Multiexperience Development Platforms Market

Multiexperience Development Platforms Market Size and Share:

The global multiexperience development platforms market size was valued at USD 6.35 Billion in 2024. Looking forward, IMARC Group estimates the market to reach USD 27.79 Billion by 2033, exhibiting a CAGR of 16.93% during 2025-2033. North America currently dominates the market, holding a significant market share of over 44.2% in 2024. The increasing digitization of businesses, the growing demand for omnichannel experiences, and the rising penetration of mobile devices and the internet represent some of the key factors driving the market.

The global multiexperience development platforms industry is notable expanding, mainly because of the escalating requirement for cohesive digital interactions across numerous touchpoints, majorly encompassing immersive technologies, mobile, wearable devices, and web. Enterprises are rapidly opting for such platforms to improve user engagement, upgrade application development, and lower operational sophistication. Innovations in cloud computing, artificial intelligence (AI), and machine learning (ML) further aid market expansion by facilitating adaptive and scalable solutions. Increasing investment in digital transformation, coupled with the need for rapid application deployment, is driving adoption across industries such as banking, healthcare, and retail. Regulatory compliance and security enhancements also contribute to the increase of the multiexperience development platforms market share.

The United States remains a key market for global multiexperience development platforms (MXDP), driven by high digital adoption, strong enterprise demand for omnichannel experiences, and continuous advancements in cloud computing, AI, and IoT. Major technology firms, including Microsoft, IBM, and Salesforce, are some of the prominent firms in this landscape, fostering innovation and integration across web, mobile, wearable, and immersive interfaces. The country's robust IT infrastructure, increasing investment in low-code and no-code development, and emphasis on customer-centric applications propel market expansion. For instance, industry reports indicate that approximately 80% of businesses, i.e., 4 out of 5, in the United States leverage low-code development. Moreover, regulatory frameworks supporting digital transformation and cybersecurity further reinforce the adoption of MXDP solutions across industries, such as finance, healthcare, and retail. This also represents one of the key multiexperience development platforms market trends in the United States.

Multiexperience Development Platforms Market Trends:

Rising Demand for AI-Powered Development Tools

The demand for more rapid application development has been the driving force in using AI-based tools on multiexperience development platforms. A 2023 report indicates that 59% of large enterprises in India have actively integrated AI into their operations, with 74% of these organizations increasing their AI investments in the past two years. This surge is driven by the need for automation and the accessibility of AI tools. The tools, fueled by AI and ML, automate the coding while allowing workflow efficiency improvements and user experience across digital touchpoints. Low-code and no-code development frameworks are growing in popularity, giving organizations the impetus to speed up application delivery without needing deep programming expertise. AI-powered assistants and predictive analytics optimize user interactions through contextual decision-making, adaptive interfaces, and intelligent automation. The trend is more relevant for enterprises that are unifying customer experiences across web, mobile, voice, and chatbot interfaces. With AI-driven capabilities, businesses can personalize user journeys while reducing development time and costs. With more and more businesses looking to implement AI in their digital strategies, the platforms for the development of multiexperience, which offer intelligent automation and adaptive UX, will continue to experience strong demand in the coming years.

Expansion of VR and AR Abilities

Both virtual reality (VR) and augmented reality (AR) are significantly impacting the multiexperience development platforms market growth as companies look for immersive digital interactions to increase user engagement. Retail, healthcare, education, and manufacturing industries are utilizing AR/VR capabilities for different applications, such as virtual product demonstrations, remote training, and interactive customer experiences. It provides retail customers the ability to envision products in a real-world context, while for healthcare, the application of VR is being applied for medical training and remote consultation. With the implementation of the National Education Policy 2020, it was anticipated that approximately 50% of Indian schools will adopt AR/VR technologies within the next three years. The gaming and entertainment industry are also focusing on mixed reality applications to allow interactivity through multiple devices. Integration of AR/VR with multiexperience development platforms enables business organizations to develop highly engaging experiences that are more context-aware than before, answering to the evolved expectations of the consumers. With greater access to AR/VR hardware and further spread of 5G connectivity, multiexperience platforms supporting immersive technologies will stand to benefit competitively in the digital transformation landscape.

Growing Adoption of Cloud-Based Deployment

Scaling, flexibility, and cost efficiency are the primary reasons the cloud-based multiexperience development platforms market demand is rapidly gaining momentum, particularly for enterprise operations. According to an industrial report, 30% of Indian companies are maximizing value through the use of AI, surpassing the global average of 26%. This widespread implementation of AI programs is facilitated by cloud-based solutions, which offer seamless deployment across various environments, including mobile, web, and Internet of Things (IoT) devices. Businesses can deploy applications in a seamless manner to multiple environments, which also includes web, mobile, voice, and wearable devices through cloud-native architectures. The preferred benefits of the cloud-based solutions include automatic updates, enhanced security, and ease of collaboration among the development teams. The other is that microservices and containerization technologies allow companies to build modular applications easily for integration with existing infrastructures. As organizations increase their adoption of remote and hybrid work models, cloud-based multiexperience platforms provide accessibility and agility for distributed teams. Another major driver for these platforms is the need to get products to market faster and be constantly innovative, since the cloud provides a faster basis for application deployment and iteration than local, proprietary environments. With increased dependence on cloud computing, enterprises will continue to invest in multiexperience development platforms with rich cloud integration and scalable deployability.

Multiexperience Development Platforms Industry Segmentation:

IMARC Group provides an analysis of the key trends in each segment of the global multiexperience development platforms market, along with forecast at the global, regional, and country levels from 2025-2033. The market has been categorized based on component, deployment mode, enterprise size, and industry vertical.

Analysis by Component:

• Platforms
• Services

Platforms lead the market with around 62.3% of market share in 2024, driven by enterprises' need for integrated solutions that enable seamless cross-platform application development. These platforms provide unified frameworks for designing, testing, and deploying applications across mobile, web, augmented reality (AR), virtual reality (VR), and conversational interfaces. Leading vendors focus on AI-driven automation, low-code/no-code capabilities, and cloud-based scalability to enhance developer efficiency. The rising demand for personalized digital experiences further accelerates platform adoption, enabling enterprises to streamline workflows and improve customer engagement, thereby shaping a positive multiexperience development platforms market outlook. Continuous innovation in AI, machine learning, and API-driven integrations strengthens the competitive landscape. As businesses prioritize digital transformation, investment in MXDP platforms continues to grow, particularly among enterprises seeking to future-proof their application ecosystems with flexible, scalable, and secure development environments.

 Analysis by Deployment Mode:

• On-premises
• Cloud-based

On-premises lead the market with around 60.0% of market share in 2024. It is particularly prominent in intensely regulated sectors, including government, finance, or healthcare. Organizations requiring stringent data security, compliance, and control over application environments prefer on-premises solutions to mitigate cybersecurity risks and ensure regulatory adherence. This deployment mode offers greater customization and integration with existing enterprise IT infrastructures, reducing dependency on third-party cloud services. While cloud adoption continues to rise, large enterprises with complex operational needs and legacy systems maintain investments in on-premises MXDP solutions. Vendors catering to this segment focus on hybrid deployment options, allowing seamless transition between on-premises and cloud environments. For businesses prioritizing security and data sovereignty, on-premises MXDP solutions remain a viable and strategic choice in the evolving digital landscape.

Analysis by Enterprise Size:

• Large Enterprises
• Small and Medium-sized Enterprises

Large enterprises lead the market with around 59.8% of market share in 2024, leveraging these platforms to accelerate digital transformation, enhance customer engagement, and optimize internal processes. With extensive IT budgets, these organizations invest in scalable and AI-driven development platforms that enable seamless omnichannel experiences. Large enterprises prioritize solutions offering advanced integration capabilities, security, and automation to support complex, high-volume application development needs. The demand for enterprise-wide low-code/no-code solutions is rising, enabling faster deployment while reducing dependency on specialized developers. Additionally, industry leaders focus on unified digital ecosystems, integrating MXDP with cloud, IoT, and AI technologies to improve agility and responsiveness. The competitive landscape is shaped by large enterprises’ preference for customizable, enterprise-grade platforms that align with their evolving digital strategies. As businesses scale their operations globally, robust MXDP adoption ensures streamlined workflows, increased productivity, and enhanced user experiences across multiple touchpoints.

Analysis by Industry Vertical:

• BFSI
• IT and Telecom
• Retail and Consumer Goods
• Manufacturing
• Energy and Utilities
• Healthcare and Life Sciences
• Government and Public Sector
• Others

IT and telecom leads the market with around 25.3% of market share in 2024, driven by the need for rapid digital innovation, automation, and seamless customer experiences. Telecom providers leverage these platforms to develop self-service applications, AI-powered chatbots, and cross-platform solutions that enhance customer engagement and operational efficiency. The sector’s reliance on cloud computing, 5G deployment, and AI integration accelerates MXDP adoption, enabling companies to streamline service delivery and optimize network management. IT service providers utilize MXDP to create scalable, enterprise-grade applications that support digital transformation across industries. With increasing demand for customized, omnichannel solutions, IT and telecom firms prioritize platforms with robust API integrations, low-code development, and advanced analytics. As competition intensifies, companies in this sector focus on leveraging MXDP to enhance agility, reduce development cycles, and drive technological advancements in service offerings and customer interactions.

Regional Analysis:

• North America 
  • United States 
  • Canada 
• Europe 
  • Germany 
  • France 
  • United Kingdom 
  • Italy 
  • Spain
  • Others 
• Asia Pacific 
  • China 
  • Japan 
  • India 
  • South Korea 
  • Australia 
  • Indonesia 
  • Others 
• Latin America 
  • Brazil 
  • Mexico 
  • Others 
• Middle East and Africa

In 2024, North America accounted for the largest market share of over 44.2%, driven by advanced technological infrastructure, high digital adoption rates, and strong investments in cloud computing and artificial intelligence. For instance, as per industry reports, during 2023, Canada spent more than USD 15 Billion on cloud computing, with the investment amplifying to USD 18 Billion in 2024. The presence of major MXDP providers, including Microsoft, IBM, and Salesforce, strengthens the region’s market dominance. Enterprises across industries prioritize customer engagement through multi-channel digital experiences, accelerating the demand for low-code and no-code development solutions. The rapid adoption of mobile applications, progressive web apps, and immersive technologies like AR/VR further propels market growth. Additionally, stringent regulatory frameworks and cybersecurity standards encourage innovation in secure application development. With continuous advancements in enterprise digital transformation strategies, North America remains the most influential region in shaping MXDP market trends.

Key Regional Takeaways:
 

United States Multiexperience Development Platforms Market Analysis

In 2024, the United States accounted for 86.60% of the market share in North America. The U.S. multiexperience development platforms (MXDP) market is witnessing a significant growth rate due to the growing demand for integrated digital solutions across various industries. According to IMARC, the market size was around USD 1.3 billion in 2024 and is expected to grow to USD 4.5 billion by 2033, with a CAGR of 14.5% during the forecast period. Growth, however, results from increased concentration on the holistic management of all phases of the application lifecycle with advanced technologies of AI and ML supporting sophisticated feature requirements. Current adoption by sectors is usually seen in industries such as BFSI, IT and telecommunications, or health. SuchMXDPs enable an enhancement of user experience across various digital touchpoints across mobile apps, web platforms, chatbots, as well as wearable devices.

Europe Multiexperience Development Platforms Market Analysis

Expansions on the European MXDP market are significant, driven by a strong emphasis on digital transformation and government initiatives supporting the growth and adoption of advanced technology. In its Digital Strategy, the European Commission seeks to create Europe as a global leader in digital innovation, including among others developing and deploying advanced digital platforms, supporting across member states the growth of MXDPs. Leading countries in growth are Germany, the United Kingdom, and France. For instance, Federal Ministry for Economic Affairs and Energy in Germany has continued investing in digital infrastructure and innovation hubs to advance advanced digital solution development, which encompasses MXDPs. Increasing penetration of 5G is giving mobile and edge devices increased capacity to better allow businesses to create more interactive and responsive digital experiences. As of September 2024, 57 operators had launched 5G standalone networks, with an additional 88 planning to launch, totalling 145 operators across 63 countries, as per reports. The United Kingdom's National Health Service (NHS) has been progressively adopting digital health technologies to streamline operations and improve patient outcomes. The NHS is leveraging digital platforms to deliver telemedicine services, health monitoring apps, and AI-driven diagnostic tools across multiple devices, reflecting a broader regional trend toward digital innovation in healthcare.

Asia Pacific Multiexperience Development Platforms Market Analysis

The Asia Pacific region is witnessing a faster increase in the number of purchases in the multiexperience development platforms market. The main drivers of this include intensifying digitalization and the spread of smartphones and other connected devices. An industrial report shows that, in 2023, smartphone adoption across the Asia-Pacific region stood at 78%, higher than 64% registered in 2019. By 2030, smartphone adoption in APAC should have hit over 90%. With time, the new digital economy stands out as India's biggest contributory force behind economic growth since it contributes almost 11.74% in terms of India's GDP: INR 31.64 lakh crore that is equivalent to USD 402 billion for FY 2022-23 and employs 14.67 million workers or, 2.55% in the total force. The share of the digital economy is expected to grow to 20% of GVA by 2029-30 and surpass agriculture and manufacturing, as per reports. Large populations and fast-paced technological growth in countries such as China and India are some of the leading factors in this growth. MXDPs in the region are driven by an increasing demand for personalized user experiences and the integration of AI and ML into applications. MXDPs are increasingly being invested in by manufacturing, BFSI, healthcare, and IT industries for better customer engagement and streamlined operations. Overall, the Asia Pacific region's commitment to digital transformation and technological advancement establishes it as a key player in the global MXDP market.

Latin America Multiexperience Development Platforms Market Analysis

Latin America's multiexperience development platforms (MXDP) market is growing upwards, driven by the growth of digital transformation initiatives and increasing smartphone penetration. The region's rising middle class and expanding internet access are creating a demand for sophisticated digital experiences across various sectors, including retail, banking, and healthcare. According to an industrial report, in 2023, adoption of smartphones among Latin America countries reached 80% and, by 2030, estimated to reach a penetration rate of 92%. Brazil, one of the main economies in that region, the smartphone adoption had reached 88% in 2023; it is set to rise at 95% by 2030. Finally, huge technological investments are stimulating the growth rate of the MXDP market. For example, in September 2024, the software giant announced an investment of USD 2.7 billion over three years to be utilized for developing cloud infrastructure as well as AI capabilities within Brazil, as per an industry report. This should support the economic growth of Brazil. According to studies, the AI adoption is expected to increase the country's economy output by 4.2 percentage points by the end of the decade. Adoption of MXDPs by businesses has resulted in immersive experiences being offered by the company through personalization in cross-device, multi-channel and, thus the region's ongoing digital transformation is enhanced.

Middle East and Africa Multiexperience Development Platforms Market Analysis

MXDP market in Middle East and Africa is gradually increasing due to high digitalization in the region along with government efforts to bring advanced technology into practice. Smart city projects are at the center of the region's focus, with advanced technologies like healthcare and finance also inducted into the area, hence growing the demand for MXDP. According to an industrial report, an example of success in the adoption of digital transformation is in Saudi Arabia through the Vision 2030. For instance, in Saudi Arabia, the NTP has helped foster sustainable digital transformation through adoption and deployment of the Fourth Industrial Revolution technologies in extending e-government services in various fields, such as healthcare, education, and justice. Digital services are already running over 6,000 cases in 2022, while this forms a percentage of around 97% of government services in the nation. This progress has positioned Saudi Arabia at the 31st position in the United Nations e-Government Development Index for 2022. Additionally, the NTP's initiatives have enhanced the country's communication infrastructure, fixed internet speeds of 109.83 Mbps, achieving mobile internet speeds of 181.24 Mbps, wireless broadband coverage for 4G exceeding 98%, and 5G services available in 84 governorates. These investments have further cemented Saudi Arabia's position as the middle east's and North Africa's largest AND fastest growing digital economy. Overall, the Middle East and Africa's MXDP market has tremendous growth prospects based on government-led initiatives of digital transformation and vast investment in communication infrastructure.

Competitive Landscape:

The market is experiencing intensified competition, driven by rapid advancements in cloud computing, AI, and low-code/no-code development. Key players such are strengthening their market presence through continuous innovation, strategic partnerships, and acquisitions. AI adoption accelerates innovation, enhances automation, and intensifies competition in the multiexperience development platforms market by enabling smarter workflows, personalized experiences, and seamless cross-platform integrations. For instance, as per industry reports, a survey revealed that in 2024, 95% of the respondents have mandated the implementation of AI across their business frameworks, meanwhile 40% of them have mandated AI for specific applications. In addition to this, open-source frameworks and API-first approaches are shaping competitive dynamics, enabling seamless multichannel experiences. Emerging players focus on niche applications and industry-specific solutions, increasing fragmentation. Pricing models, scalability, and security remain key decision-making factors for enterprises. As demand for unified digital experiences grows, market leaders prioritize R&D investments to enhance agility, customization, and developer productivity across mobile, web, and immersive interfaces.

The report provides a comprehensive analysis of the competitive landscape in the multiexperience development platforms market with detailed profiles of all major companies, including:

• Appian Corporation
• Convertigo SA
• GeneXus
• Mendix Technology BV (Siemens AG)
• Neptune Software AS
• Pegasystems
• Servicenow, Inc.
• Temenos AG

Latest News and Developments:

• August 2024: Pegasystems released version 24.3 of the Appian Platform, introducing enhanced application-building capabilities, support for more AI applications, and improved compliance with regulations, facilitating easier AI integration for businesses.
• June 2024: Mendix released version 10.12 of its AI-assisted platform, enhancing rapid application development through advanced AI features.
• April 2024: Appian announced a tactical alliance with Amazon Web Services (AWS) to improve its generative AI abilities, aiming to improve intelligent application development.

Multiexperience Development Platforms Market Report Scope:

Key Benefits for Stakeholders:

• IMARC’s report offers a comprehensive quantitative analysis of various market segments, historical and current market trends, market forecasts, and dynamics of the multiexperience development platforms market from 2019-2033.
• The research study provides the latest information on the market drivers, challenges, and opportunities in the global multiexperience development platforms market.
• The study maps the leading, as well as the fastest-growing, regional markets. It further enables stakeholders to identify the key country-level markets within each region.
• Porter's Five Forces analysis assists stakeholders in assessing the impact of new entrants, competitive rivalry, supplier power, buyer power, and the threat of substitution. It helps stakeholders to analyze the level of competition within the multiexperience development platforms industry and its attractiveness.
• Competitive landscape allows stakeholders to understand their competitive environment and provides an insight into the current positions of key players in the market.