Microgreens Market

Microgreens Market Size and Share:

The global microgreens market size reached USD 1,774.7 Million in 2024. Looking forward, IMARC Group expects the market to reach USD 3,271.6 Million by 2033, exhibiting a growth rate (CAGR) of 6.97% during 2025-2033. North America currently dominates the market, holding a significant market share of over 36.5% in 2024, mainly driven by increasing demand for fresh and nutritious food options.

The global microgreens market is driven by increasing consumer demand for nutrient-rich and health-focused foods, fueled by rising health consciousness and dietary trends. Advancements in indoor farming technologies, such as vertical farming, enable year-round production, ensuring a consistent supply of high-quality microgreens. The growing popularity of gourmet dining and plant-based diets further boosts demand, as chefs and food manufacturers incorporate microgreens into their offerings. Additionally, the shift toward sustainable agricultural practices and locally sourced produce aligns with consumer preferences, supporting market expansion. These factors collectively drive growth and innovation within the global microgreens market.

The United States plays a pivotal role in the global microgreens market, driven by rising consumer awareness of healthy eating and the demand for nutrient-dense foods. Advanced agricultural practices, including widespread adoption of indoor vertical farming, enable consistent year-round production of high-quality microgreens. For instance, as per industry reports, indoor vertical farming leverages 70%-95% less water than conventional farming.  Moreover, industry reports indicate that the U.S. has approximately 40% of market share in the global vertical farming sector. Furthermore, the market benefits from robust demand in the culinary sector, where chefs integrate microgreens to enhance the flavor and visual appeal of dishes. Additionally, increasing availability in retail stores and partnerships with local growers support market growth. The U.S. emphasis on sustainability further fuels innovation, positioning the country as a key player in the global market.

Microgreens Market Trends:

Nutritional Benefits and Health-conscious Consumers

The increasing awareness and emphasis on health and nutrition have been a significant driver for the growth of the market. According to a survey, 65% of customers like food goods made with natural components. 55% of buyers are drawn to foods that offer more health advantages than just basic sustenance. Fifty percent of shoppers are searching for healthier snack options. The products are known to be rich in essential nutrients, including vitamins, minerals, and antioxidants. Consumers are becoming more health-conscious and are actively seeking food options that provide maximum nutritional benefits. As they offer a concentrated source of nutrients in a small package, they have gained popularity among those looking to enhance their diet with wholesome and nutrient-dense foods. The rising demand for functional foods that contribute to overall well-being is a key factor propelling the growth of the market.

Growing Culinary Trends and Chefs' Endorsement

The products have found favor in the culinary world, with chefs incorporating them into a variety of dishes to enhance flavor, texture, and visual appeal. The vibrant colors, diverse flavors, and delicate textures of the products make them a sought-after ingredient in high-end restaurants and culinary establishments. The endorsement of them by renowned chefs has spurred consumer interest and driven demand. According to UN data, the global population is projected to hit 9.7 billion by 2050, necessitating a 70% rise in food production to satisfy demand. As culinary trends continue to evolve, the integration of the product into innovative and aesthetically pleasing dishes is expected to further fuel market growth.

Urban Agriculture and Sustainable Farming Practices

The rise of urban agriculture and the growing popularity of sustainable farming practices have contributed significantly to the expansion of the market. The products are well-suited for cultivation in urban environments, where space may be limited. According to sources, the necessity for urban agricultural solutions is further fueled by the decrease in farmland availability, which dropped from 900 million acres in 2017 to 880 million acres in 2022. This is further accelerating such practices. Their rapid growth cycle and ability to be grown hydroponically or in small containers make them ideal for urban farming initiatives. Additionally, they often require fewer resources such as water and space compared to traditional crops. The increasing focus on sustainability and the desire to reduce the environmental impact of food production have led consumers to prefer locally grown, eco-friendly options, further providing a boost to the market demand.

Microgreens Industry Segmentation:

IMARC Group provides an analysis of the key trends in each segment of the global microgreens market, along with forecast at the global, regional, and country levels from 2025-2033. The market has been categorized based on type, farming method, end use, and distribution channel.

Analysis by Type:

• Broccoli
• Cabbage
• Cauliflower
• Arugula
• Peas
• Basil
• Radish
• Others

Broccoli leads the market with around 27.2% of market share in 2024. According to market research, its leadership is driven by an exceptional nutritional profile and broad consumer appeal. Rich in vitamins, minerals, and antioxidants, broccoli microgreens are particularly favored by health-conscious individuals seeking nutrient-dense dietary options. Their versatility in culinary applications further enhances their popularity, solidifying broccoli's position as a preferred choice. The segment is further bolstered by growing consumer awareness of the health benefits associated with broccoli microgreens, as well as their inclusion in wellness-oriented food products, salads, and smoothies.

 Analysis by Farming Method:

•  Indoor Vertical Farming
• Commercial Greenhouses
• Others

Indoor vertical farming leads the market with around 44.3% of market share in 2024. According to the report, this farming method leverages controlled environments to optimize growth conditions, ensuring consistent quality. By enabling year-round production, it minimizes external challenges such as weather variability, ensuring a steady supply. Precision control of light, temperature, and humidity allows growers to produce superior microgreens tailored to consumer demands. The method's sustainability, reduced land footprint, and efficient use of resources such as water and energy make it a favored choice. Increasing urbanization has also made indoor vertical farming a viable solution for localized production in densely populated areas.

Analysis by End Use:

• Residential
• Commercial

The commercial end-use segment dominates the microgreens market, driven by the adoption of these greens in the culinary and foodservice sectors. Restaurants, hotels, and catering services use microgreens to enhance the aesthetic and flavor profile of dishes, appealing to health-conscious diners. Chefs increasingly rely on microgreens as a premium ingredient, adding sophistication to their culinary offerings. The demand is further fueled by the growing trend of plant-based dining, where microgreens serve as a natural, nutrient-rich component. Foodservice providers' emphasis on innovation and presentation ensures sustained growth in this segment, cementing its market leadership.

Analysis by Distribution Channel:

• Supermarkets and Hypermarkets
• Retail Stores
• Others

Retail stores lead the market with around 42.6% of market share in 2024. This segment includes grocery stores, specialty shops, and local markets, known for their convenience and accessibility. Retail outlets make fresh microgreens readily available to a broad audience, ranging from health-conscious individuals to culinary enthusiasts. Furthermore, the extensive variety of microgreens offered, often in visually appealing and eco-friendly packaging, attracts consumers seeking fresh and nutritious produce. Moreover, collaborations between retailers and local growers further bolster this segment, ensuring a consistent supply of high-quality products while promoting a farm-to-table experience. Additionally, strategic marketing efforts by retail chains enhance consumer awareness and drive demand, solidifying the retail sector’s leadership in the market.

Regional Analysis:

• North America 
  • United States 
  • Canada 
• Asia Pacific 
  • China 
  • Japan 
  • India 
  • South Korea 
  • Australia 
  • Indonesia 
  • Others 
• Europe 
  • Germany 
  • France 
  • United Kingdom 
  • Italy 
  • Spain
  • Russia
  • Others 
• Latin America 
  • Brazil 
  • Mexico 
  • Others 
• Middle East and Africa

In 2024, North America accounted for the largest market share of over 36.5%. North America is typically driven by a combination of heightened health awareness, a strong culinary culture, and a well-established agricultural sector. For instance, as per industry reports, the agriculture and agri-food sector is a significant contributor to Canada’s economy, adding $143.8 billion (7.4%) to the nation’s GDP. Furthermore, the region's consumers are increasingly seeking fresh and nutritious food options, contributing to the popularity of the product in both residential and commercial settings. Moreover, the advanced farming technologies, including indoor vertical farming, prevalent in North America, ensure consistent and high-quality production, further fueling the market's growth. Additionally, a robust distribution network, with the product readily available in supermarkets, restaurants, and farmers' markets, has solidified North America's position as a key player in the global market.

Key Regional Takeaways:

United States Microgreens Market Analysis

In 2024, United States accounted for 84.50% of the market share in North America. Growing health consciousness, improvements in urban farming, and the popularity of plant-based diets have made the US one of the largest markets for microgreens. According to the reports, in 2021, around 80% of American families preferred organic produce, indicating a desire for wholesome, fresh goods like microgreens. With more than 3,400 hydroponic businesses operating nationwide, urban farming and hydroponics are becoming more and more popular. High consumer preference for high nutrient foods, such as for flavour enhancement and visual appearance, has propelled the demand for microgreens in restaurants. The USDA estimates that the increasing requirement for specialty crops, such as microgreens, has fueled much of the indoor vertical farm expansion in the United States. Microgreens are also common in retail establishments such as Whole Foods and Kroger, as well as available through many local neighborhood farmers' markets.

In addition, sales of microgreen kits and seeds increased by an estimated significantly due to the COVID-19 pandemic's interest in home gardening. High-end restaurants' emphasis on farm-to-table dining also boosts demand for microgreens.

Europe Microgreens Market Analysis

The market for microgreens in Europe is boosted by a significant emphasis on organic farming, sustainability, and innovation in the culinary sector. The demand for microgreens grown using sustainable methods such as vertical farming is growing because more than 75% of European customers give more preference to ecologically friendly food products, as per industry reports. With 50% of their greens grown indoors, Germany and the Netherlands are at the forefront of applying the latest hydroponic systems. Growing demand of veganism that has already taken the world by storm with more than 2.5 million persons in the UK reported to have turned vegan as of 2024 is giving a boost to the consumption of microgreens. Upscale restaurants in France and Italy are using these in gourmet preparations, and supermarkets like Tesco and Carrefour have kept specific areas open for organic green products, where microgreens too find a niche. In line with consumer preferences, strict organic agricultural standards by the European Union promote pesticide-free microgreens. Additionally, local microgreen production in cities is promoted by government subsidies to support urban agriculture.

Asia Pacific Microgreens Market Analysis

The microgreens market is expanding rapidly in Asia-Pacific as the urban agricultural projects are growing along with growing disposable incomes and growing health consciousness. Demand for microgreens is fueled by traditional diets emphasizing fresh, nutrient-dense vegetables in countries like China and Japan. In Singapore, almost 15% of the fresh vegetables now come from controlled-environment agriculture, which includes microgreens, as per reports. Urban farming is growing fast in metropolitan cities. Microgreen sales are significantly rising in cities as more of the health-conscious middle class in India and Southeast Asia incorporate microgreens into their diets. Demand is further bolstered by gastronomic innovation in countries such as South Korea and Thailand, which use microgreens as a garnish for gourmet dishes. Gardening at home has increased due to the affordability of hydroponic kits and seeds, and also because e-commerce platforms such as Lazada and Flipkart recorded a 150% rise in sales of gardening products.

Latin America Microgreens Market Analysis

The main drivers of the Latin American microgreens market are the increasing demand for high-value crops, expanded export potential, and the appeal of organic food. Due to demand from upscale dining establishments and lodging facilities, Brazil and Mexico grow the most microgreens in the region. According to studies on local agriculture, microgreens comprised a significant portion of the 15% increase in organic farming in Latin America in 2022. Microgreens are a critical ingredient applied by chefs in high-end restaurants to provide flavor and texture to food. Regional farmers benefit from the increasing demand for microgreens that are exported, especially to North America. Besides, to please the health-aware customers, urban agro projects across cities like São Paulo and Buenos Aires provide freshly produced microgreens in local markets.

Middle East and Africa Microgreens Market Analysis

A rapidly growing population and a quest for healthier living habits, besides investment in controlled environment agriculture, fuels the microgreens industry in Middle East and Africa. It is notable that the UAE leads in the region with vertical farms such as Bustanica, which produces 1,000,000 kilograms of fresh greens, including microgreens, per day using 95 percent less water as in conventional agriculture, as per reports. Microgreens are being incorporated into haute cuisines of Riyadh and Dubai because of the burgeoning gourmet eating culture. The awareness of health factors has significantly increased the demand for organic produces in metropolitan cities. The crops have been brought to the local markets through urban farming projects in countries like South Africa and Kenya, under the support of non-governmental organisations that emphasize on sustainable agricultural methods.

Competitive Landscape:

• The key players in the market are driving growth through strategic initiatives that capitalize on increasing consumer demand for fresh, nutrient-rich, and sustainably sourced produce. These companies are investing significantly in research and development to enhance cultivation techniques, optimize yield, and expand the range of available microgreen varieties. Furthermore, partnerships with distributors, supermarkets, and restaurants are facilitating wider market penetration and ensuring a consistent supply chain. For instance, in August 2024, Duncan Family Farms, a prominent organic farm, announced tactical partnership with Coosemans-Phoenix LLC to develop  Duncan Family Farms Specialties that will offer quicker deliveries of fresh microgreens, herbs, and more. Moreover, the emphasis on eco-friendly and innovative farming practices, such as vertical farming and hydroponics, is a common trend among key players, aligning with the global push towards sustainable agriculture. Additionally, aggressive marketing campaigns and product diversification are helping these companies to not only meet the current demand but also shape consumer preferences, contributing to the overall expansion of the market.

  The report provides a comprehensive analysis of the competitive landscape in the microgreens market with detailed profiles of all major companies, including:

• 2BFresh (Teshuva Agricultural Projects Ltd.)
• AeroFarms
• Bowery Farming Inc.
• Farmbox Greens LLC (Charlie’s Produce)
• Fresh Origins
• GoodLeaf Farms (TruLeaf)
• Gotham Greens
• Living Earth Farm
• Madar Farms
• Metro Microgreens
• The Chef's Garden Inc.

Latest News and Developments:

• October 2024: Penn State is spearheading a new initiative to teach risk management to microgreens growers. The program, which is supported by the USDA's Risk Management Agency, aims to assist growers in overcoming obstacles such as production hazards, market volatility, and food safety. The project will provide producers with the information they need to improve their operations and lower risks through seminars, online tools, and outreach.
• August 2024: Sayak Gupta and Snehal Ambekar, food technologists, have created an automated microgreens cultivation system. The 'Half-Inch Garden' is being used by their business, SS AgriQulture Innovations, to raise awareness of the advantages of nutrient-dense microgreens.
• November 2023: Gotham Greens launched its new line of salad kits, available in three popular varieties: Green Goddess, Southwest Ranch, and Caesar.
• February 2023: GoodLeaf Farms (TruLeaf) partnered with Unfold partner to develop premium quality leafy greens.
• September 2022: AeroFarms started operations in a nearly 140,000-square-foot indoor farming facility.

Microgreens Market Report Scope:

Key Benefits for Stakeholders:

• IMARC’s industry report offers a comprehensive quantitative analysis of various market segments, historical and current market trends, market forecast, and dynamics of the microgreens market from 2019-2033.
• The research study provides the latest information on the market drivers, challenges, and opportunities in the global microgreens market.
• The study maps the leading, as well as the fastest-growing, regional markets. It further enables stakeholders to identify the key country-level markets within each region.
• Porter's Five Forces analysis assists stakeholders in assessing the impact of new entrants, competitive rivalry, supplier power, buyer power, and the threat of substitution. It helps stakeholders to analyze the level of competition within the microgreens industry and its attractiveness.
• Competitive landscape allows stakeholders to understand their competitive environment and provides an insight into the current positions of key players in the market.