floral gifting market, as flowers are commonly given to celebrate a loved one’s special day. Consumers often choose vibrant, personalized floral arrangements to express joy and affection. Florists offer a wide variety of designs tailored to age, preferences, and themes, making flowers an ideal gift for birthday celebrations.

Floral arrangements play a significant role in North America’s anniversary market, symbolizing love and appreciation. Couples often select elegant bouquets or roses to commemorate milestones, with florists offering custom designs. Flowers represent enduring affection, and the personal touch of selecting the right flowers for an anniversary is an essential tradition in the gifting culture, driving consistent demand.

During festive occasions, particularly around holidays like Christmas and Valentine's Day, flowers are a popular gift choice. The North American floral gifting market sees heightened demand for festive-themed arrangements, such as poinsettias or red roses. Florists create seasonal designs that align with holiday celebrations, making flowers an essential part of festive décor and gifting, enhancing the overall celebration atmosphere.

Floral arrangements are a common gesture during times of loss in the North American floral gifting market. Sympathy flowers, such as lilies and chrysanthemums, are often sent to express condolences and offer comfort. Florists provide tasteful, respectful bouquets for funeral services or memorials, catering to families and individuals seeking to convey empathy and support during difficult times.

Analysis by Distribution Channel:

• Supermarkets and Hypermarkets
• Independent Retailers
• Departmental Stores
• Online Channels
• Others

Supermarkets and hypermarkets are key distribution channels in North America's floral gifting market, providing a wide variety of fresh flowers, bouquets, and arrangements. They offer convenience with accessible locations and competitive pricing, catering to last-minute shoppers. The large-scale retail environment ensures that floral products are available for diverse consumer needs, making it easier for customers to purchase flowers for gifting.

Independent retailers serve the North American floral gifting market by offering personalized and high-quality floral arrangements. These stores often focus on unique, locally sourced flowers and cater to customers seeking custom designs. Their intimate setting allows for tailored services, enhancing customer experience. Independent florists also build strong relationships with their local communities, creating loyalty and repeat business in the market.

Departmental stores are influential in the floral gifting market by offering premium, elegant floral arrangements. Positioned as high-end gifting options, they often feature exclusive brands or designer collections. The accessibility and luxury appeal of department stores attract consumers looking for both quality and convenience. Their floral sections are strategically located within larger retail environments, ensuring visibility and easy access for shoppers.

Online channels have revolutionized the floral gifting market in North America, offering the convenience of ordering flowers from home. E-commerce platforms provide a broad range of floral arrangements, customizable options, and delivery services. They cater to a wide audience, from those seeking convenience to customers looking for specialized products. Online florists are popular for quick, reliable delivery and seamless online shopping experiences.

Regional Analysis:

• United States
• Canada

The United States dominates the floral gifting market due to its large consumer base, diverse demographics, and growing demand for fresh, personalized flowers. A key factor contributing to its leadership is the widespread adoption of floral gifting during holidays, special occasions, and celebrations. The country's well-established retail infrastructure, including supermarkets, independent florists, department stores, and online platforms, ensures easy accessibility and convenience for consumers. Additionally, innovations in e-commerce and same-day delivery services have further boosted market growth. For instance, in February 2025, 1-800-FLOWERS.COM and Uber Technologies partnered to enhance delivery using Uber Direct. Now live in over 1,000 BloomNet shops, it allows same-day delivery for orders placed in most areas. With increasing awareness of wellness and sustainable gifting, the U.S. remains a major player in the global floral gifting market.

Competitive Landscape:

The competitive landscape of the North American floral gifting market is characterized by a mix of established players and emerging online platforms. Key market leaders include large floral networks such as 1-800-Flowers, FTD, and Teleflora, which have built strong brand recognition through extensive distribution networks and partnerships. For instance, in March 2024, Venus et Fleur launched three limited edition colors for their Eternity® Rose collection: Buttermilk Yellow, Peach Nectar, and Conch Shell Pink, available in exclusive hat boxes and Maison vases. Additionally, boutique florists and local retailers cater to niche segments, focusing on personalized and high-end floral arrangements. The rise of online floral services has intensified competition, with new entrants leveraging e-commerce platforms and offering subscription services, eco-friendly options, and customized products to attract tech-savvy and environmentally conscious consumers.

The report provides a comprehensive analysis of the competitive landscape in the North America floral gifting market with detailed profiles of all major companies, including:

• 1-800-Flowers.com Inc.
• Avas Flowers
• Bloomex
• BloomNation Inc.
• Blooms Today (Flowers Today, Inc.)
• Farmgirl Flowers Inc.
• FloraQueen Flowering the World S.L.
• Flowerbud.com (Stargazer Barn)
• From You Flowers LLC
• Florists' Transworld Delivery (FTD) LLC
• Gotham Florist
• H.Bloom
• Just Flowers Inc.
• KaBloom.com Ltd.
• Teleflora (The Wonderful Company)
• The Bouqs Company
• UrbanStems Inc.
• Venus ET Fleur

Latest News and Developments:

• In October 2023, UrbanStems expanded its same-day floral delivery service to Chicago, enhancing its hand-delivered experience with plans to reach more cities by year-end. To celebrate, Chicago launched the exclusive "Windy City Bouquet." The company also serves Washington, D.C., Los Angeles, New York, and Jersey City.
• In May 2023, Infobip partnered with BloomsyBox and Master of Code Global to create a generative AI experience for Mother's Day. Users could win a $50 bouquet and engage with a chatbot powered by ChatGPT-like technology to generate a personalized card for their moms, enhancing the gifting experience.

North America floral gifting Market Report Scope:

Key Benefits for Stakeholders:

• IMARC’s report offers a comprehensive quantitative analysis of various market segments, historical and current market trends, market forecasts, and dynamics of the North America floral gifting market from 2019-2033.
• The research study provides the latest information on the market drivers, challenges, and opportunities in the North America floral gifting market.
• Porter's Five Forces analysis assists stakeholders in assessing the impact of new entrants, competitive rivalry, supplier power, buyer power, and the threat of substitution. It helps stakeholders to analyze the level of competition within the North America floral gifting industry and its attractiveness.
• Competitive landscape allows stakeholders to understand their competitive environment and provides an insight into the current positions of key players in the market.