North America Adult Diaper Market Report by Type (Adult Pad Type Diaper, Adult Flat Type Diaper, Adult Pant Type Diaper), Distribution Channel (Pharmacies, Convenience Stores, Online Stores, and Others), and Country 2025-2033

North America Adult Diaper Market Report by Type (Adult Pad Type Diaper, Adult Flat Type Diaper, Adult Pant Type Diaper), Distribution Channel (Pharmacies, Convenience Stores, Online Stores, and Others), and Country 2025-2033

Report Format: PDF+Excel | Report ID: SR112025A1520

Market Overview:

The North America adult diaper market size reached US$ 5.3 Billion in 2024. Looking forward, IMARC Group expects the market to reach US$ 9.5 Billion by 2033, exhibiting a growth rate (CAGR) of 6.5% during 2025-2033.

Report Attribute
 Key Statistics 
Base Year
2024
Forecast Years
2025-2033
Historical Years
2019-2024
Market Size in 2024
US$ 5.3 Billion
Market Forecast in 2033
US$ 9.5 Billion
Market Growth Rate 2025-2033 6.5%


Adult diaper, also known as adult nappy, is a type of underwear that is worn by adults in case of urinary incontinence, mobility impairment, severe diarrhea/dementia and other medical conditions. These diapers help them in urination and defecation without using toilets, thereby preventing their clothes from being soiled. The inner and outer linings of the adult diaper are generally made from polypropylene and polyethylene. Moreover, as the inner lining is directly in contact with the skin of the consumers, it is infused with vitamin E, aloe vera and several other skin-friendly compounds. Currently, there is a rise in the demand for adult diapers in North America on account of the growing geriatric population.

At present, North America represents one of the leading adult diaper markets globally owing to its increasing population and rising awareness among consumers about the attributes offered by adult diapers. In addition to this, with sedentary lifestyles, high per capita income, and increasing consumption of frozen, packaged and fast food, most of the population in the region suffer from obesity which, in turn, is leading to a high rate of adult incontinence. Further, the easy availability of adult diapers through pharmacies, online stores and supermarkets/hypermarkets is also boosting the market growth in the region.

North America Adult Diaper Market

Key Market Segmentation:

IMARC Group provides an analysis of the key trends in each sub-segment of the North America adult diaper market report, along with forecasts at the regional and country level from 2025-2033. Our report has categorized the market based on type and distribution channel.

  • Key Regions Analyzed

    • United States
    • Canada
       
  • Analysis for Each Country
     
  • Market by Type
    • Adult Pad Type Diaper
    • Adult Flat Type Diaper
    • Adult Pant Type Diaper
       
  • Market by Distribution Channel
    • Pharmacies
    • Convenience Stores
    • Online Stores
    • Others
       
  • Value Chain Analysis
  • Key Drivers and Challenges
  • Porters Five Forces Analysis
  • PESTEL Analysis
  • Government Regulations
  • Competitive Landscape
    • Competitive Structure
    • Key Player Profiles
       

IMARC Group’s latest report provides a deep insight into the North America adult diaper market covering all its essential aspects. This ranges from macro overview of the market to micro details of the industry performance, recent trends, key market drivers and challenges, SWOT analysis, Porter’s five forces analysis, value chain analysis, etc. This report is a must-read for industry players, investors, researchers, consultants, business strategists, and all those who have any kind of stake or are planning to foray into the North America adult diaper market in any manner.

Report Coverage:

Report Features Details
Base Year of the Analysis 2024
Historical Period 2019-2024
Forecast Period 2025-2033
Units US$ Billion
Segment Coverage Type, Distribution Channel, Country
Countries Covered United States, Canada
Customization Scope 10% Free Customization
Report Price and Purchase Option Single User License: US$ 3699
Five User License: US$ 4699
Corporate License: US$ 5699
Post-Sale Analyst Support 10-12 Weeks
Delivery Format PDF and Excel through Email (We can also provide the editable version of the report in PPT/Word format on special request)

Key Questions Answered in This Report

The North America adult diaper market was valued at US$ 5.3 Billion in 2023.

We expect the North America adult diaper market to exhibit a CAGR of 6.5% during 2024-2032.

The rising prevalence of urinary and fecal incontinence among the geriatric population, along with the growing adoption of adult diapers to maintain adequate hygiene and prevent infections and allergies, is primarily driving the North America adult diaper market.

The sudden outbreak of the COVID-19 pandemic has led to the changing consumer inclination from conventional brick-and-mortar distribution channels towards online retail platforms for the purchase of adult diapers across North America.

Based on the type, the North America adult diaper market has been segregated into adult pad type diaper, adult flat type diaper, and adult pant type diaper. Among these, adult pad type diaper currently exhibits a clear dominance in the market.

Based on the distribution channel, the North America adult diaper market can be bifurcated into pharmacies, convenience stores, online stores, and others. Currently, pharmacies hold the largest market share.

On a regional level, the market has been classified into United States and Canada, where United States currently dominates the North America adult diaper market.

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North America Adult Diaper Market Report by Type (Adult Pad Type Diaper, Adult Flat Type Diaper, Adult Pant Type Diaper), Distribution Channel (Pharmacies, Convenience Stores, Online Stores, and Others), and Country 2025-2033
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