The Indian lassi market size reached INR 47.5 Billion in 2023. Lassi, also known as desi buttermilk, is obtained by the churning of curd. It is a bit sour in taste and has a rich dense texture. It is consumed mostly in the northern part of the country, especially during the summer season. It is either consumed by adding sugar and fresh fruit chunks, or by adding salt and some other spices to it. Lassi not only offers refreshment during the summertime, but also boosts the energy levels. Apart from this, it also helps in fighting other summer-related problems such as prickly heat, gastro-intestinal problems and the build-up of bacteria. These factors have highly added to the market growth. Looking forward, IMARC Group expects the Indian lassi market to reach INR 217.5 Billion by 2032, exhibiting a growth rate (CAGR) of 17.9% during 2024-2032.
Report Attribute
Key Statistics
Base Year
2023
Forecast Years
2024-2032
Historical Years
2018-2023
Market Size in 2023
INR 47.5 Billion
Market Forecast in 2032
INR 217.5 Billion
Market Growth Rate (2024-2032)
17.9%
The report has examined the Indian Lassi Market in 15 major states:
Maharashtra
Uttar Pradesh
Andhra Pradesh and Telangana
Tamil Nadu
Gujarat
Rajasthan
Karnataka
Madhya Pradesh
West Bengal
Bihar
Delhi
Kerala
Punjab
Orissa
Haryana
For each of the states, the report provides a thorough analysis of the current and historical value and volume trends, market share of key players and market forecast. Currently, Maharashtra represents the region with highest market share in the country. The competitive landscape of the Indian lassi market has also been covered in this report. Some of the prominent players operating in the market include GCMMF, Mother Dairy, Punjab State Cooperative Milk Producers' Federation Limited, Milan Dairy Foods Private Limited and Rajasthan Cooperative Dairy Federation Limited.
The study gives an in-depth analysis of the lassi market landscape in India, covering the current, historical and future trends for lassi production along with its prices. The report also offers SWOT, Value Chain and Porter’s Five Forces analysis of the Indian lassi market along with breakup by region, and an analysis of the competitive landscape. The study is based on both desk research and multiple waves of qualitative primary research. This report is a must-read for entrepreneurs, investors, researchers, consultants, business strategists, and all those who have any kind of stake or are planning to foray into the Indian lassi industry in any manner.
Report Coverage:
Report Features
Details
Base Year of the Analysis
2023
Historical Period
2018-2023
Forecast Period
2024-2032
Units
INR Billion, Million Litres
States Covered
Maharashtra, Uttar Pradesh, Andhra Pradesh and Telangana, Tamil Nadu, Gujarat, Rajasthan, Karnataka, Madhya Pradesh, West Bengal, Bihar, Delhi, Kerala, Punjab, Orissa, Haryana
Companies Covered
GCMMF, Mother Dairy, Punjab State Cooperative Milk Producers' Federation Limited, Milan Dairy Foods Private Limited and Rajasthan Cooperative Dairy Federation Limited
Customization Scope
10% Free Customization
Report Price and Purchase Option
Single User License: US$ 3999
Five User License: US$ 4999
Corporate License: US$ 5999
Post-Sale Analyst Support
10-12 Weeks
Delivery Format
PDF and Excel through Email (We can also provide the editable version of the report in PPT/Word format on special request)
Key Questions Answered in This Report
The lassi market in India was valued at INR 47.5 Billion in 2023.
We expect the lassi market in India to exhibit a CAGR of 17.9% during 2024-2032.
The sudden outbreak of the COVID-19 pandemic has led to the changing consumer inclination from conventional brick-and-mortar distribution channels towards online retail platforms for the purchase of lassi across the nation.
The rising demand for lassi owing to its several health benefits, along with the advent of various packaging solutions to promote longer shelf-life and increased convenience, is primarily driving the lassi market in India.
Based on the sector, the lassi market in India can be segmented into retail sector and institutional sector. Currently, the retail sector holds the majority of the total market share.
On a regional level, the market has been classified into Maharashtra, Uttar Pradesh, Andhra Pradesh and Telangana, Tamil Nadu, Gujarat, Rajasthan, Karnataka, Madhya Pradesh, West Bengal, Bihar, Delhi, Kerala, Punjab, Orissa, and Haryana, where Maharashtra currently dominates the lassi market in India.
Some of the major players in the lassi market in India include GCMMF, Mother Dairy, Punjab State Cooperative Milk Producers' Federation Limited, Milan Dairy Foods Private Limited, and Rajasthan Cooperative Dairy Federation Limited.
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