1 Preface
2 Scope and Methodology
2.1 Objectives of the Study
2.2 Stakeholders
2.3 Data Sources
2.3.1 Primary Sources
2.3.2 Secondary Sources
2.4 Market Estimation
2.4.1 Bottom-Up Approach
2.4.2 Top-Down Approach
2.5 Forecasting Methodology
3 Executive Summary
4 Introduction
4.1 Overview
4.2 Key Industry Trends
5 Morocco Couscous Market
5.1 Market Overview
5.2 Market Performance
5.3 Impact of COVID-19
5.4 Market Forecast
6 Market Breakup by Thickness
6.1 Fine Couscous
6.1.1 Market Trends
6.1.2 Market Forecast
6.2 Medium Couscous
6.2.1 Market Trends
6.2.2 Market Forecast
6.3 Thick Couscous
6.3.1 Market Trends
6.3.2 Market Forecast
7 Market Breakup by SKUs
7.1 1 Kg
7.1.1 Market Trends
7.1.2 Market Forecast
7.2 5 Kg
7.2.1 Market Trends
7.2.2 Market Forecast
7.3 25 Kg
7.3.1 Market Trends
7.3.2 Market Forecast
7.4 Others
7.4.1 Market Trends
7.4.2 Market Forecast
8 Market Breakup by Distribution Channel
8.1 Supermarkets and Hypermarkets
8.1.1 Market Trends
8.1.2 Market Forecast
8.2 Convenience Stores
8.2.1 Market Trends
8.2.2 Market Forecast
8.3 Independent Retailers
8.3.1 Market Trends
8.3.2 Market Forecast
8.4 Online
8.4.1 Market Trends
8.4.2 Market Forecast
8.5 Others
8.5.1 Market Trends
8.5.2 Market Forecast
9 SWOT Analysis
9.1 Overview
9.2 Strengths
9.3 Weaknesses
9.4 Opportunities
9.5 Threats
10 Value Chain Analysis
10.1 Overview
10.2 Inbound Logistics
10.3 Operations
10.4 Outbound Logistics
10.5 Marketing and Sales
11 Price Analysis
12 Porters Five Forces Analysis
12.1 Overview
12.2 Bargaining Power of Buyers
12.3 Bargaining Power of Suppliers
12.4 Degree of Competition
12.5 Threat of New Entrants
12.6 Threat of Substitutes
13 Competitive Landscape
13.1 Market Structure
13.2 Key Players Product Benchmarking
13.3 Key Players & Brands Market Share
13.4 Profiles of Key Players
13.4.1 Atlas Couscous
13.4.1.1 Company Overview
13.4.1.2 Product Portfolio
13.4.1.3 SWOT Analysis
13.4.2 Complexe Alimentaire Zine (CALZ)
13.4.2.1 Company Overview
13.4.2.2 Product Portfolio
13.4.2.3 SWOT Analysis
13.4.3 DALIA Corp.
13.4.3.1 Company Overview
13.4.3.2 Product Portfolio
13.4.3.3 SWOT Analysis
13.4.4 DARI
13.4.4.1 Company Overview
13.4.4.2 Product Portfolio
13.4.4.3 SWOT Analysis
13.4.5 FORAFRIC MAROC
13.4.5.1 Company Overview
13.4.5.2 Product Portfolio
13.4.5.3 SWOT Analysis
13.4.6 KAYNA Group
13.4.6.1 Company Overview
13.4.6.2 Product Portfolio
13.4.6.3 SWOT Analysis
13.5 List of Other Moroccan Players
List of Figures
Figure 1: Morocco: Couscous Market: Major Drivers and Challenges
Figure 2: Morocco: Couscous Market: Consumption Volume (in Tonnes), 2018-2023
Figure 3: Morocco: Couscous Market: Sales Value (in Million US$), 2018-2023
Figure 4: Morocco: Couscous Market Forecast: Consumption Volume (in Tonnes), 2024-2032
Figure 5: Morocco: Couscous Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 6: Morocco: Fine Couscous Market: Consumption Volume (in Tonnes), 2018 & 2023
Figure 7: Morocco: Fine Couscous Market: Sales Value (in Million US$), 2018 & 2023
Figure 8: Morocco: Fine Couscous Market Forecast: Consumption Volume (in Tonnes), 2024-2032
Figure 9: Morocco: Fine Couscous Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 10: Morocco: Medium Couscous Market: Consumption Volume (in Tonnes), 2018 & 2023
Figure 11: Morocco: Medium Couscous Market: Sales Value (in Million US$), 2018 & 2023
Figure 12: Morocco: Medium Couscous Market Forecast: Consumption Volume (in Tonnes), 2024-2032
Figure 13: Morocco: Medium Couscous Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 14: Morocco: Thick Couscous Market: Consumption Volume (in Tonnes), 2018 & 2023
Figure 15: Morocco: Thick Couscous Market: Sales Value (in Million US$), 2018 & 2023
Figure 16: Morocco: Thick Couscous Market Forecast: Consumption Volume (in Tonnes), 2024-2032
Figure 17: Morocco: Thick Couscous Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 18: Morocco: Couscous (1 Kg) Market: Consumption Volume (in Tonnes), 2018 & 2023
Figure 19: Morocco: Couscous (1 Kg) Market: Sales Value (in Million US$), 2018 & 2023
Figure 20: Morocco: Couscous (1 Kg) Market Forecast: Consumption Volume (in Tonnes), 2024-2032
Figure 21: Morocco: Couscous (1 Kg) Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 22: Morocco: Couscous (5 Kg) Market: Consumption Volume (in Tonnes), 2018 & 2023
Figure 23: Morocco: Couscous (5 Kg) Market: Sales Value (in Million US$), 2018 & 2023
Figure 24: Morocco: Couscous (5 Kg) Market Forecast: Consumption Volume (in Tonnes), 2024-2032
Figure 25: Morocco: Couscous (5 Kg) Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 26: Morocco: Couscous (25 Kg) Market: Consumption Volume (in Tonnes), 2018 & 2023
Figure 27: Morocco: Couscous (25 Kg) Market: Sales Value (in Million US$), 2018 & 2023
Figure 28: Morocco: Couscous (25 Kg) Market Forecast: Consumption Volume (in Tonnes), 2024-2032
Figure 29: Morocco: Couscous (25 Kg) Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 30: Morocco: Couscous (Others) Market: Consumption Volume (in Tonnes), 2018 & 2023
Figure 31: Morocco: Couscous (Others) Market: Sales Value (in Million US$), 2018 & 2023
Figure 32: Morocco: Couscous (Others) Market Forecast: Consumption Volume (in Tonnes), 2024-2032
Figure 33: Morocco: Couscous (Others) Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 34: Morocco: Couscous (Supermarkets and Hypermarkets) Market: Consumption Volume (in Tonnes), 2018 & 2023
Figure 35: Morocco: Couscous (Supermarkets and Hypermarkets) Market Forecast: Consumption Volume (in Tonnes), 2024-2032
Figure 36: Morocco: Couscous (Convenience Stores) Market: Consumption Volume (in Tonnes), 2018 & 2023
Figure 37: Morocco: Couscous (Convenience Stores) Market Forecast: Consumption Volume (in Tonnes), 2024-2032
Figure 38: Morocco: Couscous (Independent Retailers) Market: Consumption Volume (in Tonnes), 2018 & 2023
Figure 39: Morocco: Couscous (Independent Retailers) Market Forecast: Consumption Volume (in Tonnes), 2024-2032
Figure 40: Morocco: Couscous (Online) Market: Consumption Volume (in Tonnes), 2018 & 2023
Figure 41: Morocco: Couscous (Online) Market Forecast: Consumption Volume (in Tonnes), 2024-2032
Figure 42: Morocco: Couscous (Others) Market: Consumption Volume (in Tonnes), 2018 & 2023
Figure 43: Morocco: Couscous (Others) Market Forecast: Consumption Volume (in Tonnes), 2024-2032
Figure 44: Morocco: Couscous Industry: SWOT Analysis
Figure 45: Morocco: Couscous Industry: Value Chain Analysis
Figure 46: Morocco: Dried Pasta Prices Vs Couscous Prices (in US$/Kg), 2018-2023
Figure 47: Morocco: Dried Pasta Prices Vs Couscous Prices Forecast (in US$/Kg), 2024-2032
Figure 48: Morocco: Couscous Industry: Porter’s Five Forces Analysis
Figure 49: Morocco: Couscous Market: Key Players & Brands Share (Volume Terms)
Figure 50: Morocco: Couscous Market: Key Players & Brands Share (Value Terms)
List of Tables
Table 1: Morocco: Couscous Market: Key Industry Highlights, 2023 and 2032
Table 2: Morocco: Couscous Consumption Volume Forecast: Breakup by Thickness (in Tonnes), 2024-2032
Table 3: Morocco: Couscous Consumption Volume Forecast: Breakup by SKUs (in Million US$), 2024-2032
Table 4: Morocco: Couscous Consumption Volume Forecast: Breakup by Distribution Channel (in Tonnes), 2024-2032
Table 5: Morocco: Couscous Market: Competitive Structure
Table 6: Morocco: Couscous Industry: Key Players Product Benchmarking
Table 7: Morocco: Couscous Industry: List of Other Players