1 Preface
2 Scope and Methodology
2.1 Objectives of the Study
2.2 Stakeholders
2.3 Data Sources
2.3.1 Primary Sources
2.3.2 Secondary Sources
2.4 Market Estimation
2.4.1 Bottom-Up Approach
2.4.2 Top-Down Approach
2.5 Forecasting Methodology
3 Executive Summary
4 Introduction
4.1 Overview
4.2 Key Industry Trends
5 Latin America OTT Platform Market
5.1 Market Overview
5.2 Market Performance
5.3 Impact of COVID-19
5.4 Market Forecast
6 Market Breakup by Revenue Model
6.1 Subscription Based
6.1.1 Market Trends
6.1.2 Market Forecast
6.2 Advertising Based
6.2.1 Market Trends
6.2.2 Market Forecast
6.3 Transaction Based
6.3.1 Market Trends
6.3.2 Market Forecast
6.4 Others
6.4.1 Market Trends
6.4.2 Market Forecast
7 Market Breakup by Content Type
7.1 Video
7.1.1 Market Trends
7.1.2 Market Breakup by Type
7.1.2.1 Entertainment and Infotainment
7.1.2.1.1 Market Trends
7.1.2.1.2 Market Forecast
7.1.2.2 Food, Travel and Fashion
7.1.2.2.1 Market Trends
7.1.2.2.2 Market Forecast
7.1.2.3 Sports Content
7.1.2.3.1 Market Trends
7.1.2.3.2 Market Forecast
7.1.3 Market Forecast
7.2 Audio/Voip
7.2.1 Market Trends
7.2.2 Market Forecast
7.3 Online Gaming
7.3.1 Market Trends
7.3.2 Market Forecast
7.4 Music Streaming
7.4.1 Market Trends
7.4.2 Market Forecast
7.5 Communication
7.5.1 Market Trends
7.5.2 Market Forecast
7.6 Others
7.6.1 Market Trends
7.6.2 Market Forecast
8 Market Breakup by Streaming Device
8.1 Smartphones and Tablets
8.1.1 Market Trends
8.1.2 Market Forecast
8.2 Desktops and Laptops
8.2.1 Market Trends
8.2.2 Market Forecast
8.3 Smart TV’s and Set-Top Box
8.3.1 Market Trends
8.3.2 Market Forecast
8.4 Gaming Console
8.4.1 Market Trends
8.4.2 Market Forecast
8.5 Others
8.5.1 Market Trends
8.5.2 Market Forecast
9 Market Breakup by User Type
9.1 Personal
9.1.1 Market Trends
9.1.2 Market Forecast
9.2 Commercial
9.2.1 Market Trends
9.2.2 Market Forecast
10 Market Breakup by Service Vertical
10.1 Media and Entertainment
10.1.1 Market Trends
10.1.2 Market Forecast
10.2 Education and Learning
10.2.1 Market Trends
10.2.2 Market Forecast
10.3 Gaming
10.3.1 Market Trends
10.3.2 Market Forecast
10.4 Health and Fitness
10.4.1 Market Trends
10.4.2 Market Forecast
10.5 IT and Telecom
10.5.1 Market Trends
10.5.2 Market Forecast
10.6 E-commerce
10.6.1 Market Trends
10.6.2 Market Forecast
10.7 Others
10.7.1 Market Trends
10.7.2 Market Forecast
11 Market Breakup by Country
11.1 Argentina
11.1.1 Market Trends
11.1.2 Market Breakup by Revenue Model
11.1.3 Market Breakup by Content Type
11.1.4 Market Breakup by Streaming Device
11.1.5 Market Breakup by User type
11.1.6 Market Breakup by Service Vertical
11.1.7 Market Forecast
11.2 Brazil
11.2.1 Market Trends
11.2.2 Market Breakup by Revenue Model
11.2.3 Market Breakup by Content Type
11.2.4 Market Breakup by Streaming Device
11.2.5 Market Breakup by User type
11.2.6 Market Breakup by Service Vertical
11.2.7 Market Forecast
11.3 Mexico
11.3.1 Market Trends
11.3.2 Market Breakup by Revenue Model
11.3.3 Market Breakup by Content Type
11.3.4 Market Breakup by Streaming Device
11.3.5 Market Breakup by User type
11.3.6 Market Breakup by Service Vertical
11.3.7 Market Forecast
11.4 Uruguay
11.4.1 Market Trends
11.4.2 Market Breakup by Revenue Model
11.4.3 Market Breakup by Content Type
11.4.4 Market Breakup by Streaming Device
11.4.5 Market Breakup by User type
11.4.6 Market Breakup by Service Vertical
11.4.7 Market Forecast
11.5 Colombia
11.5.1 Market Trends
11.5.2 Market Breakup by Revenue Model
11.5.3 Market Breakup by Content Type
11.5.4 Market Breakup by Streaming Device
11.5.5 Market Breakup by User type
11.5.6 Market Breakup by Service Vertical
11.5.7 Market Forecast
11.6 Chile
11.6.1 Market Trends
11.6.2 Market Breakup by Revenue Model
11.6.3 Market Breakup by Content Type
11.6.4 Market Breakup by Streaming Device
11.6.5 Market Breakup by User type
11.6.6 Market Breakup by Service Vertical
11.6.7 Market Forecast
11.7 Peru
11.7.1 Market Trends
11.7.2 Market Breakup by Revenue Model
11.7.3 Market Breakup by Content Type
11.7.4 Market Breakup by Streaming Device
11.7.5 Market Breakup by User type
11.7.6 Market Breakup by Service Vertical
11.7.7 Market Forecast
11.8 Others
11.8.1 Market Trends
11.8.2 Market Breakup by Revenue Model
11.8.3 Market Breakup by Content Type
11.8.4 Market Breakup by Streaming Device
11.8.5 Market Breakup by User type
11.8.6 Market Breakup by Service Vertical
11.8.7 Market Forecast
12 SWOT Analysis
12.1 Overview
12.2 Strengths
12.3 Weaknesses
12.4 Opportunities
12.5 Threats
13 Value Chain Analysis
14 Porters Five Forces Analysis
14.1 Overview
14.2 Bargaining Power of Buyers
14.3 Bargaining Power of Suppliers
14.4 Degree of Competition
14.5 Threat of New Entrants
14.6 Threat of Substitutes
15 Competitive Landscape
15.1 Market Structure
15.2 Key Players
15.3 Profiles of Key Players
15.3.1 Amazon Prime Video (Amazon.com)
15.3.1.1 Company Overview
15.3.1.2 Product Portfolio
15.3.1.3 Financials
15.3.1.4 SWOT Analysis
15.3.2 Blim (Televisa S.A. de C.V)
15.3.2.1 Company Overview
15.3.2.2 Product Portfolio
15.3.2.3 Financials
15.3.3 Cabletica (Liberty Latin America Ltd.)
15.3.3.1 Company Overview
15.3.3.2 Product Portfolio
15.3.4 Claro Video (Claro)
15.3.4.1 Company Overview
15.3.4.2 Product Portfolio
15.3.5 Fox (Fox Networks Group)
15.3.5.1 Company Overview
15.3.5.2 Product Portfolio
15.3.5.3 Financials
15.3.6 Globo Play (Grupo Globo)
15.3.6.1 Company Overview
15.3.6.2 Product Portfolio
15.3.7 Home Box Office Inc. (AT&T Inc.)
15.3.7.1 Company Overview
15.3.7.2 Product Portfolio
15.3.8 Movistar Play
15.3.8.1 Company Overview
15.3.8.2 Product Portfolio
15.3.9 Netflix Inc.
15.3.9.1 Company Overview
15.3.9.2 Product Portfolio
15.3.9.3 Financials
15.3.9.4 SWOT Analysis
15.3.10 Millicom International Cellular SA
15.3.10.1 Company Overview
15.3.10.2 Product Portfolio
15.3.10.3 Financials
15.3.10.4 SWOT Analysis
List of Figures
Figure 1: Latin America: OTT Platform Market: Major Drivers and Challenges
Figure 2: Latin America: OTT Platform Market: Sales Value (in Billion US$), 2018-2023
Figure 3: Latin America: OTT Platform Market Forecast: Sales Value (in Billion US$), 2024-2032
Figure 4: Latin America: OTT Platform Market: Breakup by Revenue Model (in %), 2023
Figure 5: Latin America: OTT Platform Market: Breakup by Content Type (in %), 2023
Figure 6: Latin America: OTT Platform Market: Breakup by Streaming Device (in %), 2023
Figure 7: Latin America: OTT Platform Market: Breakup by User Type (in %), 2023
Figure 8: Latin America: OTT Platform Market: Breakup by Service Vertical (in %), 2023
Figure 9: Latin America: OTT Platform Market: Breakup by Country (in %), 2023
Figure 10: Latin America: OTT Platform (Subscription Based) Market: Sales Value (in Million US$), 2018 & 2023
Figure 11: Latin America: OTT Platform (Subscription Based) Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 12: Latin America: OTT Platform (Advertising Based) Market: Sales Value (in Million US$), 2018 & 2023
Figure 13: Latin America: OTT Platform (Advertising Based) Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 14: Latin America: OTT Platform (Transaction Based) Market: Sales Value (in Million US$), 2018 & 2023
Figure 15: Latin America: OTT Platform (Transaction Based) Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 16: Latin America: OTT Platform (Other Revenue Models) Market: Sales Value (in Million US$), 2018 & 2023
Figure 17: Latin America: OTT Platform (Other Revenue Models) Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 18: Latin America: OTT Platform (Video Content Type) Market: Sales Value (in Million US$), 2018 & 2023
Figure 19: Latin America: OTT Platform (Video Content Type) Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 20: Latin America: OTT Platform (Entertainment and Infotainment) Market: Sales Value (in Million US$), 2018 & 2023
Figure 21: Latin America: OTT Platform (Entertainment and Infotainment) Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 22: Latin America: OTT Platform (Food, Travel and Fashion) Market: Sales Value (in Million US$), 2018 & 2023
Figure 23: Latin America: OTT Platform (Food, Travel and Fashion) Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 24: Latin America: OTT Platform (Sports Content) Market: Sales Value (in Million US$), 2018 & 2023
Figure 25: Latin America: OTT Platform (Sports Content) Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 26: Latin America: OTT Platform (Audio/Voip Content Type) Market: Sales Value (in Million US$), 2018 & 2023
Figure 27: Latin America: OTT Platform (Audio/Voip Content Type) Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 28: Latin America: OTT Platform (Online Gaming) Market: Sales Value (in Million US$), 2018 & 2023
Figure 29: Latin America: OTT Platform (Online Gaming) Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 30: Latin America: OTT Platform (Music Streaming) Market: Sales Value (in Million US$), 2018 & 2023
Figure 31: Latin America: OTT Platform (Music Streaming) Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 32: Latin America: OTT Platform (Communication Content Type) Market: Sales Value (in Million US$), 2018 & 2023
Figure 33: Latin America: OTT Platform (Communication Content Type) Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 34: Latin America: OTT Platform (Other Content Types) Market: Sales Value (in Million US$), 2018 & 2023
Figure 35: Latin America: OTT Platform (Other Content Types) Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 36: Latin America: OTT Platform (Smartphones and Tablets) Market: Sales Value (in Million US$), 2018 & 2023
Figure 37: Latin America: OTT Platform (Smartphones and Tablets) Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 38: Latin America: OTT Platform (Desktops and Laptops) Market: Sales Value (in Million US$), 2018 & 2023
Figure 39: Latin America: OTT Platform (Desktops and Laptops) Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 40: Latin America: OTT Platform (Smart TV’s and Set-Top Box) Market: Sales Value (in Million US$), 2018 & 2023
Figure 41: Latin America: OTT Platform (Smart TV’s and Set-Top Box) Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 42: Latin America: OTT Platform (Gaming Console) Market: Sales Value (in Million US$), 2018 & 2023
Figure 43: Latin America: OTT Platform (Gaming Console) Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 44: Latin America: OTT Platform (Other Streaming Devices) Market: Sales Value (in Million US$), 2018 & 2023
Figure 45: Latin America: OTT Platform (Other Streaming Devices) Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 46: Latin America: OTT Platform (Personal User Type) Market: Sales Value (in Million US$), 2018 & 2023
Figure 47: Latin America: OTT Platform (Personal User Type) Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 48: Latin America: OTT Platform (Commercial User Type) Market: Sales Value (in Million US$), 2018 & 2023
Figure 49: Latin America: OTT Platform (Commercial User Type) Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 50: Latin America: OTT Platform (Media and Entertainment) Market: Sales Value (in Million US$), 2018 & 2023
Figure 51: Latin America: OTT Platform (Media and Entertainment) Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 52: Latin America: OTT Platform (Education and Learning) Market: Sales Value (in Million US$), 2018 & 2023
Figure 53: Latin America: OTT Platform (Education and Learning) Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 54: Latin America: OTT Platform (Gaming) Market: Sales Value (in Million US$), 2018 & 2023
Figure 55: Latin America: OTT Platform (Gaming) Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 56: Latin America: OTT Platform (Health and Fitness) Market: Sales Value (in Million US$), 2018 & 2023
Figure 57: Latin America: OTT Platform (Health and Fitness) Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 58: Latin America: OTT Platform (IT and Telecom) Market: Sales Value (in Million US$), 2018 & 2023
Figure 59: Latin America: OTT Platform (IT and Telecom) Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 60: Latin America: OTT Platform (E-commerce) Market: Sales Value (in Million US$), 2018 & 2023
Figure 61: Latin America: OTT Platform (E-commerce) Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 62: Latin America: OTT Platform (Other Service Verticals) Market: Sales Value (in Million US$), 2018 & 2023
Figure 63: Latin America: OTT Platform (Other Service Verticals) Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 64: Argentina: OTT Platform Market: Sales Value (in Million US$), 2018 & 2023
Figure 65: Argentina: OTT Platform Market: Breakup by Revenue Model (in %), 2023
Figure 66: Argentina: OTT Platform Market: Breakup by Content Type (in %), 2023
Figure 67: Argentina: OTT Platform Market: Breakup by Streaming Device (in %), 2023
Figure 68: Argentina: OTT Platform Market: Breakup by User Type (in %), 2023
Figure 69: Argentina: OTT Platform Market: Breakup by Service Vertical (in %), 2023
Figure 70: Argentina: OTT Platform Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 71: Brazil: OTT Platform Market: Sales Value (in Million US$), 2018 & 2023
Figure 72: Brazil: OTT Platform Market: Breakup by Revenue Model (in %), 2023
Figure 73: Brazil: OTT Platform Market: Breakup by Content Type (in %), 2023
Figure 74: Brazil: OTT Platform Market: Breakup by Streaming Device (in %), 2023
Figure 75: Brazil: OTT Platform Market: Breakup by User Type (in %), 2023
Figure 76: Brazil: OTT Platform Market: Breakup by Service Vertical (in %), 2023
Figure 77: Brazil: OTT Platform Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 78: Mexico: OTT Platform Market: Sales Value (in Million US$), 2018 & 2023
Figure 79: Mexico: OTT Platform Market: Breakup by Revenue Model (in %), 2023
Figure 80: Mexico: OTT Platform Market: Breakup by Content Type (in %), 2023
Figure 81: Mexico: OTT Platform Market: Breakup by Streaming Device (in %), 2023
Figure 82: Mexico: OTT Platform Market: Breakup by User Type (in %), 2023
Figure 83: Mexico: OTT Platform Market: Breakup by Service Vertical (in %), 2023
Figure 84: Mexico: OTT Platform Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 85: Uruguay: OTT Platform Market: Sales Value (in Million US$), 2018 & 2023
Figure 86: Uruguay: OTT Platform Market: Breakup by Revenue Model (in %), 2023
Figure 87: Uruguay: OTT Platform Market: Breakup by Content Type (in %), 2023
Figure 88: Uruguay: OTT Platform Market: Breakup by Streaming Device (in %), 2023
Figure 89: Uruguay: OTT Platform Market: Breakup by User Type (in %), 2023
Figure 90: Uruguay: OTT Platform Market: Breakup by Service Vertical (in %), 2023
Figure 91: Uruguay: OTT Platform Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 92: Colombia: OTT Platform Market: Sales Value (in Million US$), 2018 & 2023
Figure 93: Colombia: OTT Platform Market: Breakup by Revenue Model (in %), 2023
Figure 94: Colombia: OTT Platform Market: Breakup by Content Type (in %), 2023
Figure 95: Colombia: OTT Platform Market: Breakup by Streaming Device (in %), 2023
Figure 96: Colombia: OTT Platform Market: Breakup by User Type (in %), 2023
Figure 97: Colombia: OTT Platform Market: Breakup by Service Vertical (in %), 2023
Figure 98: Colombia: OTT Platform Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 99: Chile: OTT Platform Market: Sales Value (in Million US$), 2018 & 2023
Figure 100: Chile: OTT Platform Market: Breakup by Revenue Model (in %), 2023
Figure 101: Chile: OTT Platform Market: Breakup by Content Type (in %), 2023
Figure 102: Chile: OTT Platform Market: Breakup by Streaming Device (in %), 2023
Figure 103: Chile: OTT Platform Market: Breakup by User Type (in %), 2023
Figure 104: Chile: OTT Platform Market: Breakup by Service Vertical (in %), 2023
Figure 105: Chile: OTT Platform Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 106: Peru: OTT Platform Market: Sales Value (in Million US$), 2018 & 2023
Figure 107: Peru: OTT Platform Market: Breakup by Revenue Model (in %), 2023
Figure 108: Peru: OTT Platform Market: Breakup by Content Type (in %), 2023
Figure 109: Peru: OTT Platform Market: Breakup by Streaming Device (in %), 2023
Figure 110: Peru: OTT Platform Market: Breakup by User Type (in %), 2023
Figure 111: Peru: OTT Platform Market: Breakup by Service Vertical (in %), 2023
Figure 112: Peru: OTT Platform Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 113: Others: OTT Platform Market: Sales Value (in Million US$), 2018 & 2023
Figure 114: Others: OTT Platform Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 115: Latin America: OTT Platform Industry: SWOT Analysis
Figure 116: Latin America: OTT Platform Industry: Value Chain Analysis
Figure 117: Latin America: OTT Platform Industry: Porter’s Five Forces Analysis
List of Tables
Table 1: Latin America: OTT Platform Market: Key Industry Highlights, 2023 and 2032
Table 2: Latin America: OTT Platform Market Forecast: Breakup by Revenue Model (in Million US$), 2024-2032
Table 3: Latin America: OTT Platform Market Forecast: Breakup by Content Type (in Million US$), 2024-2032
Table 4: Latin America: OTT Platform Market Forecast: Breakup by Streaming Device (in Million US$), 2024-2032
Table 5: Latin America: OTT Platform Market Forecast: Breakup by User Type (in Million US$), 2024-2032
Table 6: Latin America: OTT Platform Market Forecast: Breakup by Service Vertical (in Million US$), 2024-2032
Table 7: Latin America: OTT Platform Market Forecast: Breakup by Country (in Million US$), 2024-2032
Table 8: Latin America: OTT Platform Market: Competitive Structure
Table 9: Latin America: OTT Platform Market: Key Players