Kefir Market

Market Overview:

The global kefir market size reached USD 2,155.3 Million in 2024. Looking forward, IMARC Group expects the market to reach USD 3,678.6 Million by 2033, exhibiting a growth rate (CAGR) of 5.81% during 2025-2033. The rising preference for healthy snacks and drinks, the increasing number of lactose intolerant people, and the growing awareness among individuals regarding probiotic drinks represent some of the key factors driving the market.

Kefir is a fermented milk drink that has been consumed for centuries and is becoming increasingly popular in the health food industry. It is made by adding kefir grains, which look like small white or yellow clumps, to milk and allowing it to ferment for 24 to 48 hours. During fermentation, the yeast and bacteria in the kefir grains consume lactose in the milk and produce lactic acid, giving kefir a tangy flavor. It has numerous health benefits, including improving digestion, boosting the immune system, and reducing inflammation. It is also a good source of protein, calcium, and other essential nutrients, making it an excellent addition to a healthy diet. In addition, it contains a range of probiotics that can help to support gut health and improve overall digestion. Besides, kefir can be made from cow's milk, goat's milk, or non-dairy milk such as coconut or soy milk, making it suitable for vegan or lactose-intolerant individuals. Moreover, it can be consumed plain or flavored with fruit, honey, or other sweeteners. Owing to these benefits, kefir is widely consumed by health-conscious consumers across the globe.

Kefir Market Trends:

The global kefir market is primarily driven by the growing consumer preference for natural, healthy, and functional foods. Nowadays, consumers are becoming aware of the benefits of consuming probiotics and fermented foods. In addition, the increasing prevalence of lactose intolerance and dairy allergies among individuals represents another major growth-inducing factor. Kefir can be made with non-dairy alternatives like coconut, soy, and almond milk, making it a suitable option for those who are unable to consume dairy products. Besides this, with the sudden outbreak of the coronavirus disease (COVID-19) pandemic, consumers are shifting toward probiotic drinks and seeking products that can support their immune systems and overall health. This, coupled with the availability of kefir products in a variety of formats, such as ready-to-drink bottles, powders, and capsules, has made it more accessible to consumers, thus propelling the market growth. Moreover, key players are launching innovative product variants in various flavors to expand their consumer base. For instance, Biotiful Dairy Ltd. recently launched a plant-based oat kefir drink in mango and strawberry flavors enriched with live cultures, vitamins B12 and B2 and no sugar or artificial ingredients. The brand also introduced the kefir cold brew coffee to attract health-conscious consumers. On account of these factors, the market is expected to witness positive growth in the coming years.

Key Market Segmentation:

IMARC Group provides an analysis of the key trends in each segment of the global kefir market, along with forecasts at the global, regional, and country levels from 2025-2033. Our report has categorized the market based on nature, category, product type, and distribution channel.

Nature Insights:

• Conventional
• Organic
   

The report has provided a detailed breakup and analysis of the kefir market based on the nature. This includes conventional and organic.

Category Insights:

• Flavored Kefir
• Non-Flavored Kefir 
   

The report has provided a detailed breakup and analysis of the kefir market based on the category. This includes flavored and non-flavored kefir.

Product Type Insights:

• Milk Kefir 
• Water Kefir
   

A detailed breakup and analysis of the kefir market based on the product type has also been provided in the report. This includes milk and water kefir.

Distribution Channel Insights:

• Offline 
• Online
   

The report has also provided a comprehensive analysis of the kefir market based on the distribution channel. This includes offline and online.

Regional Insights:

• North America
  • United States
  • Canada
• Europe
  • Germany
  • France
  • United Kingdom
  • Italy
  • Spain
  • Others
• Asia Pacific
  • China
  • Japan
  • India
  • South Korea
  • Australia
  • Indonesia
  • Others
• Latin America
  • Brazil
  • Mexico
  • Others

• Middle East and Africa
   

The report has also provided a comprehensive analysis of all the major regional markets, which include North America (the United States and Canada); Europe (Germany, France, the United Kingdom, Italy, Spain, and others); Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia, and others); Latin America (Brazil, Mexico, and others); and the Middle East and Africa.

Competitive Landscape:

The report has also provided a comprehensive analysis of the competitive landscape in the global kefir market. Competitive analysis such as market structure, market share by key players, player positioning, top winning strategies, competitive dashboard, and company evaluation quadrant has been covered in the report. Also, detailed profiles of all major companies have been provided. Some of the companies covered include Biotiful Dairy Ltd., Green Valley Creamery, Liberte Les Produits De Marque Inc., Lifeway Foods, Inc., Maple Hill Creamery, LLC., Nestlé S.A., Redwood Hill Farm & Creamery, Valio Ltd., etc. Kindly note that this only represents a partial list of companies, and the complete list has been provided in the report.

Report Coverage:

Key Benefits for Stakeholders:

• IMARC’s report offers a comprehensive quantitative analysis of various market segments, historical and current market trends, market forecasts, and dynamics of the kefir market from 2019-2033.
• The research study provides the latest information on the market drivers, challenges, and opportunities in the global kefir market.
• The study maps the leading, as well as the fastest-growing, regional markets. It further enables stakeholders to identify the key country-level markets within each region.
• Porter's five forces analysis assist stakeholders in assessing the impact of new entrants, competitive rivalry, supplier power, buyer power, and the threat of substitution. It helps stakeholders to analyze the level of competition within the kefir industry and its attractiveness.
• Competitive landscape allows stakeholders to understand their competitive environment and provides an insight into the current positions of key players in the market.