North America Bath Soap Market Report by Product Type (Premium Products, Mass Products), Form (Solid Bath Soaps, Liquid Bath Soaps), Distribution Channel (Supermarkets and Hypermarkets, Convenience Stores, Pharmacies, Specialty Stores, Online Stores, and Others), and Country 2025-2033

North America Bath Soap Market Report by Product Type (Premium Products, Mass Products), Form (Solid Bath Soaps, Liquid Bath Soaps), Distribution Channel (Supermarkets and Hypermarkets, Convenience Stores, Pharmacies, Specialty Stores, Online Stores, and Others), and Country 2025-2033

Report Format: PDF+Excel | Report ID: SR112025A1660

Market Overview 2025-2033:

The North America bath soap market size reached USD 5.1 Billion in 2024. Looking forward, IMARC Group expects the market to reach USD 7.8 Billion by 2033, exhibiting a growth rate (CAGR) of 4.64% during 2025-2033.

Report Attribute 
Key Statistics
Base Year
2024
Forecast Years
2025-2033
Historical Years
2019-2024
Market Size in 2024
USD 5.1 Billion
Market Forecast in 2033
USD 7.8 Billion
Market Growth Rate (2025-2033) 4.64%


Bath soap refers to a cleaning agent which is made from a combination of alkalis, such as caustic soda and caustic potash, with vegetable/animal fat oil extraction. The bath soaps are available in the form of bar, powder, flakes or liquid. These soaps are an essential component of the personal care routine as it helps in removing dirt, unclogging pores and healthy conditioning of the skin. Moreover, the bath soaps maintain hygiene and odor of the body.

North America Bath Soap Market Trends:

North America provides an expanding market for the bath soaps. Rapidly increasing population, growing hygiene awareness among the consumers and new product innovations are driving the bath soap market in the region. In addition to this, easy availability, infusion of newer fragrances, attractive packaging and distinctive products for men and women boosts demand for the product. Rising globalization has led to the introduction of eco-friendly products containing natural ingredients, such as sea salt, along with refill and biodegradable packaging. The demand for the product is expected to be fueled by enlargement of supermarkets, product publicity in media and rising economy of the region in the upcoming years.

Key Market Segmentation:

IMARC Group provides an analysis of the key trends in each sub-segment of the North America bath soap market report, along with forecasts at the regional and country levels from 2025-2033. Our report has categorized the market based on product type, form and distribution channel.

Breakup by Product Type:

North America Bath Soap Market

  • Premium Products
  • Mass Products

Breakup by Form:

  • Solid Bath Soaps
  • Liquid Bath Soaps

Breakup by Distribution Channel:

  • Supermarkets and Hypermarkets
  • Convenience Stores
  • Pharmacies
  • Specialty Stores
  • Online Stores
  • Others

Breakup by Country:

North America Bath Soap Market by Country

  • United States
  • Canada
  • Mexico

Report Scope:

  • Historical, Current and Future Market Trends
  • Value Chain Analysis
  • Key Drivers and Challenges
  • Porters Five Forces Analysis
  • PESTEL Analysis
  • Government Regulations

Competitive Landscape:

The competitive landscape of the industry has also been examined along with the profiles of the key players.

IMARC Group’s latest report provides a deep insight into North America bath soap market covering all its essential aspects. This ranges from macro overview of the market to micro details of the industry performance, recent trends, key market drivers and challenges, SWOT analysis, Porter’s five forces analysis, value chain analysis, etc. This report is a must-read for entrepreneurs, investors, researchers, consultants, business strategists, and all those who have any kind of stake or are planning to foray into the North America bath soap market in any manner.

Report Coverage:

Report Features Details
Base Year of the Analysis 2024
Historical Period 2019-2024
Forecast Period 2025-2033
Units Billion USD
Segment Coverage Product Type, Form, Distribution Channel, Country
Countries Covered United States, Canada, Mexico
Customization Scope 10% Free Customization
Post-Sale Analyst Support 10-12 Weeks
Delivery Format PDF and Excel through Email (We can also provide the editable version of the report in PPT/Word format on special request)

Key Questions Answered in This Report

The North America bath soap market was valued at USD 5.1 Billion in 2024.

We expect the North America bath soap market to exhibit a CAGR of 4.64% during 2025-2033.

The sudden outbreak of the COVID-19 pandemic has led to the changing consumer inclination from conventional brick-and-mortar distribution channels towards online retail platforms for the purchase of bath soaps across several North American nations.

The rising adoption of eco-friendly and vegan bath soaps, that are infused with new fragrances using natural ingredients, such as sea salt, is primarily driving the North America bath soap market

Based on the product type, the North America bath soap market can be categorized into premium products and mass products. Currently, premium products account for the majority of the total market share.

Based on the form, the North America bath soap market has been segregated into solid bath soaps and liquid bath soaps, where solid bath soaps hold the largest market share.

Based on the distribution channel, the North America bath soap market can be bifurcated into supermarkets and hypermarkets, convenience stores, pharmacies, specialty stores, online stores, and others. Currently, supermarkets and hypermarkets exhibit a clear dominance in the market.

On a regional level, the market has been classified into United States, Canada, and Mexico, where United States currently dominates the North America bath soap market.

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North America Bath Soap Market Report by Product Type (Premium Products, Mass Products), Form (Solid Bath Soaps, Liquid Bath Soaps), Distribution Channel (Supermarkets and Hypermarkets, Convenience Stores, Pharmacies, Specialty Stores, Online Stores, and Others), and Country 2025-2033
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