Inquire Before Buying
Speak to an Analyst 
Request Brochure 
Request CustomizationIMARC made the whole process easy. Everyone I spoke with via email was polite, easy to deal with, kept their promises regarding delivery timelines and were solutions focused. From my first contact, I was grateful for the professionalism shown by the whole IMARC team. I recommend IMARC to all that need timely, affordable information and advice. My experience with IMARC was excellent and I can not fault it.
Read More
Marketing Technology (MarTech) Market Report by Type (Digital Marketing, Offline Marketing), Product (Social Media Tools, Content Marketing Tools, Rich Media Tool, Automation Tool, Data and Analytics Tools, Sales Enablement Tools), Application (IT and Telecommunication, Retail and E-commerce, Healthcare, Media and Entertainment, Sports and Events, BFSI, Real Estate, and Others), and Region 2024-2032
Report Format: PDF+Excel | Report ID: SR112024A8035
Buy Now
1 Preface
2 Scope and Methodology
2.1 Objectives of the Study
2.2 Stakeholders
2.3 Data Sources
2.3.1 Primary Sources
2.3.2 Secondary Sources
2.4 Market Estimation
2.4.1 Bottom-Up Approach
2.4.2 Top-Down Approach
2.5 Forecasting Methodology
3 Executive Summary
4 Introduction
4.1 Overview
4.2 Key Industry Trends
5 Global Marketing Technology (MarTech) Market
5.1 Market Overview
5.2 Market Performance
5.3 Impact of COVID-19
5.4 Market Forecast
6 Market Breakup by Type
6.1 Digital Marketing
6.1.1 Market Trends
6.1.2 Market Forecast
6.2 Offline Marketing
6.2.1 Market Trends
6.2.2 Market Forecast
7 Market Breakup by Product
7.1 Social Media Tools
7.1.1 Market Trends
7.1.2 Market Forecast
7.2 Content Marketing Tools
7.2.1 Market Trends
7.2.2 Market Forecast
7.3 Rich Media Tool
7.3.1 Market Trends
7.3.2 Market Forecast
7.4 Automation Tool
7.4.1 Market Trends
7.4.2 Market Forecast
7.5 Data and Analytics Tools
7.5.1 Market Trends
7.5.2 Market Forecast
7.6 Sales Enablement Tools
7.6.1 Market Trends
7.6.2 Market Forecast
8 Market Breakup by Application
8.1 IT and Telecommunication
8.1.1 Market Trends
8.1.2 Market Forecast
8.2 Retail and E-commerce
8.2.1 Market Trends
8.2.2 Market Forecast
8.3 Healthcare
8.3.1 Market Trends
8.3.2 Market Forecast
8.4 Media and Entertainment
8.4.1 Market Trends
8.4.2 Market Forecast
8.5 Sports and Events
8.5.1 Market Trends
8.5.2 Market Forecast
8.6 BFSI
8.6.1 Market Trends
8.6.2 Market Forecast
8.7 Real Estate
8.7.1 Market Trends
8.7.2 Market Forecast
8.8 Others
8.8.1 Market Trends
8.8.2 Market Forecast
9 Market Breakup by Region
9.1 North America
9.1.1 United States
9.1.1.1 Market Trends
9.1.1.2 Market Forecast
9.1.2 Canada
9.1.2.1 Market Trends
9.1.2.2 Market Forecast
9.2 Asia-Pacific
9.2.1 China
9.2.1.1 Market Trends
9.2.1.2 Market Forecast
9.2.2 Japan
9.2.2.1 Market Trends
9.2.2.2 Market Forecast
9.2.3 India
9.2.3.1 Market Trends
9.2.3.2 Market Forecast
9.2.4 South Korea
9.2.4.1 Market Trends
9.2.4.2 Market Forecast
9.2.5 Australia
9.2.5.1 Market Trends
9.2.5.2 Market Forecast
9.2.6 Indonesia
9.2.6.1 Market Trends
9.2.6.2 Market Forecast
9.2.7 Others
9.2.7.1 Market Trends
9.2.7.2 Market Forecast
9.3 Europe
9.3.1 Germany
9.3.1.1 Market Trends
9.3.1.2 Market Forecast
9.3.2 France
9.3.2.1 Market Trends
9.3.2.2 Market Forecast
9.3.3 United Kingdom
9.3.3.1 Market Trends
9.3.3.2 Market Forecast
9.3.4 Italy
9.3.4.1 Market Trends
9.3.4.2 Market Forecast
9.3.5 Spain
9.3.5.1 Market Trends
9.3.5.2 Market Forecast
9.3.6 Russia
9.3.6.1 Market Trends
9.3.6.2 Market Forecast
9.3.7 Others
9.3.7.1 Market Trends
9.3.7.2 Market Forecast
9.4 Latin America
9.4.1 Brazil
9.4.1.1 Market Trends
9.4.1.2 Market Forecast
9.4.2 Mexico
9.4.2.1 Market Trends
9.4.2.2 Market Forecast
9.4.3 Others
9.4.3.1 Market Trends
9.4.3.2 Market Forecast
9.5 Middle East and Africa
9.5.1 Market Trends
9.5.2 Market Breakup by Country
9.5.3 Market Forecast
10 Drivers, Restraints, and Opportunities
10.1 Overview
10.2 Drivers
10.3 Restraints
10.4 Opportunities
11 Value Chain Analysis
12 Porters Five Forces Analysis
12.1 Overview
12.2 Bargaining Power of Buyers
12.3 Bargaining Power of Suppliers
12.4 Degree of Competition
12.5 Threat of New Entrants
12.6 Threat of Substitutes
13 Price Analysis
14 Competitive Landscape
14.1 Market Structure
14.2 Key Players
14.3 Profiles of Key Players
14.3.1 Acoustic L.P.
14.3.1.1 Company Overview
14.3.1.2 Product Portfolio
14.3.2 ActiveCampaign
14.3.2.1 Company Overview
14.3.2.2 Product Portfolio
14.3.3 Adobe Inc.
14.3.3.1 Company Overview
14.3.3.2 Product Portfolio
14.3.3.3 Financials
14.3.3.4 SWOT Analysis
14.3.4 Aptean Inc.
14.3.4.1 Company Overview
14.3.4.2 Product Portfolio
14.3.5 Hubspot Inc.
14.3.5.1 Company Overview
14.3.5.2 Product Portfolio
14.3.6 Microsoft Corporation
14.3.6.1 Company Overview
14.3.6.2 Product Portfolio
14.3.6.3 Financials
14.3.6.4 SWOT Analysis
14.3.7 Oracle Corporation
14.3.7.1 Company Overview
14.3.7.2 Product Portfolio
14.3.7.3 Financials
14.3.7.4 SWOT Analysis
14.3.8 Salesforce Inc.
14.3.8.1 Company Overview
14.3.8.2 Product Portfolio
14.3.8.3 Financials
14.3.8.4 SWOT Analysis
14.3.9 SAP SE
14.3.9.1 Company Overview
14.3.9.2 Product Portfolio
14.3.9.3 Financials
14.3.9.4 SWOT Analysis
Kindly note that this only represents a partial list of companies, and the complete list has been provided in the report.
List of Figures
Figure 1: Global: Marketing Technology Market: Major Drivers and Challenges
Figure 2: Global: Marketing Technology Market: Sales Value (in Billion USD), 2018-2023
Figure 3: Global: Marketing Technology Market Forecast: Sales Value (in Billion USD), 2024-2032
Figure 4: Global: Marketing Technology Market: Breakup by Type (in %), 2023
Figure 5: Global: Marketing Technology Market: Breakup by Product (in %), 2023
Figure 6: Global: Marketing Technology Market: Breakup by Application (in %), 2023
Figure 7: Global: Marketing Technology Market: Breakup by Region (in %), 2023
Figure 8: Global: Marketing Technology (Digital Marketing) Market: Sales Value (in Million USD), 2018 & 2023
Figure 9: Global: Marketing Technology (Digital Marketing) Market Forecast: Sales Value (in Million USD), 2024-2032
Figure 10: Global: Marketing Technology (Offline Marketing) Market: Sales Value (in Million USD), 2018 & 2023
Figure 11: Global: Marketing Technology (Offline Marketing) Market Forecast: Sales Value (in Million USD), 2024-2032
Figure 12: Global: Marketing Technology (Social Media Tools) Market: Sales Value (in Million USD), 2018 & 2023
Figure 13: Global: Marketing Technology (Social Media Tools) Market Forecast: Sales Value (in Million USD), 2024-2032
Figure 14: Global: Marketing Technology (Content Marketing Tools) Market: Sales Value (in Million USD), 2018 & 2023
Figure 15: Global: Marketing Technology (Content Marketing Tools) Market Forecast: Sales Value (in Million USD), 2024-2032
Figure 16: Global: Marketing Technology (Rich Media Tool) Market: Sales Value (in Million USD), 2018 & 2023
Figure 17: Global: Marketing Technology (Rich Media Tool) Market Forecast: Sales Value (in Million USD), 2024-2032
Figure 18: Global: Marketing Technology (Automation Tool) Market: Sales Value (in Million USD), 2018 & 2023
Figure 19: Global: Marketing Technology (Automation Tool) Market Forecast: Sales Value (in Million USD), 2024-2032
Figure 20: Global: Marketing Technology (Data and Analytics Tools) Market: Sales Value (in Million USD), 2018 & 2023
Figure 21: Global: Marketing Technology (Data and Analytics Tools) Market Forecast: Sales Value (in Million USD), 2024-2032
Figure 22: Global: Marketing Technology (Sales Enablement Tools) Market: Sales Value (in Million USD), 2018 & 2023
Figure 23: Global: Marketing Technology (Sales Enablement Tools) Market Forecast: Sales Value (in Million USD), 2024-2032
Figure 24: Global: Marketing Technology (IT and Telecommunication) Market: Sales Value (in Million USD), 2018 & 2023
Figure 25: Global: Marketing Technology (IT and Telecommunication) Market Forecast: Sales Value (in Million USD), 2024-2032
Figure 26: Global: Marketing Technology (Retail and E-commerce) Market: Sales Value (in Million USD), 2018 & 2023
Figure 27: Global: Marketing Technology (Retail and E-commerce) Market Forecast: Sales Value (in Million USD), 2024-2032
Figure 28: Global: Marketing Technology (Healthcare) Market: Sales Value (in Million USD), 2018 & 2023
Figure 29: Global: Marketing Technology (Healthcare) Market Forecast: Sales Value (in Million USD), 2024-2032
Figure 30: Global: Marketing Technology (Media and Entertainment) Market: Sales Value (in Million USD), 2018 & 2023
Figure 31: Global: Marketing Technology (Media and Entertainment) Market Forecast: Sales Value (in Million USD), 2024-2032
Figure 32: Global: Marketing Technology (Sports and Events) Market: Sales Value (in Million USD), 2018 & 2023
Figure 33: Global: Marketing Technology (Sports and Events) Market Forecast: Sales Value (in Million USD), 2024-2032
Figure 34: Global: Marketing Technology (BFSI) Market: Sales Value (in Million USD), 2018 & 2023
Figure 35: Global: Marketing Technology (BFSI) Market Forecast: Sales Value (in Million USD), 2024-2032
Figure 36: Global: Marketing Technology (Real Estate) Market: Sales Value (in Million USD), 2018 & 2023
Figure 37: Global: Marketing Technology (Real Estate) Market Forecast: Sales Value (in Million USD), 2024-2032
Figure 38: Global: Marketing Technology (Other Applications) Market: Sales Value (in Million USD), 2018 & 2023
Figure 39: Global: Marketing Technology (Other Applications) Market Forecast: Sales Value (in Million USD), 2024-2032
Figure 40: North America: Marketing Technology Market: Sales Value (in Million USD), 2018 & 2023
Figure 41: North America: Marketing Technology Market Forecast: Sales Value (in Million USD), 2024-2032
Figure 42: United States: Marketing Technology Market: Sales Value (in Million USD), 2018 & 2023
Figure 43: United States: Marketing Technology Market Forecast: Sales Value (in Million USD), 2024-2032
Figure 44: Canada: Marketing Technology Market: Sales Value (in Million USD), 2018 & 2023
Figure 45: Canada: Marketing Technology Market Forecast: Sales Value (in Million USD), 2024-2032
Figure 46: Asia-Pacific: Marketing Technology Market: Sales Value (in Million USD), 2018 & 2023
Figure 47: Asia-Pacific: Marketing Technology Market Forecast: Sales Value (in Million USD), 2024-2032
Figure 48: China: Marketing Technology Market: Sales Value (in Million USD), 2018 & 2023
Figure 49: China: Marketing Technology Market Forecast: Sales Value (in Million USD), 2024-2032
Figure 50: Japan: Marketing Technology Market: Sales Value (in Million USD), 2018 & 2023
Figure 51: Japan: Marketing Technology Market Forecast: Sales Value (in Million USD), 2024-2032
Figure 52: India: Marketing Technology Market: Sales Value (in Million USD), 2018 & 2023
Figure 53: India: Marketing Technology Market Forecast: Sales Value (in Million USD), 2024-2032
Figure 54: South Korea: Marketing Technology Market: Sales Value (in Million USD), 2018 & 2023
Figure 55: South Korea: Marketing Technology Market Forecast: Sales Value (in Million USD), 2024-2032
Figure 56: Australia: Marketing Technology Market: Sales Value (in Million USD), 2018 & 2023
Figure 57: Australia: Marketing Technology Market Forecast: Sales Value (in Million USD), 2024-2032
Figure 58: Indonesia: Marketing Technology Market: Sales Value (in Million USD), 2018 & 2023
Figure 59: Indonesia: Marketing Technology Market Forecast: Sales Value (in Million USD), 2024-2032
Figure 60: Others: Marketing Technology Market: Sales Value (in Million USD), 2018 & 2023
Figure 61: Others: Marketing Technology Market Forecast: Sales Value (in Million USD), 2024-2032
Figure 62: Europe: Marketing Technology Market: Sales Value (in Million USD), 2018 & 2023
Figure 63: Europe: Marketing Technology Market Forecast: Sales Value (in Million USD), 2024-2032
Figure 64: Germany: Marketing Technology Market: Sales Value (in Million USD), 2018 & 2023
Figure 65: Germany: Marketing Technology Market Forecast: Sales Value (in Million USD), 2024-2032
Figure 66: France: Marketing Technology Market: Sales Value (in Million USD), 2018 & 2023
Figure 67: France: Marketing Technology Market Forecast: Sales Value (in Million USD), 2024-2032
Figure 68: United Kingdom: Marketing Technology Market: Sales Value (in Million USD), 2018 & 2023
Figure 69: United Kingdom: Marketing Technology Market Forecast: Sales Value (in Million USD), 2024-2032
Figure 70: Italy: Marketing Technology Market: Sales Value (in Million USD), 2018 & 2023
Figure 71: Italy: Marketing Technology Market Forecast: Sales Value (in Million USD), 2024-2032
Figure 72: Spain: Marketing Technology Market: Sales Value (in Million USD), 2018 & 2023
Figure 73: Spain: Marketing Technology Market Forecast: Sales Value (in Million USD), 2024-2032
Figure 74: Russia: Marketing Technology Market: Sales Value (in Million USD), 2018 & 2023
Figure 75: Russia: Marketing Technology Market Forecast: Sales Value (in Million USD), 2024-2032
Figure 76: Others: Marketing Technology Market: Sales Value (in Million USD), 2018 & 2023
Figure 77: Others: Marketing Technology Market Forecast: Sales Value (in Million USD), 2024-2032
Figure 78: Latin America: Marketing Technology Market: Sales Value (in Million USD), 2018 & 2023
Figure 79: Latin America: Marketing Technology Market Forecast: Sales Value (in Million USD), 2024-2032
Figure 80: Brazil: Marketing Technology Market: Sales Value (in Million USD), 2018 & 2023
Figure 81: Brazil: Marketing Technology Market Forecast: Sales Value (in Million USD), 2024-2032
Figure 82: Mexico: Marketing Technology Market: Sales Value (in Million USD), 2018 & 2023
Figure 83: Mexico: Marketing Technology Market Forecast: Sales Value (in Million USD), 2024-2032
Figure 84: Others: Marketing Technology Market: Sales Value (in Million USD), 2018 & 2023
Figure 85: Others: Marketing Technology Market Forecast: Sales Value (in Million USD), 2024-2032
Figure 86: Middle East and Africa: Marketing Technology Market: Sales Value (in Million USD), 2018 & 2023
Figure 87: Middle East and Africa: Marketing Technology Market: Breakup by Country (in %), 2023
Figure 88: Middle East and Africa: Marketing Technology Market Forecast: Sales Value (in Million USD), 2024-2032
Figure 89: Global: Marketing Technology Industry: Drivers, Restraints, and Opportunities
Figure 90: Global: Marketing Technology Industry: Value Chain Analysis
Figure 91: Global: Marketing Technology Industry: Porter's Five Forces Analysis
List of Tables
Table 1: Global: Marketing Technology Market: Key Industry Highlights, 2023 and 2032
Table 2: Global: Marketing Technology Market Forecast: Breakup by Type (in Million USD), 2024-2032
Table 3: Global: Marketing Technology Market Forecast: Breakup by Product (in Million USD), 2024-2032
Table 4: Global: Marketing Technology Market Forecast: Breakup by Application (in Million USD), 2024-2032
Table 5: Global: Marketing Technology Market Forecast: Breakup by Region (in Million USD), 2024-2032
Table 6: Global: Marketing Technology Market: Competitive Structure
Table 7: Global: Marketing Technology Market: Key Players
Benefits of Customization
Personalize this research
Triangulate with your data
Get data as per your format and definition
Gain a deeper dive into a specific application, geography, customer, or competitor
Any level of personalization
Get in Touch With Us
UNITED STATES
Phone: +1-631-791-1145
INDIA
Phone: +91-120-433-0800
UNITED KINGDOM
Phone: +44-753-714-6104
Email: sales@imarcgroup.com
Client Testimonials
The IMARC team was very reactive and flexible with regard to our requests. A very good overall experience. We are happy with the work that IMARC has provided, very complete and detailed. It has contributed to our business needs and provided the market visibility that we required
Read More
We were very happy with the collaboration between IMARC and Colruyt. Not only were your prices competitive, IMARC was also pretty fast in understanding the scope and our needs for this project. Even though it was not an easy task, performing a market research during the COVID-19 pandemic, you were able to get us the necessary information we needed. The IMARC team was very easy to work with and they showed us that it would go the extra mile if we needed anything extra
Read More
Last project executed by your team was as per our expectations. We also would like to associate for more assignments this year. Kudos to your team.
Read More.webp)
We would be happy to reach out to IMARC again, if we need Market Research/Consulting/Consumer Research or any associated service. Overall experience was good, and the data points were quite helpful.
Read More
The figures of market study were very close to our assumed figures. The presentation of the study was neat and easy to analyse. The requested details of the study were fulfilled. My overall experience with the IMARC Team was satisfactory.
Read More
The overall cost of the services were within our expectations. I was happy to have good communications in a timely manner. It was a great and quick way to have the information I needed.
Read More
My questions and concerns were answered in a satisfied way. The costs of the services were within our expectations. My overall experience with the IMARC Team was very good.
Read More
I agree the report was timely delivered, meeting the key objectives of the engagement. We had some discussion on the contents, adjustments were made fast and accurate. The response time was minimum in each case. Very good. You have a satisfied customer.
Read More.webp){kind=logo}
We would be happy to reach out to IMARC for more market reports in the future. The response from the account sales manager was very good. I appreciate the timely follow ups and post purchase support from the team. My overall experience with IMARC was good.
Read More
IMARC was a good solution for the data points that we really needed and couldn't find elsewhere. The team was easy to work, quick to respond, and flexible to our customization requests.
Read More
IMARC did an outstanding job in preparing our study. They were punctual and precise, delivering all the data we required in a clear and well-organized format. Their attention to detail and ability to meet deadlines was impressive, making them a reliable partner for our project.
Read More
I wanted to express my sincere appreciation for your efforts in handling this matter. Your dedication and commitment have truly been commendable. It is evident that you have put in a tremendous amount of hard work and expertise into resolving the issues at hand. I would also like to take this opportunity to inform you that we are greatly interested
Read More
Overall, the deliverable was well organized and my experience with the project team was good. In particular, I appreciated how they responded when I requested additional information and the Japanese version.
Read More
The IMARC team were extremely professional and very cooperative. The team were also extremely flexible in making changes and modifications wherever required. The entire experience right from project kick-off to after sales support was fruitful and smooth.
Read More
I’d like to express my gratitude for the work you accomplished with the industry report. The way you responded to the requirements and delivered under tight timelines shows your expertise, exceptional work ethic and commitment to your customer’s success. The entire team and company are incredibly thankful for your dedication. Once again, thank you
Read More
The market reports from IMARC have been instrumental in guiding our business strategies. We found the reports comprehensive and data-driven, which helped us make informed decisions. The detailed insights and actionable data have consistently provided us with a competitive edge in a rapidly changing alcohol market.
Read More
One of the best things about IMARC is their flexibility and predisposition to tailor the reports and adapt to our needs. They are not just great in their researching and consulting solutions, but their service is unparallelled. We’ve worked with them a couple of times and we will keep working with them in future projects.
Read More
We recently commissioned multiple market research reports from IMARC, and the insights we received were invaluable. The depth of analysis, accuracy of data, and actionable recommendations have greatly enhanced our strategic decision-making.
Read More
The market estimates provided by your team were pretty much in line with what we were theorizing internally. Really appreciate the work on this.
Read More
The sale account manager and the service was excellent. The data and market trends gathered from the report was insightful and really assisted while planning future product and growth strategies.
Read More
The report is excellent and has good amount of data and our team is extremely happy with the information provided.
Read More
Thank you very much for your cooperation and post purchase support. We were really happy with the final deliverable, and the takeaways from the report.
Read More