The Latin America e-cigarette market size reached US$ 180 Million in 2023. Looking forward, IMARC Group expects the market to reach US$ 350 Million by 2032, exhibiting a growth rate (CAGR) of 7.4% during 2024-2032.
Report Attribute
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Key Statistics
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Base Year
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2023
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Forecast Years
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2024-2032
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Historical Years
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2018-2023
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Market Size in 2023
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US$ 180 Million |
Market Forecast in 2032
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US$ 350 Million |
Market Growth Rate 2024-2032 | 7.4% |
Also known as e-cigs and vape pens, e-cigarettes are battery-operated devices manufactured using cartridge, mouthpiece, atomizer and batteries. These devices contain nicotine, humectant and flavorings, which are heated at a high temperature to retain moisture and produce an aerosol. They can resemble cigars or USB memory sticks and provide a sensation of smoking tobacco. At present, they are increasingly being adopted by young adults in the Latin American region on account of their cost-effectiveness.
Rising awareness about respiratory illness and diseases is increasing the willingness among individuals to quit smoking, which, in turn, is positively influencing the overall sales of e-cigarettes in the Latin America region. This can be attributed to the positive perception toward e-cigarettes. Apart from this, the easy availability of a wide range of product flavors via online distribution channels is catalyzing the market growth. Furthermore, leading players in the industry are relying on social media platforms to implement innovative promotional strategies and expand their consumer base in the region. Besides this, they are also introducing next-generation product variants that involve refillable, pre-filled pod systems, which is anticipated to fuel the market growth in the upcoming years.
IMARC Group provides an analysis of the key trends in each sub-segment of the Latin America e-cigarette market report, along with forecasts at the regional and country level from 2024-2032. Our report has categorized the market based on product, flavor, mode of operation and distribution channel.
Breakup by Product:
Breakup by Flavor:
Breakup by Mode of Operation:
Breakup by Distribution Channel:
Breakup by Country:
The competitive landscape of the industry has also been examined along with the profiles of the key players.
Report Features | Details |
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Base Year of the Analysis | 2023 |
Historical Period | 2018-2023 |
Forecast Period | 2024-2032 |
Units | US$ Million |
Segment Coverage | Product, Flavor, Mode Of Operation, Distribution Channel, Country |
Countries Covered | Brazil, Mexico, Argentina, Colombia, Chile, Peru, Others |
Customization Scope | 10% Free Customization |
Report Price and Purchase Option | Single User License: US$ 3699 Five User License: US$ 4699 Corporate License: US$ 5699 |
Post-Sale Analyst Support | 10-12 Weeks |
Delivery Format | PDF and Excel through Email (We can also provide the editable version of the report in PPT/Word format on special request) |
The Latin America E-cigarettes market was valued at US$ 180 Million in 2023.
We expect the Latin America E-cigarettes market to exhibit a CAGR of 7.4% during 2024-2032.
The rising demand for E-cigarettes among individuals who are willing to quit smoking, along with the introduction of new-generation product variants which offer flexibility to users in terms of refilling, is primarily driving the Latin America E-cigarettes market.
The sudden outbreak of the COVID-19 pandemic has led to the changing consumer inclination from conventional brick-and-mortar distribution channels towards online retail platforms for the purchase of E-cigarettes across several Latin American nations.
Based on the product, the Latin America E-cigarettes market has been divided into modular E-cigarette, rechargeable E-cigarette, next-generation E-cigarette, and disposable E-cigarette. Among these, next-generation E-cigarette currently exhibits a clear dominance in the market.
Based on the flavor, the Latin America E-cigarettes market can be categorized into tobacco, botanical, fruit, sweet, beverage, and others. Currently, tobacco accounts for the majority of the total market share.
Based on the mode of operation, the Latin America E-cigarettes market has been segregated into automatic E-cigarette and manual E-cigarette, where automatic E-cigarette currently exhibits a clear dominance in the market.
Based on the distribution channel, the Latin America E-cigarettes market can be bifurcated into specialist E-cig shops, online, supermarkets and hypermarkets, tobacconist, and others. Currently, specialist E-cig shops hold the largest market share.
On a regional level, the market has been classified into Brazil, Mexico, Argentina, Colombia, Chile, Peru, and others, where Chile currently dominates the Latin America E-cigarettes market.