The North America adult diaper market size reached US$ 5.3 Billion in 2024. Looking forward, IMARC Group expects the market to reach US$ 9.5 Billion by 2033, exhibiting a growth rate (CAGR) of 6.5% during 2025-2033.
Report Attribute
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Key Statistics
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Base Year
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2024
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Forecast Years
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2025-2033
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Historical Years
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2019-2024
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Market Size in 2024
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US$ 5.3 Billion |
Market Forecast in 2033
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US$ 9.5 Billion |
Market Growth Rate 2025-2033 | 6.5% |
Adult diaper, also known as adult nappy, is a type of underwear that is worn by adults in case of urinary incontinence, mobility impairment, severe diarrhea/dementia and other medical conditions. These diapers help them in urination and defecation without using toilets, thereby preventing their clothes from being soiled. The inner and outer linings of the adult diaper are generally made from polypropylene and polyethylene. Moreover, as the inner lining is directly in contact with the skin of the consumers, it is infused with vitamin E, aloe vera and several other skin-friendly compounds. Currently, there is a rise in the demand for adult diapers in North America on account of the growing geriatric population.
At present, North America represents one of the leading adult diaper markets globally owing to its increasing population and rising awareness among consumers about the attributes offered by adult diapers. In addition to this, with sedentary lifestyles, high per capita income, and increasing consumption of frozen, packaged and fast food, most of the population in the region suffer from obesity which, in turn, is leading to a high rate of adult incontinence. Further, the easy availability of adult diapers through pharmacies, online stores and supermarkets/hypermarkets is also boosting the market growth in the region.
IMARC Group provides an analysis of the key trends in each sub-segment of the North America adult diaper market report, along with forecasts at the regional and country level from 2025-2033. Our report has categorized the market based on type and distribution channel.
Key Regions Analyzed
IMARC Group’s latest report provides a deep insight into the North America adult diaper market covering all its essential aspects. This ranges from macro overview of the market to micro details of the industry performance, recent trends, key market drivers and challenges, SWOT analysis, Porter’s five forces analysis, value chain analysis, etc. This report is a must-read for industry players, investors, researchers, consultants, business strategists, and all those who have any kind of stake or are planning to foray into the North America adult diaper market in any manner.
Report Features | Details |
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Base Year of the Analysis | 2024 |
Historical Period | 2019-2024 |
Forecast Period | 2025-2033 |
Units | US$ Billion |
Segment Coverage | Type, Distribution Channel, Country |
Countries Covered | United States, Canada |
Customization Scope | 10% Free Customization |
Report Price and Purchase Option | Single User License: US$ 3699 Five User License: US$ 4699 Corporate License: US$ 5699 |
Post-Sale Analyst Support | 10-12 Weeks |
Delivery Format | PDF and Excel through Email (We can also provide the editable version of the report in PPT/Word format on special request) |
The North America adult diaper market was valued at US$ 5.3 Billion in 2023.
We expect the North America adult diaper market to exhibit a CAGR of 6.5% during 2024-2032.
The rising prevalence of urinary and fecal incontinence among the geriatric population, along with the growing adoption of adult diapers to maintain adequate hygiene and prevent infections and allergies, is primarily driving the North America adult diaper market.
The sudden outbreak of the COVID-19 pandemic has led to the changing consumer inclination from conventional brick-and-mortar distribution channels towards online retail platforms for the purchase of adult diapers across North America.
Based on the type, the North America adult diaper market has been segregated into adult pad type diaper, adult flat type diaper, and adult pant type diaper. Among these, adult pad type diaper currently exhibits a clear dominance in the market.
Based on the distribution channel, the North America adult diaper market can be bifurcated into pharmacies, convenience stores, online stores, and others. Currently, pharmacies hold the largest market share.
On a regional level, the market has been classified into United States and Canada, where United States currently dominates the North America adult diaper market.