Mexico Ice Cream Market

Mexico Ice Cream Market:

Mexico ice cream market size reached US$ 608 Million in 2023. Looking forward, IMARC Group expects the market to reach US$ 1,001 Million by 2032, exhibiting a growth rate (CAGR) of 5.70% during 2024-2032. The increasing product premiumization, rising consumer demand for health-oriented products, and the launch of innovative local flavor offerings that resonate with the growing middle-class consumer base and the country's warm climate represent some of the key factors driving the market growth.

Mexico Ice Cream Market Analysis:

• Major Market Drivers: The increasing disposable income levels, surging purchasing power of the middle class, rising adoption of healthier lifestyles, and favorable government policies are propelling the market growth. Moreover, there's a growing trend towards healthier ice cream options, including low-fat, low-sugar, and plant-based alternatives. This shift is driven by increasing health consciousness among consumers, encouraging manufacturers to innovate and expand their product lines.
• Key Market Trends: The rise in innovative flavors and textures, expansion of distribution channels, increasing availability of seasonal products and limited-time flavors, growing penetration of eco-friendly packaging, etc., are expected to escalate the Mexico ice cream market demand. Moreover, the escalating consumer awareness around sustainability is pushing ice cream brands to adopt eco-friendly packaging and responsibly sourced ingredients. Ethical production practices are becoming a significant factor in consumer purchasing decisions, thereby contributing to the Mexico ice cream market demand.
• Challenges and Opportunities: Growing inflation and rising cost, health concerns, inadequate cold chain storage infrastructure, and high competition are some of the challenges that the market is facing. However, there is an increasing demand for vegan and dairy-free ice cream options, driven by dietary preferences and health trends. This segment offers substantial Mexico ice cream market recent opportunities as more consumers seek out plant-based alternatives.

Mexico Ice Cream Market Trends:

Rising Health and Wellness Trends

The rising health and wellness trends are significantly driving the growth of the ice cream market in Mexico. There is a growing preference for ice creams made with natural, organic, and non-GMO ingredients. Consumers are looking for products that contain fewer artificial additives and preservatives, and this demand is pushing manufacturers to reformulate their products to include healthier ingredients. For instance, in 2022, Mexico imported around US $70.6 Million in ice cream, making it the world's 23rd highest importer. In the same year, ice cream was the 563rd most imported commodity in Mexico. The rising launch of innovative flavors that are also beneficial for health is also one of the key factors adding to the market development. In line with this, in April 2021, VLMY&R Commerce Mexico launched 'Adios Amor Adios' ice creams that claimed to overcome heartbreak. Matcha Tea for Anger, which raises serotonin, GABA, and dopamine levels, resulting in its millennium relaxing effects, and Dark Chocolate for Sadness, rich in amino acids to help the brain release endorphins that lower stress levels and trigger a general sense of happiness, are two of the five delectable flavor profiles that are strategically layered to match the emotional stages of a breakup in this limited-edition ice cream pint. Apart from this, the market is witnessing a rise in low-calorie and -sugar ice cream varieties. Mexico ice cream market companies are innovating by using alternative sweeteners such as stevia and erythritol to cater to health-conscious consumers who are monitoring their sugar intake​. For instance, according to the article published by Current Research in Nutrition and Food Science, Stevia leaf powder, or Stevia rebaudiana, is 10-15 times sweeter than sucrose and contains 5–10% stevioside. Because of these properties, stevia leaf powder has a sweet taste and is safe for use by people with diabetes, dental caries, and obesity. Furthermore, it is known that stevia leaf powder contains 2.5% (on a dry basis) of phenol compounds, which at 11.04 μg demonstrated IC50 inhibition at 50% of the DPPH radical. This shows that by using stevia leaf powder in place of sugar when making ice cream, the ice cream may also acquire an antioxidant quality due to the leaf powder's phenol component availability. Moreover, in March 2022, Mexico's food safety authorities approved the Codex Alimentarius criteria for steviol glycosides manufactured by various technologies, this further gives the accessibility to Sweegen's entire line of nature-based sweeteners in Mexico. These factors are positively influencing the Mexico ice cream market forecast.

Diverse Product Offerings

The introduction of unique and exotic flavors appeals to consumers seeking new taste experiences. Traditional Mexican flavors such as tamarind, horchata, and mango with chili, as well as global favorites like matcha and black sesame, attract adventurous eaters and create a broader appeal. For instance, in September 2023, Netflix announced to launch the new and expanded flavors of Scoops Ahoy ice cream in Mexico. Moreover, there is a growing segment of premium and artisanal ice creams that offer rich, high-quality ingredients and creative flavor combinations. These products often emphasize on craftsmanship and local sourcing, thereby influencing the Mexico ice cream market’s recent price. For instance, a Mexican ice cream store named Cold Beat sells handmade, natural ice creams with unusual flavors like cheese and fruit or wine and spices. It is well known for fusing flavors from the global market with Mexican culinary traditions. Apart from this, introducing seasonal flavors around holidays or during specific times of the year can create a sense of urgency and exclusivity, driving up sales​. For instance, in March 2024, Ben & Jerry, a key ice cream manufacturer in Mexico, launched a new limited-edition flavor, Marshmallow Sky. Marshmallow Sky features blue-hued marshmallow ice cream, marshmallow swirls, and chocolate chip cookie dough. These factors are bolstering the Mexico ice cream market revenue.

Mexico Ice Cream Market Segmentation:

IMARC Group provides an analysis of the key trends in each segment of the market, along with forecasts at the country and regional levels for 2024-2032. Our Mexico ice cream market report has categorized the market based on flavor, category, product, and distribution channel.

Breakup by Flavor:

• Vanilla
• Chocolate
• Fruit
• Others
   

The report has provided a detailed breakup and analysis of the market based on the flavor. This includes vanilla, chocolate, fruit, and others.

According to the Mexico ice cream market outlook, vanilla is one of the most popular flavors due to its versatility and universal appeal. It is a staple in many households and frequently chosen as a base for more complex desserts. While Chocolate is also a highly popular choice, appreciated for its rich and indulgent taste. It's available in various forms, from milk chocolate to dark chocolate, and even spiced chocolate variations that incorporate traditional Mexican flavors. Fruit-flavored ice creams are particularly popular in Mexico, with strong demand for both seasonal and year-round flavors. Tropical fruits like mango, guava, and coconut are especially favored.

Breakup by Category:

• Impulse Ice Cream
• Take-Home Ice Cream
• Artisanal Ice Cream
   

A detailed breakup and analysis of the market based on the category have also been provided in the report. This includes impulse ice cream, take-home ice cream, and artisanal ice cream.

Impulse ice cream refers to products that are typically purchased for immediate consumption. This includes single-serve items like ice cream bars, cones, and popsicles. While take-home ice cream includes products intended for consumption at home, such as pints, tubs, and multi-packs. Moreover, artisanal ice cream refers to products made in small batches using traditional methods and high-quality, often locally sourced ingredients.

Breakup by Product:

• Cup
• Stick
• Cone
• Brick
• Tub
• Others
   

The report has provided a detailed breakup and analysis of the market based on the product. This includes cup, stick, cone, brick, tub, and others.

Ice cream cups are single-serve containers, often available in various sizes and flavors. While ice cream sticks include products like ice cream bars and popsicles, often covered in chocolate or other coatings. Also, ice cream cones consist of a scoop or more of ice cream served in a wafer cone, often pre-packaged. Moreover, bricks are larger blocks of ice cream, typically used for slicing and serving at home. Furthermore, tubs range from small pints to large family-sized containers.

Breakup by Distribution Channel:

• Supermarkets and Hypermarkets
• Convenience Stores
• Ice Cream Parlors
• Online Stores
• Others
   

A detailed breakup and analysis of the market based on the distribution channel have also been provided in the report. This includes supermarkets and hypermarkets, convenience stores, ice cream parlors, online stores, and others.

According to the Mexico ice cream market overview, supermarkets and hypermarkets are significant contributors to ice cream sales in Mexico. These large retail outlets offer a wide range of ice cream brands and flavors, attracting consumers with convenient shopping experiences and competitive pricing. While convenience stores play a vital role in meeting the on-the-go needs of consumers seeking quick and convenient ice cream purchases. Moreover, ice cream parlors and specialty dessert shops offer a unique and indulgent experience for ice cream enthusiasts. These establishments serve freshly made ice cream in a variety of flavors, often accompanied by toppings, mix-ins, and creative presentations. Furthermore, the rise of e-commerce has led to the emergence of online stores specializing in ice cream delivery. Consumers can order their favorite ice cream flavors and brands from the comfort of their homes and have them delivered directly to their doorstep.

Breakup by Region:

• Northern Mexico
• Central Mexico
• Southern Mexico
• Others
   

The report has also provided a comprehensive analysis of all the major regional markets, which include Northern Mexico, Central Mexico, Southern Mexico, and Others.

As per the Mexico ice cream market statistics, Northern Mexico experiences hot and arid weather conditions, particularly in desert regions such as Sonora and Chihuahua. The hot climate makes ice cream a popular choice among residents and tourists seeking relief from the heat. While Central Mexico has a temperate climate with cooler temperatures compared to northern regions. However, during the summer months, temperatures can rise, especially in cities like Mexico City and Guadalajara, leading to increased demand for ice creams. Moreover, Southern Mexico is known for its vibrant culinary scene, influenced by indigenous traditions and flavors. Ice cream flavors popular in this region may include exotic fruits such as guava, papaya, and passion fruit, as well as traditional ingredients like cinnamon and chocolate.

Competitive Landscape:

• The market research report has also provided a comprehensive analysis of the competitive landscape. Competitive analysis such as market structure, key player positioning, top winning strategies, competitive dashboard, and company evaluation quadrant has been covered in the report. Also, detailed profiles of all major companies have been provided.

Mexico Ice Cream Market News:

• March 2024: Ben & Jerry, a key ice cream manufacturer in Mexico, launched a new limited-edition flavor, Marshmallow Sky. Marshmallow Sky features blue-hued marshmallow ice cream, marshmallow swirls, and chocolate chip cookie dough.
• January 2024: Ben & Jerry launched two flavors in its ice cream line: PB S’more & Impretzively Fudged.

Mexico Ice Cream Market Report Scope:

Key Questions Answered in This Report:

• How has the Mexico ice cream market performed so far and how will it perform in the coming years?
• What has been the impact of COVID-19 on the Mexico ice cream market?
• What is the breakup of the Mexico ice cream market on the basis of flavor?
• What is the breakup of the Mexico ice cream market on the basis of category?
• What is the breakup of the Mexico ice cream market on the basis of product?
• What is the breakup of the Mexico ice cream market on the basis of distribution channel?
• What are the various stages in the value chain of the Mexico ice cream market? 
• What are the key driving factors and challenges in the Mexico ice cream?
• What is the structure of the Mexico ice cream market and who are the key players?
• What is the degree of competition in the Mexico ice cream market? 

Key Benefits for Stakeholders:

• IMARC’s industry report offers a comprehensive quantitative analysis of various market segments, historical and current market trends, market forecasts, and dynamics of the Mexico ice cream market from 2018-2032.
• The research report provides the latest information on the market drivers, challenges, and opportunities in the Mexico ice cream market.
• Porter's five forces analysis assist stakeholders in assessing the impact of new entrants, competitive rivalry, supplier power, buyer power, and the threat of substitution. It helps stakeholders to analyze the level of competition within the Mexico ice cream industry and its attractiveness.
• Competitive landscape allows stakeholders to understand their competitive environment and provides an insight into the current positions of key players in the market.