The North America bath soap market size reached US$ 4.8 Billion in 2023. Looking forward, IMARC Group expects the market to reach US$ 7.5 Billion by 2032, exhibiting a growth rate (CAGR) of 4.9% during 2024-2032.
Report Attribute
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Key Statistics
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Base Year
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2023
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Forecast Years
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2024-2032
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Historical Years
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2018-2023
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Market Size in 2023
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US$ 4.8 Billion |
Market Forecast in 2032
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US$ 7.5 Billion |
Market Growth Rate (2024-2032) | 4.9% |
Bath soap refers to a cleaning agent which is made from a combination of alkalis, such as caustic soda and caustic potash, with vegetable/animal fat oil extraction. The bath soaps are available in the form of bar, powder, flakes or liquid. These soaps are an essential component of the personal care routine as it helps in removing dirt, unclogging pores and healthy conditioning of the skin. Moreover, the bath soaps maintain hygiene and odor of the body.
North America provides an expanding market for the bath soaps. Rapidly increasing population, growing hygiene awareness among the consumers and new product innovations are driving the bath soap market in the region. In addition to this, easy availability, infusion of newer fragrances, attractive packaging and distinctive products for men and women boosts demand for the product. Rising globalization has led to the introduction of eco-friendly products containing natural ingredients, such as sea salt, along with refill and biodegradable packaging. The demand for the product is expected to be fueled by enlargement of supermarkets, product publicity in media and rising economy of the region in the upcoming years.
IMARC Group provides an analysis of the key trends in each sub-segment of the North America bath soap market report, along with forecasts at the regional and country levels from 2024-2032. Our report has categorized the market based on product type, form and distribution channel.
Breakup by Product Type:
Breakup by Form:
Breakup by Distribution Channel:
Breakup by Country:
Report Scope:
The competitive landscape of the industry has also been examined along with the profiles of the key players.
IMARC Group’s latest report provides a deep insight into North America bath soap market covering all its essential aspects. This ranges from macro overview of the market to micro details of the industry performance, recent trends, key market drivers and challenges, SWOT analysis, Porter’s five forces analysis, value chain analysis, etc. This report is a must-read for entrepreneurs, investors, researchers, consultants, business strategists, and all those who have any kind of stake or are planning to foray into the North America bath soap market in any manner.
Report Features | Details |
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Base Year of the Analysis | 2023 |
Historical Period | 2018-2023 |
Forecast Period | 2024-2032 |
Units | US$ Billion |
Segment Coverage | Product Type, Form, Distribution Channel, Country |
Countries Covered | United States, Canada, Mexico |
Customization Scope | 10% Free Customization |
Report Price and Purchase Option | Single User License: US$ 3699 Five User License: US$ 4699 Corporate License: US$ 5699 |
Post-Sale Analyst Support | 10-12 Weeks |
Delivery Format | PDF and Excel through Email (We can also provide the editable version of the report in PPT/Word format on special request) |
The North America bath soap market was valued at US$ 4.8 Billion in 2023.
We expect the North America bath soap market to exhibit a CAGR of 4.9% during 2024-2032.
The sudden outbreak of the COVID-19 pandemic has led to the changing consumer inclination from conventional brick-and-mortar distribution channels towards online retail platforms for the purchase of bath soaps across several North American nations.
The rising adoption of eco-friendly and vegan bath soaps, that are infused with new fragrances using natural ingredients, such as sea salt, is primarily driving the North America bath soap market
Based on the product type, the North America bath soap market can be categorized into premium products and mass products. Currently, premium products account for the majority of the total market share.
Based on the form, the North America bath soap market has been segregated into solid bath soaps and liquid bath soaps, where solid bath soaps hold the largest market share.
Based on the distribution channel, the North America bath soap market can be bifurcated into supermarkets and hypermarkets, convenience stores, pharmacies, specialty stores, online stores, and others. Currently, supermarkets and hypermarkets exhibit a clear dominance in the market.
On a regional level, the market has been classified into United States, Canada, and Mexico, where United States currently dominates the North America bath soap market.