Jellies & Gummies Market

Market Overview:

The global jellies & gummies market size reached US$ 38.9 Billion in 2023. Looking forward, IMARC Group expects the market to reach US$ 53.5 Billion by 2032, exhibiting a growth rate (CAGR) of 3.6% during 2024-2032. The increasing demand for convenience food, introduction of variety of flavors, rising health consciousness, growing collaboration between brands and influencers and the widespread product accessibility are some of the major factors propelling the market.

Jellies and gummies are confectioneries primarily composed of sweeteners, gelling agents, and flavorings. Jellies use pectin as a gelling agent, and gummies predominantly rely on gelatin or a plant-based substitute like agar-agar. These sweet treats are available in various forms and flavors, including fruit-based, sour, and even fortified versions containing vitamins or supplements. Jellies and gummies serve as a popular snack and are also utilized for decorative purposes in desserts and baked goods. Moreover, the confectionery industry has adapted these forms into functional foods, often incorporating healthful additives, such as vitamins and minerals. These confectionaries also have a long shelf-life, attributed to low water activity and high sugar content.

The increasing demand for convenience foods and the rising shift towards snacking are major factors driving the market growth. Besides this, the incorporation of vitamins, minerals, and natural ingredients in jellies and gummies, appealing to health-conscious consumers, is creating a positive outlook for the market growth. Moreover, the widespread availability of a wide range of flavors and forms, including sugar-free and organic options, attracting different age groups and preferences, is providing a considerable boost to the market growth. In addition to this, the easy accessibility of these products across the globe, owing to the growing e-commerce sector and global distribution channels, is providing a thrust to the market growth. Additionally, the increasing prevalence of attractive packaging, as well as rising collaborations with popular brands, influencing consumers' purchasing decisions, is supporting the market growth. Furthermore, the growing cultural trends, such as seasonal and festival-based consumption, particularly during holidays, are providing an impetus to the market growth.

Jellies & Gummies Market Trends/Drivers:

Changing consumer preferences

The changing consumer preferences and the increasing prevalence of fast-paced lifestyles leading to the growing demand for convenient and portable food options are major factors creating a positive outlook for the market growth. In line with this, the widespread consumption of jellies and gummies, as they offer a quick, on-the-go snacking alternative without the need for refrigeration or special handling, is providing a thrust to the market growth. Moreover, the increasing product popularity among all age groups, as children enjoy the sweet flavors and adults appreciate the nostalgia these confectionaries offer, is anticipated to drive the market growth. Additionally, the increasing innovation in jellies and gummies as manufacturers infuse them with added nutrients or caffeine, effectively transforming them from simple confectioneries into functional foods, is positively impacting the market growth. Furthermore, the introduction of new and exotic flavors, keeping the product line fresh and engaging owing to the growing desire for a diversified palate, is providing an impetus to the market growth.

Rising health consciousness

The rising health consciousness among consumers is providing a considerable boost to the market growth. In line with this, the introduction of fortified and health-enhanced versions of jellies and gummies by manufacturers that contain added vitamins, minerals, fibers, or even protein is favoring the market growth. In addition to this, the increasing popularity of vitamin-C-fortified gummies, especially during flu seasons or times of heightened health concerns, is providing a thrust to the market growth. Additionally, the introduction of sugar-free, organic, and natural ingredient-based options, making these treats more appealing to health-conscious consumers, is creating a positive outlook for the market growth. Moreover, the increasing investment by brands in research and development (R&D) initiatives to incorporate plant-based ingredients like agar-agar as alternatives to animal-based gelatin, catering to the growing vegan population, is supporting the market growth. 

Introduction of various flavor

The introduction of various flavors in jellies and gummies, attracting a wide range of taste preferences and age groups, is positively impacting the market growth. In line with this, the growing popularity of traditional fruit flavors like apple and strawberry, combined with exotic options like mango and lychee, is providing a considerable boost to the market growth. Moreover, the increasing demand for limited-edition flavors and collaborations among food and beverage (F&B) brands that offer novelty is providing a thrust to the market growth. Apart from this, the widespread popularity of seasonal flavors linked to holidays, like pumpkin spice for Thanksgiving or peppermint for Christmas, are also positively impacting the market growth. Furthermore, the increasing availability of diverse textures and sour, fizzy, and dual-flavored options that help maintain existing customer interest and appeal to new consumers is propelling the market growth.  

Jellies & Gummies Industry Segmentation:

IMARC Group provides an analysis of the key trends in each segment of the global jellies & gummies market report, along with forecasts at the global, regional, and country levels for 2024-2032. Our report has categorized the market based on flavor and distribution channel.

Breakup by Flavor:

• Grapefruit
• Cherry
• Peach
• Berries
• Apple
• Others
   

The report has provided a detailed breakup and analysis of the market based on the flavor. This includes grapefruit, cherry, peach, berries, apple and others.

Berries are widely used in the jellies and gummies market as berry flavors, such as strawberry, blueberry, raspberry, and blackberry, are universally enjoyed and appeal to a broad demographic range. Moreover, berries are commonly seen as rich sources of antioxidants, vitamins, and other nutrients, giving berry-flavored products an implicit health halo that makes them more attractive to increasingly health-conscious consumers. In line with this, the development of fortified berry-flavored jellies and gummies that contain added nutrients like vitamin C is providing a thrust to the market growth. Furthermore, the versatility of berry flavors allows for a wide range of product development opportunities as they can be easily mixed with other flavors or ingredients, like citrus or exotic fruits, to create new and exciting products. This flexibility has encouraged brands to launch limited-time offerings and seasonal variations, thereby keeping consumer interest alive and contributing to the market growth. In addition to this, berry flavors also tend to be highly compatible with various types of sugar and sweetener options, including sugar-free and reduced-calorie versions, catering to a more extensive range of dietary needs and preferences. 

Breakup by Distribution Channel:

• Store Based
• Non-store Based
   

Store based hold the largest share in the market

A detailed breakup and analysis of the market based on the distribution channel has also been provided in the report. This includes store based and non-store based. According to the report, store based accounted for the largest market share. 

The increasing popularity of physical stores that allow consumers to analyze, check, and sample products before purchasing is creating a positive outlook for market growth. Moreover, in-store placement and packaging play crucial roles in influencing consumer decisions as they use promotional techniques such as discounts, buy-one-get-one-free offers, or bundled packages to attract consumer attention and increase purchase volumes. Besides this, store-based retail outlets cater to immediate consumption needs, such as convenience stores near schools or parks, which tend to attract younger consumers looking for a quick snack, providing a considerable boost to the market growth. Additionally, store-based outlets offer a sense of trust and reliability as consumers can directly read labels, check expiration dates, and choose between different flavors and package sizes, giving them more control over their purchases.  

Breakup by Region:

• North America
  • United States
  • Canada
• Europe
  • Germany
  • France
  • United Kingdom
  • Italy
  • Spain
  • Others
• Asia Pacific
  • China
  • Japan
  • India
  • South Korea
  • Australia
  • Indonesia
  • Others
• Latin America
  • Brazil
  • Mexico
  • Othe 
• Middle East and Africa
   

North America exhibits a clear dominance, accounting for the largest jellies & gummies market share

The market research report has also provided a comprehensive analysis of all the major regional markets, which include North America (the United States and Canada); Europe (Germany, France, the United Kingdom, Italy, Spain, and others); Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia, and others); Latin America (Brazil, Mexico, and others); and the Middle East and Africa. According to the report, North America accounted for the largest market share.

North America is dominating the jellies & gummies market owing to the rising consumer purchasing power, facilitating a robust market for discretionary items like confectioneries. Besides this, the presence of leading market players and extensive retail channels enhancing product availability is supporting the market growth. Moreover, confectioneries like jellies and gummies have been long-embedded in North American traditions and celebrations, making them popular choices for holidays such as Halloween, Christmas, and Easter, leading to an increasing seasonal demand. Additionally, the rising demand for convenience foods leading to the growing consumption of jellies and gummies as they offer portable and long-lasting snack options is positively impacting the market growth. Furthermore, the rising health consciousness in North America, leading to the development of fortified and organic jelly and gummy options, is propelling the market growth. 

Competitive Landscape:

The leading firms in the jellies & gummies market are continuously innovating to diversify their product range, including introducing new flavors, textures, shapes, and fortified products containing vitamins or other nutritional additives. Besides this, many companies are adopting eco-friendly packaging and responsible sourcing practices. They are also exploring plant-based ingredients as alternatives to animal-derived gelatin. Moreover, some companies are employing data-driven marketing strategies to target specific demographic segments, which include social media campaigns, influencer partnerships, and collaborations with popular brands or characters to boost product appeal. In line with this, the key companies are enhancing their online presence through user-friendly websites and mobile apps and are partnering with e-commerce platforms to extend their reach. Furthermore, companies are increasingly looking to enter new markets through export strategies, joint ventures, or acquisitions. Additionally, the major companies are producing sugar-free, organic, or natural ingredient-based gummies and jellies to cater to health-conscious consumers. Apart from this, the leading companies are partnering with retailers for in-store promotions, exclusive launches, and special display units to drive sales.

The report has provided a comprehensive analysis of the competitive landscape in the market. Detailed profiles of all major companies have also been provided. Some of the key players in the market include:

• Albanese Confectionery Group, Inc.
• Arcor Group
• Cloetta AB
• Decoria Confectionery Co.Ltd.
• Ferrara Candy Company (Ferrero SpA)
• Giant Gummy Bears
• HARIBO GmbH & Co. KG
• Jelly Belly Candy Company
• Meiji Holdings Company, Ltd.
• Mondelez International, Inc.
• Nestlé S.A.
• PT Yupi Indo Jelly Gum
• The Hershey Company

Jellies & Gummies Market Report Scope:

 Key Questions Answered in This Report:

• How has the global jellies & gummies market performed so far, and how will it perform in the coming years?
• What are the drivers, restraints, and opportunities in the global jellies & gummies market?
• What is the impact of each driver, restraint, and opportunity on the global jellies & gummies market?
• What are the key regional markets?
• Which countries represent the most attractive jellies & gummies market?
• What is the breakup of the market based on the flavor?
• Which is the most attractive flavor in the jellies & gummies market?
• What is the breakup of the market based on the distribution channel?
• Which is the most attractive distribution channel in the jellies & gummies market?
• What is the competitive structure of the global jellies & gummies market?
• Who are the key players/companies in the global jellies & gummies market?

Key Benefits for Stakeholders:

• IMARC’s industry report offers a comprehensive quantitative analysis of various market segments, historical and current market trends, market forecasts, and dynamics of the jellies & gummies market from 2018-2032.
• The research report provides the latest information on the market drivers, challenges, and opportunities in the global jellies & gummies market.
• The study maps the leading, as well as the fastest-growing, regional markets. It further enables stakeholders to identify the key country-level markets within each region.
• Porter's five forces analysis assist stakeholders in assessing the impact of new entrants, competitive rivalry, supplier power, buyer power, and the threat of substitution. It helps stakeholders to analyze the level of competition within the jellies & gummies industry and its attractiveness.
• Competitive landscape allows stakeholders to understand their competitive environment and provides an insight into the current positions of key players in the market.