Mushroom Market

Mushroom Market Size, Share, Growth Analysis & Forecast:

The global mushroom market size was valued at USD 71.81 Billion in 2024. Looking forward, IMARC Group estimates the market to reach USD 119.76 Billion by 2033, exhibiting a CAGR of 5.80% during 2025-2033. Europe currently dominates the market, holding a significant market share of over 41.9% in 2024. This market is witnessing stable expansion in the region, which is impacted by a growing customer base with health-conscious that are appealed by mushroom’s nutritional benefits, culinary versatility, and proliferating uses in both nutraceuticals and pharmaceuticals.

The global mushroom market is principally influenced by elevating customer need for functional as well as plant-derived foods, pertaining to their highly beneficial medical and nutritional value. Rapid augmentation in health awareness has further accelerated the consumption of variety of mushrooms as a nutrient-rich, low-calorie food source. In addition to this, proliferating applications in key segments, majorly encompassing dietary supplements, pharmaceuticals, or cosmetics, further impact market dynamics positively, boosted by bioactive compounds present in mushroom. Besides this, innovations in cultivation methodologies, like controlled environment agriculture (CEA), have significantly improved production quality as well as efficacy. Increase in popularity of organic and sustainable products aids mushroom market share expansion, aligning with environmental and health trends worldwide.

The United States represents a significant market in the global mushroom industry, driven by bolstering customer shift towards both sustainable and healthy food options. Rising demand for functional foods and organic produce has bolstered mushroom consumption in retail and food service sectors. The U.S. is a major producer, with Pennsylvania leading in output through advanced cultivation techniques. For instance, as per industry reports, in 2024, Pennsylvania accounted for 69% of the total white button mushroom sales. Furthermore, innovations in production, such as indoor farming and vertical agriculture, have enhanced year-round supply. Additionally, the growing use of mushrooms in plant-based protein alternatives and nutraceuticals underscores their expanding role in addressing evolving dietary trends across the country.

Mushroom Market Trends:

Increasing Consumer Awareness of Health Benefits

As health consciousness becomes a pervasive trend, consumers are actively seeking nutritious and functional foods, with mushrooms gaining attention for their myriad health benefits. According to reports, two out of five customers prioritize health-promoting food and beverage options as part of their tactic for maintaining their health, whereas the same number targets a balanced diet. Mushrooms are essentially rich in vitamin B, minerals like selenium, and dietary fiber. Moreover, certain mushroom varieties exhibit medicinal properties, contributing to immune system support and anti-inflammatory effects. The heightened awareness of these nutritional and health-enhancing qualities has led to a rise in mushroom consumption, positioning them as a staple in the diets of individuals focused on overall well-being, thus creating a positive mushroom market outlook.

Growing Culinary Popularity and Versatility

The culinary landscape is witnessing a product renaissance due to the fungi's exceptional versatility and ability to elevate flavors across a spectrum of cuisines. With an expanding interest in diverse and international culinary experiences, the product has become a cornerstone ingredient. From classic dishes to innovative recipes, they contribute a unique umami taste and a distinct texture. Their adaptability to various cooking methods and compatibility with both vegetarian and non-vegetarian dishes further solidify them as a culinary favorite, driving sustained demand from chefs, home cooks, and food enthusiasts alike. According to reports, 81% of customers now cook more than 50% of their meals at home. As a result, this culinary shift is significantly bolstering the mushroom market demand.

Expanding Application in Pharmaceutical and Nutraceutical Industries 

Mushrooms are increasingly recognized for their bioactive compounds, particularly beta-glucans, and antioxidants, which hold promising health benefits. This recognition has led to the integration of them into pharmaceutical and nutraceutical products. According to the IBEF, the global market of pharmaceutical products was anticipated to surpass USD 1 Trillion in 2023. Beta-glucans, found in certain product species, exhibit immune-modulating properties, making them valuable in pharmaceutical formulations. In addition to this, its' antioxidant properties enhances their role in the nutraceutical industry, where they are integrated into dietary supplements. Ongoing research exploring the medicinal potential of the product further fuels their demand in these industries, establishing them as essential components in the development of health-promoting products and fueling the mushroom market growth.

Mushroom Industry Segmentation:

IMARC Group provides an analysis of the key trends in each segment of the global mushroom market, along with forecast at the global, regional, and country levels from 2025-2033. The market has been categorized based on mushroom type, form, distribution channel, and end-use. 

Analysis by Mushroom Type:

• Button Mushroom
• Shiitake Mushroom
• Oyster Mushroom
• Others

Button mushroom stand as the largest mushroom type in 2024, holding around 35.5% of the market. This segment is characterized by its extensive cultivation and popularity. Known for its mild flavor and firm texture, the button mushroom appeals to a broad consumer base. This variety finds extensive use in salads, soups, and various culinary applications. In addition to this, its versatility and relatively lower cost contribute to its dominance in both the commercial and household sectors, making it a staple in many kitchens worldwide. Furthermore, amplifying urbanization and the magnifying trend of healthy eating further bolster need for button mushrooms. The variety’s compatibility with both frozen and processed food products improves its market penetration. Besides this, heavy investments in leading-edge farming methodologies guarantee steady availability as well as quality, catering to the boosting global consumption.

Analysis by Form:

• Fresh Mushroom
• Canned Mushroom
• Dried Mushroom
• Others

Fresh mushroom leads the market with around 86.4% of market share in 2024. The fresh mushroom segment is mainly influenced by its immediate culinary appeal and comprehensive utilization in variety of recipes. With am elevated water content, fresh mushrooms provide natural flavor with a crisp texture, positioning them as a preferable choice for sautés, salads, and several other dishes. Moreover, this segment aligns with the choices of customers who mainly focus on the sensory experience of cooking with freshly grown mushrooms, and it remains a crux in both restaurant and retail segments, highlighting the intense need for unprocessed, high-end produce. In addition, magnifying inclination towards chemical-free, organic options and health consciousness are further fueling this segment. Furthermore, the magnifying popularity of farm-to-table dining experiences has also fortified its appeal. Investments in effective cold chain logistics guarantee quality sustain, allowing wider market access. Escalating interest in fresh ingredients and home cooking also continues to heighten sales globally.

Analysis by Distribution Channel:

• Supermarkets and Hypermarkets
• Grocery Stores
• Online Stores
• Others

Supermarkets and hypermarkets lead the market with around 73.4% of market share in 2024. The supermarkets and hypermarkets segment constitutes a substantial portion of the market, serving as the primary retail channel for consumers. These large-scale retail outlets provide a diverse range of dried, fresh, and canned mushroom varieties, offering consumers a one-stop shop for their culinary needs. Moreover, the convenience of finding mushrooms alongside other groceries, coupled with the advantage of bulk purchases, contributes to the dominance of this distribution channel. Besides, supermarkets and hypermarkets play a pivotal role in shaping consumer preferences through product visibility, attractive displays, and promotions. Enhanced supply chain efficiencies and regular stocking of fresh mushrooms further strengthen this segment. Loyalty programs and discounts offered by these outlets also drive consumer retention. As urbanization increases, the presence of these stores in high-traffic locations makes mushrooms more accessible to a growing customer base.

Analysis by End-Use:

• Food Processing Industry
• Food Service Sector
• Direct Consumption
• Others

Direct consumption leads the market with around 43.8% of market share in 2024. The direct consumption segment stands out as the largest in the market, reflecting the enduring popularity of fresh mushrooms among consumers for home cooking. This segment includes households and individuals who purchase mushrooms for personal use in salads, stir-fries, pizzas, and various homemade dishes. The rising health consciousness and culinary experimentation at the individual level contribute to the sustained demand for fresh mushrooms. Direct consumption captures the market essence, focusing on the appeal of this versatile ingredient in everyday cooking and consumers' preferences for incorporating fresh mushrooms into their home-cooked meals. Increasing availability through online grocery platforms has made it more convenient for consumers to access fresh mushrooms. The growing trend of preparing gourmet-style meals at home further boosts this segment. In addition to this, regional promotions and awareness campaigns about mushrooms' health benefits also enhance their appeal to individual buyers.

Regional Analysis:

• North America
  • United States
  • Canada
• Asia Pacific
  • China
  • Japan
  • India
  • South Korea
  • Australia
  • Indonesia
  • Others
• Europe
  • Germany
  • France
  • United Kingdom
  • Italy
  • Spain
  • Russia
  • Others
• Latin America
  • Brazil
  • Mexico
  • Others
• Middle East and Africa

In 2024, Europe accounted for the largest market share of over 41.9%. The Europe mushroom market is driven by rising customer preference for healthy or sustainable foods. Europe is a key global player in mushroom production and consumption. In addition, the demand for mushrooms in Europe is propelled by their nutritional benefits, including being. Exotic mushrooms such as shiitake, enoki, and oyster mushrooms are gaining popularity, particularly in gourmet cooking, restaurants, and other food service establishments in numerous kinds of fast food dishes. As pert the IMARC Group, the Europe fast food market reached USD 275.2 Billion in 2024. Besides this, Europe’s well-established infrastructure for mushroom cultivation, supported by advancements in vertical farming and sustainable practices, is enabling consistent production and quality. Poland and the Netherlands together account for a significant share of the region’s production, leveraging advanced cultivation technologies to ensure year-round availability. Furthermore, the processed mushroom segment, including canned, frozen, and dried varieties, is also growing on account of their convenience and longer shelf life. Additionally, the increasing use of functional mushrooms like reishi and lion’s mane in health supplements and beverages reflects a growing interest in their medicinal properties.

Mushroom Market Regional Takeaways:

United States Mushroom Market Analysis

In 2024, United States accounted for 75.30% of the market share in North America. There is a rise in the consumer demand for fresh and processed mushrooms, driven by their nutritional benefits and culinary versatility. Mushrooms are a low-calorie source of essential nutrients like antioxidants, vitamins, or minerals, positioning them an ideal option among health-conscious consumers. In line with this, the growing popularity of plant-based diets is significantly catalyzing the demand for mushrooms as a meat substitute mainly because of their meaty texture and umami flavor. According to the Good Food Institute (GFI), 6 out of 10 U.S. households bought plant-based foods in 2023. This trend is particularly evident in the processed food segment, where mushrooms are increasingly used in ready-to-eat (RTE) meals, snacks, and meat substitutes. Besides this, the functional food industry is embracing mushrooms like cordyceps, reishi, and lion's mane, for their imminent health benefits, encompassing cognitive enhancement and immune system support. In addition, the increasing demand for fresh mushrooms with varieties such as white button, portobello, and shiitake are impelling the market growth. Furthermore, innovations in cultivation techniques, such as vertical farming and controlled-environment agriculture, aid in improving yield and sustainability, further driving market growth. Moreover, government ventures endorsing sustainable farming methods and organic certification are also fostering the market growth. Key players in the market are proliferating their distribution networks as well as product portfolios to cater to the evolving consumer demands.

North America Mushroom Market Analysis

North America holds a significant position in the global mushroom market, driven by rising consumer demand for healthy, plant-based food options and functional ingredients. The United States is the major consumer as well as producer in this region, supported by advanced cultivation practices and strong distribution networks. For instance, as per industry reports, mushroom growers revealed that 88% of the total sales volume for Agaricus mushrooms in the U.S. comes from fresh market production, with the remaining 12% attributed to processed production. For the 2024-2025 season, growers are expected to increase their filling area to 153 million square feet, reflecting a 22% rise compared to the 2023-2024 season. Moreover, increasing awareness of the nutritional and medicinal benefits of mushrooms has boosted their use in food, dietary supplements, and alternative protein products. Furthermore, organic mushrooms are gaining traction due to heightened interest in sustainable and chemical-free produce. Additionally, innovations in packaging and cold chain logistics have improved product shelf life and accessibility, further enhancing market growth. Besides, North America's robust retail infrastructure and growing preference for fresh produce sustain its market leadership.

Asia Pacific Mushroom Market Analysis

The Asia Pacific mushroom market is a rapidly expanding segment of the global agricultural industry, impacted by magnifying customer awareness of the nutritional and medicinal benefits of mushrooms. Asia-Pacific's dominance in the mushroom market is rooted in its long-standing culinary and medicinal use of mushrooms, particularly in countries like China, Japan, South Korea, and India. Varieties such as shiitake, enoki, oyster, and reishi mushrooms are widely cultivated and consumed. These mushrooms are integral to traditional Asian cuisines and herbal medicine practices, driving both domestic consumption and exports. The growing demand for plant-based food items is further bolstering the market, as mushrooms are increasingly used as meat substitutes and ingredients in functional food products. In line with this, the rising urban farming, along with advancements in cultivation techniques, such as controlled-environment agriculture, are enhancing the productivity and quality of the product in the region. The functional mushroom segment, including varieties like cordyceps and lion's mane, is gaining traction due to its purported health benefits, such as boosting immunity and improving cognitive functions. There is an increase in the consumption of mushrooms among the geriatric population in order to improve their eyesight. As per NITI Aayog, India will have 319 Million older adults by 2050, accounting for 20% of the total population, thereby favouring the market in the region.

Latin America Mushroom Market Analysis

The rising health consciousness, coupled with the higher demand for plant-derived protein sources, is supporting the market’s expansion. The increasing demand for food products because of population growth is offering a favorable market outlook. As per the Agencia IBGE Noticias, Brazil's estimated population will reach 212.6 Million residents in 2024. Countries including Argentina, Brazil, or Mexico, are chief contributors to mushroom production and consumption in the region. Fresh mushrooms, particularly white button and oyster varieties are gaining popularity because of their culinary versatility and nutritional benefits. The growing awareness about functional mushrooms, such as reishi and lion’s mane, is catalyzing its use in dietary supplements and wellness products. Apart from this, initiatives promoting sustainable farming and increased investments in controlled-environment agriculture are bolstering the market growth.

Middle East and Africa Mushroom Market Analysis

The Middle East and Africa mushroom market is progressively expanding, driven by increase in awareness of mushrooms' nutritional and health benefits. Countries encompassing the United Arab Emirates, South Africa, and Egypt, are emerging as key players in production and consumption. Fresh mushrooms, especially white button and oyster varieties are gaining popularity due to their incorporation into both traditional and international cuisines. The functional mushroom segment, including reishi and lion’s mane, is also growing, impelled by their perceived medicinal properties and use in wellness products. In line with this, increasing investment in sustainable farming practices, government support for local production, and rising consumer demand for plant-based foods are driving the market forward. According to reports, the MENA region's plant-based food market is anticipated to reach USD 8-9 billion by the year 2030.

Leading Mushroom Companies:

The market is intensely competitive, highlighted by the robust establishment of both smaller regional firms and mega-scale commercial producers. Major companies lead the fresh mushroom sector, whereas niche suppliers actively emphasize on specialty mushrooms as well as processed varieties. Furthermore, market expansion is fueled by elevating customer need for plant-derived, healthy food options as well as enhancements in both packaging and cultivation. For instance, November 2024, Monterey Mushrooms introduced its rPET-based packaging solution, tills, composed of near-infrared sortable material. These new tills are manufactured with 100% recycled post-consumer material and have vibrant color that makes their sorting convenient. Moreover, industry players are also augmenting their reach through tactical collaborations, mergers, and acquisitions. In addition, competition is influenced by factors such as production costs, supply chain efficiencies, and market access, which vary by region and product type.

The report provides a comprehensive analysis of the competitive landscape in the mushroom market with detailed profiles of all major companies, including:

• Agro Dutch Industries Ltd.
• Bonduelle Fresh Europe
• Drinkwater Mushrooms Ltd.
• Monaghan Mushrooms Inc.
• Monterey Mushrooms Inc.
• OKECHAMP S.A.
• Shanghai Finc Bio-Tech Inc.
• The Mushroom Company

Latest News and Developments:

• January 2024: The Japanese International Cooperation Agency (JICA) launched an visionary project to establish Shiitake Mushroom cultivation in Himachal Pradesh. The endeavour is part of the Crop Diversification Promotion Project, funded by JICA, which targets to extend the range of mushrooms grown in the state. The Shiitake Mushroom Centre in the Palampur District of Kangra is poised to become a chief point for this advanced agricultural initiative. 
• December 2023: Heereco, a groundbreaker in organic mushroom cultivation across the Netherlands, implemented the most completely integrated automated solution for mushroom harvesting in the fresh market. This revolutionary achievement is attained through the tactical integration of Christiaens' future-proof Drawer System and Mycionics' advanced robotic technology, encompassing the pointer system.
• December 2023: AFS launched organic functional mushroom line sourced from Finland. Four main varietals (Chaga, Lion's Mane, Cordyceps, and Reishi) are sustainably grown, completely traceable, and third-party verified for quality.
• October 2023: Tupu, a Berlin-based AgTech firm, secured a USD 3.2 Million Seed round to reform food production through its decentralized farming system and redefine mushroom cultivation. The round was co-led by Zubi Capital and FoodLabs, along with Coast Cap, Clear Current Capital, IT-Farm, FoodHack, and major business angels in the food & tech sector such as Gil Horsky and Roger Hassan.

Mushroom Market Report Scope:

Key Benefits for Stakeholders:

• IMARC’s report offers a comprehensive quantitative analysis of various market segments, historical and current market trends, market forecasts, and dynamics of the mushroom market from 2019-2033.
• The research study provides the latest information on the market drivers, challenges, and opportunities in the global mushroom market.
• The study maps the leading, as well as the fastest-growing, regional markets. It further enables stakeholders to identify the key country-level markets within each region.
• Porter's Five Forces analysis assists stakeholders in assessing the impact of new entrants, competitive rivalry, supplier power, buyer power, and the threat of substitution. It helps stakeholders to analyze the level of competition within the mushroom industry and its attractiveness.
• Competitive landscape allows stakeholders to understand their competitive environment and provides an insight into the current positions of key players in the market.