Japan Mobility as a Service Market

Japan Mobility as a Service Market Size and Share:

The Japan mobility as a service market size was valued at USD 429 Million in 2024. Looking forward, IMARC Group estimates the market to reach USD 9,581 Million by 2033, exhibiting a CAGR of 41.2% from 2025-2033. The market is witnessing significant growth due to the technological infrastructure and government support for sustainable transportation. Additionally, the integration of EVs and green mobility solutions, expansion of multi-modal transportation networks, and adoption of autonomous vehicles in MaaS platforms are expanding Japan mobility as a service market growth.

Advanced technological infrastructure in Japan supports the growth of the MaaS market. Japan has high-speed internet availability, broad mobile network coverage, and innovative digital platforms. Such advancements facilitate the integration of various transportation services, such as trains, buses, taxis, and shared vehicles into a unified MaaS platform. For example, in 2024, Uber Japan launched Uber Teens, a service for children aged 13-17, offering real-time location tracking and audio recordings. It's available in major cities across 11 prefectures, including Tokyo and Osaka. The availability of real-time data, predictive analytics, and advanced payment systems allows users to easily plan their journeys, making MaaS solutions more appealing to both local commuters and tourists. In addition, Japan's emphasis on smart city development further strengthens the integration of MaaS with urban planning, thus making mobility more fluid.

Government support for sustainable transportation is one of the key factors driving MaaS adoption in Japan. The Japanese government, over the past few years, has been actively promoting eco-friendly alternatives for transportation in a bid to cut carbon emissions and help alleviate traffic congestion. For instance, in 2024, Toyota announced plans to invest $500 million in certification and production into Joby Aviation. This electric air taxi would offer high-speed mobility with zero emissions. Acceleration in MaaS platform adoption is encouraged by policies such as subsidies for MaaS operators, green mobility infrastructure development, and electric vehicles use. It contributes to sustainable transportation as part of the broader goals in Japan toward an environment, therefore promoting the growth of the MaaS market.

Japan Mobility as a Service Market Trends:

Integration of Electric Vehicles (EVs) and Green Mobility Solutions

One of the most important trends within Japan's MaaS market is the integration of electric vehicle and other green mobility solutions. For example, in 2024, Honda showcased progress on its hybrid-electric vehicle business and e: HEV system, which will feature 100% battery-electric and fuel-cell electric vehicle sales by 2040. Driven by Japan's dedication to sustainability and achieving carbon neutrality, there is a significant surge in the demand for eco-friendly transportation alternatives. MaaS platforms are introducing electric vehicles, electrical bikes, and shared EV services into the ecosystem, a greener approach to transportation. Supportive governmental policies, such as installing charging stations and incentivizing producers as well as consumers, complement the adoption of these alternate energy modes. Most of these trends go in step with Japan's goal of reducing urban air pollution and addressing global climate change issues.

Expansion of Multi-Modal Transportation Networks

In the expansion of multi-modal transportation networks, Japan's MaaS market is growing strongly. This technology allows users to combine various options within a single platform without disruptions.  For example, in 2024, Nihon Kotsu is introducing ride-hailing services across Tokyo's 23 wards and neighboring cities that will accept cashless payments at standard taxi prices. MaaS solutions are therefore integrating services such as buses, taxis, trains, and car-sharing options to make urban mobility more efficient and convenient for consumers. In large cities such as Tokyo and Osaka, multi-modal services offer commuters real-time route information, prices, and timetables for smoother transfers from one mode of transport to the next. This trend is particularly beneficial in areas with high traffic congestion where integrating multiple transport modes can reduce overall travel time and improve the efficiency of urban transportation systems.

Adoption of Autonomous Vehicles in MaaS Platforms

Adoption of autonomous vehicles is a new emerging trend in Japan's MaaS market. The country has always been at the forefront of robotics and automation technology, and bringing autonomous vehicles into the MaaS platforms is going to transform the transportation industry altogether. For instance, in 2024, May Mobility launched an autonomous vehicle service using Toyota's e-Palette platform at Toyota Motor Kyushu's Miyata factory in Fukuoka, Japan, providing efficient transit for employees and guests. AVs can provide improved safety features, reduce the need for human drivers, and increase operational efficiency for MaaS providers. There are various Japanese companies actively testing autonomous ride-sharing services, in partnership with the government. They are already exploring the way to include AVs in the MaaS platforms as well. More developments on the technological aspect will surely find its place into the future ecosystem of Japan.

Japan Mobility as a Service Industry Segmentation:

IMARC Group provides an analysis of the key trends in each segment of the Japan mobility as a service market, along with forecasts at the country and regional levels from 2025-2033. The market has been categorized based on service type, transportation type, application platform, and propulsion type.

Analysis by Service Type:

• Ride-Hailing
• Ride-Sharing
• Car-Sharing
• Bus/Shuttle Service
• Others

The ride-hailing segment plays a crucial role in the mobility as a service (MaaS) market in Japan, driven by increasing urbanization and the need for efficient, convenient transportation options. Ride-hailing services, such as those offered by companies like Uber and Japan’s local players, address the demand for flexible and on-demand transportation. The shift in consumer behavior towards personalized travel experiences, combined with advancements in smartphone technology, are significantly contributing to Japan mobility as a service market share. Additionally, Japan’s aging population has led to a rise in demand for alternative transport solutions, and ride-hailing provides a vital service for individuals who cannot drive or prefer not to own a car.

Ride-sharing is becoming prominent in Japan's MaaS market, wherein the country continues to shift its focus on sustainability and traffic congestion issues. Ride-sharing allows consumers to share rides from other people to ride together, making it economically and environmentally friendly. In light of growing awareness of being green for the environment, most consumers are embracing ride-sharing as a safer alternative to reduce their carbon footprint. Furthermore, government support for green initiatives and collaboration with MaaS providers to introduce policies that help reduce congestion and improve air quality accelerate the growth of ride-sharing services in Japan's urban cities.

Market size is rapidly expanding for car-sharing services in Japan due to high car ownership costs, limited parking space, and the shift toward urban living. It offers people more sustainable and economical means, especially for those who do not necessarily need a car for everyday use but find it handy for occasional use. As more consumers realize the cost-efficiency and convenience of using shared vehicles instead of owning one, Japan's car-sharing market continues to expand. In addition, technological innovations such as smartphone apps for booking and keyless access to vehicles contribute to the widespread adoption of car-sharing services.

The bus and shuttle service segment is a key element in the MaaS ecosystem in Japan, especially when considering urban and rural mobility solutions. The vast network of public transportations, such as buses and shuttles, across Japan contributes to the high demand for shared mobility and significantly assists the country in alleviating traffic congestion. There is now also an opportunity for on-demand bus and shuttle services that match routes and travel times with the current needs of age-related population challenges and the transportation requirements of its less car-owned population. It ensures flexibility and mobility for urban journeys as well as in more loosely populated regions towards the full mix of Japan's mobility needs.

Analysis by Transportation Type:

• Private
• Public

Private transportation, such as personal vehicles, car-sharing services, and ride-hailing options, is critical to the Japanese MaaS market, offering consumers flexibility, convenience, and personalized service. Platforms for private transportation in demand, such as Uber or Times Car, supplement public networks. This category supports MaaS by filling the gaps in the coverage, particularly when it comes to last-mile connectivity and remote areas.

Public transportation plays an important role in Japan's MaaS market because millions travel primarily by systems, including trains, buses, and subways. Major public operators include JR East and Tokyo Metro, among others. As an efficient, reliable, and affordable means of urban mobility, public transit naturally integrates with MaaS, thus ensuring the widespread coverage needed to make everyday trips convenient and feasible for people of all ages as well as travelers.

Analysis by Application Platform:

• Android
• iOS
• Others

The Android segment plays a significant role in the Japan mobility as a service (MaaS) market due to its wide reach and flexibility. As the leading mobile operating system worldwide, including in Japan, Android offers a widely accessible platform for a variety of MaaS applications. The flexibility of Android’s open-source nature enables developers to create innovative and customizable transportation solutions, catering to diverse consumer needs. The rapid adoption of smartphones powered by Android has also spurred the growth of MaaS platforms, enhancing the convenience of accessing ride-sharing, public transit, and other mobility services in real-time.

iOS, developed by Apple, is another key segment in Japan's MaaS market, characterized by its premium user base and seamless integration with other Apple devices. Apple's iOS platform is recognized for its dependability, robust security features, and user-friendly interface, positioning it as the top choice for premium users. MaaS providers benefit from iOS’s ecosystem, which ensures smoother integration with other mobility services, such as electric vehicles and shared transportation networks. Additionally, Japan’s strong presence of Apple users has fueled the growth of MaaS apps that cater specifically to iOS, enhancing convenience and encouraging the adoption of more advanced mobility solutions in the country.

Analysis by Propulsion Type:

• Electric Vehicle
• Internal Combustion Engine
• Others

Electric vehicles (EVs) play a crucial role in Japan's mobility-as-a-service (MaaS) market, reflecting the nation’s push towards sustainability and reduced carbon emissions. Japan is one of the leading global players in EV technology, with a growing demand for zero-emission vehicles driven by stricter environmental regulations and the government’s commitment to carbon neutrality by 2050. The development of advanced EV infrastructure, including charging stations and battery technology, further supports this transition. Rising consumer awareness of environmental issues and the increased availability of affordable, efficient EVs are accelerating adoption. Japan's automotive giants are leading the EV revolution, contributing to market expansion and diversification within MaaS.

Internal combustion engine (ICE) vehicles, though under increasing pressure from environmental concerns, remain a significant segment in Japan's MaaS market. These vehicles still dominate in several transportation sectors, including public transit and logistics, due to their established infrastructure and reliability. Japan’s advanced automotive industry has been able to innovate within the ICE market, enhancing fuel efficiency and reducing emissions. Despite the shift towards electrification, ICE vehicles are still essential in many urban and rural areas where EV infrastructure is not as developed. Continued investment in hybrid technologies bridges the gap, enabling a transition to greener solutions while maintaining market stability.

Regional Analysis:

• Kanto Region
• Kansai/Kinki Region
• Central/ Chubu Region
• Kyushu-Okinawa Region
• Tohoku Region
• Chugoku Region
• Hokkaido Region
• Shikoku Region

The Kanto region, including Tokyo and Yokohama, is a hub for Japan's MaaS market, with extensive public transportation networks like trains, buses, and subways. MaaS platforms, such as JR East’s Suica and LINE Taxi, provide seamless integration of mobility services, offering urban commuters easy access to multi-modal transport options. The region’s high population density drives a strong demand for efficient, interconnected mobility solutions.

The Kansai region, home to Osaka, Kyoto, and Kobe, is a major market for MaaS in Japan. With a well-developed transportation infrastructure, including bullet trains and buses, the region has adopted MaaS solutions like Whim Japan and JR West for convenient, real-time mobility services. These platforms integrate urban and intercity travel, supporting both local commuting and tourism, which is crucial for this cultural and economic hub.

The Central or Chubu region, including cities like Nagoya, is an emerging player in Japan’s MaaS market. The region’s transportation system integrates rail, bus, and air travel, with MaaS platforms like Meitetsu offering users efficient ways to navigate urban and regional areas. The Chubu region serves as a key point for intercity travel, with MaaS solutions providing connectivity between major commercial and industrial hubs.

Kyushu-Okinawa, Japan’s southernmost region, is seeing growing adoption of MaaS platforms due to increasing tourism and local mobility needs. Services like JR Kyushu’s rail networks and Okinawa’s monorail system are integrated into MaaS apps, facilitating seamless travel between cities like Fukuoka, Kagoshima, and Naha. The region’s MaaS adoption helps improve transportation access in rural and remote areas, promoting sustainable travel options.

The Tohoku region, in Japan's northeast, integrates MaaS solutions to improve access to rural areas, with services like JR East’s regional trains and bus services. MaaS platforms help bridge transportation gaps in remote areas, where public transport options can be limited. The region also caters to tourists visiting natural and cultural sites, offering a combination of rail, bus, and shared mobility services.

In the Chugoku region, which includes Hiroshima and Okayama, MaaS adoption is focused on enhancing connectivity between urban centers and smaller towns. Services like JR West integrate local and intercity transportation, while Hiroshima’s tram system is included in MaaS platforms. This integration supports daily commuting and tourism, providing easy access to historical landmarks and connecting people across the region.

Hokkaido, Japan’s northernmost region, leverages MaaS platforms to enhance travel to remote areas and popular tourist destinations like Sapporo. JR Hokkaido’s rail services, along with local buses and car-sharing services, are integrated into MaaS platforms, offering flexibility for both residents and tourists. The region’s cold climate and mountainous terrain make MaaS solutions essential for efficient and reliable mobility throughout the year.

Shikoku, Japan’s smallest main island, benefits from MaaS integration through services like JR Shikoku and regional buses. MaaS platforms cater to both daily commuters and tourists, offering seamless travel options between cities like Matsuyama and Takamatsu. Shikoku’s MaaS solutions focus on connecting rural areas with larger urban centers, improving accessibility and supporting local tourism, especially to scenic and cultural sites.

Competitive Landscape:

Japan’s mobility-as-a-service (MaaS) market is characterized by competition among traditional transportation giants, technology firms, and innovative startups. Key players leverage their extensive transportation infrastructure, integrating multiple services like trains, buses, and taxis into MaaS platforms. For instance, in 2024, JR East announced plans to introduce driverless trains on the Joetsu Shinkansen by 2030. Testing will begin in 2029, with driverless operations starting on the Nagaoka-Niigata section, initially under supervision, contributing to the broader MaaS ecosystem by offering more seamless, automated transportation options. Technology firms play a key role by offering digital solutions and data analytics to enhance the efficiency of service delivery. Startups are disrupting the market with flexible, app-based services, offering consumers diverse transportation options. Strong government support for MaaS infrastructure and sustainability initiatives further intensifies competition, fostering innovation in the sector.

The report provides a comprehensive analysis of the competitive landscape in Japan mobility as a service market with detailed profiles of all major companies.

Latest News and Developments:

• In October 2024, Mitsubishi Motors Corporation (MMC), MC Retail Energy, Kaluza Japan, and Mitsubishi Corporation launched Japan’s first electric vehicle (EV) smart-charging service utilizing connected technologies. The service’s commercial viability was confirmed through a proof of concept, aimed at refining service quality and app precision for customers.
• In April 2024, Uber Japan launched ride-hailing services, allowing personal vehicles to offer paid rides in response to taxi driver shortages. Available in 50 languages, the service operates in select Tokyo, Kyoto, Kanagawa, and Aichi areas, requiring reservations with predetermined routes and fares, during peak demand hours. 
• In February 2024, Nissan Motor Co. outlined its plan to commercialize in-house developed autonomous-drive mobility services in Japan, addressing local transportation challenges like driver shortages due to an aging population. Part of the Nissan Ambition 2030 vision, the services are set to launch in fiscal year 2027 in collaboration with local authorities and transport operators.

Japan Mobility as a Service Market Report Scope:

Key Benefits for Stakeholders:

• IMARC’s report offers a comprehensive quantitative analysis of various market segments, historical and current market trends, market forecasts, and dynamics of the Japan mobility as a service market from 2019-2033.
• The research study provides the latest information on the market drivers, challenges, and opportunities in the Japan mobility as a service market.
• Porter's Five Forces analysis assists stakeholders in assessing the impact of new entrants, competitive rivalry, supplier power, buyer power, and the threat of substitution. It helps stakeholders to analyze the level of competition within the Japan mobility as a service industry and its attractiveness.
• Competitive landscape allows stakeholders to understand their competitive environment and provides an insight into the current positions of key players in the market.