North America Electric Scooters and Motorcycles Market

Market Overview:

The North America electric scooters and motorcycles market size reached US$ 420.9 Million in 2023. Looking forward, IMARC Group expects the market to reach US$ 2,811.2 Million by 2032, exhibiting a growth rate (CAGR) of 23.49% during 2024-2032. The collective impact of environmental concerns, increasing government support, significant technological advancements, changing urban mobility patterns, cost-effectiveness, and a favorable perception of electric vehicles are some of the major factors propelling the market.

Electric scooters and motorcycles are both forms of electric vehicles (EVs) that offer efficient and eco-friendly transportation solutions. Electric scooters are two-wheeled vehicles designed for short-distance travel in urban environments. They are typically equipped with a rechargeable battery that powers an electric motor, enabling them to run silently and emit zero tailpipe emissions. Electric scooters are popular among commuters and individuals seeking a convenient and cost-effective mode of transport. On the other hand, electric motorcycles are electric-powered versions of traditional gasoline motorcycles. They share similar design characteristics with their fossil-fuel counterparts, including two wheels, a seat, and handlebars. Electric motorcycles are suitable for longer commutes and recreational rides, providing greater range and speed compared to electric scooters. Both electric scooters and motorcycles contribute to sustainable transportation solutions by reducing greenhouse gas emissions and dependence on fossil fuels. As governments and consumers worldwide prioritize environmental consciousness and seek alternative transportation options, the demand for electric scooters and motorcycles is on the rise.

The growing environmental consciousness among consumers and governments is a primary driver of the market. With increasing awareness of climate change and air pollution, there is a rising demand for sustainable transportation options that can help reduce carbon emissions and improve air quality. Additionally, rapid urbanization in North America has led to increased traffic congestion and challenges in commuting. Electric scooters and motorcycles offer a practical solution for navigating through congested city streets, providing flexibility and agility to reach destinations quickly. Other than this, electric scooters and motorcycles are cost-effective options compared to conventional gasoline-powered vehicles. They have lower operating costs, as electricity is generally cheaper than gasoline, and maintenance expenses due to fewer moving parts and the absence of complex internal combustion engines. Besides this, the rise of ride-sharing and micro-mobility services has escalated the demand for electric scooters across the region. Companies offering electric scooter rentals provide convenient, last-mile transportation solutions for users, further promoting the adoption of electric scooters. As a result, there is a wider range of electric models available, catering to various consumer preferences and riding needs. Furthermore, technological advancements in battery technology have significantly improved the performance and range of electric scooters and motorcycles. Lithium-ion batteries, in particular, have become more efficient and affordable, allowing for longer rides and quicker charging times. Moreover, over time consumers have developed a positive perception of electric vehicles, considering them as a viable alternative to conventional vehicles. The improved reputation of electric mobility has contributed to the growth of the market. Moreover, various government incentives and regulations are encouraging the adoption of electric vehicles, including scooters and motorcycles, in the North American region.

North America Electric Scooters and Motorcycles Market Trends/Drivers:

Increasing Environmental Concerns

As awareness about climate change and its impact on the planet grows, consumers and governments are actively seeking eco-friendly transportation alternatives. Electric scooters and motorcycles offer a sustainable solution by producing zero tailpipe emissions, reducing carbon footprints, and improving air quality in urban areas. With a strong emphasis on reducing greenhouse gas emissions, several states and cities in North America have implemented strict emission regulations, incentivizing the adoption of electric vehicles. As a result, consumers are increasingly gravitating toward electric scooters and motorcycles as an environmentally responsible means of personal transportation, leading to a rise in their demand.

Government Incentives and Regulations

Federal, state, and local governments are actively promoting the adoption of electric vehicles to achieve environmental targets and reduce reliance on fossil fuels. Incentives, such as tax credits, rebates, and grants, are being offered to consumers, making electric two-wheelers more affordable and attractive. Additionally, cities are implementing infrastructure development plans that include dedicated charging stations and parking spaces for electric scooters and motorcycles, further encouraging their use. Regulatory policies, such as access to bus lanes and lower toll fees for electric vehicles, provide further benefits, making electric two-wheelers a convenient and cost-effective choice for commuters.

Rapid Urbanization and Traffic Congestion

Electric scooters and motorcycles are emerging as ideal solutions for navigating congested city streets efficiently. Their compact size, nimbleness, and ability to maneuver through traffic jams offer significant advantages over traditional cars. For short-distance travel and last-mile connectivity, electric scooters, in particular, provide a quick and convenient means of transportation. Moreover, the shift toward remote work and flexible work hours has resulted in greater demand for personal mobility options, further fueling the popularity of electric scooters and motorcycles in urban areas. As cities continue to grapple with traffic congestion, the demand for electric two-wheelers is likely to intensify, contributing to the market's sustained growth.

North America Electric Scooters and Motorcycles Industry Segmentation:

IMARC Group provides an analysis of the key trends in each segment of the North America electric scooters and motorcycles market report, along with forecasts at the regional and country levels for 2024-2032. Our report has categorized the market based on vehicle type, battery type, battery capacity, and usage.

Breakup by Vehicle Type:

• E-scooter
• E-motorcycle
   

E-scooter dominates the market

The report has provided a detailed breakup and analysis of the market based on the vehicle type. This includes e-scooter and e-motorcycle. According to the report, e-scooter represented the largest segment.

E-scooters offer a convenient and eco-friendly alternative for short-distance commuting and urban mobility. Their compact size and ease of use appeal to a broad demographic, including millennials and city dwellers seeking efficient transportation options. Additionally, the growing emphasis on sustainable practices and reducing carbon emissions has led to increased adoption of electric vehicles, and e-scooters align perfectly with this trend. Moreover, governments and local authorities have been actively promoting and incentivizing the use of electric vehicles, contributing to their rapid growth in the market. Other than this, advancements in battery technology have significantly improved the range and performance of e-scooters, addressing previous concerns related to battery life and charging infrastructure. This has boosted consumer confidence in electric scooters as a viable mode of transportation. Furthermore, the cost-effectiveness of e-scooters compared to larger electric motorcycles and traditional gasoline-powered vehicles has made them an appealing option for budget-conscious consumers. Overall, the combination of convenience, environmental consciousness, and affordability has propelled e-scooters to the forefront of the North American electric scooter and motorcycle market.

Breakup by Battery Type:

• Lithium-ion
   

Lithium-ion battery type holds the largest share in the market

A detailed breakup and analysis of the market based on the battery type has also been provided in the report. This includes lithium-ion. According to the report, lithium-ion battery accounted for the largest market share.

Lithium-ion batteries offer a compelling combination of high energy density, lightweight design, and long-lasting performance, making them ideal for electric two-wheelers. The high energy density of lithium-ion batteries allows electric scooters and motorcycles to cover longer distances on a single charge, addressing one of the critical concerns for potential buyers. Additionally, their compact and lightweight nature contributes to overall vehicle efficiency and maneuverability, enhancing the riding experience. Moreover, lithium-ion batteries have shown considerable advancements in recent years, with ongoing research and development efforts improving their safety, charging speed, and overall lifespan. This has instilled greater confidence in consumers, leading to increased adoption of electric two-wheelers powered by lithium-ion batteries. Furthermore, the wider availability of lithium-ion battery technology and manufacturing capabilities has contributed to economies of scale, resulting in competitive pricing for electric scooters and motorcycles. This accessibility has further boosted their popularity in the North American market.

Breakup by Battery Capacity:

• <5 kWh
• 5-10 kWh
• 10-15 kWh
• >15 kWh
   

The report has provided a detailed breakup and analysis of the market based on the battery capacity. This includes <5 kWh, 5-10 kWh, 10-15 kWh, >15 kWh.

Electric scooters and motorcycles with battery capacities below 5 kWh are typically favored for short-distance commuting and urban travel. These vehicles are more lightweight and agile, making them suitable for navigating through congested city streets. They are ideal for daily errands and short trips, offering a lower cost of ownership and charging. This segment is likely to attract environmentally-conscious urban dwellers and younger riders seeking convenient and eco-friendly transportation solutions.

Vehicles equipped with battery capacities between 5 and 10 kWh strike a balance between range and portability. This segment caters to users who require slightly longer travel distances without compromising on maneuverability. These scooters and motorcycles are suitable for urban commuting and occasional longer rides, appealing to a broader audience looking for versatility and convenience.

The 10-15 kWh battery capacity range is likely to target consumers seeking higher performance and extended range capabilities. Electric scooters and motorcycles in this category can handle longer journeys and may attract riders interested in touring or recreational purposes. The increased battery capacity allows for more powerful electric motors and enhanced features, appealing to enthusiasts who value performance and functionality.

Breakup by Usage:

• Commercial
• Private
   

Commercial holds the largest share in the market

A detailed breakup and analysis of the market based on the usage has also been provided in the report. This includes commercial and private. According to the report, commercial accounted for the largest market share.

Businesses and delivery services have recognized the cost-effectiveness and efficiency of electric two-wheelers for last-mile delivery and logistics operations. With increasing consumer demand for fast and eco-friendly deliveries, electric scooters and motorcycles have become an attractive option for businesses aiming to streamline their delivery processes. Additionally, many cities and municipalities are implementing stricter emission regulations to combat air pollution and reduce traffic congestion. As a result, businesses are compelled to adopt sustainable transportation solutions, making electric scooters and motorcycles an appealing choice for commercial fleets. Other than this, the lower operating and maintenance costs of electric scooters and motorcycles make them financially advantageous for commercial users, as they offer savings on fuel and maintenance expenses.

Breakup by Region:

• United States
• Canada
   

The United States exhibits a clear dominance in the market

The report has also provided a comprehensive analysis of all the major regional markets, which include the United States and Canada. According to the report, the United States was the largest market for electric scooters and motorcycles.

The United States has a large and well-established urban population, especially in major cities, where electric scooters and motorcycles are particularly practical for short-distance commuting and navigating through traffic congestion. The need for efficient, eco-friendly, and cost-effective transportation options in urban areas has driven the demand for electric two-wheelers. Additionally, the country has a strong culture of individual mobility and personal transportation, making electric scooters and motorcycles an attractive choice for those seeking convenient and independent means of travel. Additionally, the increasing awareness of environmental concerns and the desire to reduce carbon emissions have led to a growing interest in electric vehicles, including scooters and motorcycles. Furthermore, the United States has witnessed significant investments and marketing efforts by electric scooter and motorcycle manufacturers and sharing platforms, contributing to increased awareness and adoption. The presence of supportive government policies, incentives, and charging infrastructure development has also played a vital role in promoting the electric vehicle market in the country.

Competitive Landscape:

Leading manufacturers in the industry are continuously investing in research and development to innovate and diversify their product offerings. They strive to introduce models with improved battery technology, extended range, and enhanced performance. Moreover, manufacturers are introducing electric scooters and motorcycles for different use cases, catering to urban commuting, leisure riding, and delivery services, thus appealing to a broader range of consumers. Additionally, key players are forging strategic partnerships and alliances with various stakeholders to strengthen their market position. Collaborations with ride-sharing companies, micro-mobility operators, and delivery services allow them to expand their reach and offer electric scooters and motorcycles as part of sustainable mobility solutions. Additionally, partnerships with charging infrastructure providers enable them to enhance the accessibility and convenience of charging facilities, further promoting electric vehicle adoption. Other than this, to establish themselves as thought leaders and experts in the domain of electric mobility, key players are heavily investing in marketing and branding initiatives. They create targeted advertising campaigns highlighting the environmental benefits of electric scooters and motorcycles, emphasizing their role in reducing carbon emissions and promoting sustainability. Furthermore, they leverage social media, influencers, and digital platforms to engage with consumers and create a positive perception of electric two-wheelers.

The report has provided a comprehensive analysis of the competitive landscape in the market. Detailed profiles of all major companies have also been provided. Some of the key players in the market include:

• Cake 0 Emission AB
• Energica Motor Company S.p.A. (Ideanomics Inc.)
• KTM North America Inc. (KTM Sportmotorcycle GmbH)
• Lightning Motors Corporation
• Razor USA LLC
• Segway Inc.
• Zero Motorcycles Inc.

North America Electric Scooters and Motorcycles Market Report Scope:

Key Questions Answered in This Report:

• How has the North America electric scooters and motorcycles market performed so far, and how will it perform in the coming years?
• What are the drivers, restraints, and opportunities in the North America electric scooters and motorcycles market?
• What is the impact of each driver, restraint, and opportunity on the North America electric scooters and motorcycles market?
• What are the key regional markets?
• Which countries represent the most attractive electric scooters and motorcycles market?
• What is the breakup of the market based on the vehicle type?
• Which is the most attractive vehicle type in the North America electric scooters and motorcycles market?
• What is the breakup of the market based on the battery type?
• Which is the most attractive battery type in the North America electric scooters and motorcycles market?
• What is the breakup of the market based on battery capacity?
• Which is the most attractive battery capacity in North America electric scooter and motorcycles market?
• What is the breakup of the market based on usage?
• Which is the most attractive usage in the North America electric scooter and motorcycles market?
• What is the competitive structure of the North America electric scooters and motorcycles market?
• Who are the key players/companies in the North America electric scooters and motorcycles market?

Key Benefits for Stakeholders:

• IMARC’s report offers a comprehensive quantitative analysis of various market segments, historical and current market trends, market forecasts, and dynamics of the North America electric scooters and motorcycles market from 2018-2032.
• The research study provides the latest information on the market drivers, challenges, and opportunities in the North America electric scooters and motorcycles market.
• The study maps the leading, as well as the fastest-growing, regional markets.
• Porter's five forces analysis assist stakeholders in assessing the impact of new entrants, competitive rivalry, supplier power, buyer power, and the threat of substitution. It helps stakeholders to analyze the level of competition within the North America electric scooters and motorcycles industry and its attractiveness.
• Competitive landscape allows stakeholders to understand their competitive environment and provides an insight into the current positions of key players in the market.