Middle East toys market size is projected to exhibit a growth rate (CAGR) of 9.20% during 2024-2032. The increasing demand for E-commerce platforms, which offer a wide variety of options, competitive prices, and the convenience of home delivery, is driving the toys market.
Report Attribute
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Key Statistics
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Base Year
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2023 |
Forecast Years
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2024-2032
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Historical Years
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2018-2023
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Market Growth Rate (2024-2032) | 9.20% |
Toys are objects designed for play, enjoyment, and development. Ranging from simple items like dolls and action figures to complex gadgets and electronic games, toys serve multiple purposes in a child's life. They contribute to cognitive, emotional, and social development by fostering creativity, imagination, and problem-solving skills. Moreover, toys play a crucial role in shaping a child's early experiences, helping them explore their surroundings and interact with others. In addition to their educational value, toys often hold sentimental significance, becoming cherished companions and lasting memories. However, the impact of toys extends beyond childhood, influencing societal norms, cultural trends, and even technological advancements. As society evolves, so do the types and functions of toys, reflecting changing values and technological capabilities. Ultimately, toys are not just playthings; they are instruments that shape the way individuals perceive and engage with the world around them.
The toys market in the Middle East is experiencing robust growth, driven by several key factors. Firstly, the increasing disposable income of families has amplified consumer spending on toys, fostering market expansion. Moreover, the growing emphasis on early childhood development has elevated the demand for educational toys, promoting cognitive and motor skill development in children. In addition to this, the proliferation of e-commerce platforms has significantly contributed to market growth, offering a convenient and extensive array of toys for consumers. Furthermore, technological advancements have revolutionized the toy industry, with the integration of smart features and augmented reality enhancing the interactive and educational aspects of toys. Another pivotal driver is the ever-evolving entertainment landscape, where popular media franchises continually influence toy preferences among children. Licenses from movies, TV shows, and video games drive the creation of themed toys, captivating the imagination of young consumers. Additionally, the regional trend towards sustainable and eco-friendly products, which has spurred innovation in toy production, is expected to drive the market in the Middle East during the forecast period.
IMARC Group provides an analysis of the key trends in each segment of the market, along with forecasts at the regional and country levels for 2024-2032. Our report has categorized the market based on product type, age group, and sales channel.
Product Type Insights:
The report has provided a detailed breakup and analysis of the market based on the product type. This includes action figures, building sets, dolls, games and puzzles, sports and outdoor toys, plush, and others.
Age Group Insights:
A detailed breakup and analysis of the market based on the age group have also been provided in the report. This includes up to 5 years, 5 to 10 years, and above 10 years.
Sales Channel Insights:
The report has provided a detailed breakup and analysis of the market based on the sales channel. This includes supermarkets and hypermarkets, specialty stores, department stores, online stores, and others.
Country Insights:
The report has also provided a comprehensive analysis of all the major regional markets, which include Saudi Arabia, Turkey, Israel, United Arab Emirates, Iran, Iraq, Qatar, Kuwait, Oman, Jordan, Bahrain, and Others.
The market research report has also provided a comprehensive analysis of the competitive landscape in the market. Competitive analysis such as market structure, key player positioning, top winning strategies, competitive dashboard, and company evaluation quadrant has been covered in the report. Also, detailed profiles of all major companies have been provided.
Report Features | Details |
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Base Year of the Analysis | 2023 |
Historical Period | 2018-2023 |
Forecast Period | 2024-2032 |
Units | US$ Million |
Scope of the Report | Exploration of Historical and Forecast Trends, Industry Catalysts and Challenges, Segment-Wise Historical and Predictive Market Assessment:
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Product Types Covered | Action Figures, Building Sets, Dolls, Games and Puzzles, Sports and Outdoor Toys, Plush, Others |
Age Groups Covered | Up to 5 Years, 5 to 10 Years, Above 10 Years |
Sales Channels Covered | Supermarkets and Hypermarkets, Specialty Stores, Department Stores, Online Stores, Others |
Countries Covered | Saudi Arabia, Turkey, Israel, United Arab Emirates, Iran, Iraq, Qatar, Kuwait, Oman, Jordan, Bahrain, Others |
Customization Scope | 10% Free Customization |
Report Price and Purchase Option | Single User License: US$ 3699 Five User License: US$ 4699 Corporate License: US$ 5699 |
Post-Sale Analyst Support | 10-12 Weeks |
Delivery Format | PDF and Excel through Email (We can also provide the editable version of the report in PPT/Word format on special request) |