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Mobile Value-Added Services (MVAS) Market Report by Solution (Short Messaging Service (SMS), Multimedia Messaging Service (MMS), Location Based Services, Mobile Email and IM, Mobile Money, Mobile Advertising, Mobile Infotainment, and Others), Device Type (Mobile Phone, Tablet PC, Laptop or Data-Card, and Others), End-User (SMBS, Enterprises), Vertical (BFSI, Media and Entertainment, Healthcare, Education, Retail, Government, Telecom and IT, and Others), and Region 2025-2033
Report Format: PDF+Excel | Report ID: SR112024A2123
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1 Preface
2 Scope and Methodology
2.1 Objectives of the Study
2.2 Stakeholders
2.3 Data Sources
2.3.1 Primary Sources
2.3.2 Secondary Sources
2.4 Market Estimation
2.4.1 Bottom-Up Approach
2.4.2 Top-Down Approach
2.5 Forecasting Methodology
3 Executive Summary
4 Introduction
4.1 Overview
4.2 Key Industry Trends
5 Global Mobile Value-Added Services (MVAS) Market
5.1 Market Overview
5.2 Market Performance
5.3 Impact of COVID-19
5.4 Market Forecast
6 Market Breakup by Solution
6.1 Short Messaging Service (SMS)
6.1.1 Market Trends
6.1.2 Market Forecast
6.2 Multimedia Messaging Service (MMS)
6.2.1 Market Trends
6.2.2 Market Forecast
6.3 Location Based Services
6.3.1 Market Trends
6.3.2 Market Forecast
6.4 Mobile Email & IM
6.4.1 Market Trends
6.4.2 Market Forecast
6.5 Mobile Money
6.5.1 Market Trends
6.5.2 Market Forecast
6.6 Mobile Advertising
6.6.1 Market Trends
6.6.2 Market Forecast
6.7 Mobile Infotainment
6.7.1 Market Trends
6.7.2 Market Forecast
6.8 Others
6.8.1 Market Trends
6.8.2 Market Forecast
7 Market Breakup by Device Type
7.1 Mobile Phone
7.1.1 Market Trends
7.1.2 Market Forecast
7.2 Tablet PC
7.2.1 Market Trends
7.2.2 Market Forecast
7.3 Laptop/Data-Card
7.3.1 Market Trends
7.3.2 Market Forecast
7.4 Others
7.4.1 Market Trends
7.4.2 Market Forecast
8 Market Breakup by End-User
8.1 SMBs
8.1.1 Market Trends
8.1.2 Market Forecast
8.2 Enterprises
8.2.1 Market Trends
8.2.2 Market Forecast
9 Market Breakup by Vertical
9.1 BFSI
9.1.1 Market Trends
9.1.2 Market Forecast
9.2 Media and Entertainment
9.2.1 Market Trends
9.2.2 Market Forecast
9.3 Healthcare
9.3.1 Market Trends
9.3.2 Market Forecast
9.4 Education
9.4.1 Market Trends
9.4.2 Market Forecast
9.5 Retail
9.5.1 Market Trends
9.5.2 Market Forecast
9.6 Government
9.6.1 Market Trends
9.6.2 Market Forecast
9.7 Telecom & IT
9.7.1 Market Trends
9.7.2 Market Forecast
9.8 Others
9.8.1 Market Trends
9.8.2 Market Forecast
10 Market Breakup by Region
10.1 North America
10.1.1 United States
10.1.1.1 Market Trends
10.1.1.2 Market Forecast
10.1.2 Canada
10.1.2.1 Market Trends
10.1.2.2 Market Forecast
10.2 Asia Pacific
10.2.1 China
10.2.1.1 Market Trends
10.2.1.2 Market Forecast
10.2.2 Japan
10.2.2.1 Market Trends
10.2.2.2 Market Forecast
10.2.3 India
10.2.3.1 Market Trends
10.2.3.2 Market Forecast
10.2.4 South Korea
10.2.4.1 Market Trends
10.2.4.2 Market Forecast
10.2.5 Australia
10.2.5.1 Market Trends
10.2.5.2 Market Forecast
10.2.6 Indonesia
10.2.6.1 Market Trends
10.2.6.2 Market Forecast
10.2.7 Others
10.2.7.1 Market Trends
10.2.7.2 Market Forecast
10.3 Europe
10.3.1 Germany
10.3.1.1 Market Trends
10.3.1.2 Market Forecast
10.3.2 France
10.3.2.1 Market Trends
10.3.2.2 Market Forecast
10.3.3 United Kingdom
10.3.3.1 Market Trends
10.3.3.2 Market Forecast
10.3.4 Italy
10.3.4.1 Market Trends
10.3.4.2 Market Forecast
10.3.5 Spain
10.3.5.1 Market Trends
10.3.5.2 Market Forecast
10.3.6 Russia
10.3.6.1 Market Trends
10.3.6.2 Market Forecast
10.3.7 Others
10.3.7.1 Market Trends
10.3.7.2 Market Forecast
10.4 Latin America
10.4.1 Brazil
10.4.1.1 Market Trends
10.4.1.2 Market Forecast
10.4.2 Mexico
10.4.2.1 Market Trends
10.4.2.2 Market Forecast
10.4.3 Others
10.4.3.1 Market Trends
10.4.3.2 Market Forecast
10.5 Middle East and Africa
10.5.1 Market Trends
10.5.2 Market Breakup by Country
10.5.3 Market Forecast
11 SWOT Analysis
11.1 Overview
11.2 Strengths
11.3 Weaknesses
11.4 Opportunities
11.5 Threats
12 Value Chain Analysis
13 Porters Five Forces Analysis
13.1 Overview
13.2 Bargaining Power of Buyers
13.3 Bargaining Power of Suppliers
13.4 Degree of Competition
13.5 Threat of New Entrants
13.6 Threat of Substitutes
14 Price Indicators
15 Competitive Landscape
15.1 Market Structure
15.2 Key Players
15.3 Profiles of Key Players
15.3.1 AT&T
15.3.1.1 Company Overview
15.3.1.2 Product Portfolio
15.3.1.3 Financials
15.3.1.4 SWOT Analysis
15.3.2 Alphabet Inc.
15.3.2.1 Company Overview
15.3.2.2 Product Portfolio
15.3.2.3 Financials
15.3.2.4 SWOT Analysis
15.3.3 Amazon.com Inc.
15.3.3.1 Company Overview
15.3.3.2 Product Portfolio
15.3.3.3 Financials
15.3.3.4 SWOT Analysis
15.3.4 Apple Inc.
15.3.4.1 Company Overview
15.3.4.2 Product Portfolio
15.3.4.3 Financials
15.3.4.4 SWOT Analysis
15.3.5 Baidu Inc.
15.3.5.1 Company Overview
15.3.5.2 Product Portfolio
15.3.5.3 Financials
15.3.5.4 SWOT Analysis
15.3.6 Comverse Technology Inc.
15.3.6.1 Company Overview
15.3.6.2 Product Portfolio
15.3.7 Gaana.com
15.3.7.1 Company Overview
15.3.7.2 Product Portfolio
15.3.8 Gemalto
15.3.8.1 Company Overview
15.3.8.2 Product Portfolio
15.3.9 Google LLC
15.3.9.1 Company Overview
15.3.9.2 Product Portfolio
15.3.9.3 SWOT Analysis
15.3.10 InMobi
15.3.10.1 Company Overview
15.3.10.2 Product Portfolio
15.3.11 Kongzhong Corp
15.3.11.1 Company Overview
15.3.11.2 Product Portfolio
15.3.12 Mahindra Comviva
15.3.12.1 Company Overview
15.3.12.2 Product Portfolio
15.3.13 Mobily
15.3.13.1 Company Overview
15.3.13.2 Product Portfolio
15.3.14 One97 Communications Ltd.
15.3.14.1 Company Overview
15.3.14.2 Product Portfolio
15.3.15 OnMobile
15.3.15.1 Company Overview
15.3.15.2 Product Portfolio
15.3.15.3 Financials
15.3.16 Vodafone Group Plc
15.3.16.1 Company Overview
15.3.16.2 Product Portfolio
15.3.16.3 Financials
15.3.16.4 SWOT Analysis
List of Figures
Figure 1: Global: Mobile Value-Added Services Market: Major Drivers and Challenges
Figure 2: Global: Mobile Value-Added Services Market: Sales Value (in Billion USD), 2019-2024
Figure 3: Global: Mobile Value-Added Services Market: Breakup by Solution (in %), 2024
Figure 4: Global: Mobile Value-Added Services Market: Breakup by Device Type (in %), 2024
Figure 5: Global: Mobile Value-Added Services Market: Breakup by End-User (in %), 2024
Figure 6: Global: Mobile Value-Added Services Market: Breakup by Vertical (in %), 2024
Figure 7: Global: Mobile Value-Added Services Market: Breakup by Region (in %), 2024
Figure 8: Global: Mobile Value-Added Services Market Forecast: Sales Value (in Billion USD), 2025-2033
Figure 9: Global: Mobile Value-Added Services (Short Messaging Service) Market: Sales Value (in Million USD), 2019 & 2024
Figure 10: Global: Mobile Value-Added Services (Short Messaging Service) Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 11: Global: Mobile Value-Added Services (Multimedia Messaging Service) Market: Sales Value (in Million USD), 2019 & 2024
Figure 12: Global: Mobile Value-Added Services (Multimedia Messaging Service) Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 13: Global: Mobile Value-Added Services (Location Based Services) Market: Sales Value (in Million USD), 2019 & 2024
Figure 14: Global: Mobile Value-Added Services (Location Based Services) Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 15: Global: Mobile Value-Added Services (Mobile Email & IM) Market: Sales Value (in Million USD), 2019 & 2024
Figure 16: Global: Mobile Value-Added Services (Mobile Email & IM) Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 17: Global: Mobile Value-Added Services (Mobile Money) Market: Sales Value (in Million USD), 2019 & 2024
Figure 18: Global: Mobile Value-Added Services (Mobile Money) Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 19: Global: Mobile Value-Added Services (Mobile Advertising) Market: Sales Value (in Million USD), 2019 & 2024
Figure 20: Global: Mobile Value-Added Services (Mobile Advertising) Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 21: Global: Mobile Value-Added Services (Mobile Infotainment) Market: Sales Value (in Million USD), 2019 & 2024
Figure 22: Global: Mobile Value-Added Services (Mobile Infotainment) Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 23: Global: Mobile Value-Added Services (Other Solutions) Market: Sales Value (in Million USD), 2019 & 2024
Figure 24: Global: Mobile Value-Added Services (Other Solutions) Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 25: Global: Mobile Value-Added Services (Mobile Phone) Market: Sales Value (in Million USD), 2019 & 2024
Figure 26: Global: Mobile Value-Added Services (Mobile Phone) Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 27: Global: Mobile Value-Added Services (Tablet PC) Market: Sales Value (in Million USD), 2019 & 2024
Figure 28: Global: Mobile Value-Added Services (Tablet PC) Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 29: Global: Mobile Value-Added Services (Laptop/Data-Card) Market: Sales Value (in Million USD), 2019 & 2024
Figure 30: Global: Mobile Value-Added Services (Laptop/Data-Card) Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 31: Global: Mobile Value-Added Services (Other Device Types) Market: Sales Value (in Million USD), 2019 & 2024
Figure 32: Global: Mobile Value-Added Services (Other Device Types) Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 33: Global: Mobile Value-Added Services (SMBs) Market: Sales Value (in Million USD), 2019 & 2024
Figure 34: Global: Mobile Value-Added Services (SMBs) Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 35: Global: Mobile Value-Added Services (Enterprises) Market: Sales Value (in Million USD), 2019 & 2024
Figure 36: Global: Mobile Value-Added Services (Enterprises) Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 37: Global: Mobile Value-Added Services (BFSI) Market: Sales Value (in Million USD), 2019 & 2024
Figure 38: Global: Mobile Value-Added Services (BFSI) Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 39: Global: Mobile Value-Added Services (Media and Entertainment) Market: Sales Value (in Million USD), 2019 & 2024
Figure 40: Global: Mobile Value-Added Services (Media and Entertainment) Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 41: Global: Mobile Value-Added Services (Healthcare) Market: Sales Value (in Million USD), 2019 & 2024
Figure 42: Global: Mobile Value-Added Services (Healthcare) Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 43: Global: Mobile Value-Added Services (Education) Market: Sales Value (in Million USD), 2019 & 2024
Figure 44: Global: Mobile Value-Added Services (Education) Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 45: Global: Mobile Value-Added Services (Retail) Market: Sales Value (in Million USD), 2019 & 2024
Figure 46: Global: Mobile Value-Added Services (Retail) Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 47: Global: Mobile Value-Added Services (Government) Market: Sales Value (in Million USD), 2019 & 2024
Figure 48: Global: Mobile Value-Added Services (Government) Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 49: Global: Mobile Value-Added Services (Telecom & IT) Market: Sales Value (in Million USD), 2019 & 2024
Figure 50: Global: Mobile Value-Added Services (Telecom & IT) Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 51: Global: Mobile Value-Added Services (Other Verticals) Market: Sales Value (in Million USD), 2019 & 2024
Figure 52: Global: Mobile Value-Added Services (Other Verticals) Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 53: North America: Mobile Value-Added Services Market: Sales Value (in Million USD), 2019 & 2024
Figure 54: North America: Mobile Value-Added Services Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 55: United States: Mobile Value-Added Services Market: Sales Value (in Million USD), 2019 & 2024
Figure 56: United States: Mobile Value-Added Services Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 57: Canada: Mobile Value-Added Services Market: Sales Value (in Million USD), 2019 & 2024
Figure 58: Canada: Mobile Value-Added Services Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 59: Asia Pacific: Mobile Value-Added Services Market: Sales Value (in Million USD), 2019 & 2024
Figure 60: Asia Pacific: Mobile Value-Added Services Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 61: China: Mobile Value-Added Services Market: Sales Value (in Million USD), 2019 & 2024
Figure 62: China: Mobile Value-Added Services Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 63: Japan: Mobile Value-Added Services Market: Sales Value (in Million USD), 2019 & 2024
Figure 64: Japan: Mobile Value-Added Services Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 65: India: Mobile Value-Added Services Market: Sales Value (in Million USD), 2019 & 2024
Figure 66: India: Mobile Value-Added Services Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 67: South Korea: Mobile Value-Added Services Market: Sales Value (in Million USD), 2019 & 2024
Figure 68: South Korea: Mobile Value-Added Services Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 69: Australia: Mobile Value-Added Services Market: Sales Value (in Million USD), 2019 & 2024
Figure 70: Australia: Mobile Value-Added Services Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 71: Indonesia: Mobile Value-Added Services Market: Sales Value (in Million USD), 2019 & 2024
Figure 72: Indonesia: Mobile Value-Added Services Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 73: Others: Mobile Value-Added Services Market: Sales Value (in Million USD), 2019 & 2024
Figure 74: Others: Mobile Value-Added Services Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 75: Europe: Mobile Value-Added Services Market: Sales Value (in Million USD), 2019 & 2024
Figure 76: Europe: Mobile Value-Added Services Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 77: Germany: Mobile Value-Added Services Market: Sales Value (in Million USD), 2019 & 2024
Figure 78: Germany: Mobile Value-Added Services Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 79: France: Mobile Value-Added Services Market: Sales Value (in Million USD), 2019 & 2024
Figure 80: France: Mobile Value-Added Services Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 81: United Kingdom: Mobile Value-Added Services Market: Sales Value (in Million USD), 2019 & 2024
Figure 82: United Kingdom: Mobile Value-Added Services Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 83: Italy: Mobile Value-Added Services Market: Sales Value (in Million USD), 2019 & 2024
Figure 84: Italy: Mobile Value-Added Services Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 85: Spain: Mobile Value-Added Services Market: Sales Value (in Million USD), 2019 & 2024
Figure 86: Spain: Mobile Value-Added Services Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 87: Russia: Mobile Value-Added Services Market: Sales Value (in Million USD), 2019 & 2024
Figure 88: Russia: Mobile Value-Added Services Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 89: Others: Mobile Value-Added Services Market: Sales Value (in Million USD), 2019 & 2024
Figure 90: Others: Mobile Value-Added Services Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 91: Latin America: Mobile Value-Added Services Market: Sales Value (in Million USD), 2019 & 2024
Figure 92: Latin America: Mobile Value-Added Services Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 93: Brazil: Mobile Value-Added Services Market: Sales Value (in Million USD), 2019 & 2024
Figure 94: Brazil: Mobile Value-Added Services Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 95: Mexico: Mobile Value-Added Services Market: Sales Value (in Million USD), 2019 & 2024
Figure 96: Mexico: Mobile Value-Added Services Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 97: Others: Mobile Value-Added Services Market: Sales Value (in Million USD), 2019 & 2024
Figure 98: Others: Mobile Value-Added Services Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 99: Middle East and Africa: Mobile Value-Added Services Market: Sales Value (in Million USD), 2019 & 2024
Figure 100: Middle East and Africa: Mobile Value-Added Services Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 101: Global: Mobile Value-Added Services Industry: SWOT Analysis
Figure 102: Global: Mobile Value-Added Services Industry: Value Chain Analysis
Figure 103: Global: Mobile Value-Added Services Industry: Porter’s Five Forces Analysis
List of Tables
Table 1: Global: Mobile Value-Added Services Market: Key Industry Highlights, 2024 and 2033
Table 2: Global: Mobile Value-Added Services Market Forecast: Breakup by Solution (in Million USD), 2025-2033
Table 3: Global: Mobile Value-Added Services Market Forecast: Breakup by Device Type (in Million USD), 2025-2033
Table 4: Global: Mobile Value-Added Services Market Forecast: Breakup by End-User (in Million USD), 2025-2033
Table 5: Global: Mobile Value-Added Services Market Forecast: Breakup by Vertical (in Million USD), 2025-2033
Table 6: Global: Mobile Value-Added Services Market Forecast: Breakup by Region (in Million USD), 2025-2033
Table 7: Global: Mobile Value-Added Services Market: Competitive Structure
Table 8: Global: Mobile Value-Added Services Market: Key Players
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