Male Grooming Products Market

Global Male Grooming Products Market:

The global male grooming products market size reached USD 90.7 Billion in 2024. Looking forward, IMARC Group expects the market to reach USD 153.6 Billion by 2033, exhibiting a CAGR of 5.99% during 2025-2033. The growing awareness of personal hygiene among men, with an emphasis on a well-groomed appearance, the easy availability of specialized products catering specifically to men's unique skin and hair care, the growing influence of social media and celebrity endorsements, as well as the expansion of various retail channels, are some of the factors driving the male grooming products market.

Male Grooming Products Market Analysis:

• Market Growth and Size:  The global male grooming industry is mostly driven by men's higher perceptions of personal cleanliness, with an emphasis on maintaining a well-groomed appearance. In accordance with this, the broad availability of specialty products tailored specifically to men's unique skin and hair care needs is boosting the business. Furthermore, the growing relevance of social media and celebrity endorsements, as well as the development of multiple retail channels that increase the accessibility and attractiveness of these things, are driving important market trends in male grooming personal care products. Furthermore, extensive R&D operations that result in the creation of unique products have a favorable impact on the market.
• Technological Advancements: Technological advancements have fueled significant innovation in men's personal care products, changing the landscape of the male grooming products sector. Technology has transformed the industry, from enhanced formulation techniques that employ powerful natural ingredients to cutting-edge technologies that alter grooming practices. Aside from that, smart grooming equipment equipped with sensors and AI algorithms provide personalized recommendations and track grooming progress, enhancing convenience and effectiveness.
• Industry Applications: The global mens grooming industry has a wide range of applications across several industries, demonstrating the expanding relevance of male personal care and grooming. Some of the key industry applications are consumer goods and retail, beauty and cosmetics, barbershops and salons, health and wellness, hospitality, and travel, among others.
• Geographical Trends: Geographical trends in male grooming personal care products industry show that customer preferences, cultural influences, and economic factors differ between locations. Male grooming products have expanded dramatically in developed countries such as North America and Europe, thanks to greater awareness of personal grooming, altering cultural expectations, and men's growing emphasis on self-care. These regions have a developed market with multiple men's personal care products that cater to a wide range of customer wants and tastes, which is fueling market expansion.
• Competitive Landscape: The male grooming products market worldwide is highly competitive, with several producers competing for market share and client attention. Furthermore, celebrity-endorsed firms and independent startups have emerged as strong competitors, focused on influencer marketing and specialized products to attract consumers seeking authenticity and innovation. Some of the top key players in the market include Procter & Gamble Company, Unilever PLC, Edgewell Personal Care Company, Beiersdorf AG, LVMH Moët Hennessy – Louis Vuitton SE, L’Óreal SA, Coty, Inc., Natura Cosmeticos SA (NATURA), PUIG, SL, Koninklijke Philips NV, Panasonic Corporation, among others.
• Challenges and Opportunities: Society's norms and conventional views of masculinity have posed a challenge to the male grooming goods industry, since some men may be hesitant to engage in grooming activities beyond basic hygiene. However, men's growing knowledge of self-care and changing views regarding male grooming create considerable commercial opportunities in the male grooming goods industry. As more men incorporate grooming into their self-care routines, demand for a wide range of grooming products is likely to rise, providing possibilities for manufacturers to innovate and diversify their product offerings.
• Future Outlook: The male grooming products industry outlook is positive, with further growth and development projected in response to changing consumer tastes, technological advancements, and shifting cultural attitudes about grooming and self-care in men.

Male Grooming Products Market Trends:

The Emergence of Customized Solutions

The introduction of personalized solutions has changed the male grooming product sector. Consumers are increasingly asking for goods that are tailored to their own skin types, hair textures, and personal preferences. To address this need, manufacturers are increasingly providing personalized solutions such as bespoke shaving kits, hair care regimens, and skin care products based on individual evaluations and needs. Customization not only improves the customer experience, but it also increases brand loyalty since purchasers have a closer connection to goods developed particularly for them. For instance, an online beauty retailer, Nykaa, is looking to tap the billion-dollar men’s grooming market in India with its exclusive portal for men called Nykaa Man. The men’s category is one of the fastest-growing categories on Nykaa’s main platform, and it expects this segment to contribute 10% to the company’s total revenue. Furthermore, bespoke solutions assist manufacturers in better understanding their customers, allowing them to develop and build products that are more appealing to their intended audience. By carefully matching the items with individual requirements and concerns, the market sees higher customer involvement and satisfaction, which is fueling its growth and expansion. For instance, Gillette introduced King C. Gillette, an extensive line of grooming and beard care products for men. Shave and edge, trim, and care were the three categories used to classify the assortment.

Rising Integration of Technology And Innovation

The increasing use of technology and innovation in the male grooming sector is altering how men approach personal care. Smart razors with sensors, as well as grooming applications that provide virtual consultations and individualized advice, make grooming easier, more efficient, and enjoyable. Furthermore, subscription-based services make it easy for men to acquire and renew their grooming products, which helps them keep to their routine. The entrance of technology is more than just a trend; it signals a shift in how the industry runs, with customers interacting in fresh and fascinating ways. This technological advancement appeals to tech-savvy young people by making grooming more easy and inventive, making it a key driver of worldwide market growth. For instance, Gillette from Procter & Gamble introduced the most recent product innovation in shaving razors: Gillette SkinGuard, a razor that shaves while barely touching the skin. SkinGuard is designed to revolutionize the shaving experience for men by incorporating two lubra strips that leave the skin feeling soft and smooth.

The Paradigm Shift in Social Norms And Perceptions

Changes in cultural customs and views around male grooming have a significant influence on the business world. Traditional views that restricted male grooming to a few objects are fading as society evolves. Grooming is no longer regarded only as a feminine discipline, with many males participating in rigorous self-care practices. This metamorphosis is made possible by media portrayal, celebrity influence, and a broader society movement that values and celebrates individuality and self-expression. As a result, guys feel more at ease trying out and utilizing a wider selection of grooming products. This shift in public attitudes not only improves the image of the male grooming industry, but it also creates new customer groups and encourages more research and usage of grooming products. This major adjustment is important for the continued growth of the market. For instance, Beiersdorf AG's brand Nivea Men launched a skin-care moisturizer from recycled carbon dioxide. The product was obtained by the carbon capture and utilization (CCU) process. The climate care moisturizer has a soothing effect on the skin and adds a refreshing moisture boost. For another instance, L'Oréal acquired United States superfood skin care specialist Youth to the People in a move set to deepen ethical offerings in a very competitive market in male grooming product offerings.

Natural And Organic Ingredients

Natural and organic components in male grooming products are more popular and sought after by customers. Natural and organic ingredients are obtained from plants, herbs, fruits, and other natural sources and do not include any synthetic chemicals or artificial additions. Incorporating these substances into male grooming products has several benefits, including the removal of harsh chemicals, nourishing and hydrating skin, and so on. Furthermore, rising concerns about the health and environmental consequences of synthetic chemicals are driving market expansion. Furthermore, companies are responding to this need by producing plant-based chemicals, botanical extracts, and essential oils, which are marketed as safer and more environmentally friendly alternatives. For instance, Vedix, an Indian-based ayurvedic beauty brand, announced it would enter the men's skincare market with a line of products for men's grooming that included face cleanser, moisturizer, and nighttime serum.

Male Grooming Products Market Segmentation

IMARC Group provides an analysis of the key trends in each segment of the global male grooming products market report, along with forecasts at the global and regional levels from 2025-2033. Our report has categorized the market based on product, price range and distribution channel.

Breakup by Product:

• Male Toiletries
• Electrical Products
• After Shave Lotions
• Others
   

Male toiletries represents the largest market segment

The report has provided a detailed breakup and analysis of the market based on the product. This includes male toiletries, electrical products, after shave lotions, and others. According to the report, male toiletries accounted for the largest market share.

The male toiletry market is being pushed by men's increased awareness of personal cleanliness and beauty. Brands are attempting to provide specialized products that fulfill men's skincare and grooming needs. Rising urbanization and disposable incomes have contributed to an increase in demand for male toiletries. Advertisements and celebrity endorsements have contributed significantly to the normalization and promotion of male grooming habits. Furthermore, the emergence of online shopping platforms has increased the accessibility of these commodities, leading to market expansion. For instance, Bombay Shaving Company launched a new Activated Bamboo Charcoal Face Wash campaign. The facewash contains activated charcoal, pomegranate, turmeric, and papaya extract. 

Breakup by Price Range:

• Mass Products
• Premium Products
   

Mass products represents the largest market segment

The report has provided a detailed breakup and analysis of the market based on the price range. This includes mass products and premium products. According to the report, mass products accounted for the largest market share.

The mass products industry is being driven by a growing need for affordable and simply available grooming solutions. The availability of foreign firms offering a wide range of products at varied price points has made grooming items more accessible to a broader audience. Manufacturing technical advancements have enabled cost-effective manufacture, hence boosting the affordability of mass commodities. Personal grooming awareness has expanded, and these products are now available via a number of retail outlets, further expanding the industry. Furthermore, targeted marketing and promotional operations have successfully enlarged the client base, accelerating the growth of the mass products category.

Breakup by Distribution Channel:

• Supermarkets and Hypermarkets
• Pharmacy Stores
• Online Stores
• Others
   

Supermarkets and hypermarkets accounts for the majority of the market share

The report has provided a detailed breakup and analysis of the market based on the distribution channel. This includes, supermarkets and hypermarkets, pharmacy stores, online stores, and others. According to the report, supermarkets and hypermarkets accounted for the largest market share.

The increasing number of supermarkets and hypermarkets has a considerable impact on the male grooming products business because of the convenience they give through a varied product range. Customers want to physically check items and compare multiple brands and prices in one location, which drives this industry. Supermarkets and hypermarkets are deliberately placed in both urban and suburban areas, allowing them to service a large population. In-store promotions and discounts are also effective in attracting customers to these retail locations. Furthermore, skilled staff in these organizations who can assist with product knowledge and selection play a key role in improving sales. For instance, according to a study by FashionNetwork.com, men are more likely to buy brands after touch and feel the experience in supermarkets & hypermarkets as only 22% of men shop frequently on their mobile devices. These establishments also provide a reasonable selection of products and assist customers in making rapid purchasing decisions for the required skincare product.

Breakup by Region:

• Asia Pacific
• North America
• Europe
• Middle East and Africa
• Latin America
   

Europe exhibits a clear dominance, accounting for the largest male grooming products market share

The report has provided a detailed breakup and analysis of the market based on the region type. This includes Asia Pacific; North America; Europe; the Middle East and Africa; and Latin America. According to the report, Europe accounted for the largest market share.

The European market is fueled by a long history of personal care and grooming, as well as a strong focus on quality and innovation. The presence of several well-known brands, as well as clients' high purchasing power, all contribute to the industry's success. Awareness campaigns and commercials targeting European men have helped to change attitudes around grooming and personal care. Furthermore, the rise of eCommerce and digital platforms has expanded item availability in remote places, driving market development. Furthermore, societal attitudes toward respecting diversity in appearance, as well as the influence of fashion and lifestyle in European countries, have boosted demand. Regulatory efforts that encourage the use of natural and organic components are in line with European consumer preferences, further boosting the business. Furthermore, environmental awareness and demand for sustainable products have spurred innovation in packaging and product composition, bolstering the European market sector. Lastly, partnerships between local and international businesses create a diverse range of options, catering to various customer demands and tastes, hence increasing the male grooming products industry in Europe. For instance, Silgan Holdings Inc. partnered with Bondi Sands on the brand's newly launched self-tanning range, Pure. It makes use of Silgan Dispensing's EZ'R foamer, which features a first-to-market foam application that is 100% recyclable in polypropylene (PP) streams and made entirely from plastic components.

Competitive Landscape:

The market research report has also provided a comprehensive analysis of the competitive landscape in the market. Competitive analysis such as market structure, key player positioning, top winning strategies, competitive dashboard, and company evaluation quadrant has been covered in the report. Also, detailed profiles of all major companies have been provided. Some of the key market players in the male grooming products market include:

• Procter & Gamble Company
• Unilever PLC
• Edgewell Personal Care Company
• Beiersdorf AG
• LVMH Moët Hennessy – Louis Vuitton SE
• L’Óreal SA
• Coty, Inc.
• Natura Cosmeticos SA (NATURA)
• PUIG, SL
• Koninklijke Philips NV
• Panasonic Corporation
   

(Please note that this is only a partial list of the key players, and the complete list is provided in the report.)

Male Grooming Products Market News:

• June 2023: Consumer goods company Henkel Consumer Brands, has forayed into the male grooming category in India with the launch of Taft hair styling products.
• June 2023: Beauty and skincare company VLCC is acquiring direct-to-consumer men’s grooming brand Ustraa through a combination of secondary buy-out and share swap. Post merger, VLCC will make further investments to accelerate the growth of Ustraa, a brand owned by Happily Unmarried Marketing.
• November 2023: Bath & Body Works aims to win in the men's personal care and grooming categories with bold new marketing efforts that partner with some of the biggest voices in professional and collegiate football and a new traveling experience that will engage fans across the country.

Male Grooming Products Market Report Scope:

Key Benefits for Stakeholders:

• IMARC’s report offers a comprehensive quantitative analysis of various market segments, historical and current market trends, market forecasts, and dynamics of the male grooming products market from 2019-2033.
• The research study provides the latest information on the market drivers, challenges, and opportunities in the global male grooming products market.
• The study maps the leading, as well as the fastest-growing, regional markets.
• Porter's five forces analysis assist stakeholders in assessing the impact of new entrants, competitive rivalry, supplier power, buyer power, and the threat of substitution. It helps stakeholders to analyze the level of competition within the male grooming products industry and its attractiveness.
• Competitive landscape allows stakeholders to understand their competitive environment and provides an insight into the current positions of key players in the market.