LTE and 5G Broadcast Market

LTE and 5G Broadcast Market Overview:

The global LTE and 5G broadcast market size reached USD 853.8 Million in 2024. Looking forward, IMARC Group expects the market to reach USD 1,859.7 Million by 2033, exhibiting a growth rate (CAGR) of 8.58% during 2025-2033. The demand for connected cars for gaining insights about traffic congestion and road quality, burgeoning tourism and travel sector as real-time updates are very important for tourists, and initiatives by governing agencies of several countries are supporting the market growth.

LTE and 5G Broadcast Market Analysis:

• Major Market Drivers: Thriving tourism and travel sector that rely on LTE and 5G broadcast to deliver high-quality and low-latency content like maps, tourist guides, and AR applications.
• Key Market Trends: The growing demand for connected cars to gain insight about traffic congestion and road quality is offering a favorable LTE and 5G broadcast market outlook.
• Geographical Trends: North America enjoys the leading position in the market on account of its sophisticated and well-established telecommunications infrastructure, especially in the United States and Canada.
• Competitive Landscape: Some of the major market players in the LTE and 5G broadcast industry include AT&T Inc., Athonet srl, Cisco Systems Inc., Enensys Technologies SA, Huawei Technologies Co. Ltd., KT Corporation, NEC Corporation, Nokia Corporation, Reliance Jio Infocomm Limited, Spinner Group, and Telstra Corporation, among many others.
• Challenges and Opportunities: While the market faces challenges, such as high infrastructure costs and regulatory complexities, it also encounters opportunities in expanding high-quality mobile video services and enhancing IoT connectivity across diverse industries.

LTE and 5G Broadcast Market Trends:

Thriving tourism and travel sector

As per the annual research published on the website of the World Travel and Tourism Council (WTTC), the travel and tourism sector contributed to 9.1% to the global GDP in 2023. To enhance the overall tourist experience, LTE and 5G broadcast technologies are highly valuable to deliver high-quality and low-latency content like maps, tourist guides, and AR applications. Remote visitors demand live streaming of events, virtual tours, and educational content of numerous attractions, museums, historical sites, and natural wonders, which can only be possible with the help of LTE and 5G broadcast. The delivery of multilingual audio guides, signage translations, and local cultural information to international tourists is done successfully via these broadcast technologies.

Growing demand for connected cars

Connected cars are highly technologically advanced and can function properly if there is efficient LTE and 5G networks. These cars can deliver information on traffic congestion, software updates, remote diagnostics, and real-time navigation, and so there is a rising LTE and 5G broadcast demand to provide these applications due to their necessary bandwidth and low latency. Continuous communication in connected cars is their major attraction, which is vital for safety-related features, including automatic emergency calling (eCall), collision avoidance systems, and real-time updates on road conditions and hazards. Using LTE and 5G broadcast technologies, automakers can effectively transmit software patches and over-the-air (OTA) firmware updates to connected vehicles. LTE and 5G networks are essential for these services, as they require advanced broadcast technologies. The IMARC Group’s report shows that the global connected cars market is expected to reach USD 267.2 Billion by 2032.

Initiatives by governing agencies

For LTE and 5G broadcast services, governments allot spectrum bands, allowing operators to build and grow their networks. Broadcast technology innovation and infrastructure investment are encouraged by well-defined and administered spectrum policies. Several governments place a high priority on the growth of the digital economy and seek to improve national connectivity. These objectives are supported by LTE and 5G broadcast technologies, which also increase overall economic competitiveness, facilitate new digital services, and improve internet availability. Remote communities can receive digital material and high-speed internet access at a reasonable price with the help of LTE and 5G broadcast technologies. Governing agencies of several countries are organizing several competitions for facilitating research and development (R&D) projects for telecoms, which is strengthening the LTE and 5G broadcast market growth. For instance, in 2023, NEC Corporation and Freshwave got selected for Project NAVIGATE in the UK Government's Open Networks Ecosystem (ONE) competition to deliver next-generation multi-operator neutral host small cell solution for high traffic areas.

LTE and 5G Broadcast Market Segmentation:

IMARC Group provides an analysis of the key trends in each segment of the market, along with forecasts at the global, regional, and country levels for 2025-2033. Our report has categorized the market based on technology and end user.

Breakup by Technology:

• LTE Broadcast
• 5G Broadcast
   

LTE broadcast accounts for the majority of the market share

The report has provided a detailed breakup and analysis of the market based on the technology. This includes LTE broadcast and 5G broadcast. According to the report, LTE broadcast represents the largest segment.

Since LTE broadcast has been around for longer than 5G broadcast, it has an advantage over it in terms of adoption and deployment. Particularly in fields like content delivery networks, emergency notifications, and live sports broadcasting, it has proven use cases. Comparing LTE networks to the still developing 5G networks, the former having wider deployment and greater coverage. The extensive LTE infrastructure makes it possible to deploy LTE broadcast services more quickly and widely in various regions. Utilizing the current LTE infrastructure allows network operators to provide broadcast services at a reasonable cost. This lessens the requirement for a sizable increase in funding in comparison to developing new infrastructure especially for 5G. The majority of modern smartphones, tablets, and other networked gadgets are already LTE broadcast technology compatible. Because of its wide device compatibility, end customers may embrace it more easily and don't have to buy new devices.

Breakup by End User:

• Video-On-Demand
• Mobile TV
• Connected Cars
• Emergency Alerts
• Stadiums
• E-Newspapers and E-Magazines
• Radio Data Feed and Notifications
• Others
   

Video-on-demand holds the largest share of the industry

A detailed breakup and analysis of the market based on the end user have also been provided in the report. This includes video-on-demand, mobile TV, connected cars, emergency alerts, stadiums, e-newspapers and e-magazines, radio data feed and notifications, and others. According to the report, video-on-demand accounts for the largest market share.

The emergence of streaming services is leading to a notable rise in the demand for on-demand video content among consumers. VoD consumption has increased as a result of viewers' preference to watch material whenever it's convenient. VoD over LTE and 5G broadcast can maximize network capacity by distributing popular content to numerous users at once via multicast technology. This enhances user experience overall and lessens the strain on the network, particularly during periods of high traffic. Broadcast technologies like LTE and 5G provide high-quality streaming with low latency and buffering, which is positively influencing the LTE and 5G broadcast market insights. Because delivering high-definition (HD) and ultra-high-definition (UHD) information demands a large amount of bandwidth, this is especially crucial.

Breakup by Region:

• North America
  • United States
  • Canada
• Asia Pacific
  • China
  • Japan
  • India
  • South Korea
  • Australia
  • Indonesia
  • Others
• Europe
  • Germany
  • France
  • United Kingdom
  • Italy
  • Spain
  • Russia
  • Others
• Latin America
  • Brazil
  • Mexico
  • Others
• Middle East and Africa
   

North America leads the market, accounting for the largest LTE and 5G broadcast market share

The report has also provided a comprehensive analysis of all the major regional markets, which include North America (the United States and Canada); Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia, and others); Europe (Germany, France, the United Kingdom, Italy, Spain, Russia, and others); Latin America (Brazil, Mexico, and others); and the Middle East and Africa. According to the report, North America represents the largest regional market for LTE and 5G broadcast.

North America boasts a sophisticated and well-established telecommunications infrastructure, especially in the United States and Canada. The region is building its 5G networks quickly and has been leading the way in the deployment of LTE networks, which has laid a strong basis for LTE and 5G broadcast services. The need for improved broadcast services that LTE and 5G networks may supply is being driven by North American people accustomed to high-speed internet and mobile services. Key players operating in this region are focusing on collaborations to fulfill the demand of clients. For instance, in 2024, Kyndryl, US based company, announced a global strategic alliance with Hewlett Packard Enterprise (HPE) to jointly develop and deliver LTE and 5G private wireless services to customers worldwide.

Competitive Landscape:

• The LTE and 5G broadcast market research report has also provided a comprehensive analysis of the competitive landscape in the market. Detailed profiles of all major companies have also been provided. Some of the major market players in the LTE and 5G broadcast industry include AT&T Inc., Athonet srl, Cisco Systems Inc., Enensys Technologies SA, Huawei Technologies Co. Ltd., KT Corporation, NEC Corporation, Nokia Corporation, Reliance Jio Infocomm Limited, Spinner Group, Telstra Corporation, etc.

  (Please note that this is only a partial list of the key players, and the complete list is provided in the report.)

• To improve and innovate LTE and 5G broadcast technologies, big businesses are making significant R&D investments. This entails establishing cutting-edge content delivery technologies, enhancing network performance, and inventing new broadcast standards. Prominent companies are joining forces and cooperating with network operators, content suppliers, regulatory agencies, and other technological companies. These partnerships hasten market acceptance and contribute to the development of a strong ecosystem for LTE and 5G broadcast services. Businesses are working hard to put in place the infrastructure required to provide broadcast services over LTE and 5G. In order to increase coverage and capacity, base stations, small cells, and other network components will be deployed. Showcasing the possibilities of LTE and 5G broadcast technologies is often accomplished through the implementation of demonstrations and pilot projects. Through client confidence and feedback, these projects assist in testing and confirming the technologies in real-world circumstances. To improve their position in the industry, major players are also focusing on collaborations and partnerships to improve their capacities and product offers. For instance, Telkomsel and Ericsson announced their renewed partnership in 2023 to grow and strengthen their existing 4G / 5G networks footprint in Indonesia.

LTE and 5G Broadcast Market News:

• In 2023: Reliance Jio completed minimum roll out obligation of 5G services in all 22 telecom circles of India.

LTE and 5G Broadcast Market Report Scope:

Key Benefits for Stakeholders:

• IMARC’s industry report offers a comprehensive quantitative analysis of various market segments, historical and current market trends, LTE and 5G broadcast market forecasts, and dynamics of the market from 2019-2033.
• The research report provides the latest information on the market drivers, challenges, and opportunities in the global market.
• The study maps the leading, as well as the fastest-growing, regional markets. It further enables stakeholders to identify the key country-level markets within each region.
• Porter's five forces analysis assists stakeholders in assessing the impact of new entrants, competitive rivalry, supplier power, buyer power, and the threat of substitution. It helps stakeholders to analyze the level of competition within the industry and its attractiveness.
• The competitive landscape allows stakeholders to understand their competitive environment and provides insight into the current positions of key players in the market.