Move to Earn Fitness Apps Market

Move to Earn Fitness Apps Market Size and Share:

The global move to earn fitness apps market size was valued at USD 608.2 Million in 2024. Looking forward, IMARC Group estimates the market to reach USD 2,310.1 Million by 2033, exhibiting a CAGR of 15.98% from 2025-2033. North America currently dominates the market, holding a market share of over 37.8% in 2024. The rising health consciousness among individuals, rapid technological advancements, growing prevalence of sedentary lifestyles, and heightened need for personalized fitness routines are some of the key factors driving the market.

In recent days, people are highly emphasizing their health and well-being. Sedentary or unhealthy lifestyle habits are becoming common in individuals which is further increasing the occurrence of various chronic diseases like obesity, diabetes, and cardiovascular conditions. Governments, health organizations, and employers are actively promoting physical activity to reduce healthcare costs and improve productivity. Move to earn fitness apps offer a compelling solution by gamifying physical activities and providing tangible rewards, which help to motivate users to adopt and sustain healthier lifestyles. Blockchain technology forms the backbone of move-to-earn fitness apps, enabling secure, transparent, and decentralized transactions. These apps typically operate on blockchain ecosystems, where user rewards are issued in the form of cryptocurrencies. This integration is fueling user interest by providing financial incentives for staying active, a feature that sets these apps apart from traditional fitness trackers and apps.

The United States has emerged as a major region in the move to earn fitness app market owing to the high number of people in the country who are seeking ways to keep them motivated to follow their fitness goals. The gamification of fitness applications is another significant driver in the US market. Move to earn fitness apps employ game-like elements, such as leaderboards, challenges, and achievements to enhance user engagement and motivation. These features make exercising more enjoyable and rewarding, which is particularly appealing in a market where traditional fitness apps often struggle with user retention. By adding a layer of entertainment and competition, these apps address the challenge of keeping users committed to their fitness goals. As per the IMARC Group’s prediction, the US fitness app market size reached USD 1,960 million by 2033. This will heighten the use of move to earn fitness apps market further in the country

Move to Earn Fitness Apps Market Trends:

Increasing Health Consciousness

The growing health consciousness among people across the world is driving the demand for move to earn fitness applications. These applications combine fitness monitoring and prizes, encouraging users to prioritize their physical health. Furthermore, the growing rates of lifestyle disorders, including obesity, hypertension, and diabetes, have highlighted the importance of regular exercise. Move to earn applications offer an easy-to-use and entertaining platform for individuals to be active and in charge of their health. They may be integrated into daily routines, allowing users to track their physical activity and make the required changes. In addition, the drive to earn rewards merely by being active helps to encourage even the most exercise-averse people to consider adopting some type of physical activity. For instance, according to an article published by the World Economic Forum, health and fitness app downloads grew by 157% in India, equaling 58 Million new app users.

Rapid Technological Advancements

The fitness sector is always being shaped by technological advancements, and the trend toward earning fitness applications is at the forefront of this transition. They leverage cutting-edge technology like AI, blockchain, and machine learning (ML) to provide a better user experience and more precise activity tracking. In line with this, the use of AI to give tailored fitness and health recommendations based on an individual's behavior and habits is driving market growth. Furthermore, the utilization of blockchain technology to provide transparency in the reward system and promote user confidence is another development driver. It also enables the establishment of a decentralized and secure transaction platform. Furthermore, the increasing use of machine learning (ML) algorithms to comprehend user behavior better and improve app functionality over time based on feedback and patterns is positively influencing the market growth. For instance, HealthifyMe presents calorie tracking, diet guidance, and modified diet plans to support healthy eating preferences for its clients. In addition to this, wearable technology is a growing and widely utilized technology by customers. According to Flurry Analytics, health and fitness apps exhibit the highest retention rates, as 96.0% of users utilize only one of these apps.

Rising Prevalence of Sedentary Lifestyle

Extended durations of inactivity are common in today's lifestyle, thanks to more desk-bound occupations, screen usage, and other sedentary behaviors. A lack of physical activity has resulted in an increase in a variety of health conditions like obesity, heart disease, and mental health disorders. Move to Earn fitness applications provide a solution to this prevalent problem by incentivizing physical exercise, making the move from sedentary to active lifestyles more enticing. Furthermore, the prospect of incentives provides further encouragement to break free from protracted periods of inactivity. Furthermore, these applications frequently include features that encourage people to remain active throughout the day, minimizing the negative impact sedentary lifestyles. For instance, according to research by the National Association of Chronic Disease Directors, nearly 60% of Americans have at least one chronic illness. As the American population ages, more people are classified as having a "high risk" of developing certain chronic illnesses. These fitness apps help them keep in constant contact with doctors, trainers, dietitians, and mental health mentors.

Corporate Wellness Programs

Leading organizations are increasing their investment in employee wellness programs to boost productivity and save healthcare costs, which is favorably affecting the industry. For instance, In November 2024, Ivím Health launched its Ivím at Work corporate wellness programs, designed to enhance workplace health and employee well-being. With the corporate wellness market valued at USD 62 Billion in 2023 and expected to surpass USD 100 Billion by 2032, these initiatives aim to boost productivity, improve retention, and reduce healthcare costs through tailored, data-driven strategies. Furthermore, including move to earn fitness apps into these efforts provides a compelling incentive for employees to lead healthy lifestyles, resulting in a more engaged and stronger workforce. Employees are encouraged to participate in physical activity using gamified challenges and rewards that match personal fitness goals with business objectives. Aside from that, incorporating social components into these programs develops a feeling of community and accountability among coworkers, increasing participation and commitment to health-related efforts. Additionally, using Move to Earn Fitness Apps into corporate wellness programs enhances both individual health and a healthy business culture that focuses on employee well-being. For instance, GYMGUYZ, the world's largest in-home, on-site, and virtual personal training company, revealed that it is expanding its corporate wellness services. The company presently provides its corporate wellness services in-home as well as on-site at corporate locations and facilities to workers who choose to work from home. These progresses are expected to have a considerable impact on market growth.

Move to Earn Fitness Apps Industry Segmentation:

IMARC Group provides an analysis of the key trends in each segment of the global move to earn fitness apps market, along with forecast at the global, regional, and country levels from 2025-2033. The market has been categorized based on platform and device.

Analysis by Platform:

• Android
• iOS
• Others

iOS stands as the largest component in 2024, holding 47.5% of the market. As per the move to earn fitness apps market statistics, iOS is dominating the market, as it represents a higher-income segment of individuals who are willing to invest more in health and fitness. They are more motivated to engage with move-to-earn fitness apps, leading to higher adoption rates on this platform. Furthermore, iOS is known for its robust security and privacy standards, which make users more comfortable with sharing health and fitness data with the apps. Additionally, it offers a seamless user experience, which aids in increasing engagement, improving retention rate, and enhancing the usability and functionality of move-to-earn fitness apps. Apart from this, iOS allows the seamless integration of health and fitness data from various sources, including wearable devices, which enhance the functionality of move-to-earn fitness apps, making them more appealing to users. For instance, according to Apple, Inc., active Apple device users increased from 1.4 Billion to 1.5 Billion. Fitness apps designed for iOS devices can provide activity tracking, fitness coaching, inspiration & motivational videos for workouts, thereby streaming stretching, workout classes, and guided meditations.

Analysis by Device:

• Smart phones
• Tablets
• Wearable Devices
   

Smart phones lead the market with 66.7% of market share in 2024. Smartphones are dominating the market as they provide a broad user base, which makes them the most accessible platform for fitness applications. Furthermore, their multifunctional nature, coupled with advanced technologies such as accelerometers, gyroscopes, and global positioning systems (GPS), makes them ideal for tracking physical activity. Additionally, smartphones are portable and can be carried around easily, making it convenient for users to track their movements and workouts on the go. Besides this, they provide easy internet access, allowing real-time tracking, syncing, and updating fitness data. This connectivity also enables social features of the apps, such as competition with friends, sharing achievements, and more. Other than that, smartphones can also integrate very easily with wearable technology such as fitness bands and smartwatches, so in the end, it all amounts to a complete tracking system. For example, Mobile Economy Asia Pacific announced that the number of mobile subscribers would go as high as 3.0 Billion in the year 2025 with the increasing adoption of wearable devices like Fitbit and Apple Watch, thus possibly propelling the fitness app market during the forecasted period.

Regional Analysis:

• North America
  • United States
  • Canada
• Europe
  • Germany
  • France
  • United Kingdom
  • Italy
  • Spain
  • Others
• Asia Pacific
  • China
  • Japan
  • India
  • South Korea
  • Australia
  • Indonesia
  • Others
• Latin America 
  • Brazil
  • Mexico
  • Others
• Middle East and Africa
   

In 2024, North America accounted for the largest market share of 37.8%. North America is currently leading the market because of increasing smartphone penetration, which provides a huge user base for move to earn fitness apps. Also, the growing health and wellness awareness in the region is another growth-inducing factor. Moreover, North America is known for its fast adoption of new technologies. With this, the increasing disposable income of the regional population is making people spend more on fitness applications and related wearable devices. Furthermore, the rising internet penetration in the region, which enables easy downloading and sharing of application data, is further fueling the market growth. For example, the Pew Research Center reported that nearly one-in-five adults in the United States (21%) use a smartwatch or some type of wearable fitness tracker on a daily basis. Around three-in-ten Americans (31%) have household incomes of at least USD 75,000 and are using a smartwatch or fitness tracker daily, according to a more recent source. In comparison, just 12% of those with family incomes under USD 30,000. So again, rising income is playing its part in contributing to the rise of fitness apps usage in the US.

Key Regional Takeaways:

United States Move to Earn Fitness Apps Market Analysis

The United States account for 82.80% of the market share in North America. US fitness app market is a fast-growing market based on the trend that health and well-being are getting increasingly important. According to the CDC, 25.3% of Americans were physically inactive between 2017 and 2020, prompting many to adopt healthier habits. The COVID-19 pandemic worsened this trend, leading to a surge in demand for digital tools that encourage exercise. Move-to-earn apps, that encourage users to stay active, have been marketable variants that blend fitness with game-like activity to make exercising more fun. The interactive and social aspects of these apps are attractive to the users, and that leads to developing a more enjoyable workout. Wearable devices but smartwatches and fitness trackers attract more and more people by enabling the tracking progress of a user. A further development in artificial intelligence (AI) is tailoring fitness routines, which can keep people faithful to their programs. As awareness of health issues continues to grow, fitness apps are becoming a key solution to combat physical inactivity and promote overall wellness. These programs provide an easy and encouraging means for individuals to be physically active and improve their health.

Asia Pacific Move to Earn Fitness Apps Market Analysis

The Asia Pacific (APAC) market is experiencing rapid revenue growth in the fitness app market offered to the consumer, with its growth being facilitated by the growing focus on health and wellness especially in India, Japan China, and South Korea. UN-HABITAT predicts that the urban population in Asia will double, including 1.2 Billion more people by 2050. This urban sprawl is generating a need for convenient, efficient exercise solutions suited for hectic city living, and thus, to-move-to-earn apps are on the rise. With the increase in chronic conditions, like obesity and diabetes, people are starting to take up healthier practices. The availability of smartphones and wearables has spurred the popularity of the fitness applications to monitor the fitness activities and earn rewards. The shift in cultural norms and the effect of social influence has made fitness technology a topic of growing interest, particularly among the youth groups. Quite a few of the governments in the area are actively pushing for a better lifestyle which on its own contributes to the upward trend in monetized fitness apps. Accordingly, the market for mobile fitness applications in APAC is ripe for further growth.

Europe Move to Earn Fitness Apps Market Analysis

In Europe, the fitness app market 's move toward monetization is driven by a combination of health awareness, technological progress, social trends, and increased awareness of lifestyle diseases. The value of exercise is encouraging consumers to adopt digital fitness offerings. In various countries in Europe, the focus is on promoting a healthy lifestyle and reducing healthcare costs. Fitness apps that make money present users with a very appealing opportunity to exercise. Many consumers seek flexible and easy methods to integrate exercise into their daily routines, and these apps provide additional incentives for worthwhile activities. The increasing penetration of mobile devices is playing a key role in expanding this market. According to GSMA, mobile unique subscribers in Europe by 2030 will be 507 Million, a 92% penetration. Premium mobile phones enable widespread applications of fitness apps and gamified social fitness experiences are becoming increasingly popular. Making exercise fun can also provide a competitive edge. The income-driven model appeals to individuals of all ages and fitness levels, presenting a sustainable and attractive way to exercise. With the ongoing development of digital health solutions, European market revenue producing fitness app market is, consequently, still destined to expand.

Latin America Move to Earn Fitness Apps Market Analysis

The fitness app market, monetized, is growing in Latin America as a result of rising awareness of health, especially in Brazil, Mexico and Argentina. According to UNDESA, in 2018, 81.2% of the population in Latin America and the Caribbean lived in urban areas. This has led to a need for easily accessible exercise solutions designed for busy, urban lifestyles. With increased urban expansion, the need for convenient means for exercise into daily life is also growing. Move-to-earn applications offer an engaging solution where users are encouraged by being incentivized for exercise. In the meantime, smartphones and wearables have made it much easier to monitor progress. This, plus an increasing emphasis to prevent obesity, diabetes, and other chronic conditions is shaping the demand for such apps, apps promoting healthy lifestyle and physical health condition and thus well positioned for further expansion.

Middle East and Africa Move to Earn Fitness Apps Market Analysis

The trend in the Middle East and Africa of fitness app market moving toward revenue generation is, among other things, driven by the growing interest in health and fitness, particularly among a younger, tech-savvy generation. Based on UN-HABITAT, 60% of population in the Arab region is currently living in cities, and this figure is set to increase to 70% by 2050. This process sets off the need for accepting and usable exercise solutions that work for the changing modern urban lifestyle. The combination of the wearable/smartphone boom with an increasing interest for physical well-being encourages a healthy lifestyle and opens up a space for innovations in terms of income-generating apps in this area.

Competitive Landscape:

Key market players in the market are actively leveraging strategic innovations, partnerships, and technological advancements to improve their business operations and expand their market share. These companies are focusing on integrating cutting-edge technologies, such as blockchain, artificial intelligence (AI), and wearables, to enhance user experiences and increase engagement. Blockchain remains a core enabler for most move-to-earn platforms, and businesses are continuously refining their tokenomics models to ensure sustainability and scalability. To expand their reach and grow their communities, move-to-earn app developers are increasingly investing in marketing campaigns and social engagement strategies. Social media platforms play a significant role in driving awareness, as many companies actively promote their apps through influencer marketing and partnerships with fitness enthusiasts or cryptocurrency advocates who appeal to their target demographic. Corporate partnerships have emerged as another strategic priority for key players in the move-to-earn fitness apps market. Companies are collaborating with apparel brands to integrate their platforms into the functionality of their products. In 2024, Move-to-earn fitness app STEPN GO partnered with adidas to launch limited-edition STEPN GO x adidas Ultraboost 5 running shoes. Limited to 1,200 pairs, the shoes will be available on the MOOAR marketplace, exclusively for holders of STEPN and STEPN GO x adidas Genesis Sneakers.

The report provides a comprehensive analysis of the competitive landscape in the move to earn fitness apps market with detailed profiles of all major companies, including:

• ASICS Corporation
• Charity Miles LLC
• Diet Bet (WayBetter Inc.)
• Evidation Health, Inc.
• HealthyWage LLC
• Sweatco Ltd
• Winwalk

Latest News and Developments:

• March 2024: Taki Games announced the co-launch of "Genopets Match" in April in partnership with Genopets, intending to bring the "Move to Earn" concept to Taki's large Solana network and add fun to a much larger user base.
• March 2024: Adidas, in partnership with Les Mills, has launched the "Move, Earn & Swap Points" program, allowing adiClub and LES MILLS+ members to earn points and access premium products and training experiences. This initiative enhances rewards for active participation.

Move to Earn Fitness Apps Market Report Scope:

Key Benefits for Stakeholders:

• IMARC’s industry report offers a comprehensive quantitative analysis of various market segments, historical and current market trends, market forecasts, and dynamics of the move to earn fitness apps market from 2019-2033.
• The research report provides the latest information on the market drivers, challenges, and business opportunities in the global move to earn fitness apps market.
• The study maps the leading, as well as the fastest-growing, regional markets. It further enables stakeholders to identify the key country-level markets within each region.
• Porter's five forces analysis assists stakeholders in assessing the impact of new entrants, competitive rivalry, supplier power, buyer power, and the threat of substitution. It helps stakeholders to analyze the level of competition within the move to earn fitness apps industry and its attractiveness.
• The competitive landscape allows stakeholders to understand their competitive environment and provides insight into the current positions of key players in the market.