Lingerie Market

Global Lingerie Market:

The global lingerie market size reached USD 90.0 Billion in 2024. Looking forward, IMARC Group expects the market to reach USD 151.0 Billion by 2033, exhibiting a growth rate (CAGR) of 5.78% during 2025-2033. The rising inclination among consumers towards trendy intimate wear and sportswear is primarily bolstering the market.

Lingerie Market Analysis:

• Major Market Drivers: One of the key factors catalyzing the market is the growing use of promotional activities and aggressive marketing on numerous social media platforms to broaden the consumer base.
• Key Market Trends: The introduction of wide-ranging seamless, brassieres briefs, and premium-quality branded lingerie is contributing to the market. Besides this, the rising purchasing power of individuals is also acting as another significant growth-inducing factor.
• Competitive Landscape: Some of the prominent companies in the global market include Fashion Nova LLC, Hanesbrands Inc., H & M Hennes & Mauritz AB, Hunkemöller International B.V., Jockey International Inc., MAS Holdings, PVH Corp., The Gap Inc., The Groupe Chantelle, Triumph International Ltd., Victoria’s Secret & Co., and Yandy Enterprises LLC, among many others.
• Geographical Trends: Asia Pacific exhibits a clear dominance in the market, owing to the easy product availability in varying colors, sizes, patterns, and types, such as thongs, bodysuits, knickers, briefs, corsets, etc.
• Challenges and Opportunities: One of the primary challenges hindering the market is the lack of size, diversity, and inclusivity. However, the launch of marketing strategies to cater to a broader spectrum of body types and preferences is expected to fuel the market over the forecasted period.
   

Lingerie Market Trends:

Increasing Demand for Sustainable Lingerie

The rising consumer environmental consciousness is encouraging brands to adopt sustainable practices, which is catalyzing the market. This usually includes using recycled and organic materials, ensuring fair labor practices, reducing waste in production, etc. Brands like Cosabella and Stella McCartney are leading the way by offering eco-friendly collections. Moreover, in March 2024, Eicher Goodearth Private Limited introduced Mahina, which stands for India's premier provider of bonded leak-proof absorbent underwear, setting a new standard in menstrual hygiene.

Rising Customization Options

The growing number of personalization options is gaining traction in the market as individuals seek unique and tailored products. Additionally, companies are offering customizable options, which allow customers to choose colors, fabrics, and styles according to their preferences. This trend not only improves customer engagement but also builds brand loyalty by providing products that cater to individual tastes and needs. Besides this, as technology advances, the ability to offer personalized lingerie experiences is expected to positively influence the lingerie market outlook in the coming years. For example, in February 2024, Mumbai-based startup womenswear brand Bold & Bae expanded its product selection and launched a premium lingerie and casual wear line. The business aims to cater to shoppers in rural and metro areas by focusing on direct-to-customer retail. 

Growing Focus on Comfort

The widespread inclination towards versatile and comfortable undergarments is acting as a significant growth-inducing factor. Moreover, the rise of remote work and lifestyle changes has shifted consumer preferences towards comfort-focused lingerie, such as wireless bras, bralettes, and seamless underwear. Besides this, lingerie top brands are providing stylish yet comfortable options that can be worn all day. For example, in July 2024, an Australian underwear brand launched a new shapewear collection that provides added support while remaining supremely comfortable and breathable.

Global Lingerie Industry Segmentation:

IMARC Group provides an analysis of the key trends in each segment of the market, along with the lingerie market forecast at the global, regional, and country levels for 2025-2033. Our report has categorized the market based on the product type, material, price range, and distribution channel.

Breakup by Product Type:

• Brassiere
• Knickers or Panties
• Shapewear
• Others
   

Brassiere currently exhibits a clear dominance in the lingerie market share

The report has provided a detailed breakup and analysis of the market based on the product type. This includes brassiere, knickers or panties, shapewear, and others. According to the report, brassiere represented the largest market segmentation.

A brassiere, commonly known as a bra, is a form-fitting undergarment designed to support or cover the wearer's breasts. Bras come in various styles and designs to cater to different needs and preferences, ranging from everyday comfort to specialized support. For instance, T-shirt bras, like those offered by brands such as Calvin Klein and Victoria's Secret, provide seamless coverage ideal for wearing under fitted clothing.

Breakup by Material:

• Cotton
• Silk
• Satin
• Nylon
• Others
   

Currently, cotton holds the largest lingerie market demand

The report has provided a detailed breakup and analysis of the market based on the material. This includes cotton, silk, satin, nylon, and others. According to the report, cotton represented the largest market segmentation.

Cotton lingerie is highly favored for its comfort, breathability, and natural softness, making it a staple in many wardrobes. Due to its hypoallergenic properties, this type of lingerie is particularly beneficial for sensitive skin. Brands like Hanes and Fruit of the Loom offer a wide range of cotton underwear and bras that prioritize everyday comfort and affordability.

Breakup by Price Range:

• Economy
• Premium
   

The economy accounted for the largest lingerie market revenue

The report has provided a detailed breakup and analysis of the market based on the price range. This includes economy and premium. According to the report, economy represented the largest market segmentation.

The economy segment represents the largest segmentation in the lingerie market primarily due to its broad accessibility and appeal to the mass consumer base. Affordable lingerie brands, such as Hanes, Fruit of the Loom, and Jockey, provide essential undergarments at price points that accommodate a wide range of budgets, making them accessible to a larger demographic.

Breakup by Distribution Channel:

• Mass Merchandizers
• Specialized Stores
• Online Stores
• Others
   

Mass merchandizers account for the majority of the total lingerie market statistics

The report has provided a detailed breakup and analysis of the market based on the distribution channel. This includes mass merchandizers, specialized stores, online stores, and others. According to the report, mass merchandizers represented the largest market segmentation.

Mass merchandisers represent the largest segmentation in the market because they offer widespread accessibility, affordability, and variety to a broad consumer base. Retail giants, such as Walmart, Target, and Amazon dominate this segment by providing an extensive range of lingerie options at competitive prices, making quality undergarments accessible to people from various economic backgrounds.

Breakup by Region:

• North America
  • United States
  • Canada
• Asia-Pacific
  • China
  • Japan
  • India
  • South Korea
  • Australia
  • Indonesia
  • Others
• Europe
  • Germany
  • France
  • United Kingdom
  • Italy
  • Spain
  • Russia
  • Others
• Latin America
  • Brazil
  • Mexico
  • Others
• Middle East and Africa
   

Asia Pacific currently dominates the market

The lingerie market research report has also provided a comprehensive analysis of all the major regional markets, which include North America (the United States and Canada); Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia, and others); Europe (Germany, France, the United Kingdom, Italy, Spain, Russia, and others); Latin America (Brazil, Mexico, and others); and the Middle East and Africa. According to the report, Asia Pacific accounted for the largest market share. 

The market is experiencing remarkable growth, driven by increasing consumer affluence, changing fashion preferences, and the rapid expansion of retail infrastructure. In China, for instance, brands like Aimer and Neiwai are gaining popularity by blending traditional aesthetics with modern designs, catering to the growing middle class's desire for stylish yet comfortable lingerie. India's market is also expanding, with brands like Zivame and Clovia revolutionizing the sector by offering a wide range of sizes and styles, making lingerie shopping more inclusive and accessible.

Competitive Landscape:

The market research report has provided a comprehensive analysis of the competitive landscape. Detailed profiles of all major market lingerie companies have also been provided. Some of the key players in the market include:

• Fashion Nova LLC
• Hanesbrands Inc.
• H & M Hennes & Mauritz AB
• Hunkemöller International B.V.
• Jockey International Inc.
• MAS Holdings
• PVH Corp.
• The Gap Inc.
• The Groupe Chantelle
• Triumph International Ltd.
• Victoria’s Secret & Co.
• Yandy Enterprises LLC
   

(Please note that this is only a partial list of the key players, and the complete list is provided in the report.)

Lingerie Market Recent Developments:

• July 2024: The Australian underwear brand launched a new shapewear collection that provides added support while remaining supremely comfortable and breathable.
• March 2024: Eicher Goodearth Private Limited introduced Mahina, which stands for India's premier provider of bonded leak-proof absorbent underwear, setting a new standard in menstrual hygiene.
• February 2024: Mumbai-based startup womenswear brand Bold & Bae expanded its product selection and unveiled a premium lingerie and casual wear line.

Lingerie Market Report Scope:

Key Benefits for Stakeholders:

• IMARC's industry report offers a comprehensive quantitative analysis of various market segments, historical and current market trends, market forecasts, and dynamics of the lingerie market from 2019-2033.
• The research report provides the latest information on the market drivers, challenges, and opportunities in the global lingerie market.
• The study maps the leading, as well as the fastest-growing, regional markets. It further enables stakeholders to identify the key country-level markets within each region.
• Porter's five forces analysis assists stakeholders in assessing the impact of new entrants, competitive rivalry, supplier power, buyer power, and the threat of substitution. It helps stakeholders to analyze the level of competition within the lingerie industry and its attractiveness.
• The competitive landscape allows stakeholders to understand their competitive environment and provides insight into the current positions of key players in the market.