Japan Online Accommodation Market Size, Forecast

Japan Online Accommodation Market Report by Platform (Mobile Application, Website), Mode of Booking (Third-party Online Portals, Direct/Captive Portals), and Region 2025-2033

Report Format: PDF+Excel | Report ID: SR112025A15655

Buy Now New Year Sale

Market Overview:

Japan online accommodation market size is projected to exhibit a growth rate (CAGR) of 7.3% during 2025-2033. The inflating popularity of digital platforms that cater to a diverse range of travelers seeking various accommodation types, from centuries-old ryokans to contemporary urban hotels, is primarily driving the market growth.

Report Attribute	Key Statistics
Base Year	2024
Forecast Years	2025-2033
Historical Years	2019-2024
Market Growth Rate (2025-2033)	7.3%

Online accommodation represents a transformative shift in how travelers search for, compare, and book places to stay. In recent times, the digital landscape has evolved to offer platforms that provide users with a myriad of lodging options, from chic city apartments to secluded countryside retreats. These platforms not only offer a convenient way to find and secure accommodation from anywhere in the world but also provide a more personalized and immersive experience. For property owners, the rise of online platforms presents an opportunity to showcase their spaces to a global audience, maximizing occupancy rates and enhancing revenue streams.

Japan Online Accommodation Market Trends:

The Japan online accommodation market has witnessed significant evolution over recent years, driven by both technological advancements and shifts in consumer preferences. A traditionally hospitality-centric culture, Japan has long been home to various types of accommodations, from timeless ryokans to modern hotels. Additionally, platforms like Airbnb, Booking.com, and domestic players like Rakuten Travel and Jalan have become increasingly popular among both domestic and international travelers, which is acting as another significant growth-inducing factor. One of the key trends in the market is the rising preference for unique and localized experiences. This has led to an increase in the listing and booking of traditional ryokans, boutique guesthouses, and even temple lodgings online. Moreover, with Japan hosting major events, there has been a surge in online bookings, driving platforms to enhance their user interface and experience to cater to a broader demographic, including non-Japanese speaking individuals. Furthermore, the elevating integration of AI and chatbot services to provide instantaneous support and the use of virtual reality for virtual tours of accommodations are also shaping the regional market. Besides this, as sustainability becomes a concern, eco-friendly accommodations or those promoting sustainable tourism are gaining traction. The ongoing health crisis has also accelerated the trend towards contactless services, with many online platforms now offering seamless digital check-ins and payments, reducing human interaction. All these drivers are expected to propel the Japan online accommodation market over the forecasted period.

Japan Online Accommodation Market Segmentation:

IMARC Group provides an analysis of the key trends in each segment of the market, along with forecasts at the country level for 2025-2033. Our report has categorized the market based on platform and mode of booking.

Platform Insights:

Mobile Application
Website

The report has provided a detailed breakup and analysis of the market based on the platform. This includes mobile application and website.

Mode of Booking Insights:

Third-party Online Portals
Direct/Captive Portals

A detailed breakup and analysis of the market based on the mode of booking have also been provided in the report. This includes third-party online portals and direct/captive portals.

Regional Insights:

Kanto Region
Kansai/Kinki Region
Central/ Chubu Region
Kyushu-Okinawa Region
Tohoku Region
Chugoku Region
Hokkaido Region
Shikoku Region

The report has also provided a comprehensive analysis of all the major regional markets, which include Kanto Region, Kansai/Kinki Region, Central/ Chubu Region, Kyushu-Okinawa Region, Tohoku Region, Chugoku Region, Hokkaido Region, and Shikoku Region.

Competitive Landscape:

The market research report has also provided a comprehensive analysis of the competitive landscape. Competitive analysis such as market structure, key player positioning, top winning strategies, competitive dashboard, and company evaluation quadrant has been covered in the report. Also, detailed profiles of all major companies have been provided.

Japan Online Accommodation Market Report Coverage:

Report Features	Details
Base Year of the Analysis	2024
Historical Period	2019-2024
Forecast Period	2025-2033
Units	Million USD
Scope of the Report	Exploration of Historical Trends and Market Outlook, Industry Catalysts and Challenges, Segment-Wise Historical and Future Market Assessment: Platform Mode of Booking Region
Platforms Covered	Mobile Application, Website
Mode of Bookings Covered	Third-party Online Portals, Direct/Captive Portals
Regions Covered	Kanto Region, Kansai/Kinki Region, Central/ Chubu Region, Kyushu-Okinawa Region, Tohoku Region, Chugoku Region, Hokkaido Region, Shikoku Region
Customization Scope	10% Free Customization
Post-Sale Analyst Support	10-12 Weeks
Delivery Format	PDF and Excel through Email (We can also provide the editable version of the report in PPT/Word format on special request)

Key Questions Answered in This Report:

How has the Japan online accommodation market performed so far and how will it perform in the coming years?
What has been the impact of COVID-19 on the Japan online accommodation market?
What is the breakup of the Japan online accommodation market on the basis of platform?
What is the breakup of the Japan online accommodation market on the basis of mode of booking?
What are the various stages in the value chain of the Japan online accommodation market?
What are the key driving factors and challenges in the Japan online accommodation?
What is the structure of the Japan online accommodation market and who are the key players?
What is the degree of competition in the Japan online accommodation market?

Key Benefits for Stakeholders:

IMARC’s industry report offers a comprehensive quantitative analysis of various market segments, historical and current market trends, market forecasts, and dynamics of the Japan online accommodation market from 2019-2033.
The research report provides the latest information on the market drivers, challenges, and opportunities in the Japan online accommodation market.
Porter's five forces analysis assist stakeholders in assessing the impact of new entrants, competitive rivalry, supplier power, buyer power, and the threat of substitution. It helps stakeholders to analyze the level of competition within the Japan online accommodation industry and its attractiveness.
Competitive landscape allows stakeholders to understand their competitive environment and provides an insight into the current positions of key players in the market.

Need more help?

Speak to our experienced analysts for insights on the current market scenarios.
Include additional segments and countries to customize the report as per your requirement.
Gain an unparalleled competitive advantage in your domain by understanding how to utilize the report and positively impacting your operations and revenue.
For further assistance, please connect with our analysts.

Purchase Options New Year Sale

Inquire Before Buying

Speak to an Analyst

Request Brochure

Request Customization

Benefits of Customization

Personalize this research
Triangulate with your data
Get data as per your format and definition
Gain a deeper dive into a specific application, geography, customer, or competitor
Any level of personalization

Get in Touch With Us

UNITED STATES

Phone: +1-631-791-1145

INDIA

Phone: +91-120-433-0800

UNITED KINGDOM

Phone: +44-753-714-6104

Email: sales@imarcgroup.com

Client Testimonials

IMARC made the whole process easy. Everyone I spoke with via email was polite, easy to deal with, kept their promises regarding delivery timelines and were solutions focused. From my first contact, I was grateful for the professionalism shown by the whole IMARC team. I recommend IMARC to all that need timely, affordable information and advice. My experience with IMARC was excellent and I can not fault it.

The IMARC team was very reactive and flexible with regard to our requests. A very good overall experience. We are happy with the work that IMARC has provided, very complete and detailed. It has contributed to our business needs and provided the market visibility that we required

We were very happy with the collaboration between IMARC and Colruyt. Not only were your prices competitive, IMARC was also pretty fast in understanding the scope and our needs for this project. Even though it was not an easy task, performing a market research during the COVID-19 pandemic, you were able to get us the necessary information we needed. The IMARC team was very easy to work with and they showed us that it would go the extra mile if we needed anything extra

Last project executed by your team was as per our expectations. We also would like to associate for more assignments this year. Kudos to your team.

We would be happy to reach out to IMARC again, if we need Market Research/Consulting/Consumer Research or any associated service. Overall experience was good, and the data points were quite helpful.

Arabian Plastic Manufacturing Company Ltd.

The figures of market study were very close to our assumed figures. The presentation of the study was neat and easy to analyse. The requested details of the study were fulfilled. My overall experience with the IMARC Team was satisfactory.

The overall cost of the services were within our expectations. I was happy to have good communications in a timely manner. It was a great and quick way to have the information I needed.

My questions and concerns were answered in a satisfied way. The costs of the services were within our expectations. My overall experience with the IMARC Team was very good.

I agree the report was timely delivered, meeting the key objectives of the engagement. We had some discussion on the contents, adjustments were made fast and accurate. The response time was minimum in each case. Very good. You have a satisfied customer.

We would be happy to reach out to IMARC for more market reports in the future. The response from the account sales manager was very good. I appreciate the timely follow ups and post purchase support from the team. My overall experience with IMARC was good.

IMARC was a good solution for the data points that we really needed and couldn't find elsewhere. The team was easy to work, quick to respond, and flexible to our customization requests.

IMARC did an outstanding job in preparing our study. They were punctual and precise, delivering all the data we required in a clear and well-organized format. Their attention to detail and ability to meet deadlines was impressive, making them a reliable partner for our project.

I wanted to express my sincere appreciation for your efforts in handling this matter. Your dedication and commitment have truly been commendable. It is evident that you have put in a tremendous amount of hard work and expertise into resolving the issues at hand. I would also like to take this opportunity to inform you that we are greatly interested

Overall, the deliverable was well organized and my experience with the project team was good. In particular, I appreciated how they responded when I requested additional information and the Japanese version.

The IMARC team were extremely professional and very cooperative. The team were also extremely flexible in making changes and modifications wherever required. The entire experience right from project kick-off to after sales support was fruitful and smooth.

I’d like to express my gratitude for the work you accomplished with the industry report. The way you responded to the requirements and delivered under tight timelines shows your expertise, exceptional work ethic and commitment to your customer’s success. The entire team and company are incredibly thankful for your dedication. Once again, thank you

The market reports from IMARC have been instrumental in guiding our business strategies. We found the reports comprehensive and data-driven, which helped us make informed decisions. The detailed insights and actionable data have consistently provided us with a competitive edge in a rapidly changing alcohol market.

One of the best things about IMARC is their flexibility and predisposition to tailor the reports and adapt to our needs. They are not just great in their researching and consulting solutions, but their service is unparallelled. We’ve worked with them a couple of times and we will keep working with them in future projects.

We recently commissioned multiple market research reports from IMARC, and the insights we received were invaluable. The depth of analysis, accuracy of data, and actionable recommendations have greatly enhanced our strategic decision-making.

The market estimates provided by your team were pretty much in line with what we were theorizing internally. Really appreciate the work on this.

The sale account manager and the service was excellent. The data and market trends gathered from the report was insightful and really assisted while planning future product and growth strategies.

The report is excellent and has good amount of data and our team is extremely happy with the information provided.

Thank you very much for your cooperation and post purchase support. We were really happy with the final deliverable, and the takeaways from the report.