Maternity Innerwear Market Report by Type (Maternity/Nursing Bras, Camisoles, Shapewear, Maternity Briefs), Distribution Channel (Online Stores, Offline Stores), and Region 2025-2033

Maternity Innerwear Market Report by Type (Maternity/Nursing Bras, Camisoles, Shapewear, Maternity Briefs), Distribution Channel (Online Stores, Offline Stores), and Region 2025-2033

Report Format: PDF+Excel | Report ID: SR112025A3604

Market Overview:

The global maternity innerwear market size reached USD 8.2 Billion in ​2024​. Looking forward, IMARC Group expects the market to reach USD 15.4 Billion by ​2033​, exhibiting a growth rate (CAGR) of 6.94% during 2025-2033.

Report Attribute 
Key Statistics
Base Year
2024
Forecast Years
2025-2033
Historical Years
2019-2024
Market Size in 2024
USD 8.2 Billion
Market Forecast in 2033
USD 15.4 Billion
Market Growth Rate 2025-2033 6.94%


Maternity innerwear refers to specialized clothing items produced for pregnant women. These items are manufactured to comfortably fit the changing baby bump, breasts, and overall body size. Maternity innerwear includes shapewear, maternity or nursing bras, maternity briefs, and camisoles. Amongst these, nursing bras are sold in a wide variety of styles, fabrications, prices, and colors. They are produced with different features to ease the baby-feeding process and provide support throughout the pregnancy term. Such features can range from side sling support and supportive cup structure to drop-down cups for feeding and padded and fully adjustable straps. Similarly, maternity briefs are also manufactured in two forms – below and above the bump. These innerwear items are usually made of cotton in different styles and colors.

Across the globe, there has been a rise in the demand for nursing-friendly innerwear, which is one of the major driving factors for the maternity innerwear market. Moreover, there is an increasing willingness to spend on comfortable maternity wear and premium product variants, primarily due to increased disposable incomes. This, in turn, is acting as another major growth-inducing factor. In line with this, women have become aware of the availability of comfortable and affordable maternity innerwear, which, in confluence with the growing number of working women and an overall improvement in the financial independence of women, is contributing to the rising demand for these products significantly. Some of the other factors that are positively affecting the market growth include the continual launch of more convenient product variants and an easy availability of these products through proliferating online retails channels.

Key Market Segmentation:

IMARC Group provides an analysis of the key trends in each sub-segment of the global maternity innerwear market report, along with forecasts at the global, regional and country level from 2025-2033. Our report has categorized the market based on type and distribution channel.

Breakup by Type:

  • Maternity/Nursing Bras
  • Camisoles
  • Shapewear
  • Maternity Briefs
     

Breakup by Distribution Channel:

  • Online Stores
  • Offline Stores
     

Breakup by Region:

  • North America
    • United States
    • Canada
  • Asia-Pacific
    • China
    • Japan
    • India
    • South Korea
    • Australia
    • Indonesia
    • Others
  • Europe
    • Germany
    • France
    • United Kingdom
    • Italy
    • Spain
    • Russia
    • Others
  • Latin America
    • Brazil
    • Mexico
    • Others
  • Middle East and Africa
     

Competitive Landscape:

The competitive landscape of the industry has also been examined along with the profiles of the key players being Adore Me Inc., CLOVIA, FirstCry, Fresh Venturz LLP, Hennes & Mauritz AB, Hotmilk Lingerie, Isabella Oliver, Seraphine, The Gap Inc., Triumph International and Wacoal.

Report Coverage:

Report Features Details
Base Year of the Analysis 2024
Historical Period 2019-2024
Forecast Period 2025-2033
Units Billion USD
Segment Coverage Type, Distribution Channel, Region
Region Covered  Asia Pacific, Europe, North America, Latin America, Middle East and Africa
Countries Covered United States, Canada, Germany, France, United Kingdom, Italy, Spain, Russia, China, Japan, India, South Korea, Australia, Indonesia, Brazil, Mexico
Companies Covered Adore Me Inc., CLOVIA, FirstCry, Fresh Venturz LLP, Hennes & Mauritz AB, Hotmilk Lingerie, Isabella Oliver, Seraphine, The Gap Inc., Triumph International, Wacoal
Customization Scope 10% Free Customization
Post-Sale Analyst Support 10-12 Weeks
Delivery Format PDF and Excel through Email (We can also provide the editable version of the report in PPT/Word format on special request)

Key Questions Answered in This Report

The maternity innerwear market was valued at USD 8.2 Billion in 2024.

The maternity innerwear market is projected to exhibit a CAGR of 6.94% during 2025-2033.

The maternity innerwear market is driven by increasing awareness about comfort, support, and health during pregnancy. Rising demand for stylish, functional, and eco-friendly products, along with growing e-commerce platforms, boosts market growth. Additionally, supportive government policies and improved healthcare access contribute to the demand for maternity-specific apparel.

Asia Pacific currently dominates the market driven by growing awareness about pregnancy-related comfort and health needs, rising disposable incomes, evolving fashion trends, and increased demand for sustainable, breathable fabrics.

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Maternity Innerwear Market Report by Type (Maternity/Nursing Bras, Camisoles, Shapewear, Maternity Briefs), Distribution Channel (Online Stores, Offline Stores), and Region 2025-2033
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