Meal Kit Market

Meal Kit Market Size:

The global meal kit market size reached USD 15.9 Billion in 2024. Looking forward, IMARC Group expects the market to reach USD 47.3 Billion by 2033, exhibiting a growth rate (CAGR) of 11.58% during 2025-2033. North America accounted for the largest region owing to the heightened demand for quick and convenient meal solutions. Additionally, the rising health consciousness among consumers, the increasing demand for culinary experimentation among the masses, changing consumer lifestyles, the rapid proliferation of smartphones, and increasing internet penetration are some of the major factors propelling the market growth.

Meal Kit Market Analysis:

• Major Market Drivers: The rising demand for convenience is driving the demand for meal kit as these kits save time on meal planning and grocery shopping. Meal kits often offer portion control and balanced diet options which is further boosting health consciousness among consumers. The demand for culinary diversity without the complexity of sourcing ingredients and the increased focus on sustainable eating practices, with pre-portioned ingredients reducing food waste, further driving the market.
• Key Market Trends: The rising shift towards organic and locally sourced ingredients caters to growing health and environmental concerns which represents one of the key trends of the market. There’s an increasing variety of dietary-specific options, like gluten-free, vegan, and paleo kits, to attract a diverse customer base.
• Geographical Trends: North America accounted for the largest region in the meal kit market growth. The increasing pace of life is leading to a demand for quick and convenient meal solutions which is driving the market growth across the region. The rising health awareness among consumers is pushing for meal kits that offer nutritional transparency and fresh, organic ingredients.
• Competitive Landscape: Some of the major market players in the meal kit industry include Albertsons Companies, Inc., Blue Apron LLC, Fresh n' Lean, Gobble Inc (Intelligent Foods), Gousto, HelloFresh, Hungryroot, MarleySpoon Pty Ltd, My Food Bag Ltd, Oisix ra daichi Inc., SimplyCook Ltd., among many others.
• Challenges and Opportunities: The market faces various challenges such as logistics costs and the need for efficient cold chain management to ensure ingredient freshness. However, the market also faces several opportunities including significant potential in expanding customer bases through tailored dietary preferences and lifestyle-specific kits (including keto, and vegan).

Meal Kit Market Trends:

Rising Demand for Convenience

The meal kit industry is experiencing rapid growth since consumers are placing greater emphasis on convenience in what they eat. Busy schedules, hectic work lives, and urbanization are urging people to seek quicker and simpler meal options. According to a report published by Mondelēz International, in 2024, around 67% of the people worldwide make spontaneous decisions and around 6 in 10 people prefer smaller meals or snacks instead of large meals throughout the day. This trend is attractive especially to career professionals, young couples, and students with multiple commitments. The convenience element is also coming together with the craving for home-made foods without the inconvenience of complicated cooking procedures. By reducing food wastage and removing guesswork in serving sizes, meal kits are providing effectiveness that classic grocery shopping may be unable to deliver. As individuals are still looking for ways to optimize productivity during daily lives, meal kits are being touted as a convenient option to going out to eat or ordering takeout, complementing their mass adoption.

Rising Health and Wellness Consciousness

Health-conscious consumers are behind the shift to meal kits, as they are actively looking for fresh, healthy, and balanced meals. The market is enjoying increasing awareness of the need for portion control, calorie monitoring, and dietary personalization. A number of meal kit companies are introducing specialty options, including keto, vegan, low-carb, and gluten-free kits, which are appealing to individuals seeking specific health outcomes. This personalization is appealing to customers who are prioritizing transparency in food origin and quality of ingredients. With growing issues of obesity, diabetes, and lifestyle diseases, individuals are opting for meal kits that are encouraging healthy eating. According to International Diabetes Federation, in 2025, 1 in 9 adults (ages 20-79) has diabetes, with more than 4 in 10 being unaware of their condition. The trend is also being sustained by adding organic vegetables, lean meats, and sustainably sourced ingredients to meal kit products. By blending health benefits with convenience, meal kits are becoming a trusted instrument for aiding long-term wellness, and health-driven demand is a key driving factor for the industry's growth.

Expansion of Digital Platforms and E-commerce

The expansion of digital platforms is strongly propelling the market growth. Online marketplaces and subscription programs are enhancing access to meal kits for consumers by providing easy ordering systems and tailored menu choices. Businesses are making investments in mobile apps, online marketing, and artificial intelligence (AI)-powered personalization to drive customer retention and engagement. As e-commerce penetration increases, particularly post-COVID-19 pandemic, customers are gradually becoming accustomed to buying perishable food items through online shopping. The subscription format is making it easy to buy by offering periodic deliveries and liberal cancellation terms. This digital growth is also helping businesses harvest rich customer information, which is being leveraged to customize menus and streamline supply chains. With consumers moving more toward online grocery shopping, the inclusion of meal kits in digital platforms is making the buying experience seamless, thus reinforcing the scalability and long-term growth prospects of the market. IMARC Group predicts that the global e-commerce market is projected to attain USD 214.5 Trillion by 2033.

Meal Kit Market Growth Drivers:

Increasing Emphasis on Sustainability and Reduction of Food Waste

Sustainability issues are taking a strong hold in the meal kit industry as customers become increasingly aware of food waste and environmental responsibility. Meal kits are combating wastage through pre-measured ingredients, which are saving customers from over-buying and wastage. This efficiency is appealing to environmentally conscious consumers who are looking for sustainable consumption habits. Most of the providers are going green with packaging and procuring ingredients from nearby and sustainable farms, as part of the wider push toward ethical consumerism. With the issue of global food waste persisting, meal kits are taking on the role of being a convenient solution by ensuring minimum wastage of ingredients. Furthermore, companies are adding recyclable and compostable packaging elements to live up to sustainability standards. By offering convenience together with environment friendly practices, meal kits are of interest to socially conscious consumers who are seeking products that meet their beliefs.

Increased Urbanization and Lifestyle Changes

Urbanization in emerging economies is expediting lifestyle changes that are generating a high demand for meal kits. In city centers, people are facing time pressures, reduced living space, and diminished enthusiasm for conventional grocery shopping. Meal kits are solving these issues by presenting bite-sized, pre-prepared meals that suit urban lifestyles. Younger consumers, especially millennials and Gen Z, are appreciating experiences of cooking at home without spending too much time preparing. While dual-income households and single-family units are growing, meal kits are turning out to be an economical and hassle-free method to indulge in restaurant-standard meals at home. This societal change towards quicker living and instant satisfaction is highly syncing with the advantages of meal kits.

Growing Culinary Discovery and Tailoring

Food curiosity is propelling consumers to purchase meal kits, which are offering the ability to experiment with new dishes and cooking methods at home. Numerous people are finding enjoyment in learning to cook with instructions while learning more about various cuisines. Meal kits are acting as an entry point for consumers who are keen to experiment with flavors but do not have sufficient confidence or experience in cooking. Personalization elements, including dietary filters and adjustable portion sizes, are increasingly making meal kits more appealing by allowing for varied preferences. This is building a compelling experience that interacts with entertainment, education, and sustenance. Companies are also getting creative with seasonal menus and chef-driven recipes to maintain customer interest. Through the constant provision of variety and flexibility, meal kits are addressing both functional and desired needs of consumers. This culinary experimentation trend is paying dividends in the form of consumer loyalty and driving long-term market growth.

Meal Kit Market Segmentation:

IMARC Group provides an analysis of the key trends in each segment of the market, along with forecasts at the global, regional, and country levels for 2025-2033. Our report has categorized the market based on meal type, offering type, and distribution channel.

Breakup by Meal Type:

• Vegetarian
• Non-vegetarian

Non-Vegetarian holds the largest market share.

The report has provided a detailed breakup and analysis of the meal kit market based on the meal type. This includes vegetarian and non-vegetarian. According to the report, non-vegetarian represented the largest market segment.

Non-vegetarian segment is dominating the market due to its extensive consumption of non-vegetarian food worldwide. Non-vegetarian foods white a wider variety of options, incorporating various types of meat like chicken, beef, fish, and others. This diversity leads to a greater number of innovative recipes and flavors, thereby attracting more consumers. Several consumers find preparing non-vegetarian dishes at home complex due to factors like difficulty in sourcing quality meats or uncertainty in handling and cooking various types of meat. According to the National Family Health Survey (NFHS) data by The Indian Express, in total, an overwhelming 83.4% of men and 70.6% of women in the 15-49 years age group have non-vegetarian food daily, weekly, or occasionally.

Breakup by Offering Type:

• Heat and Eat
• Cook and Eat

Cook and Eat holds the largest market share.

The report has provided a detailed breakup and analysis of the meal kit market based on the offering type. This includes heat and eat and cook and eat. According to the report, cook and eat represented the largest market segment.

The cook-and-eat meal kit segment is dominating the market as it provides consumers with an engaging and immersive culinary experience. The act of preparing meals from scratch allows users to learn new skills, try out new recipes, and enjoy the satisfaction of creating a meal. It also offers complete control over the freshness and quality of the food which is a significant advantage over ready-to-eat meals, where cooking processes have been completed beforehand. Cook-and-eat meal kits are considered healthier than their RTE counterparts as they tend to contain less sodium, sugar, and artificial ingredients.

Breakup by Distribution Channel:

• Convenience Stores
• Online
• Hypermarket/Supermarket
• Others

Online holds the largest market share.

The report has provided a detailed breakup and analysis of the meal kit market based on the distribution channel. This includes convenience stores, online, hypermarket/supermarket, and others. According to the report, online represented the largest market segment.

Online distribution channels are dominating the market as they allow consumers to browse, select, and order meal kits from the comfort of their homes, making it highly convenient. Several meal kit companies operate on a subscription model, which is easily managed online as it allows users to customize their orders, select delivery dates, and cancel their subscriptions with just a few clicks. Online distribution channel allows meal kit companies to reach a broad audience, not limited by geographical boundaries, which aids in widening the potential customer base.

Breakup by Region:

• North America
  • United States
  • Canada
• Europe
  • Germany
  • France
  • United Kingdom
  • Italy
  • Spain
  • Others
• Asia Pacific
  • China
  • Japan
  • India
  • South Korea
  • Australia
  • Indonesia
  • Others
• Latin America
  • Brazil
  • Mexico
  • Others
• Middle East and Africa

North America leads the market, accounting for the largest meal kit market share

The report has also provided a comprehensive analysis of all the major regional markets, which include North America (the United States and Canada); Europe (Germany, France, the United Kingdom, Italy, Spain, and others); Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia, and others); Latin America (Brazil, Mexico, and others); and the Middle East and Africa. According to the report, North America represents the largest regional market for meal kit.

The rising disposable income which allows discretionary spending on services like meal kits that provide convenience and variety is driving the market growth in the North American region. The fast-paced, busy lifestyle of people in North America is creating a high demand for convenient meal solutions that save time on meal planning, grocery shopping, and preparation. The growing Internet penetration rates and widespread adoption of e-commerce in the region are supporting the online distribution model used by many meal kit services further influencing the market demand. The presence of robust meal kit companies in the region is leading to early exposure and acceptance of the concept by consumers which is further facilitating the market growth across the region.

Competitive Landscape:

• The market research report has also provided a comprehensive analysis of the competitive landscape in the market. Detailed profiles of all major companies have also been provided. Some of the major market players in the meal kit industry include Albertsons Companies, Inc., Blue Apron LLC, Fresh n' Lean, Gobble Inc (Intelligent Foods), Gousto, HelloFresh, Hungryroot, MarleySpoon Pty Ltd, My Food Bag Ltd, Oisix ra daichi Inc., and SimplyCook Ltd.
  
  (Kindly note that this only represents a partial list of companies, and the complete list has been provided in the report.)
   
• The competitive landscape of the meal kit market is marked by a diverse mix of startups and established food industry giants. Key players like Blue Apron and HelloFresh dominate, focusing on subscription-based services that offer diverse culinary options and flexible meal plans. The competition intensifies as supermarkets and restaurants also enter the meal kit space, offering ready-to-cook options with no subscription required, catering to more spontaneous purchasing decisions. Technology integration for seamless ordering and customer engagement is also a critical strategy. For instance, in June 2023, meal kit and food solutions provider, My Food Bag announced that it had completed the implementation of automated pick technology in its Christchurch and Auckland distribution centers.

Meal Kit Market News:

• In August 2025: L T Foods has broadened its Meal Kit range with the introduction of the DAAWAT Thai Green Curry Rice Kit, a strategic initiative aimed at enhancing its Ready-To-Cook (RTC) and Ready-To-Eat (RTE) offerings. This launch aligns with LT Foods' ongoing dedication to enhancing its footprint in the rapidly expanding Ready-to-Cook (RTC) sector.
• In August 2025: Blue Apron, a leader in the meal kit sector, is unveiling today a strong new brand identity, a broader range of products, and a shopping experience that doesn't require a subscription. Updated for the demands of modern families, the latest Blue Apron provides enhanced convenience, flexibility, and a wider range of culinary options than ever, while preserving the high-quality ingredients and chef-inspired standards that established its reputation.
• In August 2025: HelloFresh is committing $70 million to a significant revamp of its meal kit products, focusing on using AI to enhance customer loyalty and promote at-home dining experiences. The funding will improve the selection of high-quality ingredients like grass-fed rib-eye steaks, triple the seafood selections (at no additional cost), and enlarge portion sizes, directly addressing consumer demand for greater variety and value due to increasing food prices.
• In August 2025: Chipotle Mexican Grill is introducing a "Build-Your-Own Chipotle" meal kit, a digital-only option aimed at serving four to six individuals. The personalized family-style meal includes ingredients that enable customers to make their own bowls, salads, or soft tacos at home.
• In August 2025: Tasty Bite Eatables Limited (TBEL) has ventured into the B2C market by introducing CHEFFIN, a fresh consumer brand of ready-to-cook meal kits, available on Amazon. The first set of products features five kits inspired by North Indian cuisine, including Dal Makhani, Butter Chicken, Chicken Tikka Masala, Kadhai Veg, and Shahi Paneer.
• In January 2024, Albertsons Companies launched new meals as grocers aim to gain a share from restaurants by setting their sights on convenient meal occasions.

Meal Kit Market Report Scope:

Key Questions Answered in This Report:

• How has the global meal kit market performed so far, and how will it perform in the coming years?
• What are the drivers, restraints, and opportunities in the global meal kit market?
• What is the impact of each driver, restraint, and opportunity on the global meal kit market?
• What are the key regional markets?
• Which countries represent the most attractive meal kit market?
• What is the breakup of the market based on the meal type?
• Which is the most attractive meal type in the meal kit market?
• What is the breakup of the market based on the offering type?
• Which is the most attractive offering type in the meal kit market?
• What is the breakup of the market based on the distribution channel?
• Which is the most attractive distribution channel in the meal kit market?
• What is the competitive structure of the global meal kit market?
• Who are the key players/companies in the global meal kit market?

Key Benefits for Stakeholders:

• IMARC’s report offers a comprehensive quantitative analysis of various market segments, historical and current market trends, market forecasts, and dynamics of the meal kit market from 2019-2033.
• The research study provides the latest information on the market drivers, challenges, and opportunities in the global meal kit market.
• The study maps the leading, as well as the fastest-growing, regional markets. It further enables stakeholders to identify the key country-level markets within each region.
• Porter's five forces analysis assist stakeholders in assessing the impact of new entrants, competitive rivalry, supplier power, buyer power, and the threat of substitution. It helps stakeholders to analyze the level of competition within the meal kit industry and its attractiveness.
• Competitive landscape allows stakeholders to understand their competitive environment and provides an insight into the current positions of key players in the market.